Do you have a content marketing strategy? Do you understand the difference between building an audience and moving an audience? What about the operating model for your content team? Today’s guest on Content Callout—Robert Rose—is a content marketing genius. He points out that these three areas are things that you NEED to nail down to run successful campaigns. In this episode, we take a deep dive into these topics. You cannot miss it.
Robert Rose is the founder of The Content Advisory and has been in the marketing industry for 20+ years. He’s an expert in the industry, having worked with Facebook, Capital One, Dell, Microsoft, and many more Fortune 100 companies. He’s written three books and truly is the OG of content marketing. Don’t miss his expert insight!