Taking a Mobile-first Approach to Democratizing Financial Services in ASEAN
Play • 34 min

Looking back on the past decade, one of the most notable shifts has been the rapid spread of mobile technology, especially in Southeast Asia. But while consumers and startups were quick to make that shift, older companies found it difficult to quickly pivot to the new standard. Jirnexu was founded to bring those two parties together, specifically in the financial services sector.

“Having moved back home to Malaysia in 2010 after ~15 years living abroad, I had to go through the process of restarting my personal financial life,” says CEO Yuen Tuck Siew. “The process was extremely manual, often requiring me to physically go to a branch to get any service.” Jirnexu bridges that gap between existing providers and consumers, offering an easy way to find and buy financial services straight from your mobile device.

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