Chloë Thomas is a globally recognized ecommerce marketing problem solver and Founder of the eCommerce MasterPlan. She's the author of several best-selling books, an international keynote speaker, advisor to ecommerce brands, and hosts both the award-winning eCommerce MasterPlan Podcast and the Keep Optimizing Marketing Podcast.
Chloë has been named one of the top 30 ecommerce influencers in 2021, and her podcasts are regularly included in the list of top ecommerce and marketing podcasts worldwide. She has been in the ecommerce space since 2003, and she has been on the client-side, agency-side, and advisor side.
Over the years, Chloë has helped countless retailers and brands, both large and small, and there's barely a part of the ecommerce landscape that she has not experienced.In this episode…
If there’s one lesson the COVID-19 pandemic has taught us, it is that we all have a role to play in the safety of our planet. And yes, ecommerce businesses are no exception because it’s an industry that generates a lot of carbon. Unfortunately, many ecommerce brands struggle with merging their profit-first business models with doing their part to promote sustainability.
Are you one of those ecommerce brands, and would you like to fulfill your desire to promote sustainability in any way possible? How do you communicate your journey to net-zero, especially when your primary customers are the younger generation?
In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of the eCommerce MasterPlan, Chloë Thomas. They discuss her passion for ecommerce and building sustainability-conscious brands, the ecommerce outlook, bridging the gap between profit-making and sustainability for ecommerce brands, and more.