Episode 35. Activating our creativity with Sue Keogh
Play • 51 min

In need of inspiration a while ago, I subscribed to the weekly email alerts from the award-winning Cambridge digital marketing agency, Sookio, and was immediately struck by their creative, but also down-to-earth and relatable approach to marketing, so much so that I decided to invite its founder, Sue Keogh, on this podcast.

After a decade working in radio and digital media for the BBC, ITV, Yahoo, and Aol, Sue founded Sookio in 2008, which offers content strategy, training, and content creation, like video, social media, and copywriting.

To Sue, everything is interesting and stimulating, from the most mundane objects, materials, to specialised topics or even how people dress. She shares with us what it’s like to create a visually stimulating and nurturing workplace and to run a digital marketing agency during the pandemic.

We discuss the importance of parameters and constraints to stimulate our creativity and deliver relatable content, the value of a simple but effective idea, and of sharing smaller stories at a human scale. If you thought digital marketing wasn’t creative, think again!


A maths teacher can be creative. So can a financial adviser, a community builder, and a yoga teacher. Not to mention a speed painter, a potter, or an actor!

Creativity is everywhere and I love nothing more than to explore it in The Creativity for All Podcast, either by focusing on a theme – such as perfectionism, feeding your creative brain, or the pressure to be creative – in my solo episodes, or through my conversations with all manner of creative people.

I want to challenge the perception of creativity and, in the process, debunk many myths attached to it: it's painful, for artists and the chosen few, etc.

My guests and I are keen to zoom in and dissect the origin of an idea, the impulse that makes us engage with our own creativity, with the hope that it will inspire listeners to get creative too.

My podcast is designed for anyone who’s already being creative, or is tempted to use their creativity, in particular those of you who think they are not creative or can never be. I would love to change your mind!

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