How NOT to Run an eCommerce Business With Greg Howlett, CEO of Cobblestone Trade
Play • 33 min

Greg Howlett is the CEO of Caring Sunshine, a natural health and wellness brand. He is also the CEO of Cobblestone Trade, where he actively partners with brand owners to manage their online retail operations and logistics needs.

Greg has 20-plus years in ecommerce and has generated over 100 million in revenue. He is a founder of multiple successful companies with multiple exits. He has a team of experts in online advertising, web development, conversions, branding, and most importantly, order fulfillment and scaling profitable ecommerce brands.

In this episode…

The ecommerce business landscape is dynamic. Staying on top of industry changes and evolving your business to keep up with trends comes at a high cost. Some ecommerce entrepreneurs make the #1 mistake you should avoid: chasing excitement over profit.

Making money is a boring endeavor. And according to today’s guest, Greg Howlett, if you seek excitement, you should do it outside the company. But the problem is many business owners are stuck in their businesses and can’t even get a week of unplugged vacation. If you want your business to run without you — and profitably — then find out how Greg did it.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO of Cobblestone Trade, Greg Howlett. They discuss how to take an unplugged vacation even if you run a large business, staying agile and evolving your business, lessons Greg learned running an ecommerce business into the ground, and more.

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