Customer-Led Groove

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Customer-Led Groove

CLG Campus

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Customer-Led Groove

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The MVP Principle and The Community of Excellence

Adrian Speyer, community guru and author of The Accidental Community Manage, discusses the MVP Principle and The Community of Excellence concept. The post The MVP Principle and The Community of Excellence first appeared on CLG Campus.

Jump starting and growing your online community

Nisha Baxi shares her years of experience in building successful communities. The post Jump starting and growing your online community first appeared on CLG Campus.

Building your Marketing Tech Stack & Designing Your Ecosystem

Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, is considered the guru of Marketing Technology and Ecosystems The post Building your Marketing Tech Stack & Designing Your Ecosystem first appeared on CLG Campus.

Unlocking value by integrating community into the customer journey

Brian Oblinger discusses how integrating community into the customer journey unlocks true customer value. The post Unlocking value by integrating community into the customer journey first appeared on CLG Campus.

Integrating Community into your Marketing Programs

Jordan Scott discussions how to integrate Community into your Marketing Programs The post Integrating Community into your Marketing Programs first appeared on CLG Campus.

Integrating Community into Customer-Led Growth Programs

Erica Kuhl who helped start Salesforce’s Trailblazer Community discusses how to integrate Community into a CLG strategy. The post Integrating Community into Customer-Led Growth Programs first appeared on CLG Campus.

How Customer Marketing and Customer Success Work Together

Rod Cherkas is the CEO and founder of HelloCC0, and author of the upcoming book The Chief Customer Officer Playbook. The post How Customer Marketing and Customer Success Work Together first appeared on CLG Campus.

Building Long-Term Relationships with Customers

Maria Baume, Director of Client Advocacy at DailyPay, discusses how to build long-term relationships with customers. The post Building Long-Term Relationships with Customers first appeared on CLG Campus.

The changing landscape of Customer Marketing

Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing. The post The changing landscape of Customer Marketing first appeared on CLG Campus.

Understand Customers and Their Jobs-To-Be-Done (JTBD)

Georgiana Laudi is a SaaS Marketing & Growth Advisor, Fractional CMO & Product Marketing Leader. She co-authored the book Forget the Funnel. The post Understand Customers and Their Jobs-To-Be-Done (JTBD) first appeared on CLG Campus.

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