Sep 7, 2018
Create a Swipe File Using These 3 Methods and Upgrade Your Digital Marketing Strategy, Ep #23
No longer confined to the copywriting and journalism industries, a swipe file can lead to new avenues of creative marketing in your eCommerce business. Starting, maintaining, and referring to a swipe file can be a fun process, and I explain 3 methods to consider on this episode of Marketing For eCommerce. I promise it’ll inspire you to leverage new ways of marketing, and if you start today you’ll reap the benefits today. Be sure to check out this episode! What is a swipe file and why do you need one?
A swipe file is simply a collection of ideas and inspiration. The contents of your swipe file will vary, but most people have a collection of headlines, ads, emails, calls to action, photos, graphics, etc. Any time you read or see something that inspires you, draws emotion, or makes you want to buy a product, that’s a piece that can be added to your swipe file! After a few weeks, months, or even years of collecting and curating this information, you’ll have a treasure trove of inf…