Lydia G. Miller, MBA
Lydia Miller
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A show for small business owners wanting to DIY, outsource and understand their bookkeeping.
Available episodes
Newest first
Oldest first
Feb 22, 2021
5,000 Downloads!
Thank you so much for 5,000 downloads!
E-mail me at lydia@dacbalance.com for any questions you have about the podcast, my business or how I can help you.
Lydia
Jan 24, 2020
PowerSheets Prep for 2020
I started using PowerSheets consistently in 2019. In this episode, I'm walking you through how I use them for my business, my personal goals an my thoughts around goal setting.
Jan 15, 2020
Secrets of Six Figure Women by Barbara Stanny Book Review
Secrets of Six Figure Women by Barbara Stanny is one of my favorite reads so far this year. I had so many takeaways that I want to share so I did an entire podcast episode!
You can connect with me on LinkedIn (Lydia Miller), Instagram (@lydia.miller.mba) or by email (Lydia@dacbalance.com)
Jan 3, 2020
So You Want To Start a Business in 2020 - 10 Business and Accounting Things You Should Do Now
Dec 27, 2019
Advice from Work from Home Moms: A Baby Changes Everything in Business
Advice from Work from Home Moms: A Baby Changes Everything in Business
Email me Lydia@dacbalance.com and follow me on Instagram @lydia.miller.mba.
Dec 20, 2019
Working Together in 2020 - Bookkeeping Systems - Reports You Can Understand - Know your Numbers - Coaching Call
I hope you're having a wonderful end to 2019!
I wanted to share with you how we can work together in 2020.
You can get more detailed information on my website, lydiagmiller.com. Email me Lydia@dacbalance.com to get started working together!
Merry Christmas and Happy New Year! - Lydia
Dec 20, 2019
Deciding that Less is Best | What I let go of in 2019
Deciding that Less is Best | What I let go of in 2019
Continue the conversation in our private Facebook group! Join by going to lydiagmiller.com/join.
Dec 13, 2019
Moving back to QuickBooks Desktop and WHY I did it
Moving back to QuickBooks Desktop and WHY I did it.
Continue the converstaion in our private Facebook group! Join by going to lydiagmiller.com/join.
Dec 6, 2019
Systems I'm using that WORK | PowerSheets | The Simplified Planner | The Sunday Basket
Systems I'm using that WORK | PowerSheets | The Simplified Planner | The Sunday Basket
Continue the conversation in our private Facebook group! Join by going to lydiagmiller.com/join.
Nov 29, 2019
Profit First Book Review [Profit Series]
Profit First Book Review
Continue the conversation in our private Facebook group! Join by going to lydiagmiller.com/join.
Nov 22, 2019
What kills your profit. [Profit Series]
What kills your profit.
Continue the conversation in our private Facebook group! Join by going to lydiagmiller.com/join.
Nov 15, 2019
What do I do with profit? [Profit Series]
What do I do with profit?
Continue the conversation in our private Facebook group! Join by going to lydiagmiller.com/join.
Nov 8, 2019
How do I become more profitable? Planning for Profit | Budgeting for Profit [Profit Series]
How do I become more profitable? Planning for Profit | Budgeting for Profit
Continue the conversation in our private Facebook group! Join by going to lydiagmiller.com/join.
Nov 1, 2019
What is profit? How do I know if I am profitable? [Profit Series]
What is profit? How do I know if I am profitable?
Continue the conversation in our private Facebook group! Join by going to lydiagmiller.com/join.
Oct 25, 2019
When Do You Outsource Financial Oversight of Your Business? [Outsource Your Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Oct 21, 2019
25 - Business Boutique 2018 Recap
I got the chance to go to Business Boutique in Nashville, TN last week, and I am so glad that I went! In this episode I am sharing the few things that I would do again, things that I would do differently and my key takeaways from EVERY session!
Did you go? What were your takeaways? Please share those with me! You can find me on Instagram @dac_balance_llc
Lydia
Oct 18, 2019
Signs of a Sloppy Bookkeeper [Outsource Your Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Oct 11, 2019
Good, Better and Best Bookkeepers [Outsource Your Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Oct 4, 2019
How to Find a Bookkeeper [Outsource Your Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Sep 27, 2019
BONUS: High Performance Habits Book Review Part 2
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Sep 20, 2019
What Your Bookkeeper Expects From You [Outsource Your Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Sep 13, 2019
Your Expecation for Your Bookkeeper [Outsource Your Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Sep 6, 2019
Bookkeeper vs Accountant vs CPA vs CFO [Outsource Your Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Sep 5, 2019
Getting Your Bookkeeping Done Each Month [DIY Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Sep 5, 2019
What You Need to Know Before You DIY Your Bookkeeping [DIY Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Sep 5, 2019
Should I DIY or Outsource my Bookkeeping? [DIY Bookkeeping Series]
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Sep 5, 2019
How to Use Your Numbers for Your Next Business Strategy [DIY Bookkeeping Series]
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Sep 5, 2019
BONUS: High Perfomrance Habits Book Review Part 1
Join our private Facebook community for accountability on getting your bookkeeping done AND using your number! Join by going to lydiagmiller.com/join.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Jul 25, 2019
How To See Gaps in Your Bookkeeping [DIY Bookkeeping Series]
Knowing what to do each month, running short on cash, understanding the different reports, realistic expectations and getting help are 5 areas that I see business owners struggle to bridge the gap between what’s happening right now and what should be happening.
These 5 areas can be resolved and don’t have to always be a stressful aspect of your business.
I’d be honored to work with you. To get started, email me at lydia@dacbalance.com with the problem you’re having and we can discuss the best way to get to a solution.
Jul 25, 2019
Bookkeeping Goal Milestones [DIY Bookkeeping Series]
Bookkeeping Goal Milestones
Like anything new that you are doing in your business, it takes a while for a habit to form. I really envy the people who are excellent at creating habits because they seem to have it all together. I am not one of those people, but I aspire to be.
So when you are creating this new habit of bookkeeping in your business, there is a lot you can do and a lot you probably should be doing.
I want to walk you through some of the baby steps that you can take to get some momentum rolling.
You can email me at Lydia@dacbalance.com to book a strategy session.
Visit my website at lydiagmiller.com and follow me on Instagram @lydia.miller.mba.
Jul 13, 2019
Is Your Bookkeeping Too Far Gone? [DIY Bookkeeping Series]
This episode is brought to you by my bookkeeping strategy sessions. You’re probably in one of three areas. DIY, outsourcing or understanding. Each of these stages comes with different struggles and questions. I can help with all three.
If you’re stuck and don’t know how to begin tackling your massive bookkeeping problem that’s keeping you up at night, I can help. We can create an actionable, manageable plan for you to catch up with your books and how to not fall behind again. To book one of these limited sessions, email me at lydia@dacbalance.com to be sure we are a good fit to work together.
Is your bookkeeping too far gone? In this episode I'll ask you a few questions to find out if you need to start from scratch, have a bookkeeper help you out or if you need to just catch up.
You can email me at Lydia@dacbalance.com to book a strategy session.
Visit my website at lydiagmiller.com and follow me on Instagram @lydia.miller.mba.
Jul 13, 2019
How to Read Financial Reports [DIY Bookkeeping Series]
This episode is brought to you by my bookkeeping strategy sessions. You’re probably in one of three areas. DIY, outsourcing or understanding. Each of these stages comes with different struggles and questions. I can help with all three.
If you’re stuck and don’t know how to begin tackling your massive bookkeeping problem that’s keeping you up at night, I can help. We can create an actionable, manageable plan for you to catch up with your books and how to not fall behind again. To book one of these limited sessions, email me at lydia@dacbalance.com to be sure we are a good fit to work together.
In this episode we talk through how to read a Profit and Loss and a Balance Sheet. Be sure to have both of those handy as we walk through the reports!
You can email me at Lydia@dacbalance.com to book a strategy session.
Visit my website at lydiagmiller.com and follow me on Instagram @lydia.miller.mba.
Jun 28, 2019
42 - Do You Know Your Financial Numbers in Your Business? HINT: Have your bookkeeping system ready! [DIY Bookkeeping Series]
Do you know your financial numbers in your business? Listen to this episode to find out!
If you don't, email me at Lydia@dacbalance.com to schedule a strategy session to learn how to find those numbers AND how to make them useful in your business.
Jun 28, 2019
41 - How to Manage your own Bookkeeping in the DIY Phase [DIY Bookkeeping Series]
Thanks for listening!
Follow me on Instagram @lydia.miller.mba and email me at Lydia@dacbalance.com to sign up for a bookkeeping strategy session or to learn more about my Bookkeeping DIY Guide coming August 12!
Jun 27, 2019
40 - What to do when you're done reconciling your bookkeeping in QuickBooks [DIY Bookkeeping Series]
Thanks for listening! Don't forget to subscribe to the podcast and leave a review :)
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Jun 7, 2019
So, You're Behind in QuickBooks.... [DIY Bookkeeping Series]
How to get caught up in different areas of QuickBooks and how to know if you're behind in the first place!
Email me at Lydia@dacbalance.com to work together.
Follow me on Instagram @lydia.miller.mba
May 30, 2019
State of the Podcast
This episode is brought to you by my bookkeeping strategy sessions. If you’re stuck and don’t know how to tackle your massive bookkeeping problem that’s keeping you up at night, I can help. We can create an actionable, manageable plan for you to catch up with your books and how to not fall behind again. To book one of these limited sessions, email me at lydia@dacbalance.com to be sure we are a good fit to work together.
I would love to connect with you. You can find me on Instagram @lydia.miller.mba and always by email lydia@dacbalance.com.
Apr 5, 2019
37 – BONUS – Why Your Chart Of Accounts Should Be Customized
You can book your own customized chart of account service at lydiagmiller.com/workwithme.
Apr 5, 2019
36 - How You Can Evaluate Your Current Technology
You can find the show notes at lydiagmiller.com/36.
Follow me on Instagram! @lydia.miller.mba
If you're interested in working with me, head to lydiagmiller.com/workwithme to learn more about bookkeeping strategy sessions, customized charts of accounts and a full customized bookkeeping system.
Apr 4, 2019
35 - BONUS - Interview with Shaela Daugherty - FSRG Co.
You can join Shaela's 6 week challenge group by going to https://fsrgcompany.com/challenge-sign-up
Follow Shaela on Instagram! @fsrgco_fitness
As always, please subscribe and rate this podcast in iTunes so you never miss an episode!
Lydia
@lydia.miller.mba
https://lydiagmiller.com
Apr 3, 2019
34 - BONUS - How a Bookkeeping Strategy Session Can Help Your Business
You can find the show notes for this episode at https://lydiagmiller.com/34.
Book your bookkeeping strategy session today by going to https://lydiagmiller.com/workwithme
As always, I would love to connect with you on Instagram! You can follow me @lydia.miller.mba
Mar 24, 2019
33 - BONUS - Why You Need Systems As A Service-Based Solopreneur
Why you need systems as a service-based solopreneur
Are you systems minded? Does your brain naturally think ‘there has to be a better way’ or ‘how can I organize this better?’ I can tell you that unfortunately my brain does not naturally think that way. I’ve had to train it over the years to be organized in thought and in what I am doing.
As a service-based solopreneur, we often feel like we’re drowning with how much we could and should be doing and truthfully a lot of it will help our businesses grow and thrive. Email marketing, social media marketing, blog posts, youtube videos, strategy, bookkeeping, administrative work, client retention. Not to mention client work.
Waking up every day feeling like we’re winging it can be exhausting and not profitable. And often, things fall through the cracks if we’re not careful. Important things like deadlines or promises made. Opportunities are mi…
Mar 20, 2019
32 - BONUS - Five Fast Ways to Fail as a Service-Based Solopreneur
You can find the show notes for this episode at lydiagmiller.com/32
lydiagmiller.com/consulting
Mar 5, 2019
31 - February 2019 PowerSheets Update
Thanks for listening!
Be sure to follow me on Instagram @lydia.miller.mba for more tips and behind the scenes looks at my business!
You can download my accounting terms sheet at lydiagmiller.com/terms
Feb 1, 2019
30 - January 2019 Power Sheets Update
Thanks for listening!
Be sure to follow me on Instagram @lydia.miller.mba.
-Lydia
Jan 11, 2019
Does technology make your business better?
Thanks for listening! Be sure to subscribe and follow Lydia at @lydia.miller.mba on Instagram!
Jan 8, 2019
28 - JOY in 2019: My Word of the Year!
Thanks for listening!
If you are also doing the not-so-fun things in January that will bring you JOY the rest of the year, I want to know! Tag me on Instagram @lydia.miller.mba and let's cheer each other on!!
Jan 2, 2019
27 - Happy 2019! PowerSheets Update; Podcast Changes; New Series Intro!
Thanks for listening!
Follow along on Instagram @lydia.miller.mba
Nov 16, 2018
26 - How I'm using Lara Casey's Powersheets in 2019
Thanks for listening!
Here are a few links mentioned http://cultivatewhatmatters.com
http://lydiagmiller.com
Nov 9, 2018
24 - Maghon Taylor (All She Wrote Notes) - Brand Alliances
Maghon Taylor joins me on today's podcast episode as we talk about brand alliances and how to make that happen. Maghon has worked with national and local brands, including West Elm and Pottery Barn!
Be sure to follow her on Instagram @allshewrotenotes and you can find her online at http://www.allshewrotenotes.com.
Oct 12, 2018
23 - Business owner, you need accountability. I can help.
Running a business is lonely and you can start to focus on too many things at one time. When I first started, I could have really benefited from accountability in my own business. I want to offer that to you.
You can go to http://lydiagmiller.com and book a one hour accountability call where I ask you detailed questions about your business, we can dig into why things didn't happen and what you can change for the next month.
I can't wait to help!
Oct 5, 2018
22 - Kate Boyd - E-Mail Marketing
E-mail marketing conversation with Kate Boyd!
Here's where you can connect with Kate ->
https://www.cobblestonecreative.co/
https://www.instagram.com/cobblestonecreative.co/
QuickBooks Questions? I can help!
Visit lydiagmiller.com to learn more.
Thanks for listening today!
Sep 28, 2018
21 - Amy Schutte: Using Story in Marketing
Amy Schutte is a StoryBrand Certified Guide and is here giving us all the details on how we can enhance and transform our branding!
I am so grateful that she decided to join us today, and I hope you learn lots and understand more about your story.
If you want to learn more about Amy, her website is https://amyschutte.com/ and her Instagram handle is @amyschutte_
Jul 19, 2018
20 - Five challenges of a service-based business...and how to overcome them!
Send me an email! I'd love to hear from you.
Lydia@dacbalance.com
lydiagmiller.com
Jul 16, 2018
19 - Your product's real value comes from...
Why do customers buy your product? We'll answer that question in this episode!
Here's the link to sign up for the webinar >https://zoom.us/webinar/register/7815315123633/WN_xoYs02R7TyiU4AuaNs97tA
Have a question? Send me an email! Lydia@dacbalance.com
Jul 14, 2018
18 - Before niching down...
Every successful niche fulfils these 5 requirements. Does yours?
1. Identifiable and Measurable.
2. Substantial
3. Accessible.
4. Responsive.
5. Viable and substainable.
Build to Sell- builttosell.com
Webinar: https://zoom.us/webinar/register/7815315123633/WN_xoYs02R7TyiU4AuaNs97tA
Email: lydia@dacbalance.com
Jul 13, 2018
17 - Your Consumers Buying Process Broken Down
Have you ever thought about what goes on during the buying process?
There are 5 stages and each of them present a unique opportunity to you, business owner!
Make sure that you register for my webinar! Here is the link for the next one > https://zoom.us/webinar/register/7815315123633/WN_xoYs02R7TyiU4AuaNs97tA
Check out my website for future webinars and more of what I am doing. Lydiagmiller.com
If you are interested in one of the few free strategy sessions left, be sure to email me at Lydia@dacbalance.com.
-Lydia
Jul 13, 2018
16 - Porter's Analysis
Porter's Analysis
1. Threat of new entrants
2. Bargaining power of buyers
3. Bargaining power of suppliers
4. Threat of substitute products
5. Intensity of rivalry
Don't forget to register for my webinar! You can register here > https://zoom.us/webinar/register/7815315123633/WN_xoYs02R7TyiU4AuaNs97tA
or you can go to lydiagmiller.com and learn more!
Jul 11, 2018
15 - Customer Expectations
Here is the link to the webinar on July 12 at 2pm!
https://zoom.us/webinar/register/WN_cjb-zJ4zR_CYbmnwXfloTg
Jun 20, 2018
14 - What I've Learned Starting a Business.
After being in business for myself for a few years, I am looking back and seeing where the success is, and what the biggest lesson that I've learned is.
Jun 11, 2018
13 - Analyzing your Customers
In this episode, we talk through the 5W's of analyzing your customers.
Be sure to sign up for a strategy session! You can email me at Lydia@dacbalance.com to learn more.
May 23, 2018
12 - Analysis Series: Analyzing your Product or Service
How can we move our customers from thinking that our product is like everyone else's in our industry to something unique and worth spending money on? We answer that question in today's episode!
May 11, 2018
11 - Analyzing your Competition
In this episode, we talk about analyzing your competition and how they can help you find your ideal client!
May 4, 2018
10 - Analyzing your Businesses Environment
There are four environment areas you should analyze before jumping into a business and when you own a business.
1. Politics
2. Social
3. Technological.
4. Education
Don't forget to follow me on social media! You can find me on Instagram @dac_balance_llc
Apr 27, 2018
9 - Analysis is not your solution!
Welcome to the DAC Podcast! If you are listening, then I know you are an ambitious business owner who wants to grow her business and learn more about how business works. Thank you for joining me today!
DAC Happenings: If you are new around here, I wanted to let you know about a few things. First, if you aren’t following me on social media, please do! I mainly post on Instagram and on insta stories, so you can find me @dac_balance_llc. Also, please come and join our community! It is a group of female business owners who are looking to grow professionally and personally and are there to learn from each other. Feel free to join. You can join by going to my website at lydiagmiller.com and on the right hand side click ‘Join the DAC Community.’ We would love to have you!
Now let’s get into the content.
Today, we are talking about Analysis and how it is NOT the solution to the problems you are having in your business. When you are analyzing, know that analysis is the way that you f…
Apr 20, 2018
8 - Who are you in business?
Who are you in your industry? Prospector. Defender. Analyzer. Reactor.
Introduction: Welcome to the DAC Podcast! If you are listening, then I know you are an ambitious business owner who wants to grow her business and learn more about how business works. Thank you for joining me today!
DAC Happenings: If you are new around here, I wanted to let you know about a few things. First, if you aren’t following me on social media, please do! I mainly post on Instagram and on insta stories, so you can find me @dac_balance_llc. Also, please come and join our community! It is a group of female business owners who are looking to grow professionally and personally and are there to learn from each other. Feel free to join. You can join by going to my website at lydiagmiller.com and on the right hand side click ‘Join the DAC Community.’ We would love to have you!
Now let’s get into the content.
Content: In episode 7, we talked about different ways to create a strategy. Those ways were jus…
Apr 18, 2018
7 - Generic Strategies for Positioning Your Business
Welcome, business owner! I am thrilled to have you here today as we talk about how to implement strategies in your small business. I think strategy is kind of a buzz word these days, and it seems like a mystery. Hopefully, by the end of this episode, you’ll know how to implement a marketing strategy or at least have a starting point to know which direction you want to take it.
I want to remind you of a few things that’s going on around DAC Balance. If you haven’t already joined our private Facebook community, please do! I would love to have you and continue the conversation around these podcasts and all things business ownership. You can go to my website at lydiagmiller.com and find more information there.
Now, let’s get into the content!
When you think about your small business, do you feel overwhelmed? When I first started, I didn’t have a clue what I was doing. My goal was to just get clients, but I didn’t have a plan on how to do…
Apr 6, 2018
6 - Two ways to look at your business
How do you view your business?
Lydia talks through the Portfolio Model to view your business vs the BCG Matrix.
Portfolio Model: Looking at your business as an investment portfolio and marketing strategies based around that.
BCG Matrix: Looking at your business based on the life stages. Introduction, Growth, Mature and Decline.
Want to have someone with you as you analyze this? Book a strategy session with Lydia! Go to lydiagmiller.com and click on 'work with me.'
Join our community to continue the discussion. Go to lydiagmiller.com and on the right click on 'Join the DAC Community'
Mar 30, 2018
5 - Growth Strategies for your Business
Episode 5
Growth Strategies
Welcome back to the DAC Podcast, I am thrilled that you are here and that you are wanting to grow your business. In this episode we are talking about growth strategies with our current products and new products. You probably already know this just by running a small business, but I always find if something is broken into pieces and categorized that I understand it better and can see where I am headed next. But before we get into the content, I want to let you know something that I am really excited about. I’ve had a lot of downloads for this podcast, which is amazing, but I feel like I haven’t gotten to connect with you yet. If you go to my website at lydiagmiller.com and on the right is a join our community button. You can sign up there and get access to a private FaceBook group where we can discuss things on the podcast, and a lot more. I have lots of ideas on how I can give more content there. So if you would, please join! I’d love to have you…
Mar 23, 2018
4 - The 4 P's of Marketing: Product, Price, Place, Promotion
Episode 4
People. Products. Price. Promotion.
Welcome back to the DAC Podcast, I am thrilled that you are here and that you are wanting to grow your business. In this episode we are talking about the 4 P’s of marketing and how we can use that to focus our efforts and find solutions to problems. By breaking down our marketing this way, we can tackle the problem in smaller pieces and keep from getting overwhelmed. Let’s get into the content!
Let’s think about the product’s that you are offering. If you can, I want you to create a list of these and be writing notes beside them. Here are 4 things to think through for each product.
Product.
1. Does our customer want this? Or is this a dud product? Think objectively. If you don’t know, talk to your customers! Find out what their problem is. Sara Blakely put on Instagram the other day to sell the problem. What problem does this solve?
2. Does this product offer value? Does the customer get mor…
Mar 16, 2018
3 - Bringing Value and Usefulness to your Clients
Season 1- Marketing Episode 3
Value
· Value and what you can bring to your customers through your marketing.
· Building in value in your customers mind for your business.
· More than just the monetary value, you have to solve a problem.
· Don’t have the lowest prices! That is not value.
· Chick-fil-A builds in value through their customer service.
You want to serve the most needs economically.
· I have a bookkeeping business and I can’t serve every type of business.
· Find a type of client that you can do efficient high-quality work for.
· If you’re just starting out, don’t be discouraged if you only serve a small part of your market. If you’re doing it well, your customers will thank you!
· You still have to make a profit on your business.
· You may need to cut off some customers if you can’t serve them well.
·…
Mar 16, 2018
2 - Marketing Mix & Concept
Season 1- Marketing Episode 2
Welcome back! I am so glad that you are here today.
Recap of the last episode.
Remember, when you’re creating a goal for your business, keep the customer in mind.
Now, flip the goal around. Instead or wanting to create 20% more revenue for your company.
Find a way to create 20% more value for your customer this year.
Think through the experience your customer has with your business.
What can you do that won’t even cost more money, but provides more value to them.
Show me the results from last week! Send me an email at lydia@dacbalance.com
Marketing Concept.
Market Orientation. Product Orientation. Societal Orientation. Sales Orientation.
Market orientation-fully focused on your customer.
Product Orientation-fully focused on what you’re selling.
Societal Orientation-focused on a mission.
Sales Orientation-sales at any cost.
Think about your business and how your business revolves around these concepts.
Marketing Mix.
People. P…
Mar 16, 2018
1 - SMART Goals, Mission Statement, Selling
Season 1-Marketing Episode 1
Welcome to my first official episode! If you are listening on launch day, I am really excited that you are here!
This is the second course I took for my master’s degree. The first was statistics and I’m not ready to think about that yet!
The title of the class is Marketing Strategy. Why do we even need a strategy? Here are some of the foundational items.
Creating a SMART goal.
· Specific. Measurable. Attainable. Results-Oriented. Time Specific.
· Doing this, you’ll know what you have to do next and when you’ve achieved success.
· A goal has to have all parts to work.
Core Strategies in Business.
· Is your goal to stay in business or to be the best in your industry? Are you trying not to go out of business, or are you trying to innovate and create new products?
· Nothing is better than the other, but know who you are and what you want for your business.
·…
Mar 5, 2018
Episode 000
In this episode, Lydia Miller explains the why behind the podcast.
Links mentioned:
Lydia@dacbalance.com
lydiagmiller.com
MBA Program: pcci.edu