Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.
Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content.
Shownotes at: www.contentsellspodcast.com
Instagram: @herbusiness
Facebook: www.herbusinessgroup.com
Available episodes
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May 16, 2022
185 - 6 Content Marketing Tools We're Loving in 2022
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools!
That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've used and love that we wanted to share with you!
PLUS BONUS Download
Click Here for the Free “Content Marketing Tools Cheat Sheet”
Listen to this episode to hear more about:
* Our top 6 favourite marketing software tools we’re using right now.
* Why you might keep signing up for tools you don’t use.
* Our number one recommendation when it comes to the tech for your marketing funnel (Hint: hire someone to do it for you!).
* The amazing tool Suzi’s been using that’s been a game changer for SIMPLE video editing and more.
* The handy tool we use to plan out and curate content for this very podcast!
* The drawing tool that even non-artists can use to spice up their ads, presentations and trainings.
* And much more!
Also mentioned in this episode:
* HerBusiness Marketing Success Mastermind
* Marketing Mastermind Experience
* The REACH Retreat in Hawaii
* Greg from MonkeyPod Marketing
* Belinda Weaver of Copywrite Matters
All the tools discussed in today’s show (and many more) are summarized for you here in this Free “Content Marketing Tools Cheat Sheet”
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May 2, 2022
184 - How to Raise Your Prices - 5 Strategies For Making More Money (Without Losing Customers)
Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without losing customers).
PLUS BONUS Download
Click Here for the Free “2 Column Value Brainstorm Template”
Listen to this episode to hear more about:
* Why YOU need to be sold on your offer before you can ask anyone else to buy it!
* The simple (but powerful) “2 column” exercise that can radically increase your confidence around higher pricing (and make your market want your product EVEN more!).
* The concept of “Future Gain” and why that needs to be factored into your pricing justification.
* How to figure out the right pricing level for you and your product.
* Why understanding your “Volume Strategy” is essential when considering your pricing.
* 5 Strategies for “painlessly” increasing your pricing.
* And much more!
Also mentioned in this episode:
* HerBusiness Marketing Success Mastermind
* Marketing Mastermind Experience
* The REACH Retreat in Hawaii
* EP82 - 3 Profitable Pricing Strategies For Small Business Owners
* EP23 - How to Craft and Offer That Sells
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Apr 18, 2022
183 - Why You DON’T Need To Change Your Marketing (The Benefits of “Project Broken Record”)
Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to “stick?” Are you so busy always making “new” stuff that you’re missing out on the benefits of, shock horror, focusing on FEWER things that you do over and over?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask these exact questions, along with sharing how the idea of a “broken record” that just keeps playing the same part over and over could be the key to your next business breakthrough.
Listen to this episode to hear more about:
* How a fashion stylist changed her business, claimed back her sanity and made a massive breakthrough when she discovered “Project Broken Record.”
* Why you may need to reframe your view on repetition - instead of boring you, it could be liberating you from overwhelm!
* How to know when to stick with an idea vs abandoning it and moving on.
* Why we stop doing things, even when they’re working really well (and how to save ourselves from making this mistake!).
* And much more!
Also mentioned in this episode:
* HerBusiness Marketing Success Mastermind
* The REACH Retreat in Hawaii
* Episode 173 - The Cost of New vs Rinse and Repeat
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Apr 4, 2022
182 - How to Shift From Working With Individuals to Working With Groups
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Mar 21, 2022
181 - 3 “Get Specific” Marketing Strategies That Can Change Your Results Overnight
Are you being too bland and broad in your business? If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general with your messaging and marketing strategies.
Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more…
And it’s costing money, time AND opportunity.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at WHERE we struggle to get specific and WHY that matters. Plus, they share 3 “Get Specific” Marketing Strategies that can be game changers for your business… exploding your results overnight.
Listen to this episode to hear more about:
* 3 of the biggest reasons business owners struggle to get specific (ouch, these are close to the bone!)
* The trick your mind plays on you that’s stopping you from getting the clients you really want (and the counterintuitive hack to overcome it).
* The surprising role FEAR plays in our struggle to get specific and how that plays out in our content and our marketing.
* What a dance studio owner, knitting membership creator and menopause expert have in common when it comes to the power of growing a bigger business by focusing on a smaller, more specific audience.
* Why getting specific actually makes it easier for people to refer MORE of your perfect customers to you.
* The art of adding specificity to your hooks (and why that changes the game with your lead generation).
* And much more!
Also mentioned in this episode:
* HerBusiness Marketing Success Mastermind
* The REACH Retreat in Hawaii
* Jonathan Fields Article
* Content Sells Episode 99 - How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter
* Content Sells Episode 46 - The Power of a Niche with Shelley Brander
* Content Sells Episode 161 - How to Make Money With Your Online Course with Bonnie Christine
* Content Sells Episode 163 - The NEW High-Converting Alternative to Online Courses with Will Hamilton
* Content Sells Episode 116 - Using Amazon to Reach New Customers – with Dylan Frost
* Content Sells Episode 179 - Why Your Marketing Needs to be More "BOOFY"
* Content Sells Episode 176 - How To Successfully Launch Anything with Jeff Walker
* Angela Counsel - Menopause Expert, Naturopath, Embrace Program
* Karina Pellicone - Plum Petal Jewellery
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Mar 7, 2022
180 - Copywriting Tips To Get More Clients & Strategic Alliances - With Bernadette Schwerdt
A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers.
That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Copywriting Expert, Bernadette Schwerdt about how to write better copy to get more clients and to connect with strategies alliances.
Listen to this episode to hear more about:
* The biggest mistakes Bernadette has seen people make when writing copy (after helping 9000 copywriters!)
* Why you need to treat yourself like an ad agency
* Why thinking about your target market is like spilling a glass of red wine onto a napkin!
* How to get over writer’s block
* When is the right time to hire a copywriter versus writing your own copy?
* The first place to look for a copywriter
* How to brief a copywriter so you actually get great copy that works!
* Why you should be worried if your copywriter isn’t challenging you
* How to break the ice when approaching a new potential strategic alliance
* The role of personalisation and how to create a compelling message that will get your partner’s attention
* When to “make the ask”
* How to show you’ve taken the time to know someone’s content and build rapport
* Why you want to find ways to “start small” to build to big wins
* How the “affiliate mentality” could be costing you finding great partnerships
* Why you want to be clear about what you’re really good at and find those people who need your superpower
* And so much more!
Also mentioned in this episode:
* HerBusiness Success Mastermind
* Content Sells Episode 2 - Your Ideal Client
* Amanda Farmer - Your Strata Property
* Bernadette Schwerdt Podcast - So You Want to be a Copywriter
* Bernadette Schwerdt SEO Copywriting Course
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Feb 21, 2022
179 - Why Your Marketing Needs to be More "BOOFY"
Are you making it TOO HARD for people to buy from you?
You’ve gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you’re offering, what your core message is, what you want people to do next.
And if people don’t see that right away when they land on your webpage or read your Facebook Ad or click to open your email – they lose interest pretty quickly.
So you’ve spent all this time, and in many cases MONEY, to get someone’s attention and then you’ve squandered it before they’ve even had a chance to look at any of your content or move forward even one step in your funnel.
That’s where being more “BOOFY” comes in.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share what the “BOOF” is; why it’s taken off in our Mastermind group and how you can get more of it working for you in your marketing and content!
Listen to this episode to hear more about:
* Why you want to get more “stupid” with your content (and trust us, it’s not a bad thing!).
* How to clearly and concisely communicate who you are, what you do and how you can help people (and why that matters).
* The single most important thing you need to AVOID when someone lands on your sales page or other content.
* Why your “clever” pun or cryptic or intellectual headline is turning people OFF.
* Seth Godin’s “Where’s the Banana?” moment and why it was a game-changer for Suzi.
* How to create a Connection Statement.
* The fatal flaw just about EVERY website has and the super simple FIX.
* How a grants specialist added more BOOF to her website.
* How a menopause expert got a BOOF Makeover for her lead magnet.
* The way a swimsuit seller is attracting more of her tribe by being more BOOFY!
* And much more!
Also mentioned in this episode:
* HerBusiness Marketing Success Mastermind
* The REACH Retreat in Hawaii
* Seth Godin
* Chantelle Bell - Naturopath
* Prue Saxby - Grant Master
* Sequins & Sand - Supportive Swimwear & Resortwear
* Donald Miller - Marketing Made Simple
* Steve Krug - Don’t Make Me Think
* Angela Counsel - Menopause Expert, Naturopath, Embrace Program
* Yvonne Shepherd - Women’s Fitness Adventures
* Ange Sinclair - Digestive Detective
* Gillian Erskine - Piano Teaching Success
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Feb 7, 2022
178 - How to Get FREE Leads With a Self-Liquidating Offer with Brandi Mowles
Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they’ve been burned in the past by spending precious dollarson marketing that didn’t work. But what if there was a way you could get a return almost right away, instead of having to wait a long time to maybe get something back much later in the sales process.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with SLO Marketing Expert, Brandi Mowles about how to create and make the most of a Self-Liquidating Offer and actually get FREE leads and grow a list of people who are BUYERS.
**SPECIAL GIFT TO CONTENT SELLS LISTENERS**
Listen to this episode to hear more about:
* How to build a list of buyers, instead of freebie seekers.
* Why Brandi’s first SLO was a flop (and what she learned that changed her approach)
* How she accidentally added 6-figures to her business using an SLO
* The power of knowing ONE specific pain point
Lifetime Value / longer term focus
* The “overdelivery” mistake most people make when creating an SLO (and what you need to do instead)
* When to offer an upsell vs an order bump
* How an SLO helps people to make their NEXT purchase with you sooner.
* The power of the OTO (One Time Offer)
* What makes a good type of SLO?
* Can you connect your SLO to another funnel?
* How to increase your cart value
* What to expect in terms of breaking even vs making money on your SLO in the current ad climate
* And so much more!
Also mentioned in this episode:
* HerBusiness Success Mastermind
* Content Sells Episode 2 - Your Ideal Client
* Content Sells Episode 66 - Turning Content Into Sales With The Problem / Solution Dance
* Brandi Mowles
* Brandi Mowles Podcast - Serve Scale Soar
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Jan 24, 2022
177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)
Do you send a regular newsletter? Or maybe you’re thinking of starting one?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters.
Listen to this episode to hear more about:
* What Suzi shares about her 20+ years sending a newsletter EVERY week (yes, she hasn’t missed a week!).
* When you do and don’t want to start a newsletter.
* Why a newsletter is worlds apart from a dedicated email send and why that matters when it comes to planning your marketing.
* How being single-minded with your newsletter will help you get more subscribers and KEEP them.
* Is it better to be more predictable with your newsletter format or throw in a few curve balls?
* Can you really send a newsletter with only one story in it?
* The thing that bugs Suzi most about newsletter designs!
* The one newsletter Michelle looks forward to getting in her inbox over all others.
* And much more!
Also mentioned in this episode:
* HerBusiness Marketing Success Mastermind
* Content Sells Episode 46 - Are Email Newsletters Still Worth Doing?
* Content Sells Episode 67 - How to Use “Seeding” to Move People Forward With Your Content
* Next Draft by Dave Pell - Newsletter
* Shop Naturally - Newsletter
* Victoria Labalme
* Belinda Weaver - Newsletter
* Ann Handley - Annarchy Newsletter
* Ann Handley - How To Newsletter
* James Clear - Newsletter
* Women’s Fitness Adventures - Newsletter
* Seth Godin - Newsletter
* Shandra Moran - The Transit Lounge
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Jan 10, 2022
176 - How To Successfully Launch Anything - with Jeff Walker
Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that process worked so well it transformed you from a just-getting-by stay at home Dad, to a multi-million dollar business owner.
And then imagine the whole world wanting to know how you did it… so you make a course and start teaching people your process. And that becomes so popular you literally help change the lives of millions of people and help business owners all around the world generate more than one BILLION dollars while building your own mega successful global business.
Well, that’s exactly what happened for internet OG and all round awesome human, Jeff Walker.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Jeff about the product that “changed it all” for Jeff, his family and for thousands of business owners and their families all around the world - “Product Launch Formula” (or PLF for short).
**Get Jeff’s Book updated and expanded book, “LAUNCH”**
You’ll hear us mention Jeff’s newly updated and expanded NY Times Bestseller, “LAUNCH” – and here’s where you can go to get your hands on a copy!
Listen to this episode to hear more about:
* How Jeff’s initial reluctance to sell turned out to be a happy accident when he was first coming up with PLF nearly 3 decades ago!
* What a “Launch” is and why anyone with any kind of business can use this framework to sell their product or service (seriously, take a listen to hear the weird niches this works in!).
* What we can learn from Hollywood and computer games to make our launches more successful.
* Why you need to deliver value BEFORE the sale and how to do that with 3 simple pieces of content.
* How to get people excited about your product before it’s even available.
* The power of “Enthusiasm Transfer.”
* Why you need to focus on Opportunity, Transformation and Ownership and how and where to apply those 3 ideas in your Pre Launch Content.
* The 3 Levels of Trust and why you need ALL of them to successfully connect with and sell to your audience.
* And much more!
Also mentioned in this episode:
* HerBusiness Success Mastermind
* Launch Book - Jeff Walker
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Dec 27, 2021
175 - Best Books For Content Marketers – 2022 Edition
Each year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers.
In this episode they share their recommendations to add to your reading list for 2022!
Listen to this episode to hear more about:
* The big change this year that meant Suzi read less books than usual
* Michelle’s realisation as to why she’s only been inclined to listen to audio books this year.
* The legends who have released new editions of their most famous books (and why we love them!)
* And much more!
Also mentioned in this episode:
* HerBusiness Marketing Success Mastermind
* Content Sells Recommended Reading List
* Risk Forward by Victoria Labalme
* Traffic Secrets by Russell Brunson
* Launch by Jeff Walker
* Get Different by Mike Michalowicz
* Radical Compassion by Tara Brach
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Dec 13, 2021
174 - How to Create Time For Big Ideas That Grow Your Business
It can be easy to hit burnout when you’re doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when your calendar is always filled with deadlines.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about the concept of a “Clear Week” – what it is, when and how you would add a clear week and why you might just decide this is something you need to do too!
Listen to this episode to hear more about:
* What a Clear Week is (and isn’t!)
* How Suzi plans for a Clear Week and why she puts one in after every major marketing promotion in her year
* Why your team will love you for bringing a Clear Week into your life
* How a Clear Week can help you do Deep Work
* The 4 approaches to Deep Work Cal Newport identified (and which ones we prefer!)
* And much more!
Also mentioned in this episode:
* HerBusiness Marketing Success Mastermind
* Content Sells Recommended Reading List
* Cal Newport - Deep Work
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Nov 29, 2021
173 - The Cost of “New” Vs Rinse & Repeat
When you’re doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it’s also important to realise the COST of doing something new.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon weigh up when it makes sense to do something new and when we might just be chasing the next “bright shiny” and actually need to double down on “rinsing and repeating” what we’re ALREADY doing instead.
Listen to this episode to hear more about:
* How to evaluate Opportunity Cost and why being opportunistic can actually be costing you more than it’s gaining you
* How to decide when to add a new promotion to your annual calendar (and get our rule of thumb on the percentage of new vs rinse and repeat you want in your marketing calendar!)
* Why “tweaking” instead of “starting new” can actually be your highest leverage point
* Why we forget about the ripple effect of changes and how that can come back ar…
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Nov 15, 2021
172 - The Simple Way to Sell Out Your High Ticket Offer in Days
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the results of a massively successful marketing campaign they’ve just completed making a high ticket offer that SOLD OUT and made $40,000 in just a few days. And what’s really cool about this is they did it without a website, without an optin page, without a ton of emails. It’s the “no funnel” funnel approach you are going to LOVE.
Tune into this episode where they spill the beans on what they did, why it worked and how you can adapt these ideas to sell out your own High Ticket Offer.
Listen to this episode to hear more about:
* What led to the idea (and why that matters)
* Why listening to ourselves saying “If only we could find a way for people to EXPERIENCE the Mastermind -- it would sell itself” turned out to be a good move (and why you wanna pay attention to the “side conversations” you may be having in your business”)
* How we kept it simple and why we think that actually worked in our…
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Nov 1, 2021
171 - Take Your Offline Business Online with These 5 Content Strategies
For many brick and mortar businesses and other offline businesses that rely on people meeting up “in real life,” the last couple of years has been tough, especially with lockdowns and other restrictions.
The need to future proof your business so that your model works regardless of whether you can do things in person or not, is greater than ever.
And, while there are a few cases where the shift from offline to online might not work -- it’s surprising just how many offline businesses can pivot to online and THRIVE. Because waiting for things to return to normal isn’t a strategy, either.
In today’s episode, your hosts Suzi Dafnis and Michelle Falzon share some top tips for taking your offline business online. Plus, we’re sharing stories from our Marketing Success Masterminders and other HerBusiness Network Members who’ve made the change, even in the most unlikely industries.
Listen to this episode to hear more about:
* 5 Ways to use Content Marketing to take your offl…
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Oct 18, 2021
170 - Repurposing Your Content & Making More With Less - with Ruth Buczynski
Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in an ADDITIONAL $15 million in sales!
Yep -- you read that right. Adding $15M and more than 500% in revenue with ONE Repurposing Strategy.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with a very special guest -- Ruth Buczynski of The National Institute for the Clinical Application of Behavioral Medicine.
Ruth is not only a leader in her field making a difference to the lives of thousands of health and mental health practitioners worldwide, she’s also a genius online marketer and content creator and she’s developed a way to keep repackaging and repurposing her paid content into saleable products that are generating millions and serving her audience more fully in the process.
This can be a GAME-CHANGER in your business - especially if you already sell online courses or y…
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Oct 4, 2021
169 - How to Increase Demand by Using a Waitlist
Have you ever tried to get into a popular restaurant only to be told they’re booked out but they’ll contact you if they have a cancellation? Or wanted to buy something from your favourite clothing store that was sold out, so you asked to be notified when it was back in stock?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about one of the most powerful ways you can build up demand BEFORE you launch or to keep prospective customers warm when you sell out of, or temporarily close access to, your product or service… and that is the Waitlist Strategy!
Listen to this episode to hear more about:
* What types of products, services and campaigns a Waitlist can work for.
* How to use the “Sold Out”, “Closed” or “Launch” type of Waitlist (and why they are very different strategies).
* Why understanding “buying intent” is important when deciding your Waitlist strategy.
* What to say to people to get them to JOIN your Waitlist.
* How to nurture…
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Sep 20, 2021
168 - How to Use Social Proof to Increase Sales
In our 6th Anniversary (wow!!) show, we’re talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about “the thing” you’re selling and start talking almost exclusively about the people who’ve already had success with the thing you’re selling!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the inside story on a recent sold out campaign for The Mastermind Experience, which relied almost solely on Social Proof, plus their top tips for using Social Proof at every step in the journey up your Marketing Mountain.
To learn more about the Mastermind Experience they mention in this episode, visit: www.herbusiness.com/mastermindexperience
Listen to this episode to hear more about:
* How social proof sold out our event in record time!
* How to break free of the myth that you have to be talking about “the thing” you sell in order for people to want to buy “the thing” (and what you talk about ins…
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Sep 6, 2021
167 - The One Thing WE Do Every Year To Grow Our Business
In this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it.
It’s something we’ve been doing in one form or another for at least 20 years and we wouldn’t be without it.
It keeps us on track. It brings us great joy and connection. It has opened up a world of opportunity and helped us to grow our businesses.
What is it that we’re talking about you may ask?
Hosts, Suzi Dafnis and Michelle Falzon share their experience being part of various Masterminds… as well as running their own Mastermind.
To learn more about the Mastermind Experience they mention in this episode, visit: www.herbusiness.com/mastermindexperience
Listen to this episode to hear more about:
* Why a Mastermind is different to a course
* The surprising benefit of being in a Mastermind that neither Suzi or Michelle expected
* Why peer t…
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Aug 23, 2021
166 - Why a Clear Vision Is Important to Your Content Marketing
If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you’re feeling overwhelmed or scattered or swamped (and who doesn't feel that way sometimes)…
You are going to love this episode.
If you’ve got way too many things on your to do list; if you feel confused by all the options around what you could be doing next; or you're lying awake at night deliberating over whether you should do “this” or “that”... getting clearer on your VISION can help!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share what they’ve learned over more than two decades each creating visions for themselves, their businesses and helping thousands of others do the same.
Listen to this episode to hear more about:
* Why you need to get clear on your Vision BEFORE your Marketing Mountain!
* How to relish making a clear and compelling vision (even if you’ve tried to do this before and found it difficult)
* Wh…
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Aug 9, 2021
165 - How To Create a Hot Hook and Topic for Your Next Online Challenge
Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program.
In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… well, a challenge (do you like what we did there?)!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for creating a hot hook and topic for your next Online Challenge - and setting yourself and your challenge-takers up for success.
Listen to this episode to hear more about:
* The very FIRST thing you should do when deciding the topic for your Challenge
* How Suzi came up with her Find Your Focus 5-Day Challenge name and why it was a struggle to get there!
* The ‘clarity’ breakthrough that made all the difference on a recent Challenge
* Why you want to survey your audience BEFORE you decide your C…
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Jul 26, 2021
164 - Tips for Great Slide Presentations
Between them, Suzi Dafnis and Michelle Falzon have done about a “hundred million” slide presentations. OK… maybe that’s a slight exaggeration… but they’ve done a LOT!
In this episode, your hosts, share their top tips for great slide presentations.
Listen to this episode to hear more about:
* How to find great content ideas “hiding in plain sight” - just like the topic for this podcast!
* The FIRST thing you need to do when prepping for a slide presentation
* The one question to ask your audience that will dramatically improve the connection you make with your audience through your slides
* Suzi’s behind the scenes hack for ensuring she’s always on point with every slide
* Michelle’s simple way to make sure you don’t forget “unfinished” slides in your deck
* Design disasters and how to avoid them
* How to know if you are inflicting “death by a thousand bullet points” on your audience - and the workarounds that will bring your audience bac…
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Jul 12, 2021
163 - The NEW High-Converting Alternative to Online Courses with Will Hamilton
Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell for less than $100 a pop, you quickly realise that’s a LOT of sales he’s made online!
So he knows a thing or two about what works and what doesn’t. And for many years online courses were his primary breadwinner… He’s created tennis instruction programs with the likes of Wimbledon Champions Martina Navratalova and Aussie Pat Rafter and other tennis greats like Gigi Fernandez and the Bryant brothers.
BUT… he discovered an amazing new alternative to online courses that he’s switched to providing for his market and it has been blowing up his results.
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon ask Will to share the ins and outs of this ground-breaking “Playbook” strategy.
Listen to this episode to hear more about:
* How Will went from a “hit and miss”…
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Jun 28, 2021
162 - 3 Content Brainstorming Ideas That Will Give You All The Content You Need for a YEAR!
A question we get all the time is “I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?”
So, in this episode, your hosts, Suzi Dafnis and Michelle Falzon share 3 content brainstorming ideas that can fast track your content creation and give you all the topics you need for a year!
And, if you’re not someone who batches your content for a year in advance, that’s ok too, because you can use these ideas to stay just a few weeks ahead, or as inspiration for a specific campaign (you can also use these ideas on social, for your email marketing, for your videos, for content in your Facebook Group, your Youtube channel, your LinkedIn profile - really anywhere you share your ideas and connect with your community!).
Listen to this episode to hear more about:
* How to use an organic Facebook Traffic expert’s amazing strategy to create dozens of social media ideas in literally minutes
* How to get brilliant video…
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Jun 14, 2021
161 - How To Make Money With Your Online Course (Even If You Are In a “Weird” Niche”) with Artist, Bonnie Christine
Ever feel like you’re in a weird niche and therefore couldn’t possibly make money from an online course? I mean, who out there would want to learn how to do what you do?
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat to artist, Bonnie Christine who has grown a multi-million dollar business teaching surface and pattern design to other artists.
Listen to this episode to hear more about:
* How Bonnie Christine prepares for success by having a 5-month runway to her course launch
* The exact strategies that enabled Bonnie to double her email list size EVERY year for the past 4 years!
* What content Bonnie gives away for free and WHEN she does it (this part is the really important bit!)
* How you can collaborate with your “competitors” for a win/win outcome
* The inspiring spirit of contribution that sees Bonnie give 10% of her GROSS revenue to philanthropic causes
* Why the success of your NEXT launch depends on how you treat your audience in between…
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May 31, 2021
160 - Why Being Opportunistic is Costing You Opportunities
Being opportunistic is like a badge of honour we all need to wear as business owners, right?
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon take a second look at what it means to be opportunistic and why jumping every time the window of opportunity opens could actually be COSTING you the opportunities you already have!
Listen to this episode to hear more about:
* The mantra you might find helpful the next time your opportunistic self wants to add ANOTHER idea to your already full schedule
* Why opportunities can lead to overwhelm and how to sift through the ones to say yes to and the ones to say no to
* When a “no” is actually a “not right now”
* What Bruce Lee can teach us about content marketing and where to focus our time and energy
* And much more.
Also mentioned in this episode:
* HerBusiness Success Mastermind
* Morten Hanson “Great At Work - The Hidden Habits of Top Performers”
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May 17, 2021
159 – Clubhouse: Grow Your Community and Influence – with Shana Bresnahan
Clubhouse - what’s all the fuss about? Is the social network based on voice that’s got everyone talking a giant waste of time or one of the hottest new ways to grow an audience and find customers, strategic partners and a support network?
Your hosts, Suzi Dafnis and Michelle Falzon speak with Clubhouse early adopter, experienced moderator and one of the first ever Clubhouse course creators, Shana Bresnahan about what Clubhouse is, how it works and what you can do to get value from this new platform.
Get Shana’s FREE Clubhouse Course here:
Freeclubhousecourse.com
Listen to this episode to hear more about:
* 3 reasons everyone needs to be paying attention to Clubhouse
* How to create a Clubhouse profile that gets you noticed and attracts outreach from the people you want to be talking to
* SEO tips for getting found on Clubhouse
* Why the first 80 characters in your profile are the most important
* Hate emojis? You might need to rethink your position based on one of…
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May 3, 2021
158 - 3 Steps to Creating Effective Course, Training & Event Content
If you’ve ever felt like you’ve overwhelmed people who bought your online course by giving too much content; or you’ve ever delivered an information session and had people tune out; or you’ve run a 5-day Challenge or 3-Day event and wondered why you didn’t get high feedback scores when you put your heart and soul into it - it’s likely because you were missing this 3-part approach to your content.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are diving into the “teach, do, review” approach that can totally revolutionise how you deliver your Course, Training & Event Content by making it more effective and engaging and delivering REAL results for your students and clients.
Listen to this episode to hear more about:
* How to cure your content from being a “blurtfest” where you share a ton of information but bore your students to distraction
* Why wanting to share all that you know is one of the WORST things you can do for your students
* Why cre…
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Apr 19, 2021
157 - Lessons in Overdelivering from a Direct Marketing Legend
Brian Kurtz is definitely an “OG” when it comes to Direct Response Marketing.
In addition to sending over 1 billion (with a “B”!) pieces of direct mail in his 40 year career, he’s also pioneered other platforms like TV infomercials, where he was responsible for buying media in excess of $80 million, selling over 3 million books via direct response television over a three year period.
He was instrumental in growing the publishing company, Boardroom, from a tiny operation to, at its height, over $157 million. Sending between 50 million and 200 million pieces of DIRECT MAIL a year - yes, BEFORE EMAIL when you used to have to pay to send anything to anyone…
He’s worked with the who’s who of the most amazing direct response copywriters and marketers who have ever lived - people like Dan Kennedy, Gary Bencievenga, Eugene Schwartz, Parris Lamprolous, Clinton Makepiece, Jay Abraham just to name a few.
To generate millions of dollars in sales and he pioneered many of the dir…
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Apr 5, 2021
156 - How to Optimise Your Marketing Funnel
Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together.
Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that’s where people go wrong.
They think, “It’s not working, I have to try something else.” And then they are off chasing their next bright shiny object.
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share what you can do instead of abandoning your funnel - and that’s how to optimise your funnel. What are the improvements you need to make, where do you need to focus and what do you do first? Because chances are, you are actually on a real winner with your funnel, if you just know how to tweak it.
Listen to this episode to hear more about:
* The life-long sales lesson Michelle learned as a kid at the Royal Easter Show watching the product spr…
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Mar 22, 2021
155 - Risk Forward: How To Unlock Your Hidden Genius with Victoria Labalme
Ever felt the pressure to conform to what everyone else is doing with their content and online marketing? Ever struggled to “be decisive” and made a quick decision and then wished you’d taken a bit more time before you leapt? Ever wonder how to move forward when the way is not entirely clear?
If so, you are going to LOVE this week’s show where your hosts, Suzi Dafnis and Michelle Falzon speak with performer, in-demand consultant to Fortune 500 companies, film-maker, actor and author, Victoria Labalme, about her NEW book, Risk Forward. Get Victoria’s Book - Risk Forward!
Purchase Victoria’s book now and get BONUS Gifts!
Find out more at www.riskforward.com/book
Listen to this episode to hear more about:
* How to embrace the fog of not knowing and use that as a starting point for creating the life and business you love
* How to take “micro” risks that are in tune with your “Inner Current” and help you create the projects that are more in line with who you rea…
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Mar 8, 2021
154 - #1 Lead Magnet Mistake
Lead Magnets - we LOVE ‘em! When done well they can be the entry point for multi-million dollar campaigns. They are that “thin edge of the wedge” that you can use to introduce people to you and your products and services.
But when done badly they can be a time suck and even when they generate leads, if you’re making one very specific mistake, those leads are not likely to turn into sales.
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon reveal what this #1 Lead Magnet Mistake is (and what you can do about it) so you can start getting more leads that turn into sales… and fast.
Listen to this episode to hear more about:
* Why this #1 mistake has NOTHING to do with the design, format or title of your Lead Magnet (and all the other things people get distracted by without doing ONE very important thing FIRST).
* What the “Outside in” approach is and why it’s wasting your time
* How this #1 Mistake showed up in Suzi’s webinars and what she did to…
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Feb 22, 2021
153 - Why and How To Demonstrate Your Product or Service
Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don’t really have much to demonstrate, or that unless they’ve got a physical product, piece of software or some kind of tool or gadget that a demo is not for them.
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon are talking about why and how ANYONE can demonstrate their product or service and improve their results when it comes to attracting, converting and keeping their ideal clients.
Listen to this episode to hear more about:
* The life-long sales lesson Michelle learned as a kid at the Royal Easter Show watching the product spruikers
* Tips for demonstrating your physical product - whether in person or selling online
* And much more.
Also mentioned in this episode:
* HerBusiness Success Mastermind
* HerBusiness Facebook Group
* Karina Pellicone - Plum Petal Jewellery
* Temple of the Sun Jewellery…
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Feb 8, 2021
152 - How To Get People From Your FREE Facebook Group To Your Paid Offer
Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales?
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically at how you can not only get people to make the leap from your Facebook Group to your paid offers, but also how you can use your Facebook Group to “prime the pump” so buying from you just feels like the natural next step.
Listen to this episode to hear more about:
* Why most Facebook groups don’t live up to their potential to generate sales from group members
* Why you need a reason for every piece of content in your group
* How to use your Facebook Group as an objection-buster, creating friction-less sales
* The specific thing you need to ask people to do next (and it’s not what you might think)
* The WRONG way to use lead magnets in your group (and what you can do about it to grow your email list…
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Jan 18, 2021
151 - How To Get More Interaction & Energy Happening at Your Next Virtual Event
We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events.
So, in today’s episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important part of running a virtual event and that’s how you can keep up the energy and interaction that you might see at an in person event, even on Zoom or another online platform, where people AREN’T all together in one room. Because at ANY event, whether it’s in person or virtual, keeping the energy high and the interaction happening is key to an awesome outcome.
Listen to this episode to hear more about:
* The pre-event rituals Suzi and Michelle use to get “in the zone” before a virtual event
* Why a tech rehearsal may be more important than you realise
* Suzi’s BIG recommendation when it comes to deciding whether you should…
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Jan 11, 2021
150 - Best Books For Content Marketers - 2021 Edition
One of our most popular annual episodes is back! We’re sharing our favourite books of the year.
Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books we've read lately that you may want to add to your 2021 reading list. PLUS Get the Content Sells UPDATED Reading List 2020 Edition here now.
Listen to this episode to hear more about:
* The HerBusiness Book Club and why it’s one of Suzi’s favourite things
* What we’ve learned from Donald Miller about the neanderthal brain and marketing checklists!
* The book that changed Michelle’s approach to marketing
* Why upper limits are not just a personal development concept - they impact your content marketing too!
* The “joyful read” that will inspire you, no matter where you are on your business journey
* What you can learn from a Venture Capitalist about “owning the frame” when it comes to your content
* The ancient personality typing system that can give your C…
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Dec 28, 2020
149 - 9 Content Marketing Tips from our Masterminders - 2021 Edition
If you’ve been a long time listener you will know that for the last couple of years we’ve asked our Marketing Success Masterminders to share their top marketing strategies with you.
And we’re doing it again this year!
Not only do we LOVE these tips because they’re what’s working RIGHT NOW for other business owners like you… we ALSO get to show off these amazing women who we get to work with every day of the year inside the Mastermind.
In this episode, your hosts Suzi Dafnis and Michelle Falzon share 9 Content Marketing Tips and give you extra resources for each tip covered.
Marketing Success Mastermind:
Want to apply for the Marketing Success Mastermind and get ongoing support with your marketing strategy, approach and results?
Click Here to Apply for the Marketing Success Mastermind
Listen to this episode to hear more about:
* The online TV show strategy that is boosting the profile of a thriving piano teaching business
* The membership marketing funnel that go…
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Dec 14, 2020
148 - Go Slow to Go Fast
Today we want to focus on one very specific idea… it’s really more of a mindset that we’ve been talking about a lot lately with our Masterminders, clients and members and we wanted to share it on the show…
And that is this idea of slowing down so you can actually go faster. It can sound counterintuitive, “But wait, I want to get to 6-figures this year in my business!” Or “I’ve got a webinar in 4 days!” Or “My clients are screaming at me right now because my website went down. You want me to what???”
“You want me to go slow to go fast?” And our answer is, in a lot of cases, YES. Even in what appears to be urgent chaos.
In this episode, your hosts Suzi Dafnis and Michelle Falzon look at the benefits of the “Tactical Pause.”
Listen to this episode to hear more about:
* The lesson to be learned from US Airport Security staff who need speed, but ask for slow.
* What a retired US Army Colonel can teach content marketers about pausing before creating
*…
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Nov 30, 2020
147 - 3 Ways To Launch Your Online Course
This episode is a companion piece to two other shows we did recently on Online Courses…
The first - episode 139 - was all about how to CREATE Profitable Online Courses, where we shared some of our top tips for thinking about what course to create and ways to go about putting it together.
The second - episode 140 - went deeper into how to make an amazing online course as we chatted with world-leading expert in creating Online Courses as EXPERIENCES, Marisa Murgatroyd.
In this episode, your hosts Suzi Dafnis and Michelle Falzon look at what happens once you’ve created your course or you’re clear on your course strategy and you’re ready to LAUNCH it - that is, you’re ready to get people BUYING your program.
Listen to this episode to hear more about:
* Our top 3 launch strategies
* The SIMPLE launch strategy that gets you to PAID customers as fast as possible
* How to do a “Bootstrap Founders Launch” - perfect if you don’t have a big email list
* The “DM” s…
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Nov 16, 2020
146 - The Power of a Niche with Shelley Brander
Ever had a passion or a “weird” idea for a business and wondered… “could I really make a living out of this?” That’s what our guest, Shelley Brander wondered when she left her highly lucrative branding business behind to double down on her passion business in the knitting niche.
And not only did she “make a living,” she made a LIFE doing what she loves, creating a worldwide movement AND a multi-million dollar business in the process.
Your hosts Suzi Dafnis and Michelle Falzon chat today with the founder of the Loops retail store, LoopsClub monthly subscription box, globally renowned Knit Stars program and the Knit the World Together movement, Shelley Brander, about how she got started, how she grew and what’s next for her massively successful business. GET Shelley’s Brand New Book!
**Shelley’s new book, "Move the Needle: Yarns from an Unlikely Entrepreneur" is being published by Hay House for release in January 2021.
And it is available for pre-order now via A…
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Nov 2, 2020
145 - Toot Your Own Horn, Dammit!
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it’s something they so regularly find themselves needing to support other women business owners to do… AND to remind themselves to do… that we they thought it was high time they did an episode on it.
Today’s topic is all about tooting our own horn.
Because here’s the thing… it’s been scientifically proven that women self-promote less than men do.
We’re far more likely to downplay and underestimate our value and achievements than men are.
In fact, in a Harvard Business Review study they found men rate their performances 33% higher than equally performing women do in multiple settings - confirming there really is a gender gap when it comes to self-promotion.
Listen to this episode to hear more about:
* The self-talk that holds us back from tooting our own horn (and what to say to ourselves instead)
* Why YOUR horn tootin’ makes a difference t…
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Oct 19, 2020
144 - The Pathway to a 6-Figure Business - with Shaa Wasmund
One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark.
In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with an entrepreneur, author and business owner who is passionate about helping people reach that milestone.
Her name is Shaa Wasmund and she is the author of the number one bestsellers Do Less, Get More and Stop Talking, Start Doing. She has been a lifelong supporter of encouraging more women into business. In 2015 Shaa received an MBE for her services to business and entrepreneurship. She was recently named one of the Top 20 Most Influential Entrepreneurs in the UK by the Sunday Times.
And today she runs one of the biggest and most active business Facebook Groups in the UK, The Freedom Collective.
Shaa has built a multi-million-pound online business from her back garden. So she’s practised what she preaches when it comes to reaching 6-figures and beyond.
Listen to this episode to hear more ab…
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Oct 5, 2020
143 - Why a “Boring” Content Strategy is a Great Content Strategy
We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff.
In this episode your hosts, Suzi Dafnis and Michelle Falzon celebrate the mundane… because while boring can be, well “boring”, it’s rarely praised when it comes to content marketing. But doing those mundane things that need to be done day in and day out is actually one of the most powerful things you can do in ANY aspect of your business and that includes your CONTENT MARKETING.
Listen to this episode to hear more about:
* What one of Michelle’s mentors taught her about the link between BORING and making a LOT of money
* Why bright shiny marketing strategies can seem like fun but they will burn you out in the end
* Why embracing “…
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Sep 21, 2020
142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy.
In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mobimag.com, the world’s first made for mobile publishing platform.
Listen to this episode to hear more about:
* The limitations of “speaker” vs “publisher”
* How you can become your own magazine publisher (and why you want to!)
* The most important device of all that you need to be thinking of when considering an online magazine strategy
* How the new era of content is more about “owning” media than “paying for” media
* How to incorporate a digital magazine into your content strategy - even if you never thought you needed one!
* Why this special type of magazine is way more than your old-fashioned idea of a mag…
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Sep 7, 2020
141 - Communicate Don’t Isolate - Your Content Strategy in Tough Times
What to do with your Content Marketing when things get tough?
Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times…
Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a personal health crisis, issues with your team and perhaps losing a key team member or not being able to find the right support team. Really, the list is endless of what CAN go wrong!
In this episode your hosts, Suzi Dafnis and Michelle Falzon answer the question: “How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?” Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience!
Listen to this episode to hear more about:
* The particular place you need to put your fo…
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Aug 24, 2020
140 - Online Courses as Experiences with Marisa Murgatroyd
If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from.
In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with online course “Experiencification” expert, Marisa Murgatroyd about the specific things you can do to transform an “ordinary” course into an extraordinary experience.
Get Marisa’s FREE Webinar Training:
Go here for free access.
Listen to this episode to hear more about:
* Why your online course is not about “Information Transfer”
* The importance of understanding people don’t just care about what they’re learning, they care about how they FEEL during the experience
* The perils of taking people’s attention for granted and how you can earn the right to ask people to give you their time and money for your online t…
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Aug 10, 2020
139 - How to Create Profitable Online Courses
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much more.
In this episode your hosts, Suzi Dafnis and Michelle Falzon tap into their decades of experience creating successful online courses to give you some of their top tips for having your own profitable, knock-it-out-of-the-park online course.
Listen to this episode to hear more about:
* The types of Online Courses (there are more ways to use an online course strategically in your business than you might first think!)
* When you should NOT offer an Online Course
* How to use an Online Course to grow your email list
* Why you need to STOP underestimating your expertise and get your course done!
* How Katie Crane, Pilates Instructor…
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Jul 27, 2020
138 - PR: How to Tap Into a Journalist's Curiosity - with Monica Rosenfeld
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists call and build your authority as an expert.
In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with PR maven, Monica Rosenfeld, Managing Director of WordStorm PR, a boutique-sized PR agency she founded in 2000, about how you can tap into the curiosity of journalists so you get more exposure in the media!
Listen to this episode to hear more about:
* What it means to have a “Media Mindset”
* Why journalists love business owners who take a proactive (vs passive) approach to the news
* The 3 pieces of research you MUST do on the media in your industry
* How to boost your credibility for months and even years AFTER your media appearances
* Why PR beats Social Media!
* The specific times it makes sense to do PR
* The BEST type of PR (not what you might expect!)
* Mo…
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Jul 13, 2020
137 - Pivoting From a Live Event to a Virtual Event
Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place.
One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinvent the way they approach live events.
In this episode your hosts, Suzi Dafnis and Michelle Falzon share their top tips for pivoting from a Live Event to a Virtual Event (based on their experience shifting SEVERAL live events to virtual events in recent weeks AND their more than three decades combined experience producing virtual events.
Listen to this episode to hear more about:
* The “surprising reason” why you DO want to consider a Virtual Event as an alternative to cancelling or postponing your Live Event.
* What Michelle learned helping to pivot a large US-based event to Virtual in just 3 weeks!
* Do the same things work at…
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Jun 29, 2020
136 - How To Beat “Content Stress” By Changing This ONE Habit
We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of “content stress.”
In this episode your hosts, Suzi Dafnis and Michelle Falzon discuss how very often the cause of this content stress can be traced back to one key habit they call the “ESTIMATION Habit.”
Listen to this episode to hear more about:
* Why we often underestimate what’s involved in a project and over estimate what we can get done - and why that’s a “perfect storm” for content stress
* The “content stress” moment Suzi avoided by accident (and why “Cancel-elation” is a thing!)
* Three things you can do RIGHT NOW to have a healthier “Estimation Habit” and bring your content stress levels down
* The 5 important things you…
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Jun 15, 2020
135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels
A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is often money-can’t-buy brand awareness for you and your business and when done strategically, can result in increased sales and opportunities for you as a thought leader.
In this episode your hosts, Suzi Dafnis and Michelle Falzon share a special “from the vault” training delivered inside the HerBusiness Network from PR Expert Candice Meisels.
This training gives you a first-pass overview of what PR is and how to use it to be seen as an expert and get picked up by the media.
Listen to this episode to hear more about:
* The stories of two HerBusiness Members and Masterminders who are having awesome PR wins right now
* One of the most common misunderstandings about what PR is and is not
* Why PR can be so powerful for SMALL business owners (and why it’s not just for big corporation…
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Jun 1, 2020
134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")
Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn’t really do the heavy lifting that is possible when you really nail your bonus strategy.
In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your “fence-sitters.” Listen to this episode to hear more about:
* Why people very often buy for the bonuses you offer and how to create a compelling bonus
* The 3 types of bonuses you need to consider including in EVERY offer
* How to reward and incentivise your “Fast Action Takers”
* How to use bonuses in campaigns that have a set deadline where the offer goes away
The kinds of bonuses that can spike sales even for “always available” products or services
* Stuck figuring out what YOU can offer as a bonus? Check…
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May 18, 2020
133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson
The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overlooked or misunderstood content medium.
In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with pioneering personal branding photographer, Jamie Swanson, about why your branding photographs are MORE than just a headshot. Listen to this episode to hear more about:
* Why you might want to consider “batching” your photographs and doing a new photo shoot EVERY quarter
* How understanding your ideal client will guide you in the choices you make around how your photos look and feel
* The importance of STRATEGY and INTENTION when planning out your photo shoot
* How to get photos that “stop the scroll” on social media and get your ideal clients paying attention to you
* The important mindset shift from photos as static images to powerful beginnings to a STORY you are tel…
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May 4, 2020
132 - How To Create “Content Momentum” That Leads To Sales
Content Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download your lead magnet, all the way to the point where they BUY from you.
The problem is, people often design marketing funnels where they are not thinking about momentum at all - they let leads and customers fall out of the process or they put unnecessary gaps, pauses or BLOCKS on their customers moving forward and buying from them.
In this episode your hosts, Suzi Dafnis and Michelle Falzon revisit a topic they talked about waaaay back in 2015 (Episode 11 The Step 2 Secret) and share how you can get and keep your leads and customers in momentum by always offering the next step (this concept might make sense to you but trust us, very few people really execute well on this!). Listen to this episode to hear more about:
* The easiest way to “kill” momentum and why you are probably doing this one thing right now in your marketing funnels…
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Apr 20, 2020
131 - Evergreen Webinars - Content That Works For You
Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel.
When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky.
In this episode your hosts, Suzi Dafnis and Michelle Falzon share their love/hate relationship with Evergreen Webinars (it’s more love than hate!) plus the various strategies and ways of making your evergreen webinar successful. Listen to this episode to hear more about:
* How to structure your webinar
* How you can use your webinar in different situations, other than a LIVE webinar to get results.
* The role of a lead magnet - when you use one to lead into your webinar, and when you don’t
* Ideal webinar “next steps” to offer once someone has seen your presentation
* Behind the scenes on HerBusiness most successful Evergreen Webinar strategy
* Suzi and Michelle’s PET PEEVE whe…
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Apr 6, 2020
130 - 3 Ways to Stay Motivated When It Comes to Creating Content
You might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ideas.
In this episode, your hosts Suzi Dafnis and Michelle Falzon give you a shot in the arm of motivation and inspiration to help you get back on the content horse if you feel like you’ve fallen off, got off track or run out steam.
Suzi and Michelle share three of the most powerful ways they’ve found to stay motivated when it comes to creating content for the long term.
Listen to this episode to hear more about:
* How to keep the “new year glow” on your marketing plans, all year long!
* One small tweak you can make to the way you layout your content plan that can transform your daily motivation (and that of your team)
* Why you might want to consider making a “grand declaration” to friends, colleagues or even your customers!
* The ideal length of time to forward plan your content in detail (and why more or less than…
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Mar 23, 2020
129 - Using Customer Journey to Organise and Inspire Your Content
Have you ever mapped out your Customer Journey? Have you ever written down the journey someone takes step by step as they go from not knowing about you through to being your customer and beyond?
If you HAVE then you know what a game-changing experience it can be.
If you HAVEN’T then maybe by the end of this episode we will have inspired you to take a look at that as something you might want to do.
In this episode your hosts, Suzi Dafnis and Michelle Falzon not only talk about getting clear on your Customer Journey, they also share how taking the time to do that will ALSO help you organise and inspire your content… and here’s the best part… it will also make your content WAY more effective at attracting, converting and KEEPING your customers AND you also won’t be wasting your time creating content that you don’t need.
Imagine that. No more random blog posts. No more week in week out creating a newsletter that you’ve forgotten why you’re doing it. No more sitting at y…
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Mar 9, 2020
128 - Overcoming Buying Objections With Bari Baumgardner
Ever felt “icky” about having a sales conversation or making an offer? Being vulnerable to the pang of rejection or having to ask people to “buy your thing” can feel intimidating… and often when we are presented with buying objections - we can freeze up or feel rejected or stutter and stumble not knowing what to say.
In this episode your hosts, Suzi Dafnis and Michelle Falzon introduce you to Bari Baumgardner, one of the world’s leading authorities on using live events as a way to grow your sales, your community and your business and she’s helped the “who’s who” to have sales conversations with HUMANITY that are geared and SERVING rather than SELLING.
Bari shares how you can feel GREAT about helping people move forward with you, rather than like a used car salesman pushing your product.
This is a MUST-LISTEN episode for anyone who ever sells a product anywhere, not just at live events.
You can also get Bari’s FREE Online Workshop over at www.liveeventworkshop.…
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Feb 24, 2020
127 - How to Use Content To Grow Your eCommerce Business
When it comes to growing e-commerce stores, Susan Bradley of The Social Sales Girls knows her stuff. She’s grown and sold ecommerce businesses and has taught thousands of people how to find their audience and turn website traffic into paying customers.
In this episode your hosts, Suzi Dafnis and Michelle Falzon, pick Susan’s amazing ecommerce brain for strategies for using content to grow your eCommerce business.
Listen to this episode to hear more about:
* The “go-to” lead magnet type all e-commerce businesses should have
* How to use discount codes and coupons
* The minimum number of visitors you need to your online store each month to make your marketing viable.
* The place where 40% of your sales come from (not where you think)
* Why your e-commerce lead generation content needs to be different to other business models
* How to keep your content focused on the sale
* The two biggest determinants of whether you will convert a prospects into a cus…
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Feb 10, 2020
126 - Hooks: Why You Need Them In Your Content and How To Create a GOOD One!
There’s almost nothing we love more than a content marketing campaign that really converts! One of the first things you need to make that happen is a strong hook that is going to immediately get people’s attention.
Whether that’s for a Facebook ad, an email subject line, the topic of your lead magnet, your sales video, your webinar, your YouTube video… you get the picture… you need a catchy idea that is going to be relevant and interesting and attract the attention and curiosity of your IDEAL clients enough to get them clicking the link or watching the video or opening the email or whatever it is you want them to do next.
But great hooks don’t always just pop into your mind - sometimes it takes a bit of work to come up with a good hook and that’s what we want to help you with.
In this episode your hosts, Suzi Dafnis and Michelle Falzon, share 6 ideas to give you inspiration for your hooks.
Listen to this episode to hear more about:
* Why a hook is not a headline (b…
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Jan 27, 2020
125 - How she’s getting 66% engagement in her FB Group! with Fiona Keary
We’re talking to someone who has recently had 66% engagement in her Facebook Group. That’s a pretty amazing number… and as we found out on the show… she’s actually JUST updated those numbers to a whopping 90% engagement (that’s 9 out of 10 of her members have engaged with her in the last month!).
Fiona Keary is a business owner we LOVE - she is a long time member of the HerBusiness Community and the HerBusiness Marketing Success Mastermind and we’ve seen her go from strength to strength year on year.
As the brains behind Style Liberation she has created 1:1 and online services, products and courses and on this episode she gives us the inside story on her AMAZING engagement statistics and how she’s getting her Facebook Group Community so involved.
Be sure to check out Fiona’s Facebook Group 35+ Where To Shop to see all these strategies in action!
Listen to this episode to hear more about:
* The smart move Fiona made on Day 1 when it came to launching her Faceboo…
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Jan 13, 2020
124 - How she got 23% conversion into her Membership with Amanda Farmer
Amanda Farmer of Your Strata Property, a one-stop-shop for information and education about strata living shares with us how she converted 23% of her prospects from a small email list of just over 300 people into her PAID membership.
It’s quite extraordinary what she’s been able to do with a small, very strategic list and in this episode you learn just how special this list was and what she did to get those kinds of mammoth conversion rates.
23% - that’s almost one in 4 of the prospects on her email list converting to PAID customers and she did it all in just a matter of days.
Listen to this episode to hear more about:
* How a small niche became a flourishing business
* What the key mistakes were that Amanda made when starting her Membership
* How closing her membership and only re-opening it twice a year reinvigorated her numbers
* The unexpected benefit of a closed membership on Amanda’s ability to focus on her paid members
* How Amanda planned out her campaign s…
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Dec 30, 2019
123 - 2019 Books For Content Marketers - Our Top Picks
One of our most popular episodes was way back in 2017 when we shared some of our favorite books of the year… so we decided to do it again!
Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books for 2019.
Listen to this episode to hear more about:
* The HerBusiness Book Club and why it’s one of Suzi’s favourite things
What we’ve learned from Seth Godin (and the amazing way he was able to distil online marketing to just a few lines)
* The book that had Michelle nodding every 5 minutes and spontaneously shouting “that’s right!”
* How crafting memorable moments became one of our most memorable books of 2019
* The one book Michelle used as a “manual” when revamping a client’s online course that resulted in more than double their goals being met
* Some of the biggest myths about creating habits busted… and the book that revealed all
* And much more.
Also mentioned in this episode:
HerBusiness Success Mas…
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Dec 16, 2019
122 - What's Working Right Now - 6 Hot Tips From Successful Women Marketers
As we near the end of the year we were thinking about how we’d like to round things out and one of the things we’ve done over the past year that was really popular was to share some of the top Marketing tips from the very talented women in our Marketing Success Mastermind… and so we’ve decided to do that again!
We recently asked our Masterminders to share the #1 content marketing strategy or tip that is most effective for them in their business right NOW... so you know it’s relevant and actually working for other people like you, in business TODAY.
Listen to this episode to hear more about:
* The one strategy an online legal kit firm is using to create compelling customer stories, even in a regulated industry
* How a fitness business is using MVPs to iterate faster and get to what’s working sooner (without an excess cost of time and money)
* How to apply the “MVP” philosophy to all kinds of products and industries… even books!
* The incredibly smart thing…
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Dec 2, 2019
121 - Content Lessons We Learned From Lady Gaga
We’ve just been to see Lady Gaga LIVE in Las Vegas! And boy, did she have us in the palm of her hand. Standing ovation after standing ovation as she made her way through some of the world’s most-loved Jazz songs.
The entire evening was a masterclass in how to create a connection to your audience, know your message and be unapologetically true to yourself.
We thought there were SO many lessons we could apply to our marketing and communications that we decided there were a “million reasons” (see what we did there!) to do a podcast episode sharing our top takeaways from this epic concert and this truly once in a generation performer (can you tell we had an amazing time!?). And don’t even get us started on the costumes… did we mention we LOVE her?
We also recorded a video version of this podcast, which you can check out on our Facebook Page.
Listen to this episode to hear more about:
* What you can learn from George Gershwin about knowing when to follow the rules and wh…
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Nov 18, 2019
120 - Content Sells Lessons We Used To Sell Our High End Retreat
That’s a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we’d pull the curtain back on the marketing we used to fill this high end retreat (you’ll notice many of the strategies we’ve already shared on this podcast were key to our success).
Listen to this episode to hear more about:
* Why you need to focus on the pleasure and pain of your offer WAY more than the features of your offer.
* The copy approach we used to get our ideal clients applying
* How we used Facebook LIVES to tell our customer stories
* The branding secrets we used to create a recogniseable look and feel for the campaig
* And much more.
Also mentioned in this episode:
* HerBusiness REACH Retreat in Hawaii
* HerBusiness Success Mastermind
* Episode 54 - Pleasure and Pain - Is there enough of it in your content?
* Episode 73 - How We Got Started With Facebook LIVE
* Episode 20 Get Awesome Client Stories and Testimonials
* Episode 53 - 5 Ideas for add…
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Nov 4, 2019
119 - Communicating Your Value Through Your Content
We’ve just concluded the annual HerBusiness REACH Retreat in Hawaii (A-Mazing!). And one topic we discussed was how to communicate your value. It brought up some REALLY fascinating conversation about what stops us from really charging what we’re worth and owning the value we bring… so we thought we’d continue the discussion (and some tips on how to overcome those blocks) on today’s show!
Listen to this episode to hear more about:
* Why you’re not alone if you sometimes feel like a “fraud”
* The BIG reason many people don’t create their sales content (Hint: It’s not always because you don’t have the skill)
* How to deal with criticism from others when you raise your prices or start really owning and sharing the value you bring
* The “rip off” complaint and why it’s not as scary as you might think
* And much more.
Also mentioned in this episode:
* HerBusiness REACH Retreat in Hawaii
* HerBusiness Success Mastermind
* Episode 27 - Videos Tha…
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Oct 21, 2019
118 - How to Encourage Comments and Interactions During a Live Online Training
Online presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It’s an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create connection, sell stuff and get people using your product… BUT…
One of the BIG problems we see is that even though there are LOTS of opportunities to create a dynamic back and forth between you and your audience - most people really end up offering a decidedly ONE way conversation in their online presentations… where they are essentially talking AT their audience.
In this episode your hosts Suzi Dafnis and Michelle Falzon share their top 5 tips for encouraging comments and interaction during a live training.
Listen to this episode to hear more about:
* When you DO want to talk in a “one-way” conversation and why most of the time you need more “two-way” communication.
* How starting small with some really easy “training wheels” interactions can make a BIG difference to yo…
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Oct 7, 2019
117 - Content Marketing Getting Unstuck Hacks
Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ideas and finding that a challenge? Take it from us… we’ve seen just about every content block, obstacle and unreasonable deadline there is… and we’ve developed some hacks that help us work better, faster and break through procrastination and other blocks.
In this episode your hosts Suzi Dafnis and Michelle Falzon share their top personal hacks for creating compelling content…
Listen to this episode to hear more about:
* Why you might want to consider sharing your content project with others (and specifically WHEN to do that)
* How to find that “easy first step” even when you feel completely blocked or thoroughly daunted by your content project
* What role self-awareness plays in our ability to get unstuck
* Why it’s OK to have a big “whine” about your project (and in fact, it can probably HELP y…
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Sep 23, 2019
116 - Using Amazon to Reach New Customers with Dylan Frost
In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon.
Listen to this episode to hear more about:
* Some of the WEIRDEST things people have ever bought on Amazon
* Dylan’s TOP 3 Content Strategies for succeeding on Amazon
* How Amazon strategies can map over to other parts of your business
* How relevant is having an email list when you have a ready-made audience of customers on Amazon?
* Even though the focus is mostly on physical products, there ARE big opportunities for service providers on Amazon
* How to get started if you want to be a seller on Amazon
* The art of “bootstrapping” and how Dylan used this strategy to grow a $22 million business selling on Amazon
* How and why you want to avoid talking about features over benefits (and Dylan's top…
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Sep 9, 2019
115 - 3 Vital Pieces of New Customer Content
Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08 - How to Create a New Client Email Nurture Campaign
In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers.
FREE RESOURCE: New Customer Email Sequence Template
Get the step by step template that outlines the recommended email sequence to send to new customers.
Listen to this episode to hear more about:
* The 5 Goals of your New Customer Communications that you can apply to your nurture sequence
* How to Reassure your customers right after they buy from you
* Tips for Connecting in your emails, phone calls and other messaging
* Why you need to Orientate people to “how we do things round here”
* The best way to Switch On new customers to use the product or service they just purchased from you (and why you want that as soon as possible)
* How to identify the milestones that matter in your new…
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Aug 26, 2019
114 - How To Stop Writing So Apologetically and Start Selling More!
Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate.
The thing is, writing in that apologetic tone doesn’t inspire confidence and it can be costing you sales and strategic alliances and invitations to speak at conferences and so much more.
And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon share how they’ve personally overcome this challenge as well as their top tips for writing in a more confident, less apologetic tone.
Listen to this episode to hear more about:
* How to restate “negative” or “self-deprecating” statements easily to make them more powerful
* The common language trap that almost all women business owners fall into and the “warning signs” to look out for
* What deferring to others looks like in your writing and why you “think” it’s showing respect when actually it’s showing we…
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Aug 12, 2019
113 - How to Host a Guest Panel
Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right).
In this episode, your hosts Suzi Dafnis and Michelle Falzon, share their top tips when it comes to hosting a panel, based on their many years of experience being on panels and putting panels together for all kinds of purposes.
FREE RESOURCE: We have a Bonus How To Host a Guest Panel Checklist that outlines the steps we discuss in today’s episode.
Listen to this episode to hear more about:
* What makes a GREAT panellist guest (and one question you need to ask yourself EVERY time beforeyou invite someone onto your panel)
* How to use a panel to showcase your most successful client stories (and WHEN the perfect time to do that is!)
* How many people to include in your panel and how to think about the diversity of your panel
* Do you prep your panel in advance? Some important Do’…
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Jul 29, 2019
112 - How to Create Your First Online Challenge
In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start.
And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon, dig deeper into the strategies you can implement DURING your Online Challenge to get the best results.
FREE RESOURCE: Get your pre-challenge setup tips summarised in this handy Your First Online Challenge Cheat Sheet.
Listen to this episode to hear more about:
* The most important thing you can do right after someone opts in for your Online Challenge
* How to get people interacting in you Challenge from Day 1
* How to format your welcome message to new people joining your challenge
* What sort of platform to use to deliver your content… Facebook or ???
* What kind of Facebook Group is best suited to the Challenge format (secret, closed or public)?
* How to know whether you shut your group down or leave it open at the end of your Challenge…
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Jul 15, 2019
111 - The Wealth Chef - Build Your Personal Brand with Ann Wilson
Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and make a hugely successful business in the process?
Today your hosts Suzi Dafnis and Michelle Falzon are talking to someone who has done that very successfully in her own business. Ann Wilson, otherwise known as The Wealth Chef has created an incredibly successful business and an AMAZING personal brand that spans books, live events, online courses and more, as she lives her purpose of teaching the same recipe for financial freedom that enabled her to be financially free within 8 years, to others.
Ann is an author and a sought after expert featured in Cosmo, Women’s Health, Huffington Post, CNBC and Sunday Times and she shares her personal branding and business building wisdom in this brand new episode.
Listen to this episode to hear more about:
* The number one trait Ann values above all o…
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Jul 1, 2019
110 - Villains, Superpowers and Designing a Successful Content Strategy with Melinda Cohen
One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re talking to someone who has done just that.
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with CEO of Coaches Console and creator of the Villains and Superpowers framework, Melinda Cohen, about how to create powerful content and leverage it across all aspects of your business, from front end marketing through to onboarding, engagement and retention.
RESOURCE: Get Melinda’s powerful Villains and Superpowers Facilitator’s Guide at www.coachesconsole.com/villains-superpowers
Listen to this episode to hear more about:
* How you can find your best core content by accident (and what to look for)
* Why you want to surface people’s objections EARLY in the conversation when they feel most hopeful
* How to handle perfectionism using an unexpected superpower that will…
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Jun 17, 2019
109 - How to Create Your First Online Challenge
Creating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage your existing customers to make progress and consume your current product or service.
In this episode, hosts Suzi Dafnis and Michelle Falzon share their best tips and strategies for creating your very first online challenge.
Including why you would start one, who you want to target, how you decide on the duration and so much more...
FREE RESOURCE: Get all the tips summarised in this handy Your First Online Challenge Cheat Sheet.
Listen to this episode to hear more about:
* How to decide what duration to make your Online Challenge
* The one sure-fire way to tell if an Online Challenge is NOT right for you
* How to get NEW customers using an Online Challenge
* Why you might want to consider adding a Challenge to your existing product delivery or onboarding - especially if you sell online courses, coaching or other digital inform…
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Jun 3, 2019
108 - How to Start a Successful Podcast (Part 2)
Should you start a podcast? And if so, HOW do you do it?
Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts.
We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode.
In fact, in fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 2!
FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss…
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May 20, 2019
107 - How to Start a Successful Podcast (Part 1)
Should you start a podcast? And if so, HOW do you do it?
In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts.
We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode.
In fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 1!
FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss an…
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May 6, 2019
106 - 3 Ways To Increase Your Email Marketing Impact (Part 3: Grow List Engagement)
How to increasing your Email Marketing Impact
Welcome to Part 3 (our final episode in this 3-Part Series!).
So far we’ve discussed how to grow the size of your email list and the quality of your email list and in this episode it’s all about increasing the level of engagement in your email list!
On today’s show your hosts, Suzi Dafnis and Michelle Falzon give you tips and ideas for getting more interaction happening with your email subscribers (and why you want this now, more than EVER!).
EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact
Listen to this episode to hear more about:
* How to measure the level of engagement in your emails (including the 5 numbers you want to track regularly to take the pulse of your email engagement)
* Why a more responsive list means your Email Service Provider will give you better deliverability (and why this is a BIG deal!)
* How to use surveys to get more people…
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Apr 22, 2019
105 - 3 Ways To Increase Your Email Marketing Impact (Part 2: Grow Quality of List)
Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list!
On today’s show your hosts, Suzi Dafnis and Michelle Falzon share how you can increase the QUALITY of your list…because when it comes to email marketing, we’d take a small quality list over a big un-targeted list any day of the week!
EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Plan by visiting: www.herbusiness.com/emailimpact
Listen to this episode to hear more about:
* Tips for segmenting new people arriving on your email list so you can send them more targeted emails
* The fastest way for you to become irrelevant to your audience (and what you can do about it, like right now!)
* How to make sure new people you add to your list are MOST like your existing BEST customers
* How to find the “secret sauce” that makes your IDEAL email list subscriber
* Why…
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Apr 8, 2019
104 - 3 Ways To Increase Your Email Marketing Impact (Part 1: Grow Size of List)
How to increasing your Email Marketing Impact - there’s so much to share we can’t contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list!
Welcome to Part 1! On today’s show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth - how to to get more subscribers for FREE and how you can also earn and pay for subscribers (profitably).
EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact
Listen to this episode to hear more about:
* What Suzi is OBSESSING over right now when it comes to her email list
* The ONLY 3 channels you can use to grow your email list
* The one thing you MUST do on social media if you want to grow your list and transform your “followers” into “subscribers” (and better still, “customers”!)
* What to…
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Mar 25, 2019
103 - How To Host A Successful Online Summit
What’s an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website.
In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the recent HUGELY successful HerBusiness Business Growth Summit.
EXTRA RESOURCES: You can also get a FREE Online Summit Checklist to accompany this episode. Go here to get yours: mumswithhustle.com/stories
Listen to this episode to hear more about:
* Why and when you would think about putting on an Online Summit
* How Suzi Dafnis managed to get Seth Godin, Amy Porterfield, Robert Cialdini, Gretchen Rubin and other AMAZING guests for her recent Business Growth Summit
* How to enlist the s…
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Mar 11, 2019
102 - Instagram! Grow Your Audience (and Your Buyers!) with Tracy Harris
INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers?
In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Media Society, Tracy Harris shares how to grow your audience (and your buyers!) with easy to do Instagram strategies.
EXTRA RESOURCES: Our guest today has kindly offered to provide all our Content Sells listeners with her Instagram Stories Strategy Pack. Go here to get yours: mumswithhustle.com/stories
Listen to this episode to hear more about:
* What being crystal clear on your ideal client REALLY sounds like
* The one thing Tracy said about her ideal client that had both Suz…
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Feb 25, 2019
101 - 3 Simple Ways to Use Surveys as Content
Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is reallypowerful — and that is using your surveys as a way to CREATE your content.
It’s such a shame to get all that great information from a survey and only use it ONCE to gain some insights and then put it in a drawer. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore how your audience is literally handing to you on a silver platter how they want to be communicated with through their survey responses — from the words they use to the issues they raise. And, how you can USE that information to create ALL kinds of content from headlines to lead magnets and everything in between.
EXTRA RESOURCES: We HIGHLY recommend Ryan Levesque’s awesome book “Ask” if you want to learn more about how to create surveys for your audience and analyse your results. You can get the book f…
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Feb 11, 2019
100 - Yahoo 100 Episodes. Let’s Celebrate!
It’s a milestone day! This is Episode 100!
We posted our first episode of Content Sells on September 18, 2015… and since then we’ve published an episode virtually every two weeks.
Now it’s time to clink a glass of Champagne and celebrate… with some AWESOME Content Marketing insights of course!
What we thought might be fun, given how much we love our community, was to share some of YOUR brilliance here on this episode… so we asked some of our MOST loyal listeners to share with us their most effective marketing strategy that is working for them right now.
Plus we share some of our insights after 100 episodes of the show!
Listen to this episode to hear more about:
* How fashion stylist, Fiona Keary of Style Liberation, is using a weekly live Retail Review in her Facebook Group to get new clients and build a thriving community.
* How Amanda Farmer - a lawyer with a difference - created a membership site focused on apartment owners called Your Strata Property and is le…
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Jan 28, 2019
99 - How To Grow a 7-Figure Business in a Tiny Niche with Clint Salter
There is real power in “niching down” - that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One person who made that leap and took a giant leap forward in his business, his income and his love for his business is head of the Dance Studio Owners Association and Studio Success Formula, Clint Salter.
Clint took a tiny niche and turned it into a BIG business! And in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Clint about how he transitioned from helping all business owners to only helping dance studio owners and what tips he would give to other business owners ready to tap into the power of a niche.
FREE DOWNLOAD: Finding Your Niche: 6 Thought Starter Questions
We’ve put together this list of 6 questions you want to ask yourself when you are considering how you might use the power of Niching Down
Listen to this episode to hear more about:
* How being the expert of everythin…
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Jan 14, 2019
98 - How To Boost Your Authority and Profile By Entering Awards
There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners.
And being a finalist or winner can be a really awesome way to raise your profile and build your credibility.
In this episode, your hosts Suzi Dafnis and Michelle Falzon share tips and strategies, they have personally used with great success, for finding, entering and winning awards.
FREE DOWNLOAD: Plus as a bonus resource, you can also download the 20 Must-Enter Awards For Women Business Owners overviewthat features a list of awards that may be worth entering this year!
Listen to this episode to hear more about:
* How to use awards as a credibility builder (even if you don’t win!)
* How to choose the right awards to enter
* The big mistake most people make when they win an award that is drastically reducing the credibility and authority they could be getting from their prize.
* One tweak to all your emails that you want to make once you are a finalist…
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Dec 31, 2018
97 - Stand Out: How to Find the Courage to be Seen and Heard
Think of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of continuing to be seen and heard and how sometimes that means finding the courage to do stuff that scares us… we chat a bit about how we deal with that - in the hope that it also helps you too.
Because here’s the thing - creating content, growing a business, positioning yourself as an authority - they’re all things that are going to take you to the edge of your comfort zone in one way or another. And you have a couple of choices when new opportunities to play a bigger game and have your voice heard in a whole new way arise -- you can shrink back, you can keep the status quo, or you can step out into that new territory.
It’s all about finding the courage to stand out and take those next steps.
Listen to this episode to hear more about:
* How winning a recent award came from a moment o…
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Dec 17, 2018
96 - How To Use a Book To Build Your Business with Natalie Sisson
With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy.
In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with Natalie, who has just released her new book The Freedom Plan, about how you can use a book as a way to build your profile.
Ttap into her wealth of experience as someone who literally built her business based on her content and ideas.
FREE DOWNLOAD: Get the first 3 chapters of Natalie’s new book The Freedom Plan here for free.
Listen to this episode to hear more about:
* Natalie’s opinion on whether it’s best to go with a publisher, self-publish or use a hybrid publisher
* How big a platform you REALLY need to launch your own book (the answer may surprise you)
* Innovative ways to get your book content created without it feeling like a slog (and how Natalie used her blog content to create her first b…
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Dec 3, 2018
95 - Livecasts — How We’re Using Them To Convert Leads Into Customers
Livecasts are something we’ve been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast to create a real experience for your viewers — just like Oprah!
In this episode your hosts, Suzi Dafnis and Michelle Falzon share how they are using Livecasts to attract and get new clients.
FREE DOWNLOAD: Also get the top tips from today’s episode summarised in this easy reference handout: 9 Tips for Successful Livecasts
Listen to this episode to hear more about:
* How you can stream your EXISTING events and expand your audience
* How including a Livecast option in your offer can overcome objection at the point of purchase - especially if your offer includes a live event
* Why a Livecast can make your life easier in terms of not having to do live events at all (or at least not in geographically diverse areas)
* What opening “Suzi’s Bar” had…
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Nov 19, 2018
94 - How a Mastermind Can Grow Your Business
Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed.
In today’s episode your hosts, Suzi Dafnis and Michelle Falzon share firstly — why you might want to think about BEING IN a Mastermind as well as when you might consider STARTING YOUR OWN Mastermind.
HERBUSINESS MARKETING SUCCESS MASTERMIND - APPLICATIONS NOW OPEN.
Go here to learn more or apply: www.herbusinessmastermind.com
Listen to this episode to hear more about:
* What exactly IS a Mastermind and how do they work?
* Why Napoleon Hill had to say about Masterminds in his book Think and Grow Rich
* The highlights from Suzi’s experience over 20 years being in Masterminds (and why she wouldn’t be without one)
* How Michelle has increased her ROI on her Mastermind investment every year since joining one.
* Struggling with confidence? Hear how Michelle gave her confidence a massi…
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Nov 5, 2018
93 - 5 Pro Tips for Choosing Video Backgrounds
Many of us are finding ourselves on video a lot more than we used to - even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on Zoom Calls, Webinars, Skype Meetings etc.
And while you might have thought about your makeup and spent time mapping out what you’re actually going to say… very often people overlook one VERY important part of their video - the BACKGROUND!
It makes up the majority of the shot and can REALLY impact how long people watch your video and what they think of your brand.
In today’s episode your hosts, Suzi Dafnis and Michelle Falzon are talking about how to make your videos look great!
Specifically, what you can do to make your backgrounds and your settings look great - as well as some tips on relatively inexpensive equipment options that will make a massive difference to how fabulous you look on screen.
FREE DOWNLOAD: Plus, we’ve got this FREE resource for you Pro Tips for Choosing Video Back…
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Oct 22, 2018
92 - Ways To Use Coupons and Discounts to Woo Your Customers
Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today’s episode that says - you must use this tactic VERY strategically!
It’s not the only tool in your toolbox when it comes to getting your market to buy from you.
Because what can happen is that you’re not getting the sales you want or you are thinking up ideas for a new campaign and it can be REALLY easy to jump to offering 20% off or providing some other discount as your first idea, when you really don’t have to… and when doing so could actually HURT your business rather than help it.
So you want to be really clear about WHY and WHEN you offer a discount or coupon. Because they can be AWESOME when done well… and when not done well you are essentially giving away profit you didn’t need to sacrifice.
In today’s episode your hosts, Suzi Dafnis and Michelle Falzon dig deep into WHEN you might want to think…
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Oct 8, 2018
91 - 7 Ways To Make the “Invisible” Visible in Your Marketing Offers
What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome?
How do you treat a feature or benefit that is often undervalued? Do you hide it in your marketing and trust people will just find it once they buy, or do you shout it from the rooftops?
Well, we’re going to answer that for you in TODAY’s episode - where we are going to help you perform the magic trick of making the INVISIBLE, visible when it comes to the value what you’re offering delivers.
In this episode, your hosts Suzi Dafnis and Michelle Falzon answer questions for you as we help you perform the magic trick of making the INVISIBLE, visible when it comes to the value you’re offering delivers.
FREE DOWNLOAD: Get the 7 Ways To Make the Invisible Visible in Your Marketing Offers Cheat Sheet here.
Listen to this episode to hear more about:
* How Suzi took a feature of her M…
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Sep 24, 2018
90 - Using a Connection Statement to Get New Clients
One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks.
In this episode your hosts, Suzi Dafnis and Michelle Falzon talk about the #1 thing you MUST master if you want to communicate your value and connect with more clients.
FREE WORKSHOP: We cover more about this Connection Statement and how you can build a Connection Network in the FREE Get New Clients Workshop: www.getnewclientsworkshop.com
Listen to this episode to hear more about:
* The difference between having a network, and networking (and why getting new clients is NOt about “Networking”)
* What the “Connection Scale” is and why you need to know where you are on it
* How to overcome isolation and grow your network
* The perils of treating your interactions as “transactions” and how to build stronger connections
*…
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Sep 10, 2018
89 - Strategic Alliances - How To Use Them To Grow Your Business
One of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon answer all those questions and more.
FREE DOWNLOAD: Plus you can get a free download Strategic Alliance Success Framework by going here:
Listen to this episode to hear more about:
* 6 types of Strategic Alliances and how to know which one is right for you
* The “Peaches and Cream” test and how to use it to pick awesome Strategic Alliances
* What you can learn from Spotify and Uber’s Strategic Alliance for your small business
* How a formal dress hire company in Canada used Strategic Alliances to grow their business
* Suzi and Michelle’s favourite partnerships - what worked and why
* Much, much more...
Also mentioned in this episode:
* Free Download - Strategic Alliance Framework [INSERT…
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Aug 27, 2018
88 - The Rule of One -How To Get More Focused Results With Your Content Marketing
One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin?
And what can happen is that you get all excited and start one thing, like a blog or a Facebook Group, and then you start something else, like Facebook Advertising and then you build another product and decide you’re going to do a special promotion for that and before you know it, your focus is split into a thousand different directions and you aren’t getting anything FINISHED. You’re just sitting in a big pool of overwhelm and slowly sinking.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon introduce you to something they’ve used for YEARS to beat overwhelm, get more focused and get more results from their content marketing… and that is the power of focusing on just ONE product and ONE ideal client… and ONE process to get the sale.
FREE DOWNLOAD: Plus you can get a free download summarising the R…
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Aug 13, 2018
87 - How To Make Your Offer Irresistible with Michael Maidens
You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and “out of the box” approach to crafting offers for his clients. Michael also recently launched The Offer Academy where he teaches business owners his offer creation process.
Listen to this episode to hear more about:
* Why it’s essential that your offer is “imperfect” when you launch it
* How to build a “feedback loop” into your marketing so you are constantly improving your offer (and results)
* Where and when to split test your offer
* Why when someone says “No”, you need to realise they may not be saying no forever and what you can do to maintain connect…
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Jul 30, 2018
86 - How to Market a High End Retreat
A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!).
But they DO take some special consideration when marketing a high-end retreat.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their experience successfully marketing the REACH Retreat in Hawaii and give you 7 of their top tips for marketing a high-end retreat.
Join Suzi and Michelle at the REACH Retreat!
Follow this link to get more information and to apply now: http://thereachretreat.com/
Listen to this episode to hear more about:
* Why you need to market a high-end retreat differently to your other programs
* The rapid and massive increase in people looking for more purpose-based travel experience
* What you can learn from the half-a-trillion-dollar a year “Wellness Market”
* Why you might be missing out on customers if you are still only offering traditional “classroom” learnin…
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Jul 16, 2018
85 - 3 Lead Magnets You Can Create in Under 3 Hours
Your lead magnet is one of the best ways to get people starting the journey towards buying from you because it’s typically a very low commitment someone needs to make - and they get something of value in return.
But how much time do you REALLY have to spend creating your lead magnet?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon dispel the myth that you need to spend a ton of time creating your lead magnet. Instead, they show you 3 lead magnets you can create in 3 hours (or less!) with minimum fuss and maximum impact.
Tune into this episode to see how you can create your lead magnet in the same amount of time it takes to watch a movie… and get cracking attracting more people into your world and making more sales.
Also included with this episode is the FREE Lead Magnet Starter Guide, which outlines various types of lead magnets, how to choose your topic plus tips for creating effective lead magnet content.
Listen to this episode to hear more about:
* Why you a…
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Jul 2, 2018
84 - Facebook Group Engagement with Kate Toon
Ever started a Facebook Group and had it turn into a ghost town? How do you keep people engaged and loving being part of your Facebook Group?
In this episode your hosts, Suzi Dafnis and Michelle Falzon speak to someone who has MASTERED the art of keeping people engaged in her Facebook Groups. Kate Toon of KateToon.com.
Discover how Kate does it and what strategies and ideas you can borrow to boost engagement in your own Facebook Group.
Even if you don’t have a group and you never plan on having one… this episode is a masterclass in how to nurture and grow a thriving community - relevant to any other groups you have, including live event groups, online courses and other communities you might want to keep alive and vibrant with your content.
Listen to this episode to hear more about:
* The first thing you need to think about when setting up a group
* The different levels of “love” Kate gives to her paid vs free groups
* When to allow “free posting” on your groups a…
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Jun 18, 2018
83 - The Stories You Must Tell to Build An Epic Business with Valerie Khoo
To build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before... and one of THE most powerful ways to do that is to tell your STORIES.
In this episode your hosts Suzi Dafnis and Michelle Falzon talk to Valerie Khoo, author of Power Stories and CEO and founder of the Australian Writers’ Centre about powerful ways to share your stories as part of your content marketing strategy. How do you find your stories? Where should you share them and how can you use them to influence followers and convert customers?
It’s all in this episode… along with the opportunity to access a brand new content writing coursefrom Valerie and her team at the Australian Writers’ Centre.
Listen to this episode to hear more about:
* The most under-utilised tool in your small business arsenal
* How to use stories to demonstrate your “care factor” and bring your customers closer to you
* How to harness the power of your story with one se…
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Jun 4, 2018
82 - 3 Profitable Pricing Strategies For Small Business Owners
If you’ve ever asked the question “What do I charge for my product?” or “How can I increase my pricing when my competitors are all charging less?” or “How can I test my pricing” you are going to love this next episode which is all about 3 of our favourite profitable pricing strategies.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon show how your pricing strategy and your content strategy need to work together to help you get more sales.
Also included with this episode is the FREE Volume/Value Matrix Download.
Listen to this episode to hear more about:
* The role your “Mojo” plays in your pricing (and why you might need to work on your thinking as much as your pricing)
* One of the MAIN reasons people undercharge (and what you can do about it)
* How to come up with the most profitable pricing for a NEW product
* The 4 types of business models and why you MUST know which pricing strategy is most relevant to your model
* Where the NO GO zone i…
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May 21, 2018
81 - How To Write a Call To Action - From Buttons To Blogs With Joanna Wiebe
We first saw the guest on today’s show, Joanna Wiebe, speak at a conference in the US a few years ago and she completely blew us away. Not only is she an incredibly talented copywriter, she also ascribes to one of the key ideas of this show, and that is; “No content without conversion.”
She’s just as talented looking at the metrics and boosting conversion rates and she’s sought after by well-known and highly successful brands such as Hubspot, HootSuite, Asana, MindValley and Booking.com when they want to boost the number of people clicking and buying from their web pages.
Today we’re going to be speaking with Joanna about How to Write a Call to Action - From Buttons to Blogs and everything in between.
Because, you can create awesome content and have people love reading your blog or your Facebook posts or watching your Facebook live, but if you can’t get them to take the next step with you, you will miss out on growing your email list, making more sales and getting your…
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May 7, 2018
80 - 5 Ways To Build a Stronger Connection With Your Customers
As our market gets more sophisticated and we see more and more of our competitors stepping into content marketing strategies, there’s one area that will really help set you apart and that is the level of CONNECTION you are able to create with your ideal customers through your content.
How do you create a strong connection with your customer and prospects so they buy from you in the first place… and then keep coming back to buy from you again and again?
In this episode, your hosts Suzi Dafnis and Michelle Falzon are going to focus on five ways you can build a stronger connection with YOUR customers.
Listen to this episode to hear more about:
* The one thing you need to put at the centre of all your communications that will GUARANTEE connection
* The 3 clues that you’re creating powerful connections with your customers
* Five tips for creating stronger connections in all your customer contact points
* How to use client interviews and surveys to bring customers closer to…
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Apr 23, 2018
79 - Understanding The Influencer Code - How to Become The Leading Authority in Your Space with Julie Masters
In this episode we interview someone who is an expert in the area of “Influence” – Julie Masters shares with us her insights on how we can create more influential content that not only reaches our ideal customers, but also changes their hearts and minds.
YOUR FREE RESOURCES FOR THIS EPISODE:
You also get a special free gift to go with this episode – Julie’s Influencer Code eBook so you can learn how YOU can become the leading authority in your space and you can get that here.
www.herbusiness.com/influencercode
Listen to this episode to hear more about:
* The 3 types of Influence
* The perfect storm that has fundamentally changed what it means to be an Influencer (and how you can become one)
* How the “Echo Effect” can help you understand just how influential you REALLY are
* Why you need to know the Charismatic Language of your audience
* The massive shift in who and how we trust that is changing the face of who holds the real power and influence today
*…
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Apr 9, 2018
78 - 3 Steps To Finally Getting ANY Big Content Project DONE!
In this episode, your hosts Suzi Dafnis and Michelle Falzon share 3 Steps To Finally Getting ANY Big Content Project DONE! And this is a way for you to actually get some of those bigger content projects done - you know the ones you “mean” to get up and happening but another week or month slips by and you haven’t got your blog running or you didn’t get that new lead magnet created or your website still has that outdated video on it.
Whatever the project is, we’ve got a 3-step process for helping you GET. IT. DONE.
YOUR FREE RESOURCES FOR THIS EPISODE:
You also get the special download to go with this episode - it is the Marketing Success Plan framework and you can get that here.
Listen to this episode to hear more about:
* What we “borrowed” from Angela Duckworth’ book “GRIT” and why you want to do this too!
* The role Goal Setting plays in getting stuff done (and why you might have been doing this wrong all these years!)
* The one tweak you can make to th…
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Mar 26, 2018
77 – Secrets to Creating Engaged Online Communities with Susan Garrett
Imagine having studied human and animal behaviour for decades and TRULY understanding how to motivate and encourage certain actions over others… and then imagine applying that knowledge to become a world champion in your field (many times over) and grow an online community of tens of thousands of the world’s most loyal and enthusiastic fans.
That’s exactly what our guest, Susan Garrett has done.
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Susan about what it takes to grow an amazing community, how she’s embraced Facebook LIVE and what a difference it’s made to how she connects with her community and so much more.
Also included in this episode is a bonus download from our guest – It’s the Say Yes Kindness Code, which is the code Susan shares with every member in her community to help them embrace the values and behaviours of her group. Because, as Susan says “My students are a reflection of my ability to teach.”
Listen to this episode to h…
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Mar 12, 2018
76 – How To Reassure People After They Optin or Buy From You
Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato?
How did it make you feel? Chances are, it’s not good.
That moment right after someone has purchased from you is one of THE most important times to be reassuring them and telling them they did the right thing.
In this epsiode, your hosts Suzi Dafnis and Michelle Falzon look at the phenomenon of Buyers Remorse – why you need to know about it and what you can do to reassure people right after they buy from so you get less refunds and customer service hassle and more repeat customers and referrals.
Also included in this episode is a bonus gift – the New Customer Email Nurture Template and it gives you an outline of the new client nurture process which includes the first vital step we’ve been talking about today REASSURE and also addresses the other 4 key elements - connect, orie…
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Feb 26, 2018
75 – Work Less Make More, with James Schramko
Is your business leaving you feeling tired and overwhelmed? If so, you’re not alone. “So busy I can barely sit down” seems to be the default setting for most business owners. But, imagine if you could work LESS and make MORE. Imagine having a highly functioning team, a great marketing system, a community of people who buy from you again and again, powerful systems that work even when you’re not in the office and a lifestyle that gives you plenty of spare time.
A pipe dream?
In this epsiode our guest, James Schramko, shares how this became a reality for him and how you can do it too. Hot on the heels of the release of his NEW book “Work Less, Make More” we chat with James about the keys to creating a business that gives you the leverage to the live you love.
Also included in this episode is a bonus gift – the Work Less Make More Book Preview with James Schramko. And you can find that over at www.herbusiness.com/workless
Listen to this episode to hear more about:
* T…
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Feb 12, 2018
74 – How To Use Facebook LIVE to Grow a Following
In our last episode we shared how we got started with Facebook Live.
In this epsiode we’re taking it one step further and looking at How to Use Facebook LIVE to Grow a Following.
Because once you get started, and you’ve got the tools and resources in place and you’ve done some practice, the NEXT thing you want to do is grow a following.
So, we caught up with the amazing Sonia Stringer who has grown a MASSIVE following of more than 500,000 people through her business and Savvy Network Marketing Women
Facebook Group… and Facebook LIVE has been a key part of her content and community building strategies.
Also included in this episode is a bonus download – The Facebook LIVE Action Sheet, which you can use to step you through the process of getting started… or getting into momentum if you’ve already tried Facebook LIVE.
Listen to this episode to hear more about:
* Why starting a business by accident can often lead to incredible success
* How to create your own “Op…
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Jan 29, 2018
73 - How We Got Started With Facebook LIVE
Has the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you’d love to have a breakthrough… well this is the episode for you!
or you’d love
If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits.
In today’s episode, hosts Suzi Dafnis and Michelle Falzon share tips on how THEY got started with Facebook LIVE and some of the strategies that are REALLY working right now to get engagement, connection AND sales.
Plus, included in this episode is a bonus download – The Facebook LIVE Action Sheet, which you can use to step you through the process of getting started… or getting into momentum if you’ve already tried Facebook LIVE.
Listen to this episode to hear more about:
* The one thing Michelle and Suzi did to get them out of procrastination and starting their very first Facebook LIVE
* D…
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Jan 15, 2018
72 – 5 Most Popular Episodes of 2017
Looking back over 2017 it was an amazing year on the Content Sells Podcast.
We had some AWESOME guests and discussed some really diverse topics. So, we decided it would be fun to take a look at the 5 Most Listened To Content Sells Episodes of 2017.
In this episode, your hosts Suzi Dafnis and Michelle Falzon, reveal the 5 most popular episodes of 2017 and share their top tips and lessons learned from each.
This is a great way to discover episodes you want to learn more about and get a quick jolt of Content Marketing Goodness to start off your year!
PLUS we have a FREE BONUS DOWNLOAD for you!
This episodes FREE Bonus for you is a the super dooper Content Sells Recommended Reading List, which contains a comprehensive list of Suzi and Michelle’s favourite content marketing, business and personal development books.
Go here to get your FREE Content Sells Recommended Readling List Now
And now… let’s reveal our Top 5 most popular episodes of 2017!
Drumroll please…
Mentioned i…
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Jan 1, 2018
71 – How To Be An Amazing Interviewer
There are going to be times when an interview is the PERFECT format for you to capture AWESOME content.
Whether it’s interviewing customers for a case study, or speakers at your next event, or you’re interviewing authors and other experts as content for your community… there is definitely an art to getting the most out of the person you’re interviewing and crafting an amazing interview.
So, in this episode we’re giving you a few key tips we’ve gained from having a combined 40 years experience interviewing people to help YOU become an Amazing Interviewer.
Because while the environment you’re in or the person you’re interviewing might change, YOU are the only constant - so if you can hone your interviewing skills you can really make a big difference to the quality of the content you get.
PLUS we have a FREE BONUS DOWNLOAD for you!
This episodes bonus for you is a free download all about one of the most important interviews you can do - and that’s to interview your…
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Dec 18, 2017
70 – Highlights from ASKLIVE! Event With Ryan Levesque
Here at the Content Sells Podcast we are big fans of Ryan Levesque and his ASK Method – which is a way for you to get super-clear about what various groups or segments of your market REALLY want and how to give it to them, using surveys, quizzes and segmentation funnels.
Ryan’s been a guest on the show previously (check out that interview here).
Recently, Ryan ran a big public event called ASKLIVE! in Las Vegas and Suzi and Michelle both attendeded.
There were so many awesome takeaways we decided… they were too good not to share!
So, in this episode we’re each sharing some of our top tips and takeaways from the ASKLIVE! event.
And as with every episode of Content Sells, we’ve got a special gift for you - a copy of Ryan’s book ASK: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level – Go here to find out how you can get your copy.
Listen to this episode to hear…
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Dec 4, 2017
69 - Why You Need to Find Your Niche
In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narrow slice of your market.
Because the tendency for many small business owners is “I wanna serve everyone - let me make my market as big as possible so I can make as many sales as possible.”
But the interesting thing is... by going broad and trying to reach everyone we can very often end up being nothing to no one.
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Nov 20, 2017
68 - Four Books We’ve Read & Loved That Will Help You With Your Content Marketing
In this episode, we share some of the books we’ve read recently that have really made an impact on us. Some have been shared with the HerBusiness community and many have been shared with our elite Marketing Mastermind group. They've told us how much they loved them, and how much they’ve helped them with their businesses and their content marketing - so we wanted to share these with you...
Of course, if we were to share ALL our favourite books of ALL time this would be a 20 hour episode! So we’re covering some of the books we’ve been getting into REACENTLY… and you’ll notice a bit of a theme around how you can stay focused and get results - which is really relevant when it comes to content marketing - so while they are not content marketing books specifically, they will definitely help you be a better content marketer!
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Nov 6, 2017
67 - Client Avatar Interviews - Why You Need Them & How To Do Them
In this episode we talk about how important it is to have an ideal client avatar and specifically, the importance of doing 1 to 1 interviews with people who represent your ideal client.
Doing real-life interviews with people who represent your ideal client avatar might sound weird, scary or intimidating at first… but once you listen to this episode, you will not only know WHY they’re so crucial (hint – interviews allow you to go DEEP with your understanding of who you serve, how they feel and what their secret issues) you’ll also know HOW to do them and… we’re guessing you might even feel a tiny bit EXCITED to get started :-)
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Oct 23, 2017
66 – Turning Content Into Sales With The Problem/Solution Dance
In this episode we talk about one of the key dynamics you want to have in your content if you want to move someone from not knowing anything about you right to the point where they buy from you.
This is one of THE most effective dynamics you can have in any form of communication to influence someone… not just getting people to buy from you and increasing your sales conversions, but also really handy if you are using your content to educate people or to persuade them to take any action.
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Oct 9, 2017
65 - How to Create Great Models
The right visual model can be (and has been) a million dollar idea for some of our most well known business content creators - people like Robert Kiyosaki and Stephen Covey… learn the secrets they used to create powerful mental models and how you can apply them to YOUR content
In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about how to turn your content into gorgeous visual models that attract attention and supercharge the effectiveness of your content… including the 7-step process you can follow to create your visual models.
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Sep 25, 2017
64 – How To Succeed With Email Marketing
If your inbox is exploding with more emails than you can read, you’re not alone. That’s EXACTLY what your customers are experiencing too! So, how can you get your emails opened and, more importantly READ and CLICKED ON, when there are so many others competing for your ideal customer’s attention?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the 4-part system for succeeding with email marketing.
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Sep 11, 2017
63 - 5 Ways To Promote Your Content (that won't break the bank)
Are you a small business owner who doesn’t have a big splashy budget for your marketing… but you still want to grow your audience and your sales? If so, this episode is for you.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at 5 Ways To Promote Your Content (that won't break the bank). These strategies are ideal if you don’t have a huge marketing budget and you’re looking for ways to get more people reading, watching and clicking on your content.
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Aug 28, 2017
62 - How I Grew An Audience of 70,000 Raving Fans - with Amber Renae
What does it take to grow a massive following of people who love to buy from you?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon welcome special guest, blogger and personal branding expert, Amber Renae.
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Aug 14, 2017
61 - Overcoming The Resistance - How To Have a Content Marketing Breakthrough
Are you fine with giving away free content but when it comes to asking for the sale “the resistance” comes up? Your palms get clammy. Your heart beats faster and you feel a growing reluctance as the moment you will have to ask for the sale approaches If so, you’re not alone. The “Resistance” is a BIG deal and it’s impacting a LOT of people.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask the question, “how can you deal with the 'Resistance' so you can feel great about asking for the sale AND about showing up more fully in your business and your content?”
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Jul 31, 2017
60 - How to Grow A Big Business in a Small Niche with John Gallagher
Learn how John Gallagher, co-founder of LearningHerbs.com and Herbmentor.com, grew a massive email list, attracted thousands of people to his membership site and successfully sold thousands of products online over the past 13 years, providing education on herbs and herbal remedies.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat to John about his “low frills” process for staying connected to his content and his audience that has seen his business grow from strength to strength for more than a decade.
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Jul 17, 2017
59 – How To Reach Out To Your Audience After Losing Touch
Maybe you have an email list you have neglected, or a client base that hasn’t heard from you for a while. How do you re-warm those connections? What do you say when you first reach out? Do you apologise? And what do you say about why you were absent?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, explore the 5 parts of the Getting Back in Touch Framework.
You can use this framework to reconnect with your audience in a way that feels authentic and moves people forward towards buying from you.
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Jul 3, 2017
58 – Creating Content for Different Learning Styles
We each have different learning styles, but the big problem is, when we create our content we tend to tailor it to suit our OWN learning style!
That’s great for other people who receive and process information like WE do, but you could be missing out on sharing your message and winning new clients who have very different learning styles to you.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore the 7 different learning styles and how you can create content that speaks to ALL 7 of those learning styles.
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Jun 19, 2017
57 - How To Use "Seeding" To Move People Forward With Your Content
There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step.
It’s known as “seeding” and when you do this well, your content becomes much more powerful and your conversions increase.
And that’s because, at it’s core, seeding really paves the way for the sale by building curiosity and desire in a subtle way that let’s people see the possibilities for solving their problem using your products or services, without it feeling salesy.
The problem is, many people don’t do this at all in their content. Or when they do, it often either comes across heavy-handed or it’s so subtle that it barely registers in their customer’s mind.
In this episode, hosts Suzi Dafnis and Michelle Falzon, share 7 key pieces of content you can seed so that you pave the way for the sale.
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Jun 5, 2017
56 - Webinars That Sell
Webinars are a great way to educate and to share information about your products and services and they are ALSO a great way to SELL.
However, we see a lot of people hosting webinars where they give a lot of great information but they don’t know how to transition to making an offer… or when they do, they haven’t put enough of the foundation pieces in place to make that offer convert.
In this episode, hosts Suzi Dafnis and Michelle Falzon share the webinar structure that they’ve used to make hundreds of thousands of dollars in sales from webinars. This is the very same structure you can adapt for use in YOUR business.
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May 22, 2017
55 - [REPOST] How To Use a Book To Grow Your Brand, Your Profits & Your Profile with Linda Diggle
Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that’s either written and awaiting publication or that’s already been published.
If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits.
In this episode, hosts Suzi Dafnis and Michelle Falzon chat with Book publishing and marketing expert, Linda Diggle of bookboffin.com about the latest book publishing platforms, fundraising ideas and marketing strategies.
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May 8, 2017
54 - Pain and Pleasure - Is There Enough of it in Your Content?
Chrissy Amphlett, the legendary lead singer of the Australian 80’s rock band, The Divinyls famously sang, “It's a fine, fine line between pleasure and pain.”
And with your marketing content this is SO true… both of these emotional states can influence people in a big way to take action, click your link, buy your thing. BUT way too many people are creating content that is bland and lacking emotion.
In this episode, hosts Suzi Dafnis and Michelle Falzon talk about how and when you can use the emotions of pleasure and pain to make your content marketing more compelling and to build a stronger relationship with your community (and, importantly, get more sales).
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Apr 24, 2017
53 – 5 Ideas for Adding Compelling Social Proof to Your Content (and Why You Need It!)
Social Proof is based on the idea that we tend to do what we observe other people are doing.
It’s why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from the window first - so people driving or walking by will think –“Hey, this is a popular place, let’s go in.”
We all inherently find “safety in numbers” and you can use this compelling quirk of humanity in your content-based marketing.
In this episode, hosts Suzi Dafnis and Michelle Falzon look at 5 ideas for adding compelling social proof to your content (and it goes WAY beyond just including a few testimonials on your website!).
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Apr 10, 2017
52 – 8 Types of Subject Lines that will Get Your Emails Opened
The humble subject line might only be a few words but it is actually one of the most important pieces of content we create in our email marketing.
Getting even a small bump in open rates for your emails puts so many more people into your marketing efforts. So, getting those subject lines working is really a high leverage activity. Make just a few tweaks and you could have a big impact on your bottom line.
In this episode, hosts Suzi Dafnis and Michelle Falzon look at 8 of their favourite types of subject lines and share examples.
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Mar 27, 2017
51- Easy Ways to Outsource Your Content Marketing
One of the more common questions we get asked is “What aspects of my Content Marketing are okay to outsource to someone else and what should I keep doing myself?”
In this episode, hosts Suzi Dafnis and Michelle Falzon answer that question, looking at what you need to keep doing and what you can find someone else to do, as well as 4 tips for successfully outsourcing.
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Mar 12, 2017
50 - How Many Avatars Do You Need?
One of the big questions we often get asked is, “How many avatars do you need?”. Many people aren’t sure - do I just stick with one? What if I serve multiple people? How many avatars is too many? In this episode, hosts Suzi Dafnis and Michelle Falzon, explore how you canthink about your avatars and determine what is the right number to focus on in YOUR business. Plus, included in this episode is a bonus download –7 Essential Steps to Creating Your Ideal Client Avatar.
Note: There is some static in the recording due to a bandwidth issue.
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Feb 27, 2017
49 – Creating Your Customer Experience By Design Not By Default (with Jason Friedman)
Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lifetime creating amazing experiences, from theatrical exploits for the likes of Fleetwood Mac and Peter Gabriel; to customer experiences for big brands like Foot Locker, Disney and W Hotels; and raising billions of dollars in endowments for organisations like Harvard and Stanford Universities.
In today’s episode, Jason shares his secrets for WOW-ing your customers with your hosts Suzi Dafnis and Michelle Falzon.
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Feb 13, 2017
48 - How To Turn Your Communication Into a Memorable Work of Art with Victoria Labalme
How can you communicate with impact? This is a question Strategic Performance Coach and Performing Artist, Victoria Labalme has spent a lifetime exploring as she’s worked on stage and screen as an actor and also helped elite entrepreneurs, best-selling authors, top teams and C-suite executives to communicate with confidence, authenticity and impact... and to find the “unexpected twist” that makes it their own and distinguishes their brand.
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Jan 30, 2017
47 - How To Use Power Words To Instantly Attract Attention and Ignite Sales
We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A caring note from a friend when we’re feeling down can cheer us up and help us feel connected.
But there are SOME words that are way more powerful than others… these are the words that persuade and influence us in ways other words can’t… and they are what are known as Power Words.
In this episode, hosts Suzi Dafnis and Michelle Falzon share 3 ideas for using Power Words in your content to instantly attract attention and ignite sales.
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Jan 16, 2017
46 - Are Email Newsletters Still Worth Doing?
There was a time when the Email Newsletter was the go-to strategy for most businesses and the main method for communicating with their customers viaemail, but with all the different email marketing and content marketing strategies available to us now, is the Email Newsletter still relevant? In today’s episode, hosts Suzi Dafnis and Michelle Falzon explore the questions “Do our customers and prospects still read newsletters?”, “Are they still worth the effort of putting together?” And their answer is... it depends!
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Jan 2, 2017
45 - Content Marketing Trends for 2017 (with Joe Pulizzi)
Content marketing is changing all the time. Wouldn’t it be great if you had some way of knowing those changes before they happen so you could get in front of them and do more of what works and less of what doesn’t?
In today’s episode, hosts Suzi Dafnis and Michelle Falzon get out the crystal ball and take a look at content marketing trends for 2017 with one of the world’s most respected experts and a real pioneer of content marketing, Joe Pulizzi from the Content Marketing Institute.
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Dec 19, 2016
44 - Reducing Cart Abandonment With Smart Content
Your abandoned cart content is some of the most important strategic content you can be creating in your business. The people abandoning your cart are most likely your best potential customers - after all, they got all the way through your marketing process, chose the product or service they wanted and it was only at that last moment that you lost them - and that could have been for a variety of reasons that may mean they STILL want to buy that particular item from you. In this episode of Content Sells, Suzi Dafnis and Michelle Falzon look at how to prevent them abandoning the shopping cart in the first place, and what to do to recover them if they do.
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Dec 5, 2016
43 - Woops... I lost my mojo! How To Find Your Voice and Get More Confident With Your Content Creation
Ever feel like you’ve lost your mojo? Things go wrong, something happens that shakes you up or plants a seed of doubt. And it can cause you to question “who am I to be creating content / writing blogs / making videos etc?” If so, you’re not alone. It happens to all of us. We move in and out of that state of feeling confident and in the flow. Even massively successful women tell us they have times when they definitely don’t have their mojo working.
In today’s episode, hosts Suzi Dafnis and Michelle Falzon share a few key things they have personally done that have helped them get our mojo back and really find their voice and their confidence, plus they share the 5 top things women from the Businesswomen’s Hall of Fame consistently do to maintain their confidence.
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Nov 21, 2016
42 - Creating Content That Keeps Your Customers Coming Back, with Stu McLaren
One of the best ways to guarantee ongoing sales and cash in the door is to adopt a recurring revenue model where, instead of a one-off transaction, each sale is leveraged into an automatic repeat purchase via the likes of membership or subscription-based services.
In this episode, hosts Suzi Dafnis and Michelle Falzon interview one of the world’s most respected membership site experts, Wishlist Co-Founder and Tribe Membership Course Creator Stu McLaren, to find out his secrets for creating content that keeps customers coming back time after time.
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Nov 7, 2016
41 - How to use Micro-Commitments to Create More Compelling Content
Research shows that once someone has made a commitment - they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more sales, more engaged community members and more impact...
In today’s episode, hosts Suzi Dafnis and Michelle Falzon are talking about how you can use micro commitments to create more compelling content - whether that action is for people to join your community, or to support a cause, or buy your product, or make a change in their life... whatever outcome you are looking to bring into the world... it really helps to think about the level of commitment you are asking for and when you ask for that commitment.
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Oct 24, 2016
40 - How to Get Your Error 404 Page Working for You
There is a page on your website that is possibly a bit neglected or in need of a revamp. Because, even though it’s not a page you might think about very often, people are arriving on it more often than you may be realising… and that is your Error 404 Page. There are a few specific things you can be doing to transform this page from a neglected ‘no-go’ zone into an engaging sales person for your site. In today’s episode, hosts Suzi Dafnis and Michelle Falzon share some ideas with you to help lift this poor, neglected page out of the shadows and revamp it into an engaging piece of communication that brings your clients and prospects closer to you, rather than pushing them away.
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Oct 10, 2016
39 - How To Write Like a Natural, Even If You’re Not a Natural Writer with Sonia Simone
We hear from people all the time that their #1 problem with content marketing is all the writing involved! Whether that’s writing a blog post or email sequence, crafting a sales page or a video script or even putting together a tweet or Facebook ad, creating content that sells involves writing copy. So, if you’ve got to do it, you may as well find a way to make it easier and feel more “natural”, even if writing doesn’t come naturally to you.In this episode, hosts Suzi Dafnis and Michelle Falzon, invite a REAL natural writer, Sonia Simone co-found of Rainmaker Digital and host of The Pink Haired Marketer Podcast, to share her secrets for producing content in a way that feels natural and expresses your voice in an authentic way.
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Sep 26, 2016
38 - 10 Low-Cost Ways to Grow Your Email List
A recent HerBusiness community survey found that 85% of all respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now and 45% rated email marketing as the #1 marketing priority in their business right now.
And to do email marketing successfully, you really need a list.
So, in this 1st Anniversary episode, hosts Suzi Dafnis and Michelle Falzon decided to share 10 of their favourite low-cost ways for growing your email list.
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Sep 12, 2016
37 - What's In A Name? How We Name Things.
In his famous play, Romeo and Juliet, Shakespeare famously asked “What’s in a name? That which we call a rose, by any other name would smell as sweet.” But in this episode, your hosts Suzi Dafnis and Michelle Falzon share why choosing the right name – whether it’s for your business or your lead magnet; your course or your new 7 step process – is so important. Get this wrong and you could be sabotaging your success before you even get started, but get your naming right and you could be fast-tracking your results. Includes BONUS How to Name Things Checklist - free download.
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Aug 29, 2016
36 - Your Voice As Content - How To Speak Confidently & Persuasively - with Juliet Jordan
It used to be that as a small business owner, unless your product was directly related to something that required you to use your voice, like a radio announcer or a public speaker or sales trainer, you might not have ever really thought about getting voice training or learning more about how to use your voice.
But today, chances are you’re using your voice more and more in your marketing - with the rise of webinars, podcasts and video marketing - and this is set to increase with things like Facebook LIVE taking off - and what this means is that your audience is expecting to hear from you more and more.
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon chat with one of the world’s best voice coaches, Juliet Jordan who has helped actors, politicians, celebrities, CEOs and even international espionage agents to use their voice confidently and effectively.
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Aug 15, 2016
35 - The UnSelling Secret - How To Get Your Content To Do The Selling For You
We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-equipped when it comes to asking for the sale.
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share 3 content marketing approaches that make the sale feel like the natural next step. In fact, combined with the power of automation, these 3 step-by-step systems
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Aug 1, 2016
34 – Content Plan - The Can’t-Get-It-Wrong Content Marketing Strategy
It can be easy to get off track and either create too much content, or not the right content - when you don’t have a sound strategy or plan for your content marketing.
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at how you can create a Content Plan that will give you a bird’s eye view of your content across multiple channels and for multiple ideal client avatars.
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Jul 18, 2016
33 – How to Recycle & Re-Purpose Your Content
Creating good content takes time and effort. Writing a blog post, recording a video, preparing an eBook – whatever content you are creating, it can be really easy to assume that once you’ve published it you then need to move on to creating the next piece of content. But that’s a low-leverage approach to content marketing that is very likely to lead to burnout and spending unnecessary resources. The real power of content marketing happens when you systemise recycling and re-purposing your content.
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at different ways you could be re-purposing your content and giving it new life across various media.
Plus, included in this episode is a free download - The Content Re-Purposing Plan which will help you plan out your “Core Content” and systemise the various ways you can re-use that material to more effectively reach your audience.
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Jul 4, 2016
32 - 9 Ways To Segment Your Email List For Better Results
Segmentation is simply dividing your list into clear, definable segments based on certain criteria. When you segment your list, you can create content tailored specifically for each distinct group so it feels more personalised - and relevant.
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at 9 different ways you could be segmenting your list, giving real-life examples and tips and advice on how to implement segmentation into your content marketing.
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Jun 20, 2016
31 - How to Use Surveys to Discover Exactly What Your Customers Want, and How to Give it to Them
What if you could find a way to figure out EXACTLY what your prospects want and then deliver it to them via a highly effective sales process, tailored to their specific preferences?
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon talk to #1 bestselling author and leading marketer, Ryan Levesque, of askmethod.com to find how he was able to use his Ask Method to create marketing funnels that were so effective he was able to build multi-million dollar businesses in 23 different industries, generating more than 52,000 leads a DAY and over $100 million dollars in sales in the process.
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Jun 6, 2016
30 - How To Create a Landing Page That Converts - Part 2
In Part 2 of our exploration of How to Create a Landing Page that Converts, we dive deeper into the 11 elements you need to focus on to get results with your landing pages.
Because a bad landing page stops your prospects in their tracks and really prevents them from beginning the journey with you. And that can be expensive and leave you tearing your hair out wondering, “Why aren’t my marketing funnels working?”
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May 23, 2016
29 - How To Create a Landing Page That Converts - Part 1
If you ever need to send someone to a page to sign up for a course, a free trial, an eBook, to join your community, or request a quote or a free consultation, one of the biggest factors impacting your results will be how well your landing page converts.
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon walk you through the first five of 11 elements you need to get right when creating a Landing Page that converts. Includes bonus free download "Landing Pages that Convert" template.
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May 9, 2016
28 - Blog Posts That Sell
Here on this podcast we’re all about helping you create content that converts and we wanted to turn our attention to blogging because it’s something a lot of people do, but many don’t get the results they want - and so today we want to take you through some strategies for getting more leads, more optins and more sales from the readers of your blog - and even how you can use your blog as a lead magnet instead of an ebook or other more traditional lead magnets.
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Apr 25, 2016
27 - Videos That Sell
If you’re not currently using video in your content marketing, now is the time to start. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon ask video marketing expert, James Wedmore, of jameswedmore.tv http://jameswedmore.tv/ that very question. And to help you create powerful sales videos minus the Dzickdz factor, James shares his powerful 8-Step Sales Video Formula, which has enabled him to grow a 7-figure online business and also help thousands of other business owners achieve their goals using video marketing.
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Apr 18, 2016
BONUS: Content Sells - Join Us For The Next Step
We look at how to bring all the many piece of the content marketing universe together into your own content marketing strategy and a process whereby we can support you to do that. Join us for the next step.
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Apr 11, 2016
26 - 5 reasons to add webinars to your content marketing strategy
In this episode we look at the five reasons to make Webinars part of your content strategy. Get handy tools learn about the different types of webinars you can run to help turn prospects into customers. Great if you're new to webinar or haven't gotten teh results you wanted from your webinars. Free download - How to Present to a Virtual Audience - included.
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Mar 28, 2016
25 - Is SEO Still Relevant When Creating Content?
Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. She has worked with big brands such as Westpac, The RTA, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their SEO.
Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast
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Mar 14, 2016
24 - 4 Email Marketing Trends That Will Help You Get More Results
The average person in business sends and receives an average of 122 emails per day. That's a lot of email content competing for attention in your customer's inbox! And as competition has stepped up, so too has the innovation and the rate of change in terms of what'ss working and what's not in Email Marketing. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon give you their take on 4 of the big email trends they think you really need to be aware of in 2016.
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Feb 29, 2016
23 - How To Craft an Offer That Sells
Every day we’re being pitched offers - but not all them stick. So, what makes the difference? Is there a “secret formula” for creating offers that compel people to buy?
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon give you a 7-part framework for creating offers that sell. They also explore the two things you must do BEFORE you start on your offer… which are crucial if you want to get more sales, more customers and make more of an impact.
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Feb 15, 2016
22 - How To Use Guarantees and Risk Reversal In Your Content To Get More Sales
Risk Reversal is the idea of finding ways to remove the risks your prospective customer is likely to be worried about at the moment they are making the decision to buy your product or service. In this episode we provide three main ways you can help customers feel better about handing over their money and trying out your product or service. Plus we look at what makes a powerful and effective guarantee that gets you more sales. Free worksheet (included) helps you create your own effective guarantee.
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Feb 8, 2016
This week’s episode
Hey. If your wondering where this week’s episode is… we’re now publishing new Content Sells episodes every two weeks, so watch our for next week’s episode on How To Use Guarantees and Risk Reversal In Your Content To Get More Sales. - Suzi and Michelle
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Feb 1, 2016
21 - How to Boost Engagement with User-Generated Content
User-generated content is it a great way to leverage your community in a way that gives value back to them and engages them with your business. In this episode we look at how to harness and encourage users to provide content, how to do the heavy lifting of content creation for you and how to build this great content strategy into your marketing activities. Great, easy-to-follow examples. Free download included.
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Jan 25, 2016
20 - How To Get Awesome Client Stories, Case Studies & Testimonials
One of the most valuable pieces of content that we all have as small business owners that we are often not making the best use of, and that can be user-generated, are our Customer Stories. In this episode we look at the role and importance of having customer stories in your content marketing and how to get awesome customer stories, testimonials and case studies.
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Jan 18, 2016
19 - Design Insights from a Successful Web Designer
Content design can really make us stand out in a good or bad way. It’s not an area in which we want to compromise. Our websites are often one of the first types of content our prospects see and so in this episode we invited a successful web designer to give you tips on the design elements that really make websites convert. Greg Merliees of Studio1Design is our guest.
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Jan 11, 2016
18 - Not Your Usual Content Ideas (Part 2)
We pick up this episode with three more not-usual content ideas that your customers will love. In this episode we explore real-time content (which is generating a real buzz), user-generated content (a great way to get your community to help you create valuable content and behind-the-scenes-content (an innovative way to lift the lid on your business and to draw your customers closer to you by letting them 'behind the curtains'. Great download bonus.
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Jan 4, 2016
17 - Not Your Usual Content Ideas (Part 1)
We’re talking about innovative content ideas that are either not very well known or are new and could be just the right thing for you to try out. We explore interactive content ideas like surveys, polls, competitions and quizzes and Adopted Content - content that you don't create but you curate and collate, add value to and present to your ideal customer. Great download bonus.
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Dec 28, 2015
Holiday Episode
Suzi Dafnis and Michelle Falzon pick their favorite episodes of Content Sells.
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Dec 21, 2015
16 - What You Need To Know BEFORE Driving Traffic To Your Offers
Everybody wants traffic – more visitors to their site, their optins, their sales pages etc. But very few people are actually really prepared to turn that traffic into sales. In this episode you learn what you must do BEFORE you drive traffic to your offers to boost your conversion rates, reduce your costs and create content that sells.
In this episode, your hosts Suzi Dafnis and Michelle Falzon share the importance of your traffic building your email list, the numbers you need to know, how you can figure out what you can afford to pay for a lead, the three channels for traffic and some of their favourite and top performing traffic channels and strategies.
Plus, included in this episode is a free download – Know Your Numbers Cheat Sheet
Listen to this episode to hear more about:
* How to calculate cost per lead and revenue per lead
* The steps you need to complete BEFORE you spend a dollar on traffic
* The three traffic channels – owned, earned and paid
* Specific traf…
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Dec 14, 2015
15 - How To Create Great Content Without Burning Out
We love content marketing and we KNOW that great content definitely sells… BUT… it can seem like there’s always a new deadline. Always a new piece of content to create. And, because it’s so important to be consistent with your content, and because your audience has an expectation, it can become stressful trying to keep up and be fresh and creative.
So how do you avoid burnout, or feeling like you are not getting anywhere? In this episode of Content Sells, your hosts, Suzi Dafnis and Michelle Falzon explore a brand new model that will help you maintain your enthusiasm for your content and creating more sustainable and effective content.
Plus, included in this episode is a free download – a visual summary of the Sustainable Content Model.
Listen to this episode to hear more about:
* The 5-Part Sustainable Content Model
* How to generate great ideas
* Tips for capturing ideas at the initial “inspiration” phase
* The step you MUST put in between brainstorming and…
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Dec 7, 2015
14 - Content Sells Q&A
We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while.
Today, your hosts, Suzi Dafnis and Michelle Falzon will be answering Olga’s question about finding images for her blog and website – including our top resources for paid stock images, free and public domain images and also how to create your own images.
We also answer Karen’s question about what to do if you’re not a natural content creator and Sandra’s question about pop ups - we’re sharing what tools to use, what makes an effective popup and what you want to avoid so you don’t annoy your visitors (we’ve all had those annoying pop ups, right!).
And we’ve got some pointers for Amanda who has struggled with creating her customer avatar.
Seeing how other people solve problems that you may also have is a great way to learn and we hope you enjoy this Q&A episode.
Plus, included in this episode is a free download relating to Olga’s quest…
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Nov 29, 2015
13 - Call To Action - Mistakes and Must Haves
How do you create an effective Call To Action? What can you do to get more people clicking on your links, watching your videos and buying your stuff? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share some of the biggest mistakes people make when it comes to motivating your customers and prospects to take action. Plus, what you can do to create a compelling call to action that gets your more leads, more sales and more happy customers. Includes a free downloadable checklist you can use when creating your next call to action – whether you’re writing an email, creating your website, making your next video or even in your next sales meeting. Once you know the mistakes to avoid and the must-haves to include, you will see your open rates, click through rates, conversion rates and satisfactions rates go up.
Plus, included in this episode is a free download – The Anatomy of a Strong Call To Action (includes a 13-point Checklist).
Listen to th…
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Nov 23, 2015
12 - Why a Manifesto is Good for Business
Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your goals, build stronger connections with your ideal clients, cement customer loyalty, and attracting a tribe.
In this episode of the Content Sells podcast, Suzi Dafnis and Michelle Falzon go over the steps to creating a manifesto for your business - from getting in a writing headspace to distribution, and give examples of several strong business manifestos in action today.
Listen to this episode to hear more about:
* Word choice
* Design – format, appearance, and distribution
* Types of manifestos and where they’re best used
* Selling your manifesto (or not)
* Polarising your audience
Also mentioned in this episode:
* Mailchimp
* Aweber
* Vertical Response
* Salesforce
* Ontraport
* Active Campaign
* Infusionsof…
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Nov 16, 2015
11 - The Step 2 Secret
What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon say this is one of their favourite and most effective secret weapons for getting more engagement and conversions?
In this episode Suzi and Michelle reveal the “Step 2” secret and how it can save you from making one of the biggest mistakes with their online content marketing.
Included in this episode is the importance of beginning with the end in mind and the 5 essentials to bear in mind when crafting your Step 2.
In this episode you will learn:
* What the “Step 2” secret is
* Why every piece of content you create needs a Step 2
* The most wasted piece of real estate on the Internet
* The promise of speed and automation
* Why you need to “vary the medium”
* The importance of acknowledgement
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Nov 9, 2015
10 - How to Create an Effective eBook
Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab attention and the importance of having a clear next step.
They also answer the question “How long should my eBook be?” and give you tips on ways to fast track your eBook creation and design and offer 5 ways to promote your eBook to generate more leads and more sales.
* In this episode you will learn:
* How to choose your eBook title and topic
* Common cover design mistakes to avoid
* How to craft your call to action and where to put it on your eBook
* The ideal length for your eBook
* Promotion ideas to get more people opting in to receive your eBook
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Nov 2, 2015
09 - 5 Specific Lead Magnets that Get Results
One of the most effective ways to grow your email list and generate more new leads is to create an effective lead magnet that your ideal prospects will want to receive in exchange for their details.
In this episode of Content Sells, your hosts, Suzi Dafnis and Michelle Falzon share what’s worked and what hasn’t worked in their extensive lead magnet experience (between them they have had tens of thousands of lead magnet downloads and produced hundreds of lead magnets).
In this episode will learn:
* What is a lead magnet?
* An exploration of the various types of lead magnets such as eBooks, Checklists, Tools and Quizzes
* A review of the lead magnets getting best results and how
* How to find the right lead magnet for your specific situation
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Oct 26, 2015
08 - How To Create A New Client Nurture Email Campaign
Episode 08: How To Create A New Client Email Nurture Campaign
Many people use email marketing to create new leads, but often forget to use the power of email communication once those leads become customers.
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon show you how to leverage your email marketing to not only keep your new customers, but also keep them buying from you again and again, including tips and strategies for creating an effective new client nurture sequence (including a New-Customer Email Template).
In this episode you will learn:
* The 4 Stages of Loyalty
Plus we’ll dive into the 5 elements of a successful post purchase email nurture campaign:
* Reassure
* Connect
* Orientate
* Switch On
* Move Forward
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Oct 19, 2015
07 - Common Email Marketing Mistakes - And How to Avoid Them
Welcome to Episode 07 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode we’re focusing on 5 common email marketing mistakes and what you can do to avoid them.
Listen in today to see if any of these mistakes sound familiar to you. Because if these flaws are present in your email marketing strategy, they are costing you leads, sales and money and the good news is, most of them are easily fixed.
Today you’ll learn:
- How to write less boring email copy
- How to use personalisation to your advantage
- What permission marketing means
- Why making it hard for people to unsubscribe is a mistake
- The importance of being consistent
- 5 “First Impression” mistakes most people make with their email marketing
- Tips on using graphics effectively in your emails
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Oct 12, 2015
06 – Strategies For Creating Email Campaigns that Sell, Without Being Salesy
Welcome to Episode 06 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
Today we’re talking about Strategies For Creating Email Campaigns that Sell, Without Being Salesy.
A lot of small business owners are concerned about being too salesy or hypey in their email marketing and alienating their subscribers as a result.
So today we share with you some of the things we’ve learned about how to create email marketing campaigns that sell without you having to use overly salesy language or high pressure tactics that are likely making you and your readers feel uncomfortable.
Today you’ll learn:
- Why email is still one of the most effective tools in your marketing toolbox
- The importance of realising your email is part of a larger ecosystem
- The “reverse logic” that will transform your email marketing strategy
- How to craft a clear call to action
- The power of autoresponders
- Why segmentation is vital
- 4 ways you can maintain trust
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Oct 5, 2015
05 - Getting Customers to the Top of Your Mountain
Welcome to Episode 05 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode we’re talking about how you craft a journey that gets more of your WHO (your ideal clients) - from the bottom of your Marketing Mountain to the top to purchase your WHAT (the specific thing you want your customers to buy from you).
This concept of the Marketing Mountain is explained in more detail in episode 4. Essentially, your Marketing Mountain is the process you use to turn a prospect into a customer. Some like to call it a “funnel” – we like to turn that idea upside down and think of it as a “Mountain”… and there’s a specific reason for that, which you’ll learn more about in today’s episode.
Today you’ll learn:
- The psychology and 5 stages of the Buyers Journey
- The big shift that’s occurred in the last 5 years
- The keys to getting optin, engagement and conversion
- A recap of Cialdini’s 6 Tools of Influence
- Why focussing on the transf…
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Sep 21, 2015
04 - Finding Your Marketing Mountain
Why you need to think of your marketing system more like a mountain than a funnel.
Welcome to Episode 04 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode we share with you a really important model that is at the heart of the Content Sells philosophy and it’s what we call your Marketing Mountain (plus free download at: http://bit.ly/contentsells-ep04-marketingmountain).
Your Marketing Mountain is your marketing system. It’s the specific process you are going to use to move your ideal client from not knowing anything about you, to being a loyal and happy customer.
Instead of thinking of your marketing system like a funnel where leads pour in the top and magically spill out the bottom, it can really help to think of it instead like a mountain, where you have to craft a journey that really inspires your ideal clients to make the trip from the bottom of the mountain to the top.
Today you’ll learn:
- Why you need to begin with the end in mind…
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Sep 20, 2015
03 - Getting Your Ideas out of Your Head
Your ideas are valuable - time to get them organised!
Welcome to Episode 03 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode, we’re answering the following question:
How can you organise the ideas swirling around in your head to create content that attracts, converts and keeps your ideal clients? (Plus free download at: http://bit.ly/contentsells-ep03-5CoreContentIdeas).
With so much of our marketing today being around providing valuable content to our audiences, we really need to stand out from the crowd. So, it’s getting more and more important to leverage our intellectual property and really make the most of our ideas.
But how do you find and capture your best ideas?
And then, how do you package those ideas in a way that engages people and attracts them to you?
In this episode we’re going to be taking a look at some strategies for really valuing and making the most of your intellectual property… AND how you can package those ideas…
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Sep 19, 2015
02 - Your Ideal Client
Understanding your audience.
Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content (plus free download at: http://bit.ly/contentsells-ep02-client-avatar).
Having a crystal clear picture of your WHO (the ideal clients you want to attract) helps you focus your efforts so you’re not running around creating “one size fits all” content that doesn’t have any impact.
In this episode you’ll learn more about:
- The philosophy of building your content strategy around your audience
- How to avoid “marketing blah blah” and create content that gets noticed
- Why it’s OK to polarise people
- How to create your ideal client avatar (for B2B and B2C)
- Why your goal is empathy
Because if you try to say everything to everyone, you end up saying nothing to no-one. In this episode you’ll get the foundations you need to…
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Sep 18, 2015
01- The Content Marketing Universe
Your marketing is all interconnected.
Welcome to Episode 01 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today’s episode asks you - What's the purpose of your content? And we take a look at the Content Universe (plus free download at http://bit.ly/contentsells-ep01-content-octagon).
Many people think of content marketing in a one-dimensional way – they focus on blogging or tweeting or writing eBooks. But if you want to harness the real power of content marketing to make sales and attract your ideal clients, it needs to be a strategic part of your business and you need to realise it’s more like an ecosystem or a universe, where many different parts work together.
Today we share with you a framework, called the Content Octagon, that can help you plan for and get clear on all the essential elements in a successful content marketing strategy, including:
- Getting clear on your purpose
- Understanding your audience
- Developing your intellectual property
-…
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Sep 17, 2015
00 - Content Sells Intro
Hello world!
Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode ZERO because we want to give you an overview of what’s to come.
What’s it all about?
Everybody’s jumping on the Content Marketing bandwagon.
But most people are doing it wrong. Spinning their wheels creating a heap of content, including lead magnets, blog posts, webinars, email campaigns, you name it, but still not getting any closer to their goals.
So, how do you create content that sells?
Join Suzi Dafnis and Michelle Falzon, two content marketers who know how to turn content into customers, each week, as we give you content marketing strategies that help you attract, convert and keep your ideal clients.
Plus, along with occasional guest experts, we’ll show you how to implement those strategies - so the content you create, whether it’s the pages on your website, what you do on social media, what you say when you’re as…
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