Mark and Robb are joined by J&H’s Director of Traditional Media, Jeff Peterman. They discuss the reach of different types of media, including which are usually best for CPG products. They cover the value of recency in planning media and how it can offset the need for frequency.
They compare different formats and lengths of commercials on tv, radio and podcasts and why you would choose one for your product’s advertising.
They also explain why print is not dead, but they consider how changing trends in media consumption mean advertisers must adapt to capturing their modern audiences.