In today’s episode, Nalin talks about all things advertisements! She goes over what kind of ads you can do, how to do them in the most effective way for your project, and so much more. Marketing works when it's the right message to the right people at the right time in the right channel - advertisements can help achieve this today we’re going to tell you how.
[0:52]: Why Are Ads Important?
You have probably heard Nalin say that your audience is one of the most important parts of your campaign. Well, ads are a huge part of this that you just can’t miss out on.
[2:57]: What Does It Mean To Do A/B Testing For Ads?
A/B testing is very important for your product and advertisements, but there is a right and wrong way to do it as well as a right time and a wrong time to do it.
[7:17]: The Importance of “Cost Per Lead”
What is the cost per lead and how does it relate to your advertisements? Here is a hint: your email list may play a role.
What it is. What it does. How to avoid it.
[10:29]: The Danger of Having Only One Audience
Often times we don’t know which audience is going to work when we start launching a project. However, that doesn’t mean you need to target everyone. Here is how to narrow down how to target the right audience for your project.
[13:41]: Landing Pages For Each Audience
Don’t do it!! People like to have different landing pages for each audience type and we’re here to tell you NOT to do that!