Crush Crowdfunding Podcast
Nalin Chuapetcharasopon
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Nalin Chuapetcharasopon from the popular Crush Crowdfunding Blog reveals actionable tips, hacks and insights to launch your crowdfunding campaign on Kickstarter and Indiegogo to get fully funded. Discover useful tips for building a tribe of diehard fans before you launch and how to create a successful campaign from start to finish. The podcast gets down to the nitty-gritty details, including how to set an achievable goal, reward pricing strategies, campaign marketing and much more. Nalin has successfully helped entrepreneurs raise more than $13MM on Kickstarter and Indiegogo and is here to help you launch your project to the world. Let’s go out and crush it!
http://crushcrowdfunding.com/
Available episodes
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Mar 4, 2021
CCP 050: How To Run Your Pre-Launch Facebook Group
In today’s episode, Nalin talks about everything that you can do with a Facebook group during pre-launch to build a community feeling and create excitement for your project launching on crowdfunding. Facebook groups are proven ways to engage and get to know people interested in your idea. Don’t miss it!
[0:24]: Why do you want a pre-launch Facebook group?
Pre-launch is not only for paid promotion but also to build a real community of real people excited about your project. Facebook groups are a great way to do just that.
[3:50]: What questions should you ask?
If you set up your group as private, not only will it give it a sense of exclusivity, but it will also be an opportunity to ask important questions to collect data from your audience.
[7:25]: Tell people what to expect
People want to know what they’ll get from being part of your group. Be explicit and make sure you share content and interact constantly so people know that you’re there.
[10:20]: Friends and family
If you want to get the ball rolling, your friends and family are a great asset to increase the engagement when you first start your group.
[13:29]: Share benefits and features
People don’t buy anything without knowing what it’ll do for them. Make sure to use the group to share all of the benefits and features of your product, and how it can help your audience.
[13:41]: Group activities
Create scheduled moments where people can do activities together and interact with you and with each other. A Livestream on Fridays, a “share where you’re working from” post on Wednesdays, or a “what game are you playing right now” Thursdays. Anything that speaks to your audience and makes them want to engage.
Visit the Crush Crowdfunding Website
Connect with Nalin
Leave a Review
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Mar 1, 2021
CCP 049: How To Run Pre-Launch Facebook Ads
In today’s episode, Nalin talks about all things advertisements! She goes over what kind of ads you can do, how to do them in the most effective way for your project, and so much more. Marketing works when it's the right message to the right people at the right time in the right channel - advertisements can help achieve this today we’re going to tell you how.
[0:52]: Why Are Ads Important?
You have probably heard Nalin say that your audience is one of the most important parts of your campaign. Well, ads are a huge part of this that you just can’t miss out on.
[2:57]: What Does It Mean To Do A/B Testing For Ads?
A/B testing is very important for your product and advertisements, but there is a right and wrong way to do it as well as a right time and a wrong time to do it.
[7:17]: The Importance of “Cost Per Lead”
What is the cost per lead and how does it relate to your advertisements? Here is a hint: your email list may play a role.
[9:03]: Ad-Fatigue
What it is. What it does. How to avoid it.
[10:29]: The Danger of Having Only One Audience
Often times we don’t know which audience is going to work when we start launching a project. However, that doesn’t mean you need to target everyone. Here is how to narrow down how to target the right audience for your project.
[13:41]: Landing Pages For Each Audience
Don’t do it!! People like to have different landing pages for each audience type and we’re here to tell you NOT to do that!
Visit the Crush Crowdfunding Website
Connect with Nalin
Leave a Review
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Feb 17, 2021
CCP 048: Answering Crowdfunding Questions
Nalin gets an abundance of crowdfunding questions all the time. In this episode, she goes through some of the most commonly asked questions and answers them. If you’re someone in the crowdfunding space or just getting started, these questions are sure to have crossed your mind at some point and if they haven’t yet, they probably will in the future. No matter where you are in your crowdfunding journey, you’re going to want to take a listen!
[1:18]: #1: How Do I Market My Project?
Marketing is all about attention. You should be making sure that your product has that attention and from the right people. Let’s discuss who to get attention from, where to go to get the attention, and how to go about getting it.
[7:11]: Paying For Attention
Sometimes you have to pay for people to notice you and that’s not “wrong.” So many companies do it and maybe you should too.
[9:32]: Earning Attention
The best way to earn attention is through organic marketing and relationship building. It takes time and there is a right way to do it. Make sure you’re doing it correctly!
[13:57]: #2: How Do You Get Your Community?
Your community is like an upside down triangle. It’s those people at the bottom who you want to foster and care for. However, you will, inevitably, lose people along the way. Don’t panic. That’s normal.
[19:23]: #3: Does This Actually Work Or Am I Wasting My Time?
Does crowdfunding really work? If you are having this thought, stop what you’re doing and listen to this right now.
Visit the Crush Crowdfunding Website
Connect with Nalin
Leave a Review
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Feb 10, 2021
CCP 047: The Right Audience Size To Get Fully Funded
Have you ever felt overwhelmed with the task of getting people to back your project or idea? If so, you’re not alone and there is probably a very clear answer to solving your problems. In this episode, Nalin explains the importance of goal setting early on and how to do it so that you aren’t feeling overwhelmed and lost mid-way through your campaign.
[0:40]: Feeling The Frustration of Marketing
Do you ever get bogged down with the overwhelming to-dos of marketing? Do you feel like it will never end? There is typically one major thing people are doing wrong if they’re feeling this way.
[2:36]: What To Do When You’ve Veered Off Your Path
If you’re feeling overwhelmed it’s probably because you veered off your path. Here’s how to get back on track!
[4:52]: Where Every Crowdfunder Should Start
No matter what you are creating, there is one simple first step that every single entrepreneur should take. It’s not hard and incredibly important.
[6:10]: How To Figure Out How Many People You Need To Back You For Success
Believe it or not, there is a very easy way to figure out exactly how many people you need to back your project for success.
[7:54]: How Utilizing Friends and Family Helps Your Ultimate Backer Number
Chances are you have more people in your corner than you think. Use them!
[10:34]: The Main Take-Away And Actionable Steps To Take Today
How to take tangible steps to guarantee crowdfunding success.
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
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Feb 4, 2021
CCP 046: Create An Effective Landing Page
You have probably heard of a landing page, but do you truly know the in’s and out’s of it and how it relates to your crowdfunding success? In this episode, Nalin goes over what a landing page is, how to properly build one, what should be on it, and how to make it impactful for your launch and your product.
[1:07]: How Impactful Can A Landing Page Actually Be?
Let’s just say a company Nalin worked with raised $25,000 in the first 10 minutes of their project going live and we’re not saying it was all because of a landing page but...we’re not it wasn’t either.
[2:36]: How To “Permission Build”
You have to ask permission to your potential buyers but once you’ve done so the floodgates are open and you just may guarantee yourself an future buyer.
[4:23]: What Is A Landing Page?
For people to buy into a product that isn’t even made yet takes a lot of risk. Your landing page is extremely influential in lowering that barrier to entry for your potential buyers.
[7:20]: How To Build A Landing Page
Here are four things you can do today to start launching a successful landing page.
[9:30]: What Should Be On A Landing Page
A lot of people don’t know what should actually go on a landing page to actually get people to convert. We tell you what you need to know.
[12:06]: The Importance Of A “Hero Section” On Your Landing Page
Most people don’t scroll all the way down a landing page which is why this “hero section” is so critical.
[19:46]: The Influence Of Mobile Devices And How That Impacts Your Landing Page
Most people make this one mistake when it comes to thier landing pages. Thinking about the differences of the landing page on a desktop versus a mobile device is something that’s pretty important.
Relevant Resources:
Crush Crowdfunding Starter Kit
Crush Crowdfunding Swipe File
Visit the Crush Crowdfunding Website
Connect with Nalin
Leave a Review
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Jan 27, 2021
CCP 045: Finding The Right Teammates
Absolutely no one does crowdfunding alone. There are usually many people behind the scenes that help make a project come to fruition. In this episode, Nalin goes in-depth on two types of “teammates” that could assist you in your crowdfunding journey: an agency or a consultant. You will learn the benefits of both and the essential questions to ask to find out which one would be best for you and your project.
[1:10]: The Number One Thing To Stay Away From When Starting To Crowdfund
Chances are you’ve been reached out to and told this line. Don’t fall for it!!
[4:08]: The Pre-Launch
There are a few options for pre-launch. You can go at it alone or you can get help. Let’s explore all those options.
[5:34]: The First Question To Ask An Agency For Crowdfunding Help
This is the number one question you need to be asking if you plan to go down the agency route. It will save you a lot of potentially wasted time by asking this one simple question.
[7:23]: The Second Question To Ask An Agency For Crowdfunding Help
There are two different types of people in the crowdfunding world. Luckily, there are also two different types of agencies. You should know what kind you need to best suit your needs and set you up for success.
[10:00]: No One Does This Alone
No one does this alone. Even the companies that make millions have a ton of people behind them. You shouldn’t be doing this alone. You should have help.
[12:49]: The Basic Rule Of Thumb That’s Tried And True
The basic rule of thumb is quite simple but oh so important! It will make or break your experience.
[14:22]: What About If You’re Looking For A Consultant?
There are quite a few questions to ask when looking into a consultant to make sure it’s the right fit for you.
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
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Jan 20, 2021
CCP 044: Organic Marketing For Crowdfunding
Organic marketing has the potential to really be a huge asset in your crowdfunding marketing. In this episode, Nalin explains what organic marketing is and how it relates especially well to Facebook groups. She does this by explaining how organic marketing has worked in her newest business venture and gives you the behind-the-scenes look at what organic marketing can do for you, too.
[0:54]: What Is Organic Marketing?
This is a great question. Here we talk about what it is and how you can use it.
[2:47]: Organic Marketing and Facebook
How utilizing Facebook can actually be more beneficial for your business than it is for taking up your free time.
[4:27]: How Do You Market Without A Budget?
Sure you understand organic marketing and you are full of these grand ideas but what if you don’t have much money to spend initially?
[6:01]: Nalin’s Newest Entrepreneurial Endeavor
Nalin is always up to something. Her newest adventure is not only one we can learn from but also pretty dang cool!
[8:24]: How To Do Facebook Right When It Comes To Groups
You may know about Facebook groups, but are you utilizing them the best way possible and in your best interest for your project?
[11:40]: What Does All This Facebook Group Talk Mean For You?
This is can all be applicable for you when launching on crowdfunding. It just depends on what your product is and who your main avatar is for your particular product.
[14:57]: What To Start Posting About First
Now that you have the tools and know the importance of Facebook groups - here is what you should post first.
Visit the Meeple Marketing Facebook Group: meeplemarketing.com/group
Subscribe to get Crush Crowdfunding Tips: https://crushcrowdfunding.com/subscribe/
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
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Jan 14, 2021
CCP 043: Simplify To Successfully Launch
Are you crowdfunding right now? Do you consider yourself an entrepreneur? Well, you are, whether you like it or not. In this episode, Nalin goes into what it takes to be an entrepreneur. By sharing a current project of her own and the stories of other very famous entrepreneurs, she discusses why it’s so important to trust your gut, be ok with failure, and act on your feelings!
After listening to this episode, you’ll be feeling ready and inspired to go out and crush your crowdfunding!
[0:39]: How Crowdfunding Makes You Automatically an Entrepreneur
Ever had the thought of “I could never be an entrepreneur?” Well, as it turns out, you may just be one and didn’t know it.
[2:10]: Nalin’s Newest Goal/Project As An Entrepreneur
Nalin has been busy with a new project as of late. Here’s what it is!
[5:24]: That Funny Feeling You Get When You Know You’re Taking On Too Much
Ever know you’re doing too much? Ever not trust what you’re doing? Ever not know where to turn to next? Ever get overwhelmed with how much there is to do that you don’t know how to do? Yeah, us too!
[10:14]: The Issue Of Your Ego And How It’s Ruining You
Our ego has been shaped by society and we’ve been taught to think of ourselves as “less than.” This is, quite obviously, a huge issue with entrepreneurship.
[11:37]: The Curse of Entrepreneurship
The curse that affects us all at some point of our entrepreneurial journey. We can’t escape it. It’s inevitable BUT we must do everything in our power to push against it.
[17:38]: Some Of The Biggest Names In Society And Their Failures
Ever heard of Elong Musk? Jeff Besos? Tony Ma? Guess what? They failed and they failed BIG.
[18:36]: What To Do When You Fail
There is no doubt you will fail. Here’s what to take from your failures.
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
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Jan 10, 2021
CCP 042: Need A Push To Get Started? Here It Is
Are you just starting your crowdfunding journey? Are you overwhelmed with the amount of information out there? If so, you’re not the only one. It turns out that many people in the crowdfunding world feel this way.
In today’s episode, Nalin helps break down how not to be so overwhelmed when beginning your crowdfunding campaign. She will tell you exactly what to look for and what to do to ensure you don’t feel overwhelmed and can start getting the answers you want and need.
[0:39]: The Big Question Nalin Received At 2 AM That Sparked This Podcast
It’s a question that all people have when starting out during their launch. Could you have it too?
[4:53]: Figure Out Who You Want To Follow
It’s important to figure out who you want to listen to your mind as you continually work through your launch. It just might save you from feeling overwhelmed with all the information out there.
[7:19]: Everyone Has Potential To Up-Level
You can up-level and have guaranteed success if you only do this ONE key thing.
[11:53]: Grand Picture Tasks
Defining your goal, finding your audience, lead magnets… All these and more are critical. Let’s talk about what you need to do about them.
[12:47]: Fill In The Gaps
What are the gaps that need filling and how can you fill them? Let’s talk assets.
[16:01]: What To Do
Ok...so after following people, figuring out your grand picture tasks, and filling in the gaps - what’s next? What do you do? We’ll tell you - you DO IT!
[17:22]: What Nalin Learned From Being Let-go
The famous saying “what doesn’t kill you makes you stronger” is true. Learn how Nalin’s experience of being let-go has actually catapulted her knowledge and helped get her to where she is today.
Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
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Dec 31, 2020
CCP 041: Social Media 101 For Kickstarter
You have, most likely, heard of the importance of email as a driving force behind funding. While that is incredibly true, that’s not all there is. In today’s episode, Nalin discusses the importance of social media and how you can use it to cultivate different aspects of your brand, company, and product.
Main Takeaways
[1:32]: The Different Channels of Social Media
Every platform is different. You need to understand this to know what will work best for your product.
[4:28]: Not Every Platform Will Work For Your Brand
Each platform has its own agenda and can be quite different. Also, you may just not like using one platform. That’s ok! There are ways to work around it.
[7:24]: Impact of a Reach Social Media
Your reach on social media is one of the most impactful aspects of social. Let’s talk about what it is, how you can utilize it, and why it’s so important.
[8:57]: The Influence of the Hashtag
Did you know that you can utilize hashtags to generate more reach? By using them in the right way you can make sure your product is automatically getting categorized with similar products to ensure the right types of people are seeing you.
[11:34]: Relationship Building Via Social Media
One of the most important aspects of launching a product is relationships. What if we said that social media is one of the best ways to do that? With relationships comes trust and with trust comes backers.
[15:54]: How Social Media Can Help
So, just how can social media help you? What is the point of it all and what will you get out of it?
[17:48]: The Benefits And Importance Of A Call To Action (CTA)
Sometimes people just need to be told what to do. Let’s discuss what to tell them.
Resources From This Episode
* “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk
* “Indistractable” by Nir Eyal
* Crush Crowdfunding Website
* Connect with Nalin
* Leave a Review
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Dec 24, 2020
CCP 040: Create Content Your Backers Want
Ever wonder how to make content that your backers are sure to love? In this episode, Nalin goes over the most effective ways to create engaging content during the pre-launch phase. The good news is that there is not just one right way to do it. In fact, there are quite a lot. There are so many different ways to repurpose what you do depending on what you're comfortable with. After listening to this episode you are sure to walk away with a plan that will work best for you and your project.
Main Takeaways
[0:40]: The Most Common Content Question
Most creators have, in general, this one common question when it comes to content creation for pre-launch.
[2:29]: Content Idea #1: You Working On Your Project
Actions speak louder than words so show them your actions. Here are a few examples of what you could show...
[4:50]: Content Idea #2: Blogging
Writing out your day-to-day, ideas, or creation process is a great way to let people know and trust you and your process. However, if bloggi…
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Dec 21, 2020
CCP 039: The Pre-Launch Page Vs Landing Page
In today’s episode, Nalin discusses the differences between a pre-launch page and a landing page. There are not only different ways you can build a landing page, but there are also different types of pages you need to know about for your crowdfunding campaign. We go in-depth on the landing page, pre-launch page, and all the tools and tips you need for each. With this knowledge, your campaign is sure to be a success.
Main Takeaways
[1:38]: The Importance Of A Landing Page
You’ve probably heard of a “landing page” and a “pre-launch page,” but what is the difference? Is one better than the other?
[3:12]: The Landing Page
What you need to know about it, the platforms that could assist you in it, and what it means for your launch.
[4:55]: All The Tools You Could Use To Build Your Landing Page
The good news is you don’t have to go into a landing page blind. There are so many tools out there to help you along the process. We give you a solid five options off the top of ou…
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Dec 14, 2020
CCP 038: Don't Reinvent The Wheel (Model What Works!)
Have you heard the saying “work smarter not harder?” Well, that is exactly what Nalin is going to teach you in regards to crowdfunding in this episode.
From page structure to landing page to fulfilling your product for your backers - learn the most important tips and tricks for how to evaluate others in your industry to ensure maximum success for your project or product.
[1:56]: How The Coke v. Pepsi Debate Relates To Your Crowdfunding
If someone else is doing something that works...shouldn’t you do the same?
[7:38]: The Importance of Page Structure
How are others laying their page our and building their campaigns? What can you do with this information?
[9:24]: Benefits of Rewards
What more are my competitors giving that will put them ahead in the market?
[11:31]: A Landing Page
The benefits of a good landing page and what you should do to yours for maximum funding.
[18:06: How Are You Going To Actually Fulfill Your Orders To Backers?
After all the marketing, networkin…
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Dec 4, 2020
CCP 037: Why crowdfunding is not for you
Is crowdfunding really for you? Entrepreneurs have many options on how they can launch their projects to the world, and crowdfunding certainly is a popular one. But it’s definitely not for everyone. You’ll need a special set of skills and mindset in order to be successful in this world. Backers are very passionate people, and you’ll need to be just as passionate and confident in your idea to make it happen. Check out what else can you do to know if crowdfunding is the path for you.
Main Takeaways
[2:30]: Be interested in the process, not only in the final goal
Crowdfunding is very personal. You’ll need to be invested in the process and want to know the people who will be your backers.
If you’re not invested, the people helping you with it, won’t be either.
[7:05]: If you’re not passionate about crowdfunding, don’t do it
If talking to your fans, creating communities and rallying people are not things that excite you, then you need to find other way of launching.
[…
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Nov 26, 2020
CCP 036: Paid Promos Won't Save A Bad Campaign
Picture this - your campaign is live and it is going pretty well, but it’s not quite fully funded. It’s in these moments that you can start to panic and look for any and all ways to grab people’s attention. In this episode, Nalin discusses proactive things you can do to get to the finish line. She breaks down those myths of algorithms and paid ads; how those tools are helpful but how important it is not to rely on them too much.
Main Takeaways
[5:41]: The BIG QUESTION
Does this work? Is it legit?
[7:03]: Legitimacy
Do these companies have lists of people who fit the profile of a backer or who have backed other campaigns before? Yes! But this does not necessarily translate to them automatically backing your campaign. If it sounds too good to be true, it probably is.
[14.48]: What are Super Backers?
These legitimate agencies have created a following of enthusiast backers or super backers. People who have supported dozens of campaigns.
For these backers to support your campa…
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Nov 20, 2020
CCP 035: How To Find The Right Backers For Your Idea
If Nalin has said it once, she’s said it one hundred times - when it comes to crowdfunding your audience is KEY! In this episode, Nalin sets aside time to go in-depth as to why your audience is so critical to your success and shares clear guidelines on how to strategize building a crowd and getting that ideal audience to back your projects.
Main Takeaways
[2:05]: The BIG QUESTION
This is the biggest question across all industries when it comes to crowdfunding.
[3:24]: Audience Building
Let's talk about getting people who are going to love your product and love what you do because - isn’t that ultimately what we want!?
[7:13]: How Do I Build My Audience & Who Are They?
Who wants your product? Who loves your product? Who will be willing to pay? We can’t stress enough how important it is to find your audience.
[9:21]: Nalin’s Recommendation Of What To Do First Before
What it is what you should be writing down about your audience.
[14:30]: Identifying Your Groups
There a…
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Nov 11, 2020
CCP 034: Step-By-Step Process To Raise $142,775 For AUDRIC's Watch
AUDRIC SeaBorne 500 M is a rugged and elegant Swiss Made watch.
The team built a fanbase of watch enthusiasts to raise $142,775 for their idea.
In this episode, I sit down with Akshay Solomon to dive deep into the step-by-step process of creating a product to fill a market gap, building a crowd, leveraging influencers, and the importance of a killer crowdfunding video.
Links From The Episode:
- Crowdfunding Resources
- Crush Crowdfunding Blog Book
- AUDRIC Kickstarter Campaign
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Nov 4, 2020
CCP 033: How To Create A Product People Want And Raise $466,659 with Graphene-X
The Alpha Series jacket from Graphene-X is an all-around graphene-based 3-layer jacket.
In their first foray into crowdfunding, the team behind Graphene-X created a much-needed product and found a passionate audience to raise $466,659.
In this episode, I had the opportunity to chat with Jorge Barros who is one of the Co-Founders of Graphene-X. We sit down to discuss diving into the unknown of creating a new product, partnering with experts, and the importance of open and authentic communication with your audience.
Links From The Episode:
- Crowdfunding Resources
- Crush Crowdfunding Blog Book
- Graphene-X Campaign
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Nov 2, 2020
CCP 032: Reimagining The Crowdfunding Valley Of Death
If you’ve ever done crowdfunding for a project you may know what we talk about when we say the “crowdfunding valley of death.” For those of you who are in the pre-launch or in the middle of your crowdfunding- you will, inevitably, experience this “valley of death.” It’s inescapable and so very normal!
There is always that lull after the initial launch where not much is happening and it is very easy to get down or discouraged because of it. However, Nalin believes that there is so much good to be done during this phase. Instead of freaking out, you just need to look at this particular time with a new set of glasses.
In this episode, Nalin gives you those new glasses as well as the tools you need to best utilize your time in the “valley of death.”
[0:42]: The Crowdfunding Valley of Death
It’s what every entrepreneur, creator, and project will go through during their crowdfunding so let’s talk about what it is and how you can best utilize it.
[4:02]: Cycles
Cycle…
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Oct 21, 2020
CCP 031: Solving Problems Through Products And Raising $54,354 For MK9 Chef Knife
MANNKITCHEN MK9 is a large chef knife.
In this episode, I had the opportunity to chat with Cleve Oines. He started on his crowdfunding journey the same way others have started - with a strong passion for a product, a burning drive to get it into the hands of people around the world, and an enthusiasm for how crowdfunding can help.
We talk about the importance of building a product that solves problems, launching when you’re ready, dealing with internet trolls, and putting together a campaign on a shoestring budget.
Links From The Episode:
- Crowdfunding Resources
- Crush Crowdfunding Blog Book
- MANNKITCHEN Kickstarter Campaign
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Oct 14, 2020
CCP 030: The Launch Plan To Raise $69,093 For Gino, The Personal Air Sanitiser
Gino is a personal air sanitizer.
The team behind Gino rallied their connections and supporters to raise $69,093 for their idea.
In this episode, I sit down with Caleb Storkey to talk about how a B2B business can use crowdfunding to break into B2C, quickly pivoting when things go wrong, methods to build an engaged fanbase for launch, and using Kickstarter to drum up hype for post-campaign successes.
Links From The Episode:
- Crowdfunding Resources
- Crush Crowdfunding Blog Book
- Gino Kickstarter Campaign
^ link the words
here are the links:
https://crushcrowdfunding.com/resources/
https://crushcrowdfunding.com/product/crush-crowdfunding-blog-book/
https://www.kickstarter.com/projects/smartseparations/gino-the-personal-air-sanitiser/description
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Oct 8, 2020
CCP 029: Funnel Hacks That Work For Crowdfunding
Imagine if you could know exactly what does and doesn’t work when it comes to the industry you’re trying to launch your product or project into? Imagine if you could get the inside scoop so you knew exactly what your audience responds positively and negatively to!
Well, lucky for you - you don’t have to imagine it because it’s a true possibility! In this episode, Nalin will tell you about a method called “funnel hacking” and how that will be one of your greatest tools for a successful crowdfunding campaign.
Main Takeaways
[2;31]: What Is Funnel Hacking?
Funnel hacking has to do with following those who came before you and an upside-down pyramid. Confused? We’ll break it down for you.
[4:36]: Screen Shooting Others Campaigns
See an ad that catches your attention? Save it for later so you know what works for promoting your project or product.
[7:11]: Fall For The Click Bait Of Other Campaigns
Usually, we try not to fall victim to click-bait but this time we say - cl…
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Oct 1, 2020
CCP 028: Testing For Market Acceptance And Raising $103,724 For Lounge Wagon
Lounge Wagon is an all-terrain utility wagon.
They quickly reached their goal and ended up raising $103,724 for their second campaign.
In this episode, I had the opportunity to chat with Phil Kelly who is a second-time Kickstarter creator. We sit down to discuss using crowdfunding as a way to test the market, the iterative process of developing a product, and building the business after crowdfunding.
Links From The Episode:
- Crowdfunding Resources
- Crush Crowdfunding Blog Book
- Lounge Wagon Kickstarter Campaign
^ link the words
here are the links:
https://crushcrowdfunding.com/resources/
https://crushcrowdfunding.com/product/crush-crowdfunding-blog-book/
https://www.kickstarter.com/projects/iamphilkelly/the-lounge-wagon
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Sep 23, 2020
CCP 027: The King Of Marketing: Email
Do you have thousands of followers on various social media channels? Are you relying on those numbers to reassure you that you’ll have enough backers on launch day? Well, guess what!? That’s not entirely true. In fact, that couldn’t be farther from the truth.
Do you know what is actually influential in predicting the success of your campaign? Your email list. That’s right! Email is the number one way that people make decisions when it comes to supporting campaigns. Needless to say, it’s something every entrepreneur should take the time to seriously understand.
In this episode, Nalin focuses on the importance of emails and how you can actually use your emails to achieve your goals with your launch.
Main Takeaways
[3:07]: Social Media Is NOT A Sales Channel
Thousands of followers on any social media channel doesn’t necessarily equal backers.
[4:24]: Difference Between Traffic Others Own And Traffic YOU Own
The difference between the two is really critical for your laun…
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Sep 16, 2020
CCP 026: How Move Found Their Superfans And Raised $420,835
Move is an online supermarket.
Within the first day, they doubled their goal and surged upwards to $420,835 from 3,659 backers.
In our conversation, we talk about how to find the most attentive fans, the benefits and pitfalls of Kickstarter as a launch platform, and building a business after crowdfunding.
Links From The Episode:
- Crowdfunding Resources
- Crush Crowdfunding Blog Book
- Move Kickstarter Campaign
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Sep 9, 2020
CCP 025: Get Strangers To Back Your Crowdfunding Project
One question Nalin often gets is- “How do you get complete strangers on the internet to back your project and give you money?” To that we say- great question!
It’s one thing to get people who know and love you to back your projects, but getting complete strangers from the internet? That’s a totally different thing altogether. What’s even stranger is that somehow it’s those people who we don’t even know that we want to win over more than those we are closest to.
In this episode, we go over four different reasons why internet strangers will choose to support your campaign. By knowing these four reasons you will be able to set yourself up with a campaign that will have people believing in you as a business and entrepreneur.
Main Takeaways
[0:40]: Why Strangers Are Better Than Family
How is it that we get more satisfaction from complete strangers backing our projects then our own friends and family?
[2:11]: 1- Social Proof
How social proof can make someone rationalize…
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Sep 3, 2020
CCP 024: 4 Reasons Your Crowdfunding Campaign Will Fail
There are a lot of things people do right when it comes to Crowdfunding. Conversely, there are a lot of things people do wrong. Luckily for you, Nalin has broken down some of the biggest mistakes people have made in the past so that you can go out and crush your crowdfunding campaign with more success in the future.
In this episode you will learn 4 of the most common reasons crowdfunding campaigns fail, as well as, learn how you can avoid them.
And, be sure to check out the blog post that inspired this episode - “10 Ways to Fail at Crowdfunding” to get more insight on what has the potential to hurt your campaign.
Main Takeaways
[1:27]: 1- Making Things Too Complicated
Many people make crowdfunding way too complicated when, in actuality, it’s quite simple. Let’s talk about just how simple it really is.
[2:34]: K.I.S.S. - Keep It Simple Stupid
Although very straightforward at the outset, a lot of entrepreneurs have trouble making sure this actually happens.
[3:02]: The 4-…
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Aug 27, 2020
CCP 023 Choose The Best Crowdfunding Agency For You
Do you ever get so overwhelmed and just want to ask someone for help? If so, that’s actually a good sign. To run a successful business you should be getting lots of help from many different places. As they say - it takes a village. And, a village, indeed, is what it takes to run a business, launch a product, and make an idea come to life! Especially when it comes to crowdfunding.
Did you know that there are actually agencies designed specifically for aiding people in crowdfunding? In this episode, Nalin goes over the positive effects an agency can have on your crowdfunding campaign and three key tips to keep in mind when looking at moving forward to potentially hiring one.
Main Takeaways
[0:40]: The Myth of the Entrepreneur
What is the “myth of the entrepreneur” and how it negatively affects your campaign.
[1:08]: It’s OK To Ask For Help
Ever feel like asking for help? You’re not alone.
[4:01]: So, Why An Agency?
Exactly what an agency can do for you and your crowdfun…
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Aug 19, 2020
CCP 022 How to Know Your Audience
Sometimes launching a project can feel a bit uncertain. It can feel like you’re throwing your idea against the wall and hoping it sticks. But, what if we told you it doesn’t have to be that way? What if we told you there is actually one aspect of crowdfunding that, after mastering you’ll be able to have a pretty good handle on how things are going to turn out?
Well, lucky for you, Nalin does just that in this week’s episode. The topic: your audience. By knowing the in’s and out’s of who your project was made for, you will be able to crush your crowdfunding campaign and have better success.
Main Takeaways
[0:34]: Encouragement for Those in the Trenches
Why Nalin does what she does.
[2:40]: How Nalin’s Previous Life As A Product Marketing Manager Relates to Crowdfunding
Being a project marketing manager at an after-market car solution company taught Nalin some very important crowdfunding lessons that she shares with us all.
[4:22]: What Is “Product Market Fit” An…
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Aug 12, 2020
CCP 021 Picking The Perfect Launch Date And Time
Time plays a HUGE role in everyone’s lives. That means it’s kind of a super important tactic to think about and research before starting a crowdfunding campaign. For example, did you know one day of the week is better to launch than others? Or, that there is actually a prime time to send out your initial launch email? By asking Nalin’s four questions, you will set yourself up for the utmost potential of success in your launch.
If you are about to launch your product this episode is a must-listen in order to know how to pick the perfect launch time and date.
Main Takeaways
[0:32]: The Importance of “WHEN” In Your Life
All of our lives revolve around time. Because of that, it’s one of the most important things to think about when launching your product. So, let’s discuss why and how it’s important to your crowdfunding campaign.
[2:51]: Determine What Days People Are Checking Their Emails
Do you know the best day to launch? Monday, Tuesday, Wednesday, Thursday, or Fr…
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Aug 4, 2020
CCP 020: 4 Things To Look At When Researching Your Market
Does the thought of doing market research get you super excited?! If you answered “no,” you’re not alone. Market research isn’t the most enticing part of launching a product. In fact, it’s pretty dry. However! Market research is one of, if not the, most important aspects of a product launch. It’s not only the tool that will bring you the most potential for success, but it will also steer you away from wasting your money on crowdfunding ideas that have already been done and proven not to work.
In this episode, Nalin expounds on all the reasons market research should be on the top of your priority list by explaining her four core aspects of market research.
Keep scrolling for a further breakdown of the podcast and helpful links.
[2:05]: How Sun Tzu Relates to Marketing Research
“....If you know neither the enemy nor yourself, you will succumb in every battle...”
[3:57]: Competitors and Market Research
Market research gives you an inside scoop on your competitors and…
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Jul 28, 2020
CCP 019: Why Do People Back Crowdfunding Campaigns?
Before you even begin asking people to back your campaign, you need to dive into understanding why people would choose to do so. Why would people give money to someone they don’t know for a product that may not even exist yet?! You need to get in the mind of the people who are going to, inevitably, help you achieve your dreams before you start asking things of them.
In this episode, Nalin explains five potential reasons why people choose to back projects. If you’re an entrepreneur you can’t afford not to listen to this one!
Keep scrolling for a further breakdown of the podcast and helpful links.
[1:39]: The “What” and “Why” This Podcast is Critical to Your Crowdfunding Campaign:
The ability to see things from the perspective of the backer gives you leverage in your campaign to be seen as credible and increases the likelihood of people supporting you and your product.
[3:45]: WHY #1: The Excitement of a Cool, New Product:
Some people are just excited to see cool, new…
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Jul 22, 2020
CCP 018: 3 Ways To Charge Shipping During Your Campaign
“Free Shipping” - It’s something you’ve probably seen advertised on a product before. You’ve probably even been the recipient of it. But, if you’re in the beginning phases of launching a product into the market is it really something you can feasibly offer? Maybe you’re wondering if it’s something you should offer?
Luckily, there is no right or wrong answer and you do have options! In this episode, Nalin goes in-depth about three different ways you can charge shipping during your campaign and discusses the pros and cons of each.
Keep scrolling for a further breakdown of the podcast and helpful links.
[1:10]: What’s Up With Shipping?
Getting the conversation started on whether or not “free shipping” is really doable.
[3:24]: ONE: Integrate the Shipping Cost to the Entire Cost of Production
Add on the shipping cost after you look at all the production costs for making the actual product. That way the price of the product already includes the shipping cost.
[5…
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Jul 15, 2020
CCP 017: How To Crowdfund For Different Price Points
As Nalin was standing in line for a coffee one day, someone asked her the following question: "Is it easier to raise crowdfunding money/funds for a product with a high price point or a low price point?" It was such a good question that she has dedicated an entire episode to answering it.
In this podcast, we will answer that question by going in-depth on the importance of defining your main unit number and educating your potential backers. We will also discuss both the benefits and potential weaknesses of both pricing methods.
Keep scrolling for a further breakdown of the podcast and helpful links.
[0:39]: The Big Question
Is it easier to raise money for a product with a high price point or a low price point? Which one is better or does better on crowdfunding?
[1:39]: The Importance Behind the Number
The amount of money you raise during crowdfunding is made up of two things: the first is the number of units actually sold. To find out the price at which you should set your product…
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Jul 9, 2020
CCP 016: 5 Things To Post During Pre-Launch
Creating a product can stretch you in many ways. It reveals your potential and your passions but it can also expose you to some of your weaknesses. What if we told you it’s that entire process that will draw people to you and have them backing your product quicker than you anticipated?
In this podcast, Nalin goes over five topics that you can utilize as marketing content for your product during pre-launch. She dives into how you can use what you already have as the content to get you started in connecting with your audience and future product-backers.
Keep scrolling for a further breakdown of the podcast and helpful links.
[1:11 Why Being Online is Critical During Pre-Launch
Let’s be honest - you can’t be knocking on people’s doors every single day and hope that translates to them going online to back you. Everything is online! Your product will, most likely, be marketed online. Therefore, you MUST be online.
[3:04]: Be Open. Be Transparent. Be Authentic.
People who follo…
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Jul 3, 2020
CCP 015: The Process In The Marketing
In this episode, host Nalin talks about the the process in the marketing. She breaks down an example of a large company and how they successfully overcame a marketing launch failure to turn it into a huge success.
She discusses:
-[1:10] Are you afraid of campaigning?
-[5:30] Breaking down the Tesla cyber truck launch
-8:35] Tesla turned their failure into success with over 150,000 pre-orders
-[12:29] People love your story, they love your wins, your fails
-[13:52] The more honest you are with your audience, the more they will love you and want to buy from you
Thanks for listening! Now go crush that campaign!
You can listen to The Crush Crowdfunding Podcast at crushcrowdfunding.com
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Jun 25, 2020
CCP 014: The Top 2 Things You Must Have To Succeed In Crowdfunding
In this episode, host Nalin talks about the top two things you must have to succeed in crowdfunding. She shares her explanation of what distinguishes a big campaign from a small campaign.
She discusses:
-[1:43] What is the product? Lots of people have really great ideas, but what sets it apart?
-[5:09] Who else has this problem that the product can solve?
-[6:28] Core values, core pain, core needs. The reason you made this product will lead you to the group of people who want this product.
-[7:41] Real life examples including a potato peeler and a mug.
Thanks for listening! Now go crush that campaign!
You can listen to The Crush Crowdfunding Podcast at crushcrowdfunding.com
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Jun 19, 2020
CCP 013: How To Bring Attention To Your Campaign
In this episode, host Nalin talks about how to bring attention to your campaign. She shares her tips to get that attention to crush your crowdfunding launched on Kickstarter and Indiegogo.
She discusses:
- [0:48] Attention is especially important for any campaign success.
- [2:38] There are two avenues you can take to bring attention to your campaign. These are paid or non-paid.
- [3:45] People take the paid route by buying things like campaigns on Facebook etc.
- [5:33] Another way to get paid attention is to invest your budget in partnerships.
- [7:48] The third way to pay for attention for your campaign is to put yourself in front of crowdfunding specific audiences.
- [11:30] A non paying way to get attention to your campaign is to start adding value.
- [12:06] You should do things like, liking their comments, commenting back etc. Just something to contribute to the community.
- [13:31] This is not an overnight success kind of thing; you have to work for it and don…
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Jun 11, 2020
CCP 012: 3 Perfect Topics To Post During Your Pre-Launch
In this episode, host Nalin talks about topics to post about during pre-launch. She shares her 3 topics you should be posting and how to crush your crowdfunding launch!
She discusses:
- [1:42] People are interested and excited about your product, there’s so many things that you can say on your launch channel.
- [2:19] The first thing you should post is information about your product.
- [5:55] The second thing you should post about during your pre-launch is behind the scenes.
- [9:35] The third thing you can talk about is the “founders’ journey.” Share what your product means to you, share its value, and share just some nitty gritty details.
- [13:34] These things will help people be more close to you as an entrepreneur that they are going to beg you to take their money so they can help you create this product.
- [14:09] There’s so many things you can say and show people to build that trust, and credibility.
Thanks for listening! Now go crush that pre-launch!
Yo…
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Jun 6, 2020
CCP 011: 5 People You Need For Your Crowdfunding Team
In this episode, host Nalin talks about 5 types of people that you need for your crowdfunding team. She shares her tips to having a successful dream team for your crowdfunding launch!
She discusses:
- [3:47] When it comes to crowdfunding you have two options. You can bring on an agency to help you or you can do it yourself and bring on people as you need them.
- [3:50] With your crowdfunding you can find five types of people to help you. Five people with different expertise that can create a huge impact and help you crush your crowdfunding launch.
- [3:58] The first type of expert you should look for is your words expert in your campaign. They are the ones that will do the copywriting and more!
- [4:30] The second type of expert is a digital expert. Someone who can help with social media posts, landing pages etc.
- [5:00] The third type of expert is a visual expert. For example, you should find a photographer to help with your visual aspect of your crowdfunding.
- [6:45] T…
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May 29, 2020
CCP 010: When Things Don't Go According To Plan: You Have Two Choices
In this episode, host Nalin talks about what to do when things don’t go according to plan? She
shares her tips to keep moving forward and having that successful launch!
She discusses:
- [7:29] A lot of plans we have in life will have obstacles and curveballs that will stop us in our
tracks.
- [07:36] When things don’t go the way we are expecting we have two choices. We can
either grumble and drag our feet or we can take it with l…
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May 23, 2020
CCP 009: 4 Missteps People Make During The Pre-Launch Phase
In this episode, host Nalin talks about the mistakes you may be making during the pre-launch phase of your crowdfunding project. She shares her four tips on the mistakes you should look out for prior to launching your campaign.
She discusses:
[5:15] - Why being aware of what’s already on the market, successful or not successful, will only help your campaign to be stronger.
[7:22] - The importance of creating a landing page for your product prior to launching your campaign.
[9:25] - Creating an up-to-date website that is visually stimulating and mobile friendly.
[10:40] - Asking your friends and family to donate money during your first 24-hours of your launch.
[13:46] - Why those first 24-hours of donations are so important and will help crowdfunding sites to organically advertise your product over others.
[15:30] - Altering your audience of the upcoming launch and getting them excited about the upcoming campaign.
Thanks for listening! Now go out there and figure out what the…
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May 15, 2020
CCP 008: Is My Project Right For Crowdfunding?
In this episode, host Nalin talks about if your project is right for crowdfunding and how to decide if your project is right for crowdfunding. She shares her tips to determine if your project is right for crowdfunding!
She discusses:
- [01:14] Crowdfunding is one model to get your product to market, but it’s not really suited for everything out there.
- [2:30] You must first decide which crowdfunding you’re looking to launch on. Is it rewards based? Is it a personal expense type of crowdfunding? Etc.
- [3:46] Another thing you need to consider determining if your product is right for crowdfunding, is what the main demographic is for your audience.
- [7:50] People who come to crowdfunding are early adopters. They are looking for things that are new and novel. They want things that help solve their problems and pain points.
- [9:50] Usually when someone orders online they expect to receive their product soon, with crowdfunding people are bringing their disposable income to…
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May 8, 2020
CCP 007: It's Okay To Be Scared To Launch
In this episode, host Nalin talks about how it’s okay to be scared to launch. She shares tips and examples of how to overcome that fear for a successful launch!
She discusses:
- [2:17] People are scared to be truly transparent and themselves.
- [4:41] With crowdfunding the process is all in your marketing and showing your backers the behind the scenes.
- [8:34] The cool thing about crowdfunding is people are excited to see the real you, see your obstacles, see you on your real mission.
- [13:18] Being natural and being authentic is showing up, being there, and being yourself. Be yourself whether it's good or bad, be sure to show your everyday life with the good and the bad.
- [14:31] It’s okay to be scared. It’s okay to be afraid to present yourself, it’s okay to be frightened to show your prototype. It’s okay.
- [15:10] The more you’re able to show yourself, be there, be present, showcase every obstacle etc., the more your fans are going to love you.
- [17:3…
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Apr 29, 2020
CCP 006: What Does Crowdfunding Success Mean For You
In this episode, host Nalin talks about what crowdfunding success means to you. She shares tips and examples of crowdfunding success.
She discusses:
* [4:12] Knowing how you want to be successful and what your goals are will help you better approach your campaign.
* [6:29] Crowdfunding success is ultimately getting to that goal and doing whatever it takes to reach that goal to fund that initial production of your idea.
* [7:34] Another way to meet crowdfunding success is to ensure you are reaching the minimum required amount to produce your idea and to get it in with suppliers.
* [9:49] A way to approach success is to understand and master the process of crowdfunding.
* [12:14] Your success in crowdfunding can come from getting those early adopters, early beta testers and early super fans that will help you carry your campaign.
* [13:53] Everyone has a different crowdfunding success and what you define as success.
* [15:53] The only way to really think about what succes…
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Apr 15, 2020
CCP 005: How To Crush The Last 48 Hours Of Your Crowdfunding Campaign
In this episode, host Nalin talks about how to crush the last 48 hours of your campaign. Nalin shares tips on how to crush it to end your campaign strong and successfully!
She discusses:
- [1:17] The last 48 hours of your campaign are the most crucial part.
- [5:23] Basically the best way to crush your last 48 hours of your campaign, is to tackle it with the same amount of intensity as your initial launch.
- [6:13] Make sure to tell your social media channels and keep them updated.
- [8:07] Tell and update your email list on your launch.
- [10:07] Tell your backers to bring in their friends and families for your referral program.
- [11:36] Bring your own friends and family into your campaign.
- [15:53] Be available and be responsive to your campaign.
- [17:17] Work with third party backer sites.
Thanks for listening to the Crush Crowdfunding Podcast, go out and put all these tips into action!
You can listen to The Crush Crowdfunding Podcast at crushcrowdfunding.com
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Apr 1, 2020
CCP 004: Crowdfund Like A Boss By Thinking Like A Project Manager
In this episode, host Nalin talks about how to have a project manager mindset for your launch. Nalin shares tips on how to be successful with your project manager mindset!
She discusses:
- [1:50] You can’t enjoy both of two desirable but mutually exclusive alternatives.
- [2:24] There are trades off that you have to sometimes take in life.
- [4:22] The main trade-off in crowdfunding is when you are looking at your project as a project manager mindset.
- [5:38] You can’t take charge of all aspects of your project at once, they all won’t go the way you planned and that is the trade-off.
- [8:45] Crowdfunding is all about the scope, budget and time.
- [8:57] Your scope is what you are looking to raise for your particular project.
- [10:18] When it comes to time, how much time are you going to give yourself to meet this scope?
- [11:40] When it comes to budget, how much money do you have to invest?
- [12:13] Everyone’s scope is pretty constant, but time and budge…
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Mar 16, 2020
CCP 003: How Do I Create A Successful Kickstarter or Indiegogo Campaign
In this episode, host Nalin talks about how to create a successful Kickstarter and Indiegogo campaign. Nalin shares steps that you can follow to create your successful campaign.
Nalin discusses:
- [1:03] A lot of people think that because they have an incredible idea, put a nice crowdfunding page together and just launched their campaign, people will automatically come to their page and it will raise millions. That’s a huge myth.
- [3:02] It all starts with a good product, something that people want, and people actually need.
- [3:26] You can make sure you have a good product by doing market research, pricing research and good competitor research.
- [5:22] Next for a successful campaign, you need good assets. Good assets will take your product very far.
- [5:31] Everything that people see about your products all comes down to what pictures and videos you take of your product, little snippets you’ve taken of assets you have.
- [7:25] You have to find people who want to…
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Mar 12, 2020
CCP 002: Social Media is Not a sales channel
In this episode, host Nalin talks about how Social Media is NOT a sales channel. Nalin shares a 3 step process on how to bring in your crowdfunding!
She discusses:
- [1:11] People say they have gone through the preparation phase and they go to launch their campaign but not being successful.
- [2:21] The main reason it isn’t working is because Social Media isn’t a sales channel.
- [4:05] Email definitely is king around here when it comes to crowdfunding.
- [5:05] There is a 3 step process or formula to building your crowdfunding!
- [5:39] The first step is, you want to build a list with individuals that are of buying intent.
- [6:49] Buying Intent is someone who actually signs up for an email to find out where they can actually purchase the product.
- [8:12] The second step is, to conduct a pre-launch warm up with friends, family, followers and fans.
- [8:45] Just tell the people on your list, friends, family and followers how they show support for you and your proj…
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Feb 27, 2020
CCP 001: Is Crowdfunding Right For Me?
In this episode, host Nalin talks about crowdfunding and if it’s right for you. Nalin shares what crowdfunding is and ways to know if it is right for you!
She discusses:
- [0:53] Reward-based crowdfunding is the exchange of value between you the person who is going to come up with the words and strangers on the internet who will.
- [1:59] There are people on the internet looking to pay for something they think looks interesting before it's available to make sure they get their hands on it first before it hits the market.
- [2:40] There are a few ways to know if crowdfunding is right for you.
- [3:33] You must ensure your project fits the crowdfunding model.
- [3:46] You must have something that provides value in order to get the funding in return.
- [6:17] Make sure you want your idea out in the world before you start crowdfunding.
- [7:25] With crowdfunding you have to be public and vulnerable.
- [8:18] Make sure your project solves a problem.
- [8:35] The ones t…
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