Optimizing Customer Experience in the iOS15 and Post-Cookies Era With Ryan Smith, Head of Partnership at Emotive
Play • 29 min

Ryan Smith is the Head of Partnerships at Emotive, a company dedicated to scaling emotionally intelligent relationships for ecommerce brands. They are a mobile messaging platform that uses a combination of AI and human assistance. And have reaped an industry-leading engagement of over 60% response rates on their SMSes for hundreds of leading online retailers.

In this episode…

With the entrance of iOS15, and as we slowly edge into a post-cookies era, it has become increasingly critical for ecommerce brands to embrace their owned marketing. Equally as crucial is the need to optimize a good customer experience using personalized conversational marketing.

However, many ecommerce brands struggle to collect zero and first-party data. And even when they do, they’re not sure how to maximize that data and optimize the customer experience. The great news is that’s where SMS marketing thrives. SMS marketing is your best owned marketing channel from the top of the funnel to post-purchases, upsells, and cross-sells. Want to find out more?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Head of Partnerships at Emotive, Ryan Smith. They discuss how to get zero-party data, use SMS marketing for customer retention and good customer experiences, why you should take charge of your owned marketing now, and more. You don’t want to miss this informative episode!

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