9. A mental trap that may be holding you back.
Play • 9 min

Taiwanese monkey trap is a system of capturing monkeys using a simple box and a piece of fruit, like a banana. It is also the same mechanism that keeps us in crappy jobs, businesses that no longer work, and project that aren’t fulfilling. This equally affects us on an individual level, as well as brands at an enterprise level. Have you been holding onto your banana for too long?



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