Sharon Even is the Founder of FBA Alphas, an Amazon Seller, Brand Builder, and Entrepreneur who started her eCommerce journey at the age of 15, importing and selling sunglasses in New Zealand on Trademe.co.NZ.
With her FBA Alphas business, Sharon has coached almost 800 entrepreneurs one-on-one on how to sell effectively on Amazon. She's the Co-host of the incredible Seller Sessions Podcast, a speaker at global events, and a YouTuber.In this episode…
Are you an eCommerce brand looking to transition your brand to start selling on Amazon? Great idea! You certainly have ready-to-buy buyers on Amazon that could potentially multiply your revenues, but there are many things to consider that may be good or bad for your business.
One good thing is that Amazon is incentivizing brand-building, which means you won't be competing with cheap and inferior brands. With your trademark, you can get into Amazon's brand registry with loads of options — video ads, your exclusive Amazon store, Amazon posts, and vine reviewers. Also, Amazon helps you protect your brand. Sadly, all that can quickly go away if you don't have a clear picture of what mistakes to avoid.
On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-host of the Seller Sessions Podcast and Founder of FBA Alphas, Sharon Even. They discuss insider details of how to transition your brand onto Amazon (profitably). Sharon explains why now is an excellent time to do it and why it is also the best time to diversify out of it for those who are Amazon-only sellers. You even get the juice on common mistakes to avoid when joining Amazon as a seller, understanding margins, and more.