Proactive and thoughtful, the accomplished midcareer panel on this episode shares insights into expanding your network, finding confidants and mentors, and building a path on an undefined journey. Their advice resonates at all levels, as they discuss how to learn from your members, peers, and executives while building advisors and skills. Talking with Liz, Pam, and Amy help us consider the exciting growth and changes in the industry, and take thoughtful next steps. Listen for applicable advice in navigating your career!
“It’s never too soon to be conscious of your personal brand and working on your personal brand.”
Liz proudly serves as a Senior Operations Manager for multiple trade associations at AMC; a Best Places to Work in IL. She gets excited about the work that takes place through the partnership of volunteers, supplier partners, members and colleagues when focused on a shared vision. In September 2015, she was named as an association industry Forty Under 40 honoree and has previously served in marketing, membership, chapter development, and operations roles with the Association Forum, Professional Convention Management Association, and the Women’s Foodservice Forum.
To best serve members, Liz believes in the need to understand the experience of being a member and/or volunteer from the other side of the table. With that in mind, she’s sought out volunteer experiences that can help her be more effective. For the last ten years, she’s been a scholarship judge for the National Restaurant Association Education Foundation (NRAEF) and has also served for three years as the Membership Committee Chair and Board member of the non-profit arts organization, the Jazz Institute of Chicago, where she was the youngest Board member at that time.
She is a past speaker at both Forum Forward and Holiday Showcase and has presented with Mark Engle, DM FASAE, during the session “Got Governance? Board Involvement from Micromanagement to Abandonment” as well as “Governance Essentials: Effective Practices for Staff.”
“Your members are also your advocates…you have an entire membership organization that can be vouching for you. Your brand works in house and out of house.”
Pamela Rosenberg, CAE is the Director of Education and Certification for the American Society of Plumbing Engineers. She has been in the association world for 10 years and has specialized in the credentialing space for more than 5 years. She has been involved with the entire lifecycle of certification programs starting with inception, exam development, legal review, item writing, and exam administrator selection through final launch and wrap up of credentialing programs. The value that association members place on their education and credentials has taught her how essential a sound credentialing program is for the public’s safety and has fueled her passion to help propel her association’s education programs even further. In 2019 she helped launch ASPE’s first online community, as well as their first LMS platform. Both programs and platforms were new to the organization and have since been a tremendous member benefit even in their early stages. 2016 she earned her CAE credential and the Credentialing Specialist Certificate through Institute of Credentialing Excellence. She holds a BS in Public Affairs and a Certificate in Business from Indiana University.
“Your career journey is not linear, you’re going to take a lot of detours, and that’s ok.”
Amy is a strategist, brand builder, and storyteller with experience in marketing, membership, volunteer management, and business development. She has worked in a variety of business environments, ranging from Fortune 500 to professional associations. Amy currently serves as Director, Marketing for the Congress of Neurological Surgeons.
She is incredibly passionate about volunteerism within the association and nonprofit community, and serves as Vice Chair of the Editorial Working Group for Association Forum’s FORUM magazine, as well as a speaker and content creator for Association Forum and Association Success. Amy is also a 2018 recipient of Association Forum and USAE’s Forty Under 40® Award.
Amy has a BA in Communication from the University of Missouri-Columbia and an Executive Leadership certificate from Cornell University. She is currently working on a self-paced learning goal of reading 100 books about business, professional and personal development, and association management. Follow along on her journey at www.linkedin.com/in/mktgdirectorathomasson/.