Rising Above the Noise in the eCommerce Beauty Category With Ric Kostick of 100% PURE
Play • 53 min

Richard (Ric) Kostick is the Co-founder and CEO of an incredible company, 100% PURE, a personal care and cosmetics brand that prioritizes all-natural ingredients and high-end cosmetic formulas to create beauty that is good for you, the environment, and the community at large. 100% PURE has been Ric’s way of continuing his genuine interest in healthy living since he lost three family members to cancer.

Ric has been an entrepreneur since 2005. He got an early start in personal care after creating a shampoo line for teenagers. Sephora and Nordstrom immediately picked up the products, and its innovative packaging design made its way into the Museum of Modern Art.

In this episode…

The beauty category is a super competitive and saturated space. Margins are tricky, and many brands are claiming to be clean. There’s very little differentiation at face value. More and more products are released into the market. How do you stay above the noise?

For starters, differentiation comes when customers experience your brand and fall in love with it. But that unlocks another layer of challenge: creating new products and coordinating product lifecycles. Which products should you make, stop, and which ones should you keep. Also, what does the future hold for the beauty category?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-founder and CEO of 100% PURE, Ric Kostick. They discuss the challenges of building an organic beauty product, differentiating your brand, maintaining a healthy product lifecycle, industry changes to look forward to, and more.

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