Crush Crowdfunding Podcast
Oct 21, 2020
CCP 031: Solving Problems Through Products And Raising $54,354 For MK9 Chef Knife
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MANNKITCHEN MK9 is a large chef knife.
In this episode, I had the opportunity to chat with Cleve Oines. He started on his crowdfunding journey the same way others have started - with a strong passion for a product, a burning drive to get it into the hands of people around the world, and an enthusiasm for how crowdfunding can help.
We talk about the importance of building a product that solves problems, launching when you’re ready, dealing with internet trolls, and putting together a campaign on a shoestring budget.
Links From The Episode: - Crowdfunding Resources - Crush Crowdfunding Blog Book - MANNKITCHEN Kickstarter Campaign
More episodes from Crush Crowdfunding Podcast
Mar 4, 2021
CCP 050: How To Run Your Pre-Launch Facebook Group
In today’s episode, Nalin talks about everything that you can do with a Facebook group during pre-launch to build a community feeling and create excitement for your project launching on crowdfunding. Facebook groups are proven ways to engage and get to know people interested in your idea. Don’t miss it!
[0:24]: Why do you want a pre-launch Facebook group?
Pre-launch is not only for paid promotion but also to build a real community of real people excited about your project. Facebook groups are a great way to do just that.
[3:50]: What questions should you ask?
If you set up your group as private, not only will it give it a sense of exclusivity, but it will also be an opportunity to ask important questions to collect data from your audience.
[7:25]: Tell people what to expect
People want to know what they’ll get from being part of your group. Be explicit and make sure you share content and interact constantly so people know that you’re there.
[10:20]: Friends and family
If you want to get the ball rolling, your friends and family are a great asset to increase the engagement when you first start your group.
[13:29]: Share benefits and features
People don’t buy anything without knowing what it’ll do for them. Make sure to use the group to share all of the benefits and features of your product, and how it can help your audience.
[13:41]: Group activities
Create scheduled moments where people can do activities together and interact with you and with each other. A Livestream on Fridays, a “share where you’re working from” post on Wednesdays, or a “what game are you playing right now” Thursdays. Anything that speaks to your audience and makes them want to engage.
Visit the Crush Crowdfunding Website
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Mar 1, 2021
CCP 049: How To Run Pre-Launch Facebook Ads
In today’s episode, Nalin talks about all things advertisements! She goes over what kind of ads you can do, how to do them in the most effective way for your project, and so much more. Marketing works when it's the right message to the right people at the right time in the right channel - advertisements can help achieve this today we’re going to tell you how.
[0:52]: Why Are Ads Important?
You have probably heard Nalin say that your audience is one of the most important parts of your campaign. Well, ads are a huge part of this that you just can’t miss out on.
[2:57]: What Does It Mean To Do A/B Testing For Ads?
A/B testing is very important for your product and advertisements, but there is a right and wrong way to do it as well as a right time and a wrong time to do it.
[7:17]: The Importance of “Cost Per Lead”
What is the cost per lead and how does it relate to your advertisements? Here is a hint: your email list may play a role.
[9:03]: Ad-Fatigue
What it is. What it does. How to avoid it.
[10:29]: The Danger of Having Only One Audience
Often times we don’t know which audience is going to work when we start launching a project. However, that doesn’t mean you need to target everyone. Here is how to narrow down how to target the right audience for your project.
[13:41]: Landing Pages For Each Audience
Don’t do it!! People like to have different landing pages for each audience type and we’re here to tell you NOT to do that!
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Feb 17, 2021
CCP 048: Answering Crowdfunding Questions
Nalin gets an abundance of crowdfunding questions all the time. In this episode, she goes through some of the most commonly asked questions and answers them. If you’re someone in the crowdfunding space or just getting started, these questions are sure to have crossed your mind at some point and if they haven’t yet, they probably will in the future. No matter where you are in your crowdfunding journey, you’re going to want to take a listen!
[1:18]: #1: How Do I Market My Project?
Marketing is all about attention. You should be making sure that your product has that attention and from the right people. Let’s discuss who to get attention from, where to go to get the attention, and how to go about getting it.
[7:11]: Paying For Attention
Sometimes you have to pay for people to notice you and that’s not “wrong.” So many companies do it and maybe you should too.
[9:32]: Earning Attention
The best way to earn attention is through organic marketing and relationship building. It takes time and there is a right way to do it. Make sure you’re doing it correctly!
[13:57]: #2: How Do You Get Your Community?
Your community is like an upside down triangle. It’s those people at the bottom who you want to foster and care for. However, you will, inevitably, lose people along the way. Don’t panic. That’s normal.
[19:23]: #3: Does This Actually Work Or Am I Wasting My Time?
Does crowdfunding really work? If you are having this thought, stop what you’re doing and listen to this right now.
Visit the Crush Crowdfunding Website
Connect with Nalin
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