Business is all about creating an amazing customer experience. Felecia Hatcher of Feverish Ice Cream is the Queen of creating a sweet experience for her customers.
Felecia turned her dream of ice cream into a business that led to her being honored by the White House as one of the Top 100 Entrepreneurs under 30, featured on the NBC Today Show, a TEDx Presenter and featured on the Cooking Channel, Inc Magazine, Wall Street Journal, Entrepreneur, Black Enterprise and Essence Magazine.
Feverish Ice Cream started with two ice cream carts found on Craigslist, to now having a slew of A-list clients including: J.Crew, Tom Cruise, Whole Foods, and Adidas.
So how did she do it?