Close The Loop
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A weekly show produced by CallSource and hosted by Kevin Dieny for business leaders who want to prove their efforts and grow their business. Every discussion-based episode is focused on an impactful marketing and sales topic with perspectives from a variety of industries, subject matter experts, and guests. Asking the questions is the host, Kevin Dieny, a digital marketer by day, and analyst/detective by night. Take the pain and frustration out of attribution with clear-cut steps that you can take to prove the growth of your business has come from you.
Available episodes
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2 days ago
Turning More Appointments Into Sales
One of the most frustrating and costly mistakes a business can make is losing a potential sale. Sales are lost by even the most experienced reps for lots of reasons. Even after the appointment is set and the deal seems guaranteed... a sale can get away from you. Every marketing dollar, every sales dollar, and every operational cost associated with that prospect is lost when that sale is lost. Turning more appointments into sales is by far the best place for a business to take control within the sales pipeline. The uncomfortable truth is learning how many lost sales are a result of mishandling the sales process.
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Oct 18, 2021
How to Make the Hiring Process Easier
Part of every business is the routine of hiring, interviewing, and onboarding new employees. When a role becomes open your business needs to fill that role quickly and with the best possible candidate. Roles that stay open too long can easily limit the growth of a business. Skipping a hiring process in favor of speed could easily mean hiring the wrong candidates. A business needs to find candidates who have the right culture and the right fit for the position they are hiring for. Those employees might end up staying for years or helping shape the future of the company, so it is important to start that relationship off on the right foot.
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Oct 11, 2021
Why Should Your Business Use Social Media?
A lot of business owners wonder if it will hurt them to spend the required time it takes to build a social presence. Social media channels are just one of many channels to reach your audiences. Social media today can help you achieve a variety of business goals. Any business can improve the relationships they have with current and prospective consumers using social media. There are a lot of ways to use social media and not every social network offers the same benefits to every type of business. At the end of the day, the business that figures out which platform helps them connect with their desired audience and who curates relevant content into that channel will reap the benefits of a social media strategy.
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Oct 4, 2021
The Costs of Missing One Call in your Business
Businesses work hard to generate phone calls. Phone calls are a highly intimate conversation that a business has. Businesses book appointments over the phone, sell products and services over the phone and coordinate many revenue-generating activities through phone calls. A phone conversation is a special moment for the business to interact with its prospects that sets the stage for whether or not that person will show up or purchase in the future. Tragically, bookable phone call opportunities get missed all the time. The better a business understands the value of every phone call the better that business will be at generating revenue from the phone.
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Sep 27, 2021
NAP Consistency and SEO
Businesses work hard to establish themselves so their consumers can easily find them. The methods that consumers use to find businesses are shifting towards online discovery in virtually every industry. How consistent your brand establishes itself across online and offline listings impacts current and future consumer acquisition. Consumers trust organizations that communicate trust through consistent listings of their name, address, and phone number (NAP). Additionally, online search providers like Google take notice. The better your business is at keeping its information consistent and keeping consumer experiences high… the better chance it will have of ranking higher online for SEO and of driving more revenue.
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Sep 20, 2021
Why Bother with UTM Parameters
Every business wanting to drive more traffic to its website can benefit from implementing UTM parameters. UTM parameters are essential for quantifying and refining marketing campaigns. It becomes much easier to justify marketing expenditures when you can prove which channels are boosting quality traffic to your website. When a business can drive higher quality visitors to their website, in higher quantities, from the insights provided by UTM parameters; it becomes a no-brainer why a business should bother adding UTM parameters. UTM parameters are worth the time to add, they are easier to manage than most businesses think, and they add tons of potential value down the road.
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Sep 13, 2021
Managing Successful Call Handlers
Every business with call handlers needs to be able to manage them so they can be successful. Call handlers provide an essential function for a business as they are on the front lines answering the phone calls. A successful business will pay close attention to how they handle their 1-to-1 customer interactions. When a manager can onboard, train, and reward the right behavior from their call handlers they will be more successful and those call handlers will want to stay with the business longer.
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Sep 6, 2021
Growing Your Business with Brand Awareness
Every business needs a degree of awareness with its prospective customers to generate sales. Whatever a business offers – they need their customers to be aware of them to have a chance at being in the 'decision set.' A customer always chooses what to buy from a limited set of options (aka the decision set). If a business is not an option for a customer – that business does not have a chance of that sale. Even the smallest businesses have a chance of knocking off the bigger companies because they can tailor their brand better to their audience using brand awareness.
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Aug 30, 2021
Turning More Leads Into Appointments
Every business needs to be able to transform leads and move them down the funnel. Appointment-based businesses transform their leads into scheduled appointments. Turning more leads into appointments is critically important because those fuel downstream appointment shows and sales. Leads come in all temperatures and readiness so the ability to turn leads into appointments is complicated and difficult. Focus on where your business has control and where it does not. You want to set firm appointments where people actually want to show up and do.
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Aug 30, 2021
The Infinite Value of Feedback Loops
Every business wants to squeeze as much return out of as little investment as possible. Nobody gets it perfectly right every single time. A business needs quality and timely feedback so that it can make the necessary changes to reduce costs or improve performance. Acting on the right feedback, at the right time, and with the right response is critical to managing a business over time. Feedback loops help businesses monitor their investments and take the right responses that help them squeeze out as much ROI as possible.
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Aug 30, 2021
Proven Marketing Ideas for Small Businesses
Are you a business leader looking for tried and tested marketing ideas that will help your business acquire new consumers? In this episode, we discuss proven marketing ideas for businesses of all shapes and sizes. Whatever resources your business has (or does not have) limits the way you can market your business. You need a constant stream of new business coming in and you are fighting to keep the consumers you already have. We explore what marketing ideas fit different needs and capabilities. Marketing strategies are just an online search away but not every idea works for every business. Take stock of what you have and find the idea that aligns with your immediate business goal.
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