The Story of Ralf Beuker
1 hr 57 min

On this show I talk to Ralf Beuker. Ralf is the Dean of the Design Faculty at University of Applied Sciences Muenster, Germany and a professor of Design Management. We talk about when to make jokes.. and when not, the transitions from chaos to order and back, the evolution of Design Management into Design Thinking and… how I ‘pissed him off’

We talk about how being too satisfied with ourselves and being stuck in routines can make us blind to change that is happening around us.

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