Aug 11, 2023
How to Develop a Valued Company Culture That Generates ROI
There’s never been a better time when companies needed their culture to come alive than now when the coronavirus (COVID-19) pandemic is raging. Dan Arriola knows everything about it as his company, Inktel, has had to pivot from working in an office to working from home. Inktel was not only able to avoid the downturn caused by the pandemic but turned it has also turned the situation into something positive and it has in fact increased their business.
According to Dan, the secret is being deliberate about your company’s culture and making the necessary small investments to make it come alive. But many companies focus on the features of their office rather than developing a valued culture, which is the exact opposite of what needs to be done in times of crisis. Sometimes, they do the complete opposite of what they claim to be their culture which is why, for Dan, the company culture must be memorable and actionable through their core values because this is what keeps their essence goi…