Clicksuasion Labs
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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
Available episodes
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Sep 10, 2021
Interview: Shiann Hagan Marketing Consultant
In this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she’s settling into the Clicksuasion family, and what she’s love about her work with a few fun questions to get you thinking.
PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS
Connect With Katana Lemelin on LinkedIn
Connect with Shiann Hagan on LinkedIn LEARN MORE
Interview: Michael Barbera
State of the Lab 2021
Katana’s First 180 Days at the Lab
A False Scent of Security
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Aug 26, 2021
Black Friday 2021 - Crafting Consumer Experiences
In this episode, Katana Lemelin discusses how to craft marketing strategies for your Black Friday sales by prepping early, crafting an omnichannel approach, and enhancing your customer service and efficiency. Use consumer behavior to tailor your marketing towards expected trends and expectations for the 2021 shopping season. PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS
Connect With Katana Lemelin on LinkedIn LEARN MORE
Clicksuasion Lab’s Research & Capabilities
Katana’s First 180 Days at the Lab
Spending is the Best Revenge
A False Scent of Security
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Jul 22, 2021
3 Tips to Improve Website Data
In this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1’s and 0’s or your browser history. Katana explains the benefits of using Google Analytics to gather data on your consumer’s behavior, the importance of setting measurable KPIs to meet your goals, and how to use this information to better engage with your target audience. PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS
Connect With Katana Lemelin on LinkedIn LEARN MORE
Katana’s First 180 Days at the Lab
Spending is the Best Revenge
A False Scent of Security
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Jun 16, 2021
3 Steps to Apply Personas to Social Media Marketing
3 Steps to Apply Personas to Social Media Marketing
In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts. PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS
Connect With Katana Lemelin on LinkedIn LEARN MORE
Jealously and Persuasion via Instagram
Achieving Virality in Hotel Social Media
Designing Social Media to Achieve Virality
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May 18, 2021
Uncle Steven Came to Town
UNCLE STEVEN CAME TO TOWN
Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera.
This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group, unique facts about each team member, and hints about future research. PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS
CORE TEAM MEMBERS
Connect With Katana Lemelin on LinkedIn
Connect With Catie Fromknecht on LinkedIn
Connect With Anna Silverman on LinkedIn
Connect With Cyndi Fifield on LinkedIn
Connect With Michael Barbera on LinkedIn EXTENDED TEAM MEMBERS
Connect With Stevie Pena on LinkedIn
Connect With Ashley Gardner on LinkedIn
Connect With Andrea Hentschel on LinkedIn
Connect With Shai Smith on LinkedIn LEARN MORE
Get Supercharged
Careers at the Lab
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May 10, 2021
Your Recap of 5 Clicksuasion Episodes
YOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES
A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suetterlin.
SPEAKER BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She works with businesses to plan, create, and put in place social media marketing plans. Katana shows businesses how to use social media as a form of communication. She believes each new client is an opportunity to empower a business to reach and exceed their goals.
RESOURCE LINKs
Find Katana on LinkedIn
Scientific Secrets of Perfect Timing - Dan Pink
Dollars and Sense - Dan Ariely
Work is the New Sex - Michael Barbera
Pricing Strategies - Crystal Suetterlin
2021 Marketing Trends - Michael Barbera
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Apr 15, 2021
Urge to Splurge
Catie Fromknecht discusses how consumers may change their spending habits, buyer FOMO, and marketing tactics that may help brands capitalize on this anticipated increase in consumer She shares how consumers are likely to increase their spending following the pandemic to make-up for experiences missed during quarantine.
SPEAKER BIO
Catie Fromknecht is a creative thinker who is dedicated to problem solving and helping businesses develop marketing plans. She specializes in content creation, web design, and Google analytics. She has 10 years of experience working in social media and web development and holds a Bachelor’s in Business Administration & Marketing.
RESOURCE LINKS
For a downloadable PDF of the slide deck, click here.
Catie Fromknecht LinkedIn Profile
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Mar 16, 2021
Between a Rock and a Yard Space
In this Episode
Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites.
Bio
Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.
Resource Links
For a downloadable pdf of the slide deck, click here.
Michael Barbera
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Feb 19, 2021
5 Tips for Consumer Facing Messaging
Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness.
This Clicksights webinar will focus on five current practices for crafting a positive, memorable, and effective verbal and visual messaging campaign. This session is designed for marketing directors, learning and development teams, communication directors, and those who want to develop a clear, compelling, and consistent brand experience across multiple communication and marketing channels.
LEARNING OBJECTIVES
* Understand five relevant messaging tactics to maintain audience engagement
* Determine how to apply persuasive messages in marketing and communication
* Apply behavioral science principles to consumer-facing messaging
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Feb 14, 2021
Love Aversion - Zoe Chance (Rebroadcast)
Would you be our Valentine? I think we click (see what we did there?)
Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating.
Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Before Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film.
LinkedIn
Michael Barbera
Zoe Chance
Katana Lemelin
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Feb 8, 2021
Big Game Advert Messaging
In this episode, Katana Lemelin hosts a round-table chat with Cyndi Fifield and Michael Barbara discussing the commercials released during the 2021 Big Game. The conversation focused on ads that fit into four categories (1) humor, (2) social impact, (3) COVID-19, and (4) behavioral marketing.
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Jan 28, 2021
The Top 6 Consumer Marketing Trends for 2021
Clicksuasion’s annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a global pandemic, vulnerability, uncertainty, and cultural strife.
Discussion Topics
* How people contend with COVID-19’s economic challenges, including the “side hustle” economy
* What brands should do as people move more from work and public places into the home
* How pandemic-inspired affluence shame changes how people choose to allocate their financial resources
Watch the Full Video
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Dec 31, 2020
Using Science to Achieve your Resolutions
In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting change.
Jordan Goldberg is the co-founder of stickK.com, a goal-setting website based on behavioral economics research conducted by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting change. Jordan has been frequently interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS NewsSunday Morning, and in The Wall Street Journal, The New York Times, an…
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Dec 21, 2020
The Top 5 Ads of 2020
Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important. During the COVID-19 pandemic, several brands held their audience's attention through creative, engaging, and COVID conscious advertising.
In 2020, the majority of people became physically isolated and spending priorities changed, which encouraged brands to adapt. Researchers at Clicksuasion Labs studied advertising campaigns from brands across the globe and shared their top 5 ads for 2020. The ads were chosen based on several criteria, which included the application of behavioral science, the impact on brand and consumer, time and brevity, social impact, and concern for the COVID conscious consumer.
5) Heineken’s ‘Back to the Ba…
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Dec 11, 2020
Customer Expectations & Holiday Shipping Delays
The COVID-19 pandemic has placed a strain on the shipping demand for UPS, FedEx, and the USPS. During this episode, we discuss shipping deadlines for the 2020 holiday season and how to manage customer expectations.
DELIVERY SERVICE DEADLINES
UPS
* Dec. 15 – UPS Ground
* Dec. 21 – UPS 3 Day Select
* Dec. 22 – UPS 2nd Day Air
* Dec. 23 – UPS Next Day Air
FedEx
* Dec. 15: FedEx Ground and Home Delivery
* Dec. 21: FedEx Express Saver
* Dec. 22: FedEx 2Day
* Dec. 23: FedEx Standard and Priority Overnight
* Complete list of FedEx Shipment Options
* FedEx Regional Delays
U.S. Postal Service
* Dec. 15: USPS Retail Ground
* Dec. 18: First-Class Mail
* Dec. 19: Priority Mail
* Dec. 23: Priority Mail Express
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Nov 12, 2020
SalesPOP! Interview with Dr. Michael Barbera
Why do people decide to purchase one item instead of another one? In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology. This Expert Insight Interview discusses:
* The consumer psychology baseline
* How to control the variables
* How to build trust in B2B
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Nov 10, 2020
Crafting Effective Digital User Experiences
Digital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking.
During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust.
LEARNING OBJECTIVES
- Understand simplistic user experiences that make a significant impact on customer engagement
- Create tangible, interactive, and gamified content that influences users to maintain brand engagement
- Apply consumer psychology to website design with small, effective, and measurable tactics
WATCH THE FULL VIDEO
https://www.youtube.com/watch?v=VTEOWS2SsB0
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Sep 21, 2020
Measuring Uncertainty with Hypothetical Distance in Written Language
According to the Construal-Level Theory of psychological distance (Trope and Liberman 2010), hypothetical distance refers to the likelihood of an event and having access to or possessing an object. Hypothetical distance is a customer-centric measurement. The reference point is a customer’s current situation and the previous experiences associated with it. Hypothetical distance is said to be close for likely and certain events and distant for unlikely and uncertain events.
Customers’ uncertainty evaluations can be measured with a hypothetical distance in language. The prediction is that for events the customer deems likely, s/he will use concrete and detailed words in the written message. For events deemed unlikely, s/he will use abstract and vague words. Hence, if the writer thinks it is likely that COVID-19 will impact his or her life, concrete words are likely to be used. Otherwise, abstract words are likely to be used.
Hypothetical distance measures uncertainty. It is one of t…
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Sep 14, 2020
Quarantine UX
The definition or meaning of UX is changing. What was once considered a service of convenience has now become essential. COVID-19 has changed the perspective of the user where it’s not about complex CRM systems or bonus points.
* Has all the investment made towards in-store experience gone to the dumps?
* Will this be changed for good or is it temporary?
* Do we know it all?
The answers are no but one thing is for sure: habits and behaviors will be rewritten.
Whether you are a small business owner or a marketer, this session will help you enhance user experience and usability by adapting during these unusual times where we all are struggling. Learn how companies around the world are staying relevant to their customers.
ABOUT THE PRESENTER
Chetna Teckchandani works with BetterSpace, a UK based mental health start-up with a focus on improving customer success. Prior to this, she consulted a micro-insurance start-up for reducing drop-out rates during the customer buying journ…
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Sep 8, 2020
Effects of Words and Photos on Consumer Behavior
Are you selling lipstick? You should be.
When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect.
Over time, lipstick has evolved into mascara, wine, chocolates, coffee, even kitchen linens. No matter what the new “lipstick” is, it still remains that in times of economic distress, consumers will buy something that lets them forget about their financial problems. During this talk, we will dive into the framing effect and how negative (loss) and positive (gain) words and photos affect consumer behavior and how you can use this information to market your new lipstick. Remember, where the brain goes, the wallet follows.
Recorded at the Consumer Uncertainty Conference - May 2020
ABOUT MARIA GENUALDI
Maria is a behavioral scientist who analyzes behavioral pa…
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Sep 4, 2020
Employee Engagement Fireside Chat with the West San Antonio Chamber of Commerce
Kristi Villanueva of the West San Antonio Chamber of Commerce, Sunita Trevino of the Brain Coach, and Michael Barbera of Clicksuasion Labs discuss employee engagement, resilience amongst COVID-19, and human decision-making.
Stream the full video at Clicksights
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Aug 31, 2020
Coping Consumption and COVID-19
Recorded at the Consumer Uncertainty Conference, Dr. Samanthika Gallage shared research about consumer decision-making and coping during the COVID-19 pandemic.
The COVID-19 pandemic has forced consumers to change their consumption behaviours swiftly. More than 200 countries are on lockdown and consumers are living and consuming in their own confined spaces. They deal with anxiety and stress in their day-to-day lives. Are they using consumption to cope with the situation? If so, what do they consume to deal with the situation? How have they changed their consumption habits? As marketers, are we supporting them enough? What is our role in this? The session will provide some insights into these questions.
Dr. Samanthika Gallage is an expert in consumer behaviour especially in the areas of ethical and sustainable aspects of consumption. She completed her doctoral degree from the Nottingham University Business School, UK, and currently works as a lecturer in Marketing at Staffordshire Bus…
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Aug 26, 2020
Hurricane Deathtron 3000 | rebroadcast
Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching.
During this episode, Hurricane Deathtron 3000, Dr. Michael Barbera, and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate.
Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director of the Mesoscale and Microscale Meteorology Laboratory. She has interdisciplinary expertise in weather forecasting systems and risk communication, with an emphasis on high-impact weather including hurricanes, floods, and tornadoes. Her research focuses on the communication and interpretation of hazardous weather risks, the use of uncertain weather-related information in decision making, and weather…
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Feb 27, 2020
Clicksuasion's 2020 Marketing Trends
Clicksuasion Labs shares their recommendations for the marketing trends in 2020 based on behavioral science and neuroscience.
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Feb 14, 2020
Love Aversion with Zoe Chance [rebroadcast]
Happy Valentines Day...
During this episode, Zoe and Clicksuasion host, Michael Barbera, discuss virtual dating, love, flirting, loss aversion, and online dating. Join Clicksuasion for this episode as Zoe Chance explains how individuals make search choices when choosing a partner.
Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Prior to Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film.
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Your Behavioral Valentine
Roses are red
Violets are blue
I'd never opt-out
Of being with you
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Jan 20, 2020
Crystal's Goodbye
Crystal Suetterlin made a home at the lab from August 2018 through January 2020. Crystal was the lab's relationship curator and she contributed to research and the Clicksuasion podcast.
Crystal's final day at the lab will be Wednesday, January 22nd.
We are sad to see her leave and grateful for the memories she left at the lab. We wish Crystal much success in her next journey and we will always have her back. Kick butt Crystal...we already miss you.
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Jan 11, 2020
Pricing Strategies with Behavioral Economics
Clicksuasion’s Pricing Matrix includes six pricing methodologies.
* Competitive Pricing
* Price Skimming
* Penetration Pricing
* Cost Plus
* Value-based Pricing
* Behavioral Pricing
Crystal Suetterlin hosts this episode and shares the advantages, disadvantages and the application of behavioral economics to each pricing strategy.
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Dec 29, 2019
Incentives to Achieve our Goals [rebroadcast]
In this episode, we share insights incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. Goal setting can be overwhelming. The average New Year's Resolution is evidence of overzealous goal setting that is unachievable. Jordan Goldberg applies psychology to goal setting, and more importantly, goal completion.
StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change.
Jordan Goldberg is the co-founder of stickK.com, a goal-setting website based on behavioral economic research conducted by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help…
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Dec 23, 2019
Top 5 Ads of 2019 | Clicksuasion Labs
Marketing campaigns are likely to succeed because of a behavioral component. Marketing campaigns are likely to fail because of a behavioral component. Which emotions and triggers are you targeting and how does it affect your audience?
Clicksuasion Labs breaks down the top 5 ads of 2019 and why we believe these are the top ads. Some will make you cheer, some will make you cry and some will make you hear things to enhance thirst.
Behavioral science is active in marketing...here are the top 5 marketing campaigns of 2019.
View the ads at clicksuasion.com/TOPads19
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Dec 16, 2019
Sex Sells...or Does It?
This research examines how a consumer’s political ideology affects their attitudes toward an advertised product. The findings demonstrate when politically conservative consumers view advertisements that include LGBT imagery and male models (versus female models).
H1: For politically conservative consumers, the presence of (supposedly) gay male (vs. female) models in an advertisement will have a negative influence on attitudes towards the advertised product.
H2a: For politically conservative (vs. liberal) consumers, the presence of gay male (vs. female) models will cause higher levels of disgust.
H2b: For politically conservative (vs. liberal) consumers, the presence of gay male (vs. female) models will have a negative influence on attitudes toward the ad.
H2c: For politically conservative (vs. liberal) consumers, the negative influence of gay male (vs. female) models on attitude towards the product will be mediated by disgust and attitude toward the ad in a serial mediation.
The…
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Dec 10, 2019
Lessons Learned at AWS Reinvent
Clicksuasion Computer Science Team members Damien Sandoval and Zachary Waddington attended AWS Reinvent in Las Vegas.
During this episode, Damien and Zach share their lessons learned from Reinvent and how teams could integrate computer and behavioral science.
LESSONS LEARNED
1) The Cloud Computing Disruption
2) Conference Booth Bundling
3) Deep Learning and Artifical Intelligence
ON THIS EPISODE
Michael Barbera via mike@clicksuasion.com
Damien Sandoval via damien@clicksuasion.com
Zachary Waddington via zack@clicksuasion.com
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Dec 5, 2019
[rebroadcast] Design Challenge 2018: Crowdsourcing Stormwater Solutions
Tackle the NYC Stormwater Design Challenge.
Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to improve New York City’s approach to stormwater management.
CHALLENGE
Stormwater is a major water pollution source and is the only growing source of pollution in New York and many parts of the country. In older cities like New York, where raw sewage and stormwater are collected in the same pipes and transported to wastewater treatment plants, rain events or snow melts can overwhelm the water collection and treatment systems. This can lead to raw sewage flowing into surrounding rivers and lakes. This is a huge water quality and health hazard.
There are innovative "green" infrastructure solutions that use vegetated features such as green roofs and rain gardens to intercept and treat stormwate…
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Nov 25, 2019
Accidental Marketing | Recorded Live from Pinehurst, North Carolina
So, what’s this accidental marketing stuff?
You know that success does not happen by accident. You’ve always succeeded with a plan and a purpose (mind blown, right?)
During the Accidental Marketing Lunch & Learn, a rockstar panel of marketers was moderated by finance influencer Janet Galloway.
The panelists discussed the IMPACT Marketing Strategy
IDENTIFY & MEASURE: Determine the target audience for your service or product
PLAN: Develop a marketing strategy that will gain and retain customers
ATTRACT: Choose powerful, concise, and effective words to attract your target audience
CHOOSE: Select the most appropriate branding materials that will sell your product or service
TELL: Share your story, so it resonates with your audience creating a lasting impression
PANELISTS
Dr. Michael Barbera | Clicksuasion Labs
Donna Ellis | Ellis Design Group
Diane McSweeney | Freelance Writer & Editor
Lisa Marella | Neptune Merch Powered by Proforma
John Vaughan | Story Focus Media
MODE…
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Nov 21, 2019
Consumer Psychology Goes Fast
Matt Damon and Christian Bale star in the racing movie, Ford v Ferrari.
The name of the movie in North America is Ford v Ferrari; however, the name of the movie in Europe is Le Mans 66.
During this episode, we discuss why brands modify their messaging to match geographical regions.
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Nov 12, 2019
Behavioral Fundraising | Part Three
Behavioral Fundraising Part 3 of 3
During the final episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising.
Self Connection
The Decoy Effect
Set Completion
Recorded November 12, 2019 at Clicksuasion Labs.
For more behavioral constructs, get the deck at clicksuasion.com/cards
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Nov 3, 2019
Behavioral Fundraising | Part 2
Behavioral Fundraising Part 1 of 3
During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising.
Scarcity
Time Pressure
Bundling
Recorded November 1, 2019 at Clicksuasion Labs.
For more behavioral constructs, get the deck at clicksuasion.com/cards
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Oct 28, 2019
Behavioral Fundraising | Part One
Behavioral Fundraising Part 1 of 3
During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising.
Social Norms
Commitment
Credible Messenger
Recorded October 28, 2019 at Clicksuasion Labs.
For more behavioral constructs, get the deck at clicksuasion.com/cards
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Oct 22, 2019
Lessons Learned in Consumer Psychology - ACR 2019
Team members from Clicksuasion Labs recently attended the annual conference for the Association of Consumer Research. At the conference, the Clicksuasion team shared research, strengthened relationships and learned from other researchers.
This episode contains three lessons from amazing researchers at ACR 2019 in Atlanta, GA.
Three Lessons Learned:
* Political Affiliations and the Correlation to Brand Preference
* Bundling and the Pain of Paying
* Tech Linked Consumer (notifications and haptics)
If you want a copy of the research, send us an email to info@clicksuasion.com and we will send the published work once available for public consumption.
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Oct 15, 2019
Emotion in Negotiation
The Future Value negotiation tactic is powerful, insulting and more than likely, it was used on you.
For years, behavioral scientists at Clicksuasion Labs have been researching the application and outcomes of a behavioral negotiation strategy. These amazing researchers have taught more than 1,500 people in intimate workshops on how to be persuasive and influential negotiators. Now it's your time.
Today's lesson: Future Value.
During this micro-session, we share how the Future Value tactic is applied and how it should be countered.
The counter is controversial, persuasive and effective.
Listen now, then learn the full behavioral negotiation strategy at a training session near you.
Upcoming Training Sessions
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Sep 23, 2019
Google Startup Grind Interview with CBO Michael Barbera (2017)
Clicksuasion Chief Behavioral Officer shared behavioral science research, client stories, and his personal entrepreneurial journey that spanned three decades.
During this interview on the Google Startup Grind stage, Michael Barbera shared the persuasive constructs that influence decisions and craft a remarkable customer experience.
Listen, take notes and learn how to apply psychology to business strategy and establish trust with your customers, team members and colleagues.
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Sep 15, 2019
Interview: Michael Barbera Customer Psychology Expert
From What's Your Bias & Rock the Block...
"Check out this great episode of rock the block featuring award-winning customer psychology expert Michael Barbera. Mike works with some of the biggest brands in the United States to help them use a data-driven approach to customer success. This helps increase sales, conversions and grow from a point of truly understanding what makes your customer tick. For you Fintech companies out there, information like this is liquid gold."
What's Your Bias?
Paul Sullivan
Michael Barbera
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Sep 1, 2019
Rebroadcast: Hurricane Dorian...er, Deathtron 3000
IMPORTANT: If you reside in any potential, forecasted or predicted path of Hurricane Dorian, we advise you to make immediate plans to evacuate. Your safety, your family's safety and the safety of your fur babies are not worth the risk of remaining at your home. Personal items can be replaced...you cannot.
Rebroadcast from April 2018. Here's how behavioral science will nudge, influence and persuade you to evacuate from a hurricane.
Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching.
During this episode, Hurricane Deathtron 3000, Michael Barbera and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate.
Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, whe…
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Aug 22, 2019
Influencing Consumer Decision Making Keynote | World Retail Congress 2019 | Amsterdam
The average person views 30,000 brand impressions daily. How can you stand out in a saturated marketing and consumer experience environment?
Renowned behavioral scientist Michael Barbera will identify the persuasive and behavioral methods used to influence buying and engagement decisions.
Recorded live at the World Retail Congress, May 2019, Amsterdam, Netherlands
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Aug 16, 2019
The Behavioral Challenges That Athletes Face In Competition
Human decision biases are often mitigated by sports psychologists to enhance athletic performance. Golf is a cognitively challenging sport because golfers have a smaller team dynamic to mitigate intuition and guesswork. Competing on a championship course can be cognitively taxing because there are many decision variables involved in the game, which include intuition and guesswork, challenging terrain features, and unique course features.
Clicksuasion Labs’ researcher, Crystal Suetterlin, shares the psychology of athletic decisions during the US Amateur Championship from Pinehurst, North Carolina.
Behavioral science could be a golfer’s teammate or adversary because golf courses are persuasive.af
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Jul 9, 2019
Work is the New Sex
People who work at a for-profit organization are likely sleeping with their work. The first thing many Americans do when they wake up: reach for their phone. The eyes are barely open, squinting to adjust to the blue light and one finger scrolling through the emails that were received while asleep.
When asked, “if you read an email immediately upon waking up at 6:00 am, when do you respond?”. The average and most frequent response is “6:01 am”. The majority of for-profit employees are sleeping with their career.
Employers are likely to expect their employees to check their email and engage with vendors, clients, and team members when the email is received. Frequency of communication and the ability to respond quickly are desired abilities by employers, including while the employee is out-of-the-office. The out-of-office auto-reply may be turned on, yet the vacationing employee is not turned off, which signifies an imbalance in life-work balance and the potential quality of out…
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Mar 26, 2019
Paul Gibbons & Michael Barbera: How Behavioral Science Is Already Affecting Consumers and Shaping the Future of Business
From the THINK BIGGER, THINK BETTER podcast with Paul Gibbons:
Michael and Paul discussed how businesses to apply behavioral science in their approaches to both employee engagement and consumer behavior. Paul and Michael discussed how the field is only in its infancy and how much more we have to learn, and we talk about some firms and practitioners that are paving the way for some serious innovation in the application of behavioral science. Michael also touches on the role of gamification in behavioral science and where we’re already seeing behavioral science change consumer decision-making. What You’ll Learn about Behavioral Science from this Episode:
* Why behavioral science is one of the hottest and most important topics in business today.
* What problems behavioral science solves that other approaches can’t.
* How behavioral science will change in the next decade (and how it will change business, too).
* The role of self-reflection in behavioral science and real-wor…
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Mar 18, 2019
Sunshine Protection Act - 3/18/2019
In five minutes or less, your consumer psychology news for March 18, 2019: The Sunshine Protection Act.
The Sunshine Protection Act has the potential to impact how your consumers and employees engage with your brand, contribute at work and how they decide to spend their money.
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Feb 26, 2019
New Format | Bringing you Behavioral Science News
We're bringing you the news.
Well, beginning in March 2019.
We've listened to you about the content you want to receive and we've listened. The new format will consist of weekly, 5-minute episodes, which deliver behavioral economics, behavioral finance and consumer psychology news that is relevant and applicable.
The news will come from newly published academic research, how companies are applying behavioral science and tell you how you can apply it.
See you in March.
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Feb 25, 2019
Fireside Chat with Clicksuasion's Chief Behavioral Officer | Season 4 | Episode 5
The final episode of the legacy format.
It's the eve of change. We've answered your requests and we're changing the format from interview, to news. Beginning in March 2019, we will deliver consumer psychology, behavioral economics, and behavioral finance news.
Together, we will disrupt traditional decision-making.
During this final episode in the interview format, Clicksuasion Labs' Chief Behavioral Officer, Michael Barbera, sits down with Sidd Chopra of Look Wiser for a fireside chat at ProductCampRTP.
Listen to Michael's thoughts on customer experiences, then stay tuned for consumer psychology news.
It's why we click.
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Feb 23, 2019
Be a Sales Leader with Krista S. Moore | Season 4 | Episode 4
In Episode 4, Michael Barbera explores how organizations can create effective sales leaders with speaker, author and host of The Krista Moore Talk Show...Krista Moore.
If you create a Venn diagram with the left circle labeled as business strategy and the right circle as customer experience, the conjoining area is likely to be the sales team. The sales team is the bridge between revenue objectives and brand engagement. Krista shares her expertise and experience for building an effective sales team that meets KPIs and achieves a satisfied consumer.
Krista Moore is highly recognized as an inspirational speaker and a results-oriented Executive Coach. In 2003 she founded K.Coaching, Inc., after 20 years of Sales Leadership positions. Krista combines her real-life business experiences, certified business coaching, and motivational style to help others achieve outstanding success in their lives and in their careers.
In 2016, Krista land her team launched the IDGrowth Sales Vault™, an onl…
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Dec 12, 2018
The Brick & Mortar Journey | Season 4 | Episode 3
In this episode, Michael Barbera shares the consumer’s journey as they encounter Customer Experience (CX) and User Experience (UX) designs at brick and mortar businesses. Retailers, restaurants, and venues design their spaces and frame their messages to target who the customer is today, and who the customer wants to be.
Listen to learn the age of your Apple.
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Nov 5, 2018
Design Challenge 2018: Crowdsourcing Stormwater Solutions
Tackle the NYC Stormwater Design Challenge.
Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to improve New York City’s approach to stormwater management.
CHALLENGE
Stormwater is a major water pollution source and is the only growing source of pollution in New York and many parts of the country. In older cities like New York, where raw sewage and stormwater are collected in the same pipes and transported to wastewater treatment plants, rain events or snow melts can overwhelm the water collection and treatment systems. This can lead to raw sewage flowing into surrounding rivers and lakes. This is a huge water quality and health hazard.
There are innovative "green" infrastructure solutions that use vegetated features such as green roofs and rain gardens to intercept and treat stormwate…
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Oct 23, 2018
Behavioral Economics at Burning Man
In this episode, Kelly Peters and Michael Barbera discuss the three pillars to behavioral economics, credit risk, and applying behavioral science to business. Kelly Peters shares her experience and knowledge of financial decision-making that extends from the BE Works office in Toronto to the Nevada desert. Join Kelly and Michael on the first episode of season 4 to understand how intuition and guesswork could influence business decisions.
Kelly Peters is the CEO and co-founder of BEworks. She is passionate about bringing scientific thinking to business strategy, marketing, and operations. Among the first to see the commercial potential of the Web in 1993, Kelly spent several years in the dot-com industry before focusing on financial services, where she spent 12 years leading complex innovation projects.
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Jul 25, 2018
Your Customers are your Fans | Season 3 | Episode 10
During this episode, Candy Sugarman and Michael Barbera discuss the concept of customers being fans of the brand. Candy has a unique approach to marketing, which began with social media marketing and matured into a 360-degree marketing strategy. Candy shares her secrets and insights with the Clicksuasion community.
Candy Sugarman, owner of PlayBig Online Marketing sums up her philosophy on training business owners:
"I love the ever-changing nature of Social Media networks and networking. It doesn’t matter if buttons change, features disappear or appear, the underlining reasons for using any network is the same. From real estate agents, accountants, coaches, lawyers, to authors, and others, I train on how to proficiently use Social Networks or I manage their Social Media world for them."
With over 500 hours of training business owners and executives on ways to more effectively and efficiently use Social Media to increase their and their target market’s awareness about their brand…
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Jul 10, 2018
Persuasive Calories | Season 3 | Episode 9
In this episode, Steven Dallas and Michael Barbera discuss food decision-making and the persuasive influence of calories. The placement of calorie counts beside a menu item could influence a person’s choice for which food to consume and ultimately, the daily number of calories consumed. Steven shares insights from his research (and his weakness for NY-style pizza) in this mouth-watering episode of Clicksuasion.
Steven K. Dallas recently graduated from New York University’s Stern School of Business with a Ph.D. in Marketing. His research examines food decision-making and behavioral pricing and has been published in academic journals such as the Journal of Consumer Psychology, Appetite, and the Journal of the Association for Consumer Research. His work has been cited by the federal government in the Federal Register, and his ideas have been featured in the Washington Post, Huffington Post, STATNews, and other popular press outlets.
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Jun 20, 2018
Consumer Behavior in a Virtual World [rebroadcast] | Season 1 | Episode 5
Join Clicksuasion as Manny Anekal explains why gamers are likely to engage with their favorite brands in a virtual environment. Clicksuasion guest Manny Anekal has over a decade of experience working at the intersection of gaming, marketing, and brands. His first role was with the startup Massive Inc, which was acquired by Microsoft Xbox in 2006, followed by executive roles at Electronic Arts, Zynga, Kiip, and most recently with Major League Gaming. During this episode, Manny and Clicksuasion host, Michael Barbera discuss gamification, virtual brand partnerships, and the consumption of intangible virtual products.
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Jun 11, 2018
Hurricane Deathtron 3000 | Season 3 | Episode 8
Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching.
During this episode, Hurricane Deathtron 3000, Michael Barbera and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate.
Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director of the Mesoscale and Microscale Meteorology Laboratory. She has interdisciplinary expertise in weather forecasting systems and risk communication, with an emphasis on high-impact weather including hurricanes, floods, and tornadoes. Her research focuses on the communication and interpretation of hazardous weather risks, the use of uncertain weather-related information in decision making, and weather haza…
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May 28, 2018
Nudge the Pines | Season 3 | Episode 7
In this live panel discussion from Sandhills Community College, four panelists joined Clicksuasion to discuss entrepreneurship, marketing, and consumer decision making.
Cameron Cruse - Co-Founder of R. Riveter and TedxSandhills Speaker
cameron@rriveter.com
Cameron joined Clicksuasion to discuss the digital age and how it affects our ability to make connections with people. 90% of the world's data has been collected in the last two years. Cameron discusses how connections with people build great brands.
Stevie Pena - Licensed Therapist and Addictions Specialist
sarastevia@gmail.com
Stevie discusses reasons for making change in organizations and personality aspects that hurt communication and cause conflict. Building relationships based on preferences is Stevie's method for success.
Mariel Beasley - Principal at the Center for Advanced Hindsight at Duke University and Co-Director of the Common Cents Lab
mariel.beasley@duke.edu
The Common Cents Lab is a research c…
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May 14, 2018
Nudge Pembroke - Live from UNC | Season 3 | Episode 6
During this panel with a live studio audience at the University of North Carolina - Pembroke, four panelists discussed marketing, finance, measurement, and analytics and behavioral finance.
Suzanne Altobello, Caroline Glackin, Kim Adamof and Cyndi Fifield shared their thoughts on measuring the success of marketing campaigns, their views on Net Promoter Scores, and practical things leaders could do to improve their reach and increase conversions.
Michael Barbera moderated the panel from UNC-P's Thomas Center for Innovation and Entrepreneurship.
Panelists
Suzanne Altobello, University of North Carolina-Pembroke
Caroline Glackin, Fayetteville State University
Kim Adamof, Raleigh Inbound Marketing
Cyndi Fifield, Novae Design Group
Moderator
Michael Barbera, Barbera Solutions | Consumer Experience Lab
About The Thomas Center for Entrepreneurship Incubator at the University of North Carolina - Pembroke
The Thomas Center for Entrepreneurship Incubator at the University of Nor…
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Apr 30, 2018
Micro-finance: beyond friends, family, and fools
In this episode, Caroline Glackin and Michael Barbera discuss micro-finance, micro-loans, and human behavior. Microfinance, also called microcredit, is a type of banking service that is provided to unemployed or low-income individuals or groups who otherwise have no other access to financial services. While institutions participating in the area of microfinance are most often associated with lending, many offer additional services, including bank accounts and micro-insurance products, and provide financial and business education. Ultimately, the goal of microfinance is to give impoverished people an opportunity to become self-sufficient.
About Dr. Caroline Glackin
Dr. Caroline Glackin is on the faculty at UNC Fayetteville State University where she serves as a Direct Selling Education Foundation Fellow and Sam Walton Fellow. She graduated Bryn Mawr College (A.B., economics), The Wharton School (MBA, entrepreneurial management), and the University of Delaware (Ph.D., Urban Affairs, an…
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Apr 16, 2018
Menu Psychology [re-broadcast] | Episode 4
Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give you a list of everything they sell,” says Michael Barbera.
During this special menu psychology episode, Michael will discuss and share the findings from several studies, which include menu design and layout, consumer choice, time pressure, anchoring, the use of non-traditional menus and creating experiences.
Clicksuasion guests Angela Malave, Angela Diaz, Timothy Reichert and Stevie Pena, share their experiences about perception, menu design, and consumer behavior.
Whether you research consumer behavior, study restaurants, and menus, manage a restaurant or consider yourself a foodie, this episode is for you.
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Apr 9, 2018
5-minute Special: Words Matter
Overused words, phrases, and verbiage are likely to have a significant impact on perception and could influence others to act beyond the intended call-to-action. Residents that live in areas that are frequented by hurricanes are less likely to evacuate when a hurricane has a friendly and humanizing name, such as Katrina or Sandy. Choosing the most appropriately framed message could be challenging without behavioral insights on human decisions and perception.
This episode is recorded from Michael Barbera's talk, 'Words Matter,' at the 2018 Key 5 Conference in Charlotte, North Carolina.
Watch the Video
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Apr 2, 2018
Crossing the Chasm | Episode 3 | Season 3
In this episode, Geoffrey Moore and Michael Barbera discuss the Technology Adaption Lifecycle. The Technology Adoption Lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face when transitioning from early adopting to mainstream customers. It has sold more than one million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prom…
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Mar 19, 2018
Experiential Customer Service | Episode 2 | Season 3
When you think of your last customer service experience, most likely you remember a five minute wait on an automated line or a quick transaction at your local supermarket. Focusing on enhancing the customer experience instead of just the transaction could significantly reduce customer frustration and lead to higher profitability.
Join us in this episode with Clicksuasion guest Teri Yanovitch to discuss the benefits of moving away from a transactional customer service model to an experiential one. Teri Yanovitch is a speaker, trainer, consultant, and author.
Previously as a keynote speaker with the Disney Institute, she shared exemplary practices of customer service with organizations world-wide. For more than a decade, she facilitated cultural change as an executive with the company that revolutionized total quality management, Philip Crosby Associates.
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Mar 5, 2018
Incentives to Achieve our Goals
In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change.
Jordan has frequently been interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS NewsSunday Morning and in The Wall Street Journal, The New York Times, and The Economist. Jordan is a graduate of Yale University with a bachelor’s degree in American Studies, and he is the recipient of the Yale School of Management’s Silver Anniversary Scholarship.
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Feb 28, 2018
Season 3 Preview
Season 3 will feature Stickk founder, Jordan Goldberg, to discuss social contracts, Teri Yanovitch to discuss her work with Walt Disney World and best-selling author Geoffrey Moore to discuss Crossing the Chasm.
There are two episodes with live studio audiences from Sandhills Community College in Pinehurst, North Carolina and the University of North Carolina at Pembroke, North Carolina.
Live recorded guests include Mariel Beasley of Duke University, Kim Adamof of Social Media Marketing Raleigh, Suzanne Altobello of the University of North Carolina, Caroline Glackin of Fayetteville State University, Cyndi Fifield of Novae Design Group, Stevie Pena, K. Melissa Kennedy of 48 Innovate and Cameron Cruse of R. Riveter.
Additionally, we will discuss how hurricane names affect your willingness to evacuate and how people make decisions to donate money or give to a Kickstarter campaign.
Lastly, we will discuss how jurors make decisions and how the juror heuristic could affect the outcome of…
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Feb 26, 2018
[Español] Especial: La paridad, las percepciones y el baño | Michael Barbera | Episodio 13
Imagina que estás en un concierto. Estás esperando en la cola del baño, y estás ansioso por volver a tu asiento. Entonces, te das cuenta de que el baño del sexo opuesto no tiene cola.
¿Qué probabilidades hay de que uses el baño del sexo opuesto?
Hombres y mujeres enfocan este escenario de manera diferente. Las personas que se identifican como transgénero o no binarias también enfocan esta situación de forma distinta.
Aprende cómo el letrero del baño afecta a nuestras decisiones y percepciones sobre el uso del baño.
Visualiza el vídeo de TEDx
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Feb 26, 2018
[Français] Spécial: Parité, perceptions et toilettes | Michael Barbera | Épisode 14
Imaginez que vous êtes à un concert. Vous faites la queue pour les toilettes, et vous avez hâte de retourner à votre place. Ensuite, vous remarquerez que les toilettes de sexe opposé n'ont pas de queue.
Quelle est la probabilité d'utiliser les toilettes de sexe opposé ?
Les hommes et les femmes abordent ce scénario différemment. Les individus qui s'identifient comme transgenre ou non-binaires approchent également cette situation différemment.
Découvrez comment la signalisation des toilettes affecte nos décisions et perceptions sur l'utilisation des toilettes.
Visionnez la vidéo TEDx
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Feb 19, 2018
Anchoring Consumer Choice | Episode 12 | Season 2
The food service industry has significantly low profit margins which create the need to implement behavioral strategies that target the consumer's decision-making process. In this episode, we discuss findings from studies that offer solutions to this problem.
Traditional menus are cognitively taxing for consumers. Making a choice can be a frustrating task that reduces the number of items purchased or amount of money spent. Non-traditional menus like chalkboards and tablets are becoming more and more popular in the United States, and restaurants may be seeing significantly higher profit margins as a result.
Listen to this episode to learn about anchoring consumer choice on non-traditional menus.
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Feb 12, 2018
Valentine’s Day Special [re-broadcast] - Love Aversion with Zoe Chance | Episode 11 | Season 2
Would you be our Valentine? I think we click (see what we did there?)
Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating.
Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Before Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film.
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Feb 5, 2018
Dollars and Sense with Dan Ariely | Episode 10 | Season 2
During this episode, Dan Ariely and Michael Barbera discuss the hallmark of humanity: bad financial decisions. Humans are great at messing up their financial lives. Thinking a lot about money would be fine if by thinking more about it, we were able to make better decisions. Dan and Michael’s discussion covers the pains of paying, opportunity costs, saving for retirement and many of the great (and terrible) things money will do for us.
Dan Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University. He is dedicated to answering questions to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.
He is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a three-ti…
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Jan 29, 2018
[Français] Spécial: Jalousie et persuasion via Instagram avec Michael Barbera | Épisode 9
Au cours de cet épisode, l'animateur de Clicksuasion, Michael Barbera, discute de recherches susceptibles de générer des ventes grâce à la publication sur les réseaux sociaux et à des amis de consommateurs jaloux. Au cours d'une journée normale, les consommateurs sont exposés aux annonces publicitaires télévisées, aux publicités radiophoniques, aux panneaux d'affichage et parfois aux ventes directes, mais plus important encore sont les milliers de marques commerciales facilement identifiables que nous observons, sans toutefois les considérer ouvertement. Le logo de la voiture sur notre volant, le logo MTA en bas de la carte du métro de New York, le logo Apple, Google ou Samsung sur votre téléphone, le logo «NY» imbriqué de la personne portant un maillot des Yankees au base-ball. Chacun de ces éléments est intellectuellement traité et stocké pour une date ultérieure lorsque les spécialistes du marketing espèrent que vous utiliserez votre processus de prise de…
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Jan 29, 2018
[Español] Envidia y persuasión a través de Instagram con Michael Barbera | Episodio 8
Durante este episodio, el presentador de Clicksuasion, Michael Barbera, discute la investigación que es probable que genere ventas a través de la publicación en las redes sociales y de los amigos de consumidores envidiosos. Los consumidores en Norteamérica están expuestos a aproximadamente 30.000 impresiones de marcas a diario. Durante un día promedio, los consumidores están expuestos a anuncios de televisión, anuncios de radio, vallas publicitarias y, a veces, ventas directas. Pero, lo más significativo, son los miles de impresiones de marcas fácilmente identificables que observamos pero no consideramos abiertamente. El logotipo del coche en nuestro volante, el logotipo de MTA en la esquina inferior del mapa del metro de la ciudad de Nueva York, el logotipo de Apple, Google o Samsung en tu teléfono, el “NY” entrelazado de la persona que lleva una camiseta de los Yankees en un partido de béisbol… cada uno de estos elementos es cognitivamente procesado y almacenado par…
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Jan 22, 2018
Clarity and Compassion with Michael Fishman | Episode 7 | Season 2
Join us for this episode of Clicksuasion with Michael Fishman to learn about establishing stronger trust with your customers, adapting to the need for believability in today’s market, and resonating with the consumer’s heart.
We discuss the ethical importance of companies working in the consumer health industry and the ever-growing need for trust. Because products in this industry directly impact the health of consumers, it is necessary for companies to be mindful of their marketing vernacular and the science behind it.
For more than 20 years, Michael has been a leading advisor on marketing, positioning and sustained business growth to consumer health information and product businesses.
Michael’s highlights include 18 years supporting Rodale Inc. in growing the Prevention and Men’s Health publishing brands, taking their book business from ground level to $300MM per year, and project work and/or collaborations with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman…
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Jan 8, 2018
The Scientific Secrets of Perfect Timing with Dan Pink | Episode 6 | Season 2
During this episode, Dan Pink and Michael Barbera discuss the scientific secrets of perfect timing. Everyone knows that timing is everything, but we don’t know much about timing itself. Our lives are a never-ending stream of decisions about "when": when to start a business, when to schedule a class, when to get serious about a person. Yet we make those decisions based on intuition and guesswork.
Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing. His other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 37 languages. He lives in Washington, DC, with his wife and their three children.
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Dec 26, 2017
SPECIAL: PARITY, PERCEPTIONS, AND THE RESTROOM | Michael Barbera
Imagine you're at a concert. You're waiting in line for the restroom, and you're anxious to get back to your seat. Then you notice the restroom for the opposite gender doesn't have a line.
How likely are you to use the opposite gender's restroom?
Males and females approach this scenario differently. Individuals that identify as transgender or non-binary also approach this situation differently.
Learn how restroom signage affects our decisions and perceptions about restroom usage.
Watch the TEDx video
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Dec 11, 2017
Advice from Practitioners | Episode 4 | Season 2
Join us for first-hand advice from selected practitioners in social media, business consulting, behavioral economics and not-for-profit organizations.
We discuss applicable methodologies for increasing the validity of data results with Avalon Levey, an organizational change management consultant.
We discover methods for increasing consumer loyalty via social media with Jack Mandaville who is a writer, content creator, and social media strategist. He has conceptualized, written, directed, and starred in hundreds of videos for numerous brands and was a leading actor in the 2016 film Range 15.
Leah Pouw joins us to explore applications of behavioral science in nonprofit organizations. Leah currently leads community systems development at the Chicago-based nonprofit, Illinois Action for Children.
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Nov 27, 2017
Skinomics and Time Pressure | Episode 3 | Season 2
Designing cultures that enhance the consumer experience are likely to increase the consumer’s perceived value of the brand. Understanding the importance of the consumer experience and enhancing the consumer’s perceived value are significant drivers of the Clicksuasion podcast.
In this episode, we discuss each driver with examples of about leveraging the infrequent customer at ski resorts, and how time pressure affects decision-making at restaurants.
Join us in this episode to learn how to reframe your message to consumers and how to increase customer loyalty to your brand.
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Nov 13, 2017
Social Media Virality | Episode 2 | Season 2
Social media virality is a dream for all business owners. The odds of becoming viral are quite slim. The benefits of virality are endless. Of course, virality is not an easy feat to achieve on social media. Social media marketers should be creative when designing content. Instead of chasing followers, social media users should set the honeypot. Setting the honeypot is likely to enhance the user experience which leads to brand admiration.
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Oct 30, 2017
Effects of Fear in Marketing | Episode 1 | Season 2
Using fear in marketing is the topic of our interview with Dr. James Hunt. We discuss using a spokesperson to reduce fear of products as well as using fear to influence decision-making. This episode explores intriguing methods of fear-based persuasion. Fear can be used in marketing to induce and prevent behavior.
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Oct 27, 2017
Season 2 Preview
After a successful completion of Season 1, we are now announcing the upcoming episodes for Season 2. Join Michael Barbera in this episode to learn about the exciting details for the upcoming season.
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Oct 24, 2017
Clicksuasion Special | Menu Psychology | Episode 9
Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give you a list of everything they sell,” says Michael Barbera.
During this special menu psychology episode, Michael will discuss and share the findings from several studies, which include menu design and layout, consumer choice, time pressure, anchoring, the use of non-traditional menus and creating experiences.
Clicksuasion guests Angela Malave, Angela Diaz, Timothy Reichert and Stevie Pena, share their experiences about perception, menu design, and consumer behavior.
Whether you research consumer behavior, study restaurants, and menus, manage a restaurant or consider yourself a foodie, this episode is for you.
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Oct 16, 2017
Love Aversion | Zoe Chance | Episode 8
Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Prior to Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film. During this episode, Zoe and Clicksuasion host, Michael Barbera discuss virtual dating, love, flirting, loss aversion, and online dating. Join Clicksuasion for this episode as Zoe Chance explains how individuals make search choices when choosing a partner.
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Oct 2, 2017
Domains for Anchoring Consumers | Dr. Gaurav Jain | Episode 7
Join Clicksuasion and Gaurav Jain for an explanation of methods for anchoring consumers regarding color choice, website development, and pricing. Gaurav’s research spans the fields of numerical cognition and judgment, working memory capacity, and attention. His methodology includes eye-tracking and facial expression analysis in addition to traditional experimental methods.
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Sep 18, 2017
Jealousy and Persuasion via Instagram with Michael Barbera | Episode 6
Consumers in North America are exposed to approximately 30,000 brand impressions daily. During an average day, consumers are exposed to television commercials, radio advertisements, billboards, and sometimes, direct sales. More significantly are the thousands of readily identifiable brand impressions that we observe but don’t overtly consider. The car logo on our steering wheel, the MTA logo on the bottom corner of the New York City Subway map, the Apple, Google, or Samsung logo on your phone, and the interlocking “NY” of the person wearing a Yankees’ jersey at a ball game are all brand impressions. Each of these items are cognitively processed and stored for a later date when marketers hope that you use your heuristic decision-making process to make a purchase without much apparent rhyme, reason, or thought. During this episode, Clicksuasion host Michael Barbera discusses research that is likely to generate sales through social media publishing and friends of jealous consumers…
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Aug 22, 2017
Virtual Commerce and Gamification | Episode 4
Clicksuasion guest Suzanne Altobello is a researcher-practitioner who teaches at the University of North Carolina-Pembroke and the University of Notre Dame. Suzanne’s research interests are in the areas of consumer behavior, digital marketing, social media, technology acceptance, international pricing, small business strategy, and services marketing. During this episode, Suzanne and Clicksuasion host, Michael Barbera discuss social rewards, gamification, incentivization, virtual commerce, and consumer decision-making. Join Clicksuasion for this episode as Suzanne Altobello explains why humans are likely to walk around their bedrooms before bedtime to reach 10,000 daily steps.
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Aug 7, 2017
Using Behavioral Science to Save the Environment | Episode 3
In Episode 3, Michael Barbera discusses how businesses could design their policies and processes to help the environment and simultaneously reduce expenses. Nudging guests, reducing expenses, and saving the environment are explored in detail.
Most hotels have a sign in each bathroom asking guests to be environmentally friendly by reusing towels. When a guest re-uses his or her towels, the hotel saves money on laundry expenses, which includes a reduced use of water. However, many hotels find these signs to be ineffective. The cards cost a fee to print, and they use employee resources for placement in the rooms, but hoteliers find little to no return on investment for these paper signs.
Research suggests an environmentally friendly practice could support an increase in positive brand engagement and consumer loyalty.
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Jul 25, 2017
Understanding the Consumer's Unconscious Mind | Episode 2
Did you know that 95% of consumer decision-making originates from the unconscious mind? Consumer behavior expert and author of Consumer.ology, Philip Graves, joins Clicksuasion for an intriguing interview to provide insights on consumer choice, decision-making, and methods to improve the customer experience.
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Jul 11, 2017
Nudge the Ville | Episode 1
In this episode of Clicksuasion, Suzanne Altobello, Avalon Levey, and Michael Barbera—behavioral scholars whose work includes innovations in subdisciplines like behavioral finance and neuroeconomics—will join us to explore how their research has given valuable insight into economic models of human behavior. The discussion will focus on how new insights from behavioral research can be accommodated in more traditional models and the areas in which behavioral economics can most helpfully challenge orthodox views on economic behavior.
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Jun 29, 2017
Season 1 Preview
Welcome to our first season of Clicksuasion, the behavioral science podcast that features researchers, marketers, and thought leaders in consumer behavior, behavioral marketing, and consumer psychology. Season 1 launches early summer 2017. Clicksuasion has three learning objectives: understand your consumers, develop your relationship with your consumers, and generate increased demand through customer relationships. Join us for provocative and fascinating research that will change your perspective on human decision-making.
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