CCP 041: Social Media 101 For Kickstarter
Play • 20 min

You have, most likely, heard of the importance of email as a driving force behind funding. While that is incredibly true, that’s not all there is. In today’s episode, Nalin discusses the importance of social media and how you can use it to cultivate different aspects of your brand, company, and product.  

 

Main Takeaways

 

[1:32]: The Different Channels of Social Media

Every platform is different. You need to understand this to know what will work best for your product.

[4:28]: Not Every Platform Will Work For Your Brand

Each platform has its own agenda and can be quite different. Also, you may just not like using one platform. That’s ok! There are ways to work around it. 

[7:24]: Impact of a Reach Social Media 

Your reach on social media is one of the most impactful aspects of social. Let’s talk about what it is, how you can utilize it, and why it’s so important.

[8:57]: The Influence of the Hashtag

Did you know that you can utilize hashtags to generate more reach? By using them in the right way you can make sure your product is automatically getting categorized with similar products to ensure the right types of people are seeing you.

[11:34]: Relationship Building Via Social Media

One of the most important aspects of launching a product is relationships. What if we said that social media is one of the best ways to do that? With relationships comes trust and with trust comes backers. 

[15:54]: How Social Media Can Help

So, just how can social media help you? What is the point of it all and what will you get out of it?

[17:48]: The Benefits And Importance Of A Call To Action (CTA)

Sometimes people just need to be told what to do. Let’s discuss what to tell them.

 

Resources From This Episode

 

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