Customer-Led Groove

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Customer-Led Groove

CLG Campus

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Customer-Led Groove

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Integrating Diversity into your Marketing Programs

Pascale Royal discusses how companies can integrate diversity into their marketing programs.

Key Pillars for Starting a Customer Marketing Function

This podcast is with Katlin Hess, Director of Customer Marketing at G2. Kaitlin also teaches on the CLG Campus. Check out her course: Leveraging Reviews…

Starting and Scaling Customer Marketing Programs

This podcast is with Liz Oseguera, who heads up Global Customer Marketing at Airtable.

Building Customer Advocacy Programs with your Internal Teams

This podcasts is with Nathalie Bar, head of Head of Customer Advocacy and Global Campaigns at Temenos

How to build a customer advisory board

This podcast is with Kim Rehnstedt of Hootsuite

Applying Demand Gen Principles to Customer Marketing

This podcast is with Anastasia Pavlova.

How Salesforce Approaches Customer Marketing

Hrishi Kulkarni spent several years working with others to build out Salesforce’s Customer Marketing prorams.

Being Customer focused and the Inbound Marketing Methodology

Dan Tyre, who has been with HubSpot since the beginning and is the author of the book, Inbound Organization: How to Build and Strengthen Your…

9 key steps for great customer interviews

Jim Lein is a great story teller and has some great insights on doing a great customer interview.

Overview of Executive Council Programs

Christopher Detzel experienced community leader discusses his experience in launching executive council programs.

The MVP Principle and The Community of Excellence

Adrian Speyer, community guru and author of The Accidental Community Manage, discusses the MVP Principle and The Community of Excellence concept.

Jump starting and growing your online community

Nisha Baxi shares her years of experience in building successful communities.

Building your Marketing Tech Stack & Designing Your Ecosystem

Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, is considered the guru of Marketing Technology and Ecosystems

Unlocking value by integrating community into the customer journey

Brian Oblinger discusses how integrating community into the customer journey unlocks true customer value.

Integrating Community into your Marketing Programs

Jordan Scott discussions how to integrate Community into your Marketing Programs

Integrating Community into Customer-Led Growth Programs

Erica Kuhl who helped start Salesforce’s Trailblazer Community discusses how to integrate Community into a CLG strategy.

How Customer Marketing and Customer Success Work Together

Rod Cherkas is the CEO and founder of HelloCC0, and author of the upcoming book The Chief Customer Officer Playbook.

Building Long-Term Relationships with Customers

Maria Braune, Director of Client Advocacy at DailyPay, discusses how to build long-term relationships with customers.

The changing landscape of Customer Marketing

Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing.

Understand Customers and Their Jobs-To-Be-Done (JTBD)

Georgiana Laudi is a SaaS Marketing & Growth Advisor, Fractional CMO & Product Marketing Leader. She co-authored the book Forget the Funnel.

Samantha Venia Logan: Social Currency and Power Dynamics in Community

Samantha Venia Logan discusses the roles and relationships that get established and build over time. Social Currency, Power Dynamics, Member Relationships should be considered when…

Dani Weinstein: The Evolution of Community In The Last Decade

Dani, a seasoned community leader, shares over 15 years of experience managing community at HP, Domo, SAP and other companies

Peter Mahoney: Growing your career to become a CMO

Peter Mahoney, author of The Next CMO, outlines how customer marketers can accelerate their careers and prepare for future CMO roles.

Allison Hartsoe: Leveraging data to be customer centric

Allison is the author of The Age of Customer Equity – Data-Driven Strategies to build a sustainable and profitable company. She provides insights on how…

Jeremiah Owyang: Web3’s impact on Advocacy and Community

Jeremiah Owyang, the CMO of RLY Network Association, investor and advisor, discusses the importance of Web3 for Advocacy, Community and Customer Marketing Leaders.

Eran Livneh: How Marketers can build a Customer-Led-Growth Program

Eran, one of the first CLG-Campus Professors, discusses how Marketers can build a Customer-Led Growth engine to drive growth.

Kalina Bryant: Integrating CABs, Advocacy and Community into a CLG Strategy

Kalina shares lessons learned from developing customer facing programs for enterprise companies. She discusses Customer Advisory Boards, Advocacy and Communities.

Joe Kevens: A deep dive in B2B Customer Reviews

Joe Kevens discusses how to approach B2B Customer Reviews. This podcast is ideal for the customer marketing trying to get started with User Reviews.

Luis González: Starting & scaling your advocacy program

Luis discusses how to approach starting and scaling a customer advocacy program. Luis leads global customer advocacy at Alteryx, the home of the Innovator and…

Alison Bukowski: Where should advocacy sit in your company

Alison and the Base team discuss where Advocacy how where advocacy sits in your organization can impact business outcomes and customer interactions. A Top25 Customer…

Kristen Engelhardt: How advocacy and community work together

Kristen Engelhardt, SVP Community & Learning at Automation Anywhere and former Salesforce rock star, discusses how Community and Advocacy work together.

Michelle Kostya: Integrating Customer Education and Community

Michelle, a seasoned marketer, discusses how her team jump-started, managed and orchestrated Shopify’s Customer Education and Community programs.

Barbara Thomas (BT): The Triad Engagement Ecosystem: customers, partners and employees

Barbara Thomas, known as BT, joins us to discuss her Triad Engagement Ecosystem, which states that companies should take a holistic approach towards advocacy, linking together…

Nick Bennett: Building Your Professional Brand

Nick is the Sr. Director of ELG & Evangelism. In this podcast, he discusses how to build your own professional brand.

Andrew Sevillia: Building a Successful Customer Review Program

Andrew Sevillia is a seasoned Customer Marketer. He discusses how to get started with and scale your Customer Review program.

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