Crafting a Successful eCommerce Business Strategy with Charles Moyer, Founder and CEO of Badass Beard Care
Play • 43 min

Charles (Charlie) Moyer is the Founder and CEO of Badass Beard Care, a men’s grooming company that delivers natural and organic beard balms, waxes, oils, and more. Before starting Badass Beard Care, Charlie served in the US Coast Guard for 10 years until being medically discharged for injuries sustained while serving. He launched Badass Beard Care in 2014 with the mission of inspiring men to unleash their inner badasses.

In this episode…

Do you want to build a business with a churn rate of 1%? What about a company website with a 10% conversion rate? With his subscription service and social media fan base, Charlie Moyer discovered how — and he’s here to share his story.

After retiring from the US Coast Guard and growing his beard out, Charlie wasn’t satisfied with beard products on the market — so he decided to make his own. What started as a side hustle quickly became Charlie’s full-time business, and a successful one at that. With no experience or training in entrepreneurship, Charlie crafted a million-dollar company from the ground up using social media and word-of-mouth marketing. So, what is Charlie’s advice for growing a profitable ecommerce business that customers love?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of Badass Beard Care, Charlie Moyer. Charlie shares the lessons he learned while growing his business from the ground up, how he built a strong community on social media, and his strategies for achieving insane profits using an ecommerce subscription service. You won’t want to miss this episode!

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