In today’s episode, Nalin talks about everything that you can do with a Facebook group during pre-launch to build a community feeling and create excitement for your project launching on crowdfunding. Facebook groups are proven ways to engage and get to know people interested in your idea. Don’t miss it!
[0:24]: Why do you want a pre-launch Facebook group?
Pre-launch is not only for paid promotion but also to build a real community of real people excited about your project. Facebook groups are a great way to do just that.
[3:50]: What questions should you ask?
If you set up your group as private, not only will it give it a sense of exclusivity, but it will also be an opportunity to ask important questions to collect data from your audience.
[7:25]: Tell people what to expect
People want to know what they’ll get from being part of your group. Be explicit and make sure you share content and interact constantly so people know that you’re there.
[10:20]: Friends and family
If you want to get the ball rolling, your friends and family are a great asset to increase the engagement when you first start your group.
[13:29]: Share benefits and features
People don’t buy anything without knowing what it’ll do for them. Make sure to use the group to share all of the benefits and features of your product, and how it can help your audience.
[13:41]: Group activities
Create scheduled moments where people can do activities together and interact with you and with each other. A Livestream on Fridays, a “share where you’re working from” post on Wednesdays, or a “what game are you playing right now” Thursdays. Anything that speaks to your audience and makes them want to engage.
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