Meet Aaron Brown, Chief Scientist at MadHive - an end-to-end advanced advertising solution for digital video that leverages cryptography, blockchain, and AI to deliver evidence-based business outcomes. Aaron walks us through how Madhive, relative 'outsiders' to the media industry, are transforming the way Ads run at scale using these new strategies. Aaron also talks about how the Google Cloud Platform helped satisfy the largest, most traditional audit firm solve a $1M audit problem.
Host: Tony Safoian
Guest: Aaron Brown
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