The Christian Woman Business Podcast
Esther Littlefield
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This show will help you grow your audience and make an impact without compromising your faith or values. If you are a Christian business owner or content creator who wants to make an impact and shine the light of Jesus, stick around.
With several years of experience serving clients and growing her own blog & podcast, host Esther Littlefield will bring you practical strategies and get into the nitty gritty of HOW to actually build a business and audience online.
Ultimately, the goal of this podcast is to help you shine online by operating with integrity, doing excellent work, and making a Kingdom impact that points people to Jesus.
Available episodes
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Oldest first
Apr 21, 2022
Why You Need a Winning Vision & How to Create One for Your Business with Sonita Reese [Ep. 79]
Would you like to have more clarity, more energy, and a higher return on investment in your business? Would you like yourself (and your team, if you have one) to stop second-guessing your decisions, struggling to be excited about your work, and bouncing from idea to idea?
You might need to create a winning vision for your business. In this episode you’re going to learn what this looks like and how to create a vision for your business.
In episode 79 I am talking with Sonita Reese, a member in my upLIFT Mentormind. She is an expert in teaching entrepreneurs how to create a mission, a vision, and values for their business. She gives a framework for how to create a winning vision and shares why it’s so important to have one.
For the full show notes, visit estherlittlefield.com/79.
Want to be a part of a special workshop run by Sonita to learn how to create your own vision for your business? Join my Focus to Fund Course to get access to this special bonus workshop around creating a vision!
Focus to Fund is a 10 Week online course for the Christian online business owner who is tired of spinning her wheels and is ready to start generating consistent income. It is open through April 22, 2022!
Note: This is the last episode in this season! There will be a little break after this episode, so make sure to subscribe to the podcast so you don’t miss out on episodes when I return. Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
Subscribe to my other podcast, The Christian Woman Leadership Podcast
Join the FB group
Connect on Facebook
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Apr 14, 2022
One Essential Skill that Will Transform Your Business & Lead to Consistent Income
What if there was one skill that would transform your business? What if you could shift from confusion and spinning your wheels to traction and consistent income? Learn what it is and 4 benefits of this skill in today's episode.
Full show notes here: https://estherlittlefield.com/78
We’ve been in a series about consistent income over the past few weeks. I talked to you about the key ingredients to consistent income in episode 76 and then Biblical money mindset in episode 77.
Most of the women I talk to want consistent income, but some of them are struggling to get there.
Here’s why:
* There are hundreds of voices sharing their advice about how you should build an online business and it’s hard to figure out who to follow; so sometimes you get paralyzed OR you try to patchwork a bunch of different tactics and approaches
* You might be multi passionate and you are FULL of ideas and potential ways to share your expertise - and you struggle with picking something - you want to do all the things or you fear choosing the WRONG thing
* You don’t have a path to follow that allows you to stay aligned with your faith and values and reach your financial goals. So instead you feel like you are just spinning your wheels and going nowhere.
It’s no surprise that the majority of people who start an online business end up throwing in the towel.
So what is the antidote to spinning your wheels, feeling scattered and trying to do all the things to grow your business, and jumping from idea to idea, thinking that the next one surely will be the one that takes off?
What is the solution to finally earning consistent income in your business?
Here’s the truth: Creating consistent income in your business is not rocket science. But it does take one thing: FOCUS.
For the 4 benefits of focusing in your business, check out the full show notes for this episode:
https://estherlittlefield.com/78
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Apr 7, 2022
Biblical Money Mindset for Christian Women Entrepreneurs [Ep. 77]
What does the Bible say about money? And how can we operate our businesses (and our lives) in a way that aligns with this truth? Today, we’re going to chat about developing a Biblical money mindset as Christian women entrepreneurs.
What the world teaches doesn’t always line up with our Christian values. Sometimes even ‘Christian’ coaches talk about money and misuse Scripture or pull things out of context. Some of what the world teaches as it relates to a money mindset has elements of truth and some of what Christian leaders and coaches teach do line up with truth. It is so important to practice discernment as it relates to these issues.
I’m going to share my thoughts and a few of my own money experiences, but as with everything, I want you to study for yourself and use discernment when it comes to this issue of developing a Biblical money mindset.
For the full show notes for this episode, visit estherlittlefield.com/77.
Join the Consistent Clients Challenge: https://consistentclientschallenge.com/
Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
Website
Subscribe to my other podcast, The Christian Woman Leadership Podcast
Join the FB group
Connect on Facebook
Connect on Instagram
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Mar 31, 2022
3 Ingredients to Consistent Income in Your Business [Ep. 76]
Have you ever wondered if there’s a secret to creating consistent income in your business? Or maybe you’re frustrated that your income is up and down and you really want it to be a steady stream? I’ve got some tips just for you today.
Most of my clients and women in my community want one thing: consistent income. When you have consistent income, it will give you more flexibility and freedom, it can relieve some stress, and it can help pay the bills! But how do you get consistent income? What do you need in order to bring income into your business on a regular basis?
For the full show notes for this episode, visit estherlittlefield.com/76. Join the Consistent Clients Challenge: https://consistentclientschallenge.com/
Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
Website
Subscribe to my other podcast, The Christian Woman Leadership Podcast
Join the FB group
Connect on Facebook
Connect on Instagram
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Mar 24, 2022
Turning a Passion into a Business with Cyndee Ownbey [Ep. 75]
Have you ever wondered how to take something you are passionate about and turn it into a business? Do you ever struggle knowing which projects to tackle in your business or how to respond to criticism about what you are doing?
In this episode, you’ll hear from Cyndee Ownbey, Women’s Ministry Toolbox founder, about how she turned her calling from God supporting women’s ministry leaders into a business. Cyndee shares how in the face of a few struggles, she managed to create a course for women’s ministry using her unique process and approach.
Cyndee also shares how the upLIFT Mentormind impacted her business and allowed her to do things she may not have done on her own. In addition, she tells us how she’s been able to see connection and growth play a huge role in her success.
For the full show notes, visit estherlittlefield.com/75.
For information about the upLIFT Mentormind, visit https://upliftmentormind.com/ Connect with Cyndee:
Website
Free download: 21 Ways to Pray for the Women in your Small Group
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Mar 17, 2022
Takeaways from Hosting a Retreat & Attending Marketer’s Heart [Ep. 74]
When’s the last time you attended or hosted an event for your business? Have you ever wondered if it’s worth the investment to attend a conference or even host your own event?
Today I’m sharing some of my takeaways from both hosting my first retreat and attending a business event.
For the full show notes, visit estherlittlefield.com/74 (coming soon).
For more information about the upLIFT Mentormind, visit https://upliftmentormind.com/info
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Mar 10, 2022
How Simplifying and Focusing Can Lead to Exponential Growth with Eva Kubasiak [Ep. 73]
In this episode, you’ll hear from Eva Kubasiak, author, podcaster, and course creator about how she turned her passion for Bible study into a business. Eva shares how faith plays a role in her business (beyond the obvious answer), her 4 questions that will help simplify your Bible study, and what she loves most about what she does.
Eva also shares how she has been able to launch a podcast and a signature course (even with a young baby and limited work hours). In addition, she tells us how she’s been able to become more focused and streamlined in her business, which has allowed her to see exponential growth.
For the full show notes, visit https://estherlittlefield.com/73
To join the free upLIFT Info Session, visit http://upliftmentormind.com/info
Connect with Eva:
* Website
* Free download: 4 Questions
* Instagram
* YouTube Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
* Website
* Subscribe to my other podcast, The Christian Woman Leadership Podcast
* Join the FB group
* Connect on Facebook
* Connect on Instagram
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Mar 3, 2022
All about Masterminds for Christian Women: What They Are, What to Look For, and Should You Join One? [Ep. 72]
Have you ever considered joining a mastermind or higher-level coaching program, but you’re not sure how to decide if it’s for you? These are usually a bigger investment than a course or membership, so it’s vital that you understand what to look for and how to decide if it’s right for you.
Over the past several years, I’ve participated in 4 different mastermind programs. I’ve also invested in other coaching programs as well. So I want to share with you some of the lessons I’ve learned from my own experience of participating in, as well as running, a mastermind or higher-level coaching program.
There are many other types of programs besides masterminds that can help you grow your business. such as courses, group coaching, memberships. In episode 28, I dove into determining which type of investment is right for you, so be sure to check that one out if you want a broader look at the options available to you.
But today, I want to specifically look at deciding whether you should join a mastermind or not. I’ll share what a mastermind is, what to look for, as well as some steps to determining if a program is right for you.
For the full show notes, visit estherlittlefield.com/72
For the free guide: 10 Questions to Ask Before Joining a Mastermind
Save your spot at my upcoming upLIFT Infosession: http://upliftmentormind.com/info
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Feb 24, 2022
From Network Marketing Success to Succeeding God’s Way with Erin Harrigan [Ep. 71]
What do you do if you’re experiencing success, but you still feel unfulfilled or satisfied? Is it possible to hustle without becoming consumed with constant striving and pushing?
In this episode, you’ll hear from coach and author Erin Harrigan about her business journey, including how God took her from a successful network marketing career to coaching ambitious women to pursue success God’s way.
Erin shares her powerful story of how she came into a relationship with Christ and how God then redirected her career path. In addition, Erin discusses how her faith impacts her business and how you can escape the constant striving.
Erin also gives her wisdom on what to look for when investing in a coaching program. And she shares about her experience inside of my upLIFT Mentormind and how it has impacted her business.
For the full show notes, visit estherlittlefield.com/71
To learn more and apply to be a part of upLIFT, vist upliftmentormind.com Connect with Erin:
Website
Facebook
Instagram
4 Keys to Redefine Hustle and Escape Overwhelm in Your Business
Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
Website
Subscribe to my other podcast, The Christian Woman Leadership Podcast
Join the FB group
Connect on Facebook
Connect on Instagram
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Feb 17, 2022
Dealing with Failure in Your Business [Ep. 70]
What do you do when you experience failure in your business? How can you handle it when things do not go as planned without throwing in the towel on your entire business?
We all have those times when we are feeling discouraged in our business. I shared some tips on how to deal with discouragement way back in episode 16, so take a listen to that if you need.
But there are times when we are actually experiencing some kind of failure.
There’s one thing that is really key to remember when this happens: You are not a failure. Your idea or your project might have “failed” but that does not mean you are a failure.
So what do you do when you experience failure? I’m sharing with you some tips based on how I try to deal with failure when it happens in my business.
For the full show notes, visit estherlittlefield.com/70.
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Feb 10, 2022
Gaining Clients Without Marketing, Following God’s Leading, and Writing Excellent Emails with Holly C. Williams [Faith & Business Series] [Ep. 69]
What is the key to getting a consistent stream of referrals in your business? And what does it look like to follow God’s leading in your business (instead of the guru’s advice)?
In this episode, you’ll hear from conversion copywriter Holly Williams. We’re chatting about how she was able to set herself apart and gain consistent referral without having to market herself. She also shares how her business journey has shifted in recent years, and how she continues to follow God’s leading instead of feeling pressured to do what the experts say. Holly also shares her method for writing compelling emails that people love to read.
In our conversation, Holly also shares about her experience inside of my upLIFT Mentormind. She explains why she joined and where she was stuck, as well as some of the wins she has experienced throughout the past few months. In addition, she shares about the surprising way some of the resources have helped her streamline her business and earn more in her b…
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Feb 3, 2022
6 Tips for Deciding Which Opportunities to Pursue (and how to make the most of them) [Ep. 68]
Have you ever seen opportunities online for podcast guesting, summits, or other visibility but not been sure whether you should jump on them or not? And how can you make the most of the opportunities that you do decide to pursue?
Inside of my Facebook group, I often see people posting opportunities for others to consider. It might be that they are offering an opportunity to be a guest on a podcast or to participate in a summit. It could be a speaking opportunity or maybe a chance to join a group networking call. I also receive emails at times with opportunities like this, or I see them in other groups.
It might be tempting, especially in the beginning of your business, to jump on every single opportunity that comes your way. You figure: why not? The more visibility the better, right?
Well, not necessarily. Of course, I am always a fan of taking action and putting yourself out there. Making connections and jumping into opportunities has been one of the biggest ways I’ve grown my bi…
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Jan 27, 2022
Building Community through Clubhouse with Karen Laos [Ep. 67]
Does pre-planning social media content feel inauthentic to you? Do you just prefer real life conversations? You’ll want to tune in for this interview with Karen Laos on how to build community with Clubhouse.
In this episode I’m sharing a portion of an interview I did with Karen Laos for my Cultivate Your Community course. Karen is a keynote speaker and leadership coach equipping women to stand out with confidence. She champions female business leaders to own their value and find their voice so they can be seen and heard.
In the interview she’s sharing about building her community on Clubhouse, a social media platform that uses audio only “rooms” where people can connect through real conversations on virtually any topic.
{If you want to learn how to cultivate a community without striving for followers, begging for sales or compromising your faith or values, plus get access to the full video interview with Karen, head over to cultivatecourse.com to learn more.}
For the full…
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Jan 20, 2022
One Non-Business Thing You Need to Grow Your Business [Ep. 66]
What if the reason your business isn’t growing at the rate you want has nothing to do with your website, your social media, or how big your email list is? Sometimes, our business struggles are a lot deeper than this, and today I want to talk to you about one of these challenges (and how you can deal with it).
For the full show notes, visit estherlittlefield.com/66
If you need to gain some clarity around your business and make sure you know what direction you are heading, then it’s not too late to jump into the Ideal Biz Bootcamp. https://idealbizbootcamp.com/
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Jan 13, 2022
3 Mistakes to Avoid While Building Your Online Business in 2022 [Ep. 65]
In online business as in life, ‘you don’t know what you don’t know’. So I’m sharing 3 mistakes to avoid as you grow your business this year.
Let’s talk about a few of the mistakes you should try and avoid this year as you create or grow your business. These mistakes are common…I’ve seen them crop up often in the online space, with my clients, and I’ve definitely been through a few of them myself.
For the show notes, visit estherlittlefield.com/65
Join the FREE Ideal Biz Bootcamp so that you can create a focused plan for creating a business you love (even if you’re multi-passionate or have never sold anything before).
Click here to learn more and sign up: idealbizbootcamp.com Can’t wait to see you inside!
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Jan 6, 2022
What If Your Business Could Feel Easy? [Ep. 64]
Do you ever find yourself believing the myth that business has to feel like a struggle to be successful? Listen in for a peek at what it could be like to have a business that doesn’t feel hard all the time.
I’ve found from my own experience and in working with my clients that we often fall into the trap of believing business has to be hard and that we have to struggle to create or run a business.
But this just isn’t true. Our businesses don’t have to feel like a struggle, we don’t have to have everything feel hard all the time. What if this could be the year that you actually start to enjoy your business?
I’m not saying that there won’t be difficult parts of your business or hard seasons or that you won’t have to work hard. But what I am saying is that your business itself doesn’t have to feel heavy and draining all the time. It shouldn’t have to feel like a slog…and it doesn’t have to! There are steps you can take to ensure that you are happy to get out of b…
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Dec 23, 2021
Behind the Scenes of My Biz--2021 Year in Review [Ep. 63]
Do you ever wonder what really goes on behind the scenes of someone else’s business? Today, I’m going to share my year in review and give you the details on some of my highs & lows, what’s staying the same, and what’s changing for the new year.
In this episode, I want to share with you about this past year in my business. I’ll tell you what worked well and some of my wins, plus what didn’t work well and some lessons I learned. In addition I’ll share the answers to a few of the questions my community submitted, and I’ll share what’s staying the same and what’s changing moving into 2022.
And while I’m not sharing specifics on my income (and I explain why), I will share where my income comes from and how that has shifted over the past few years. In addition, I’m sharing about my expenses and my investments in 2022. I hope you enjoy this peek behind the curtain of my biz!
For the full show notes, including all the stats and links I refer to in this episode, go to…
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Dec 16, 2021
Growing a Community Using a Facebook Page with Jennifer Allwood [Ep. 62]
Do you ever feel frustrated by the ever-changing Facebook algorithm making it hard for you to show up in people’s feeds? Or maybe you have a business and wonder if Facebook is essential for you, or how to get your message out there.
In this episode I’m sharing a portion of an interview with Jennifer Allwood. In this conversation, Jennifer is sharing how she got started using Facebook to grow a community, what she did to set herself apart from others on social media, and what the benefits of building a community are. In addition, Jennifer gives us some mistakes to avoid when cultivating a community on a Facebook page.
To access the entire video interview, as well as get access to all the other guest experts and teaching to grow your community, be sure to head to cultivatecourse.com.
For the full show notes, visit estherlittlefield.com/62.
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Dec 9, 2021
4 Steps to Goal Setting & Creating Your Annual Plan for Your Business [Ep. 61]
Do you want to create an annual plan for your business, but you’re just not sure where to start? Or maybe you know you need to set some goals, but you don’t want to end up forgetting about them a few weeks later?
Today I’m walking you through a 4 step framework that will help you create goals and plans that you’re much more likely to follow through on.
This time of year is often the time when we are ready to create our goals and make our plans for the year. But sometimes it’s hard to know where to begin, especially when it comes to making a business plan for the year.
As I was preparing to walk my clients inside my upLIFT Mentormind through a goal setting process, I realize that there are 4 main steps that have helped me to effectively set my goals and make my plans over the past few years.
For the full show notes, visit estherlittlefield.com/61
This episode was sponsored by my UpLIFT Mentormind program for Christian women who are looking to thrive in their business, str…
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Nov 23, 2021
How to Cultivate a Thriving Community [Ep. 60]
You know you need a community that is ready to buy or buy into what you have to offer. But how do you do this? What are the essential elements of cultivating a thriving community?
Join me for this fun conversation with my friend Christa Hutchins as we chat about our philosophy of community building, plus how to grow a community that will buy or buy in.
If you are a regular listener to my podcast or the Just One Simple Thing Podcast, you know that we’ve both been talking about creating a community instead of an audience or a platform.
We’ve talked about the value of focusing on community over platform or audience; the benefits of community, receiving from your community, and we’ve shared some conversations with others who have built communities on various platforms.
And today, we want to share with you HOW to cultivate your community.
For the full show notes, visit estherlittlefield.com/60.
Jump on the wait list or grab Cultivate Your Community when the doors open: https://c…
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Nov 20, 2021
BONUS: Growing a Community in a Facebook Group with Cyndee Ownbey
Facebook groups are an incredible way to build community online. But they can also be a lot of work, and there can be some challenges to running them.
In this special bonus episode, you'll hear from Cyndee Ownbey, founder of Women’s Ministry Toolbox, about how she has grown a group of nearly 6,000 women on Facebook. Find out how this has benefited her business and some mistakes to avoid.
COMING SOON:
Want to learn more from Cyndee as well as several other community building experts? Head over to cultivatecourse.com and get on the waitlist for our new course all about cultivating a community (or jump in once the doors are open). Cyndee’s full interview will be featured inside the course and will provide even more insights into growing a community via a Facebook group.
Jump on the waitlist or join today at cultivatecourse.com.
Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
Website
Subscribe to my…
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Nov 18, 2021
4 Mistakes to Avoid When Building a Community [Ep. 59]
Are you struggling to figure out why your community isn’t growing? Or maybe you’re seeing growth but you can’t get engagement? In this episode, you’ll find out 4 mistakes to avoid when building a community!
In this episode I am continuing a series on community by sharing some of the mistakes you should avoid if you want to build a vibrant, active community that trusts you and is ready to buy what you have to offer.
In episode 57 we talked about community vs. audience, and in episode 58 I gave you 5 Benefits of Cultivating a Community (plus 5 steps I took to build mine), so be sure to check those out if you haven’t yet.
My friend Christa Hutchins has also been talking about community building on her podcast, so hop over and listen to those for her perspective on this issue (episodes 34, 35, & 36).
If you’re looking for a little more help building a thriving community, be sure to check out cultivatecourse.com to get on the waitlist for our course that will teach you how t…
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Nov 11, 2021
5 Benefits of Cultivating a Community (Plus 5 Steps I Took to Build Mine) [Ep. 58]
Growing a community is hard work, and it doesn’t happen overnight. So is it really worth it? And if so, what can you do to get started? I’m diving into these issues in today’s conversation.
Recently I spent time at the Clarity to Courage Conference. It was an incredible conference and I loved so much about it. One of the very special parts about the conference is that I was able to be there with 10 of the women in my upLIFT Mentormind.
It was basically a ‘pinch me’ kind of moment when I got to sit at dinner with these women--many of whom I had only interacted with online--and share dreams, stories, laughter, and tears together.
Today I want to share with you some of the blessings I’ve received as a result of building a strong community and 5 things I did to cultivate that community.
For the full show notes, visit estherlittlefield.com/58.
Support for cultivating your community:
If this all sounds great but still feels overwhelming, or you don’t know where to start…
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Nov 9, 2021
BONUS: Growing a Community on YouTube with Jessica Stansberry
Is it possible to build a community using YouTube? And what are the benefits of YouTube over some other platforms?
In this special bonus episode, you'll hear from Jessica Stansberry, YouTube creator and teacher. With over 120K subscribers on YouTube and a thriving business, you're sure to gain some valuable insights on growing your community using YouTube.
Connect with Jessica on Instagram: @jessicastansberry https://www.instagram.com/jessicastansberry/
COMING SOON:
Want to learn more from Jessica as well as several other community building experts? Head over to cultivatecourse.com and get on the wait list for our new course all about cultivating a community. Jessica's full interview will be featured inside the course and will provide even more insights into growing a community on YouTube.
Jump on the wait list today at cultivatecourse.com.
Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
Website
Su…
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Nov 4, 2021
57: Are You Building an Audience or Growing a Community? (And Why It Matters)
Have you ever felt discouraged about how slowly your audience is growing? Disheartened by the number of people who bought your last offer or product? It could be that you’re focusing on the wrong thing.
After more than 6 years in the online space, I’ve started to see why some people are so successful at growing their business or launching and others are not.
Here it is: people who are successful have focused on building a community, not just on growing an audience, and that community is willing to buy from them.
Today, I want to share with you what the difference is between these 2 mindsets and why it matters to you.
For the full show notes, visit estherlittlefield.com/57 Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
Website
Subscribe to my other podcast, The Christian Woman Leadership Podcast
Join the FB group
Connect on Facebook
Connect on Instagram
Connect on Clubhouse: @estherl
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Oct 28, 2021
Naming Your Podcast or Community - Strategy Session With Connie McDonald [Ep. 56]
Are you ready to launch a podcast, FB group, or even a course or program? If so, you probably have dealt with the challenge of coming up with a name for it.
On this episode of the podcast I share a strategy session I did with Connie McDonald. In this conversation, Connie and I chat through the process of naming her podcast. But we also dive into how the podcast will be connected to her community and to her future offers in her business.
I share some strategies for naming, and some practical considerations to keep in mind for creating a name that brings people to your podcast or program.
In addition, I chat with Connie about building a community of people who will be interested in her podcast as well as her future offers that she may put out in her business.
For the full show notes, visit https://estherlittlefield.com/56
Connect with Connie McDonald:
* Website
* Instagram Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podca…
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Oct 21, 2021
Increasing Visibility & Managing Marketing with 2 Audiences [Strategy Session with Teresa Huff] [Ep. 55]
What do you do if you want to increase your visibility, but you have 2 different audiences? And how can you talk about and draw people into your main program or offer without feeling salesly all the time?
In this episode of the podcast, I’m talking with Teresa Huff, host of the Grant Writing Simplified podcast. Teresa was a student in my Shine Online Program the first time I ran it, and today you’re going to hear a strategy session we did to help her work through some challenges with visibility, marketing, and multiple audiences.
For the full show notes, visit estherlittlefield.com/55.
If you want more from conversations like this one around your business, I want to invite you to apply to be part of my upLIFT Mentormind program. upLIFT keeps faith at the forefront, provides coaching, mentoring, and direct access to me, and includes an incredible community of Christian business women.
If that sounds like what you need in your business, then be sure to go to upliftmentormind.com…
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Oct 14, 2021
Cutting Through the Confusion: What Is Business Coaching? [Ep. 54]
Have you heard the term business coach and felt confused about what that actually means? Maybe you’ve hired a coach and been disappointed by your results. Let’s dig into what business coaching can look like to help you choose the best option for your business.
When I first moved away from done-for-you services and more into the space of coaching, I was resistant to being called a coach, in part because the term can be so confusing. I’ve seen people pay thousands of dollars for business coaching and not get results. I’ve also seen people (including myself) get great results from working with a coach.
So, in this episode I’m diving into the confusion surrounding coaching to help you get clarity on what coaches do, how business coaches differ from other coaches, who offers these kinds of services, and how to figure out the right support for your business.
For the full show notes, visit estherlittlefield.com/54.
Connect with Esther:
If this podcast was helpful, consider le…
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Oct 1, 2021
How Easy Is It to Work with You? [Ep. 53]
When was the last time you looked at your website, social media, and sales process through the eyes of your client? How easy is it to work with you? It might be time to simplify your offer path.
On this episode I’m sharing part of a challenge I did to help my own clients and students figure out the best ways to get consistent clients of their own. This segment is all about creating a Simplified Offer Path so it’s as easy as possible for your clients or customers to go from that first contact with you to buying your offer.
Get the full show notes at estherlittlefield.com/53.
Be sure to subscribe to the podcast so you don’t miss an episode! In the meantime, join us over in the Christian Woman Business Community. It’s a place where Christian women who want to grow their businesses without compromising their faith or values can connect, ask questions, and get support. Join us! estherlittlefield.com/bizgroup
Connect with Esther:
If this podcast was helpful, consider leaving a r…
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Sep 24, 2021
The 3 Essentials to Thriving (Not Just Surviving) in Business [Ep. 52]
What if thriving in business isn’t about hitting an income goal or achieving passive income, but something entirely different? Listen in for 3 things you need in place to thrive, not just survive.
On the last few episodes of the podcast I’ve been talking about hitting your income goals and finding consistent clients. And while these things are critical, they aren’t everything you need to be able to thrive in business.
You can have a hugely profitable business and still be doing work you hate. You can follow a business leader’s model of creating courses or running programs and not be meeting your family’s financial needs. You can reach or exceed your income goals but have no time freedom and be tied to your work 24/7.
This is not what I want for myself or for you! It’s why I hate to see women feel like they have to do all the things instead of focusing on the path that will help them reach their own unique goals.
So today, I want to share with you what I have learned abo…
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Sep 20, 2021
BONUS: Living Out Your Calling Through Your Business - Karen Laos, Keynote Speaker & Communication Coach
What if your business and your calling were not two separate things? What if you could live out your God-given calling and purpose through the work that you do?
That’s exactly what Karen Laos is doing in her business as a speaker and communication coach.
In this bonus episode, you’ll hear about Karen’s journey and how communication did not necessarily come naturally to her. She also shares how she works with her clients to help them show up with confidence and share their expertise. We chat about how Karen incorporates faith into her work while working with women from all backgrounds and beliefs.
Finally, Karen shares how participating in upLIFT has impacted her business and how she’s been able to find more clarity and support in her business through the program.
About Karen:
Karen Laos is a keynote speaker and leadership coach equipping women to stand out with confidence. She champions female business leaders to own their value and find their voice so they can be seen and…
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Sep 17, 2021
How I Have Created Consistent Income In My Business (And You Can Too) [Ep. 51]
If you are a business owner, you know that creating consistent revenue streams is key to success. In this episode, I’m sharing the specific steps I’ve taken to consistently hit my income goals.
A lot has changed since I first started my business in 2017, but one thing I’ve been able to maintain is consistently hitting my income goals. I want to share the things that I’ve done from the start, and some that I’ve added more recently, to make this happen. I hope that hearing some of my journey might give you ideas about what to implement for your own income goals, whatever they might be.
For the full show notes for this episode, visit estherlittlefield.com/51.
This episode was sponsored by my UpLIFT Mentormind program for Christian women who are looking to thrive in their business, streamline their marketing, and hit their personal financial goals. If you’re ready to take your business to the next level, click here to learn more.
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Sep 10, 2021
5 Benefits Clients Bring to Your Business (Besides Income) [Ep. 50]
An online business has a lot of components, but what’s the one thing you can’t do without? Clients or customers! And it’s not just about the money.
In order to have a business, you need people who will spend money on the thing you are selling. Clients or customers are the lifeblood of business.
You can have a beautiful website, amazing products or services, rocking social media... but if you don’t have anyone buying your product or service, you don’t really have a business.
In today’s episode, I want to share with you 5 key benefits that clients and customers bring to your business. Of course the first, and most obvious thing that clients do for your business is bring in revenue - clients bring cash into your business. Revenue is how you pay your expenses, pay your taxes, and most importantly pay yourself!
While it’s vital, that’s not all clients do for you. I want to share with you 5 more benefits that come to your business through clients and customers.
For the f…
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Sep 8, 2021
BONUS: Seeing the Business World as Your Mission Field & Investing in Yourself as Self-Care - Jenni Davis, Profit First Coach
Have you ever thought of the business world as a mission field? And is it possible to shine the light of Christ through your business without explicitly talking about your faith?
In this bonus episode with Jenni Davis, you’ll hear how God led Jenni to leave her secure job to be at home with her kids, and how that later gave her the opportunity to start her own business. Jenni shares how she incorporates her faith into her business even though her business doesn’t target Christians specifically.
Jenni also shares how joining upLIFT was a form of self-care for her, and what the biggest benefits have been for her within the program.
To learn more about upLIFT, go https://upliftmentormind.com/.
For the additional episodes in this Faith & Business Series, go to my website here: https://estherlittlefield.com/faith-business-series-cwbp-bonus/
About Jenni:
Jenni Davis is founder of JMD Business Solutions. Since 2007 Jenni has been working with 6 figure businesses as a Trusted Advisor…
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Sep 3, 2021
Take Charge of Your Calendar & Manage Your Energy in Business [Ep. 49]
Do you feel like your business is taking over your life? Or your calendar is out of control? Perhaps you just have no idea how to best use your time to keep your business running and your income coming in without working all the time.
In recent conversations with clients, I’ve found that they are struggling to figure out how to run their businesses and still have time to do the things that are most important to them right now. Or they have plenty of time available, but they’re not sure where to focus each day.
Often we feel like our calendar OR other people are the boss of our time, instead of us being in charge of it. I’ve been there too. There have been many times as a business owner when I have felt like I had no control over what was happening with my time, and I often was completely exhausted because of it.
In this episode, I want to share with you some strategies to make the best use of the time you have to invest in your business.
For the full show notes, go to estherl…
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Aug 27, 2021
How to Reset Your Business for a New Season [Ep. 48]
Life isn’t static, and neither is business. And sometimes, we need a business reset to get back on track, especially when we are entering a new season. But how do we do this?
Perhaps you’re feeling the shift from the summer season to the fall season in your life. Often at this time of year, we move from a more relaxed approach in our business to a more intentional push towards the end of the year.
When we are entering a new season of the year, or of life or business, we may need to do a reset. In today’s episode, I’m sharing some practical steps you can take to do this.
For the full show notes, go to estherlittlefield.com/48
This episode was sponsored by my upLIFT Mentormind program, for Christian women in the testing or established stages of business who are ready to streamline their business, and grow together to reach their goals and thrive. Click here to learn more and apply today.
Key points discussed:
* Recognizing the Seasons of Life, the Year, and Business
* H…
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Jul 13, 2021
BONUS: How to Avoid a Flopped Launch [Level Up Your Launch]
Would you like to avoid a flopped launch once and for all?
There is a way, and it's called the Level Up Your Launch Method.
Join me for the Level Up Your Launch Masterclass so you can learn how to take your next launch to the next level.
Go to levelupyourlaunch.com to save your seat for the masterclass.
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Jul 9, 2021
5 Kinds of Launches That Flop and Why [Ep. 47]
How do you know if your launch will flop or exceed your expectations? There’s no sure fire way, but there are some launches that are most likely to flop.
In this episode, I’m continuing our series about launching and sharing with you about the 5 types of launches that have a higher potential for failure. I’m also sharing why these kind of launches are likely to flop so that you can be sure to avoid them in your own business.
For the full show notes, visit estherlittlefield.com/47.
Learn how to level up your launch: https://levelupyourlaunch.com/
Key Points Discussed:
* 5 Kinds of Launches That Might Flop and Why
* Launch #1: The 'surprise' launch
* Launch #2: The 'overachiever' launch
* Launch #3: The fear of promoting launch
* Launch #4: The ‘just wing it’ launch
* Launch #5: The ‘see what happens’ launch
* Faith Focus: Psalm 55:22
* Shine a Light Segment: Holly Cain of Prosper Collective
* Connect with Holly at https://prospercollective.com/.…
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Jul 2, 2021
What is a Launch Strategy and Why Do You Need One? [Ep. 46]
Whether you’re a launching pro or you’ve never launched something yet, there’s something you need to know: successful launches don’t just happen.
In this episode, I’m continuing in our short series about launching by sharing with you about what a launch strategy is and why you need one anytime you launch something new. But first, we’re going to talk about what you need for a successful launch.
For the full show notes, visit estherlittlefield.com/46.
Key Points Discussed:
* What You Need for a Successful Launch
* What is Involved in a Launch Strategy
* The Why Behind Your Launch Strategy
* But what about the launch plan?
* Head over to episode 17 of the Just One Simple Thing podcast and take a listen to get the scoop on creating a launch plan.
* Faith Focus: Philippians 4:8-9
* Shine a Light: Laura Howe - https://hopemadestrong.org/ Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast…
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Jun 25, 2021
Breakdown of My Launch for Podcast in a Weekend Mini-Course [Ep. 45]
How do you know what to expect when you launch a course, service, or program into the world? Sometimes it helps to hear from other people who have launched something and get the real numbers.
In this episode, I want to give you a behind the scenes look into my launch for my mini-course, Podcast in a Weekend. I’ll share the background of how the course came to be, what I did before the launch, and what I’ve done since then.
In addition, I’ll share the real numbers for my course launch so that you can get a clear picture of what truly happened. But first, let’s talk about what I mean by the term launch, and then we’ll dive into the breakdown.
For the full show notes, visit estherlittlefield.com/45.
Key Points Discussed:
* What I mean by "launch"
* Background of the course launch
* The type of product I created & the funnel type I used
* What came before this launch?
* Podcast in a Weekend Launch strategy
* Basics of what I did to launch: content, curiosity, l…
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Jun 18, 2021
Becoming Easily Referable [Strategy Session with Rachael Sanya] [Ep. 44]
Would you like to become easily referable? How do you stand out in an industry where many people are doing a similar thing?
In this strategy session I’m helping new VA Rachael Sanya get clarity around her offers, visualize and find her ideal client, and refine processes for onboarding and gaining referrals. You’ll hear my recommendations for how Rachael can set herself apart from other VAs and become easily referable.
Key Points Discussed:
* Reflecting on what Rachael likes to do and what she might want to do more of.
* Creating offers using a common thread of creative services.
* Figuring out who to work with, and why an ‘ideal client’ isn’t always apparent right away.
* Time management, scheduling work days and maintaining boundaries with clients.
* Rachael’s “why” and what motivates her in her work.
* Moving from hourly wage to retainers and packages.
* Finding leads and creating an easy pathway for them to become clients.
* The importance of a w…
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Jun 14, 2021
BONUS: Sharing Your Faith through Your Story & Beating Overwhelm in Your Biz with Amber Glus [Faith & Business Series]
Is it possible to share your faith in your business even if your business isn't doing faith-based work? Amber Glus has tells shares how God has allowed her to do so and get over the guilt of not having a "mission" oriented company.
In addition, Amber shares how she helps entrepreneurs overcome the overwhelm in their own business... and she tells us how participating in upLIFT has helped her deal with some major life changes the past few months.
In this special series, which I’m also sharing on my podcast and on Instagram, you’ll hear from a few members of my upLIFT Mentormind about their business, how they got started, how they work with their clients, and how faith plays a role in their business.
In addition, you’ll hear about their experience inside my upLIFT program.
These are short, fun conversations that are sure to encourage and inspire you!
Text UPLIFT to (207) 544-4103 or go to upliftmentormind.com to get the details about how you can Thrive I…
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Jun 11, 2021
Why You Can’t Help Yourself In Your Business (Even If You’re an Expert) [Ep. 43]
Are you ever frustrated, annoyed, or even embarrassed that you can’t help yourself in your own business, especially in the area where you are an expert? I’m here to tell you that this is not only normal, but that it’s wise to receive outside help, even in areas where you have expertise.
In this episode, I’m sharing some thoughts with you about times you might need to get outside help in your business. But we’re going to focus on one that seems a bit silly, and that is when you can’t help yourself in the very thing that you do for others.
Recently I had an experience with my own coach as I was working on my landing page for my upLIFT Info Session. While this is something that I work with my clients on and provide feedback for them, she was able to give me feedback and make suggestions that I somehow missed.
And I know I’m not the only one who experiences this. I have had many conversations with other women who are experts at various things: copywriting, marketing, web d…
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Jun 8, 2021
BONUS: The Benefits of Objective Input & Christian Community in Your Business - Abby Turner, Coach for Parents of Children with ADHD [Faith & Business Series]
What do parenting and business have in common? Even as Christians who have God’s word and the Holy Spirit to guide us, we can still benefit from objective input and the support of others in both of these efforts.
Today you’re going to hear a conversation with Abby Turner as part of my Faith & Business Series. You’ll find out how Abby decided to focus on serving Christian parents of kids with ADHD and how faith is an active part of her business. In addition, we dive into why we need objective input and expert help in both our parenting and our business.
You'll also hear about Abby’s experience inside my upLIFT program. These are short, fun conversations that are sure to encourage and inspire you!
Text UPLIFT to (207) 544-4103 or go to upliftmentormind.com to get the details about how you can Thrive In Business, Up-Level Marketing, & Build Faith-Based Connections.
About Abby:
Abby Turner is a Certified Christian Life Coach with a Master's degree in Marriage and Family Therap…
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Jun 4, 2021
Is Something Missing In Your Business? [Ep. 42]
Sometimes we are moving along in our business and we think things are going mostly okay, but there’s this nagging question… am I missing something? Am I on the right track? What if I’m not doing what I should be doing in my business right now?
I have felt this way more than once in my own business journey… and the truth is, sometimes I was missing something! In this episode, I want to help you determine if there is something truly missing in your business, or if you may just need to stop second-guessing yourself and take action.
Before you determine if something is missing, it’s helpful to know what should be there. While this is not a comprehensive list, I’m going to walk through a few key elements you need in your business at different parts of your journey. And although I am sharing about these in a linear fashion, please note that business is almost never a linear journey.
For the full show notes for this episode, visit estherlittlefield.com/42.
How to Determine if…
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Jun 3, 2021
BONUS: The Power of Personal Connections - Christa Hutchins, Project Manager & Accountability Coach [Faith & Business Series]
Is it possible to build a thriving business while also working a full-time job? And what difference do personal connections make when growing a business online?
Today you’re going to hear a conversation with Christa Hutchins as part of my Faith & Business Series. You’ll find out how Christa builds her business alongside her full-time job as a project manager. She also shares how she chooses to work with her clients and how personal connections are currently impacting her business.
In this special series, which I’m also sharing on my Facebook page and on Instagram, you’ll hear from a few members of my upLIFT Mentormind about their business, how they got started, how they work with their clients, and how faith plays a role in their business.
In addition, you’ll hear about their experience inside my upLIFT program. These are short, fun conversations that are sure to encourage and inspire you!
Text UPLIFT to (207) 544-4103 or go to upliftmentormind.com to get the details ab…
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Jun 2, 2021
BONUS: Overcoming the Challenges of Marketing & Perfectionism - Kelsy Schmidt, KPI Strategist [Faith & Business Series]
When you’re shifting from a business model of 1:1 work to selling more digital products and templates, you know you need to increase your marketing efforts. But what if you’re not sure exactly what to do or how to do it effectively?
Today you’re going to hear a conversation with Kelsy Schmidt as part of my Faith & Business Series. You’ll find out how Kelsy has been able to tackle the “beast of marketing” and start to let go of perfectionism.
In this special series, which I’m also sharing on my Facebook page and on Instagram, you’ll hear from a few members of my upLIFT Mentormind about their business, how they got started, how they work with their clients, and how faith plays a role in their business.
In addition, you’ll hear about their experience inside my upLIFT program. These are short, fun conversations that are sure to encourage and inspire you!
Text UPLIFT to (207) 544-4103 or go to upliftmentormind.com to get the details about how you can Thrive In Busine…
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Jun 1, 2021
BONUS: Aligning Your Business with Your Gifts, Experience, & Dreams - Laura Howe, Church Mental Health Consultant [Faith & Business Series]
How do you make sure your business aligns with your natural gifts, your past experiences, and your God-given dreams? Sometimes this requires time, patience, and pivots.
Today you’re going to hear a conversation with Laura Howe as part of my Faith & Business Series. These are some bonus episodes that I want to share because I think you may really relate to a lot of what the women share in our conversations.
In this special series, which I’m also sharing on my Facebook page and on Instagram, you’ll hear from a few members of my upLIFT Mentormind about their business, how they got started, how they work with their clients, and how faith plays a role in their business.
In addition, you’ll hear about their experience inside my upLIFT program. These are short, fun conversations that are sure to encourage and inspire you!
Text UPLIFT to (207) 544-4103 or go to upliftmentormind.com to get the details about how you can Thrive In Business, Up-Level Marketing, & Build Faith-Based Co…
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May 31, 2021
BONUS: Gaining Focus & Confidence - Wren Robbins, Podcast Coach [Faith & Business Series]
How do you find the focus you need to accomplish your goals in your business? And how does increased confidence in your offers and pricing make a difference?
Today you’re going to hear a conversation with Wren Robbins as part of my Faith & Business Series. These are some bonus episodes that I'm sharing because I think you may really relate to a lot of what the women share in our conversations.
In this special series, which I’m also sharing on my Facebook page and on Instagram, you’ll hear from a few members of my upLIFT Mentormind about their business, how they got started, how they work with their clients, and how faith plays a role in their business.
In addition, you’ll hear about their experience inside my upLIFT program. These are short, fun conversations that are sure to encourage and inspire you!
Text UPLIFT to (207) 544-4103 or go to upliftmentormind.com to get the details about how you can Thrive In Business, Up-Level Marketing, & Build Faith-Based Connections.
Abo…
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May 28, 2021
What Type of Financial Help Do I Need In My Biz? [Ep. 41]
Have you ever felt overwhelmed by the financial side of your business or wondered if you need to hire some help? My guest on this episode is Holly Cain of Prosper Collective, and she’s cutting through the confusion around financial services, what exactly different financial professionals do, and when you might need one in your business. Key Points Discussed:
* The 4 main financial roles: CPA (Accountant), Bookkeeper, CFO, Financial Planner.
* What each of these roles might do for your business.
* Why there is confusion about who does what in the financial sphere.
* What Holly does in her financial business as a fractional CFO and bookkeeper.
* How to know which professional you might need to access and at what stages of business.
* How to decide if you want to hire out or do things yourself.
* How to get in touch with Holly, and her free guide with questions to ask and red flags to look out for when you’re considering hiring a financial professional. Grab the guide…
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May 21, 2021
Where You Should Focus Your Marketing Efforts in Each Stage of Biz [Ep. 40]
Do you struggle with knowing where to focus your marketing efforts for your business? Have you spent money to try something that fell flat and you aren’t sure why? I’m giving you some tips on where to focus your energy in each stage of your business.
In episode 39 I talked about how building an online business is like raising a puppy… I hope you enjoyed that one! Today I’m diving into where you should focus your marketing efforts in each stage.
As I mentioned last time, often we are doing the right thing, but at the wrong time… and this is especially true with marketing!
So I want to try and simplify things by helping you identify key marketing efforts for each stage. I’ll also hit on a few non-marketing related things I think you should be doing, too, in some cases.
Now of course, this can vary from case to case and I might advise you differently if we were working together closely but today I’m going to share some general guidelines that I have seen work across the…
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May 14, 2021
How Growing a Business is Like Raising a Puppy [The 5 Stages of Online Biz] [Ep. 39]
Are you wondering if you’re doing the right things in your business? Do you know what stage of business you’re in? Knowing where you are helps you make good decisions, and waste less time and money.
One of the biggest issues I see happening in the online world is business owners trying to do the right thing at the wrong time.
For example, maybe you’re trying to run FB ads before you test your offer to a warm audience. Or maybe you’re trying to run a webinar before having an email list up and running. Perhaps you’re diving into growing on 4 different social media platforms before you’re generating revenue with your offers.
What happens when we try to do something that doesn’t line up with our stage of business? We don’t see the results that we’re hoping for.
First let me say, this is totally normal. I have done it and most everyone I know has done it, too.
But when you have a better understanding of the stages of online business and where your focus should be duri…
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May 7, 2021
How to Assess If Your Marketing Is Working (Without Guessing or Being a Data Genius) [Ep. 38]
Do you wonder if your marketing efforts are working? Have you been tempted to change your offer or lower your prices because you don’t feel like you’re getting results? I’ve got some concrete steps for you to take before you make any big changes to what you’re doing.
If you’ve ever worried that you’re not reaching enough people, building your email list fast enough or making enough sales, you’re not alone. On this episode, I’m helping you cut through the emotion surrounding your marketing efforts and giving you practical steps to evaluate what’s really happening. Before you change an offer, drop your prices, or get discouraged, I urge you to start with some data.
For the full show notes for this episode, visit https://estherlittlefield.com/38
Key Points Discussed:
* What my network marketing days taught me about assessing what's working or not
* How to Determine if Something is Working (or Not) in Your Biz
* Example 1: Is Your Email List Growing?
* Examp…
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Apr 30, 2021
Deciding Where to Invest Your Marketing Energy [Strategy Session with Kristen Joy] [Ep. 37]
Have you ever struggled to figure out where to focus your efforts, especially when you are short on time?
In this strategy session I’m joined by Kristen Joy, life coach for ministry wives, who wanted help figuring out where to put her energy and her focus in her business, particularly with regards to marketing.
As a homeschooling mom of 6 who also holds part time employment, she was feeling all over the place. We talked about a plan to move her forward and help her streamline her focus, so she can accomplish her mission of helping women learn to cultivate whole person health and serve with joy.
For the full show notes, visit estherlittlefield.com/37
Connect with Kristen Joy:
Website
Facebook
Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
Website
Subscribe to my other podcast, The Christian Woman Leadership Podcast
Join the FB group
Connect on Facebook
Connect on Instagram
Connect on Clu…
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Apr 23, 2021
How to Network Authentically Online [Ep. 36]
Networking is key to getting you where you want to go in business, but how do you do it without feeling salesy? I’ve got some simple steps for you.
I believe that real, authentic relationships are the key to growing your business online. I’ve shared about the 3 types of people you need to develop relationships with in your business: your ideal audience, your colleagues or peers, and your mentors.
But how do you actually do that? And how do you do it in a way that doesn’t come across as salesy or spammy? I’m sharing 6 strategies for networking that will help you build relationships and give you the most value for your time.
For the full show notes for this episode, visit https://estherlittlefield.com/36
6 Strategies for Networking Authentically Online
* Show Up
* Interact Authentically
* Optimize Your Profiles
* Reach Out for Coffee Chats
* Use Coffee Chats Well
* Follow Up
Faith Focus: Philippians 2:3-4
Shine a Light: Abigail Turner of Flourishing Family Coa…
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Apr 16, 2021
3 Ways to Develop Confidence & Combat Imposter Syndrome in Your Business [Ep. 35]
Have you ever questioned yourself in your business, wondered if you should do what you’re doing, or felt like clients or customers won’t want what you have to offer?
Why am I talking about confidence and imposter syndrome? I believe they are closely related, and they are something that many of the women I talk with experience.
A lack of confidence can look like questioning what you're doing, wondering if you're on the right track, feeling like clients or customers wouldn't want what you have to offer, or struggling to share about your offer or your business with others.
With imposter syndrome, you might second guess whether you are qualified to do something, underestimate your abilities, and assume that others could do it better than you. Often it includes feeling like you're going to be "found out" -- like someone is going to figure out that you actually don't know what you're talking about.
Can you relate to any of this? I absolutely can!
In this episode, I'm sharing 3 ways…
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Mar 12, 2021
Creating Consistent Income and Maintaining Boundaries with Clients [Strategy Session with Jenifer DeCastro] [Ep.34]
Have you ever struggled with how to maintain a consistent flow of income in your service based business? There are strategies you can use to deal with cancellations and inconsistent cash flow in order to stabilize your income.
In this episode of the Christian Woman Business Podcast, I’m sharing a strategy session with life coach Jenifer DeCastro. Jenifer and I chat about her struggles with maintaining consistent income, finding a comfortable pricing structure, and what to do if her business grows too fast.
Key Points Discussed about creating consistent income and maintaining boundaries with clients:
* What Jenifer would like help with: creating consistent income
* Who her ideal client is
* How Jennifer has found clients to this point
* Inconsistencies in income due to cancellations and intensive needs
* Using client contracts or agreements to cut down on late cancellations
* Creating packages to help create more stable income
* Pricing structure and raising rates…
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Mar 5, 2021
What You Think You Need vs. What You Actually Need to Grow Your Business Online [Ep. 33]
What do you need to grow your business online? There are many things you might *think* you need, but the truth is, they are not the most important things.
In this episode, I'm going to share with you the one thing you truly need to grow your business online and what's involved in creating it.
There are no cookie cutter solutions in business, but there are some principles that apply across the board. What I share today will help you no matter what kind of business you are building AND no matter what stage of business you’re at.
Full show notes can be found at christiawomanbusiness.com/33
Key Points Discussed:
* What you think you need (marketing tactics)
* Additional things you think you have to have (marketing assets)
* What you actually need
* What the Confident Marketing Method is and how it will help you
* Introducing my course, Shine Online
Learn more about Shine Online here.
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Feb 26, 2021
3 Reasons Your Business Might Be Stuck [Ep. 32]
Does your business growth feel slow or sluggish? Do you have trouble engaging with your audience or feeling like you have their attention?
On this episode I’m sharing 3 reasons your business might be stuck, based on my own experiences and on the issues that come up most often with my clients. I’m also giving you some ideas on how to change things up if you see yourself reflected in any of these areas.
For the full show notes, go to christianwomanbusiness.com/32
3 Reasons Your Business Might Be Stuck:
#1: Your Audience
* It’s not specific enough
* You don’t know them well enough
* You’re serving 2 different avatars
#2: Your Offer
* You create your offer in a vacuum
* You have too many offers, or too much customization
* You’re not solving a problem that is important enough, specific enough, or clearly spelled out
#3: Marketing
* Your communication doesn’t connect with your audience
* You start promoting your offer before you have clarity and confi…
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Feb 19, 2021
What Marketing is Really About and How To Do It Well [Ep. 31]
What do you think of when I say the word marketing?
The word marketing can have a negative connotation sometimes. There are plenty of marketing tactics that feel a little dishonest, spammy, or slimy.
You know your product or service is good and can help others, but how do you get them to pay attention and learn about what you have without compromising your faith or values or feeling like you’re being annoying?
On this episode, I’ll share what marketing is really about, and then go through a few ideas about how to do it WELL.
What Marketing is NOT:
* Marketing is not sales. Often, people want to jump right to the selling before doing the marketing. This is a mistake. They need to be two separate parts of your process.
I use the dating and marriage analogy. Connecting, getting to know each other, and dating are like marketing; popping the question is when you get to sales. You don’t ask someone to marry you when you first meet them! You don’t want to jump into trying to s…
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Feb 12, 2021
What Type of Online Business is Right for You? [Ep. 30]
Are you selling the right thing in your business to generate income? Are you building a business that you will enjoy a year or two from now? What kind of business model are you trying to create?
So often we jump into business focused on our idea for what we want to sell. But if we don’t actually understand where that fits into the overall landscape of online business, we can struggle, and may end up with a business we hate a few years from now.
In this episode I will walk you through HOW you sell something (the business models) and how to decide WHAT you are selling (the product or service), so you can move forward with clarity and confidence.
For the full show notes for this episode, please visit my website: http://christianwomanbusiness.com/30 Overview of Online Business Models
* Service Provider Model
* Coaching & Consulting Model
* Course Creator Model
* Influencer Model
* Hybrid Models
Note: I mention but do not discus in depth another model: e-commerce or product…
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Feb 5, 2021
Getting Clarity on Your Message & Reaching Your Ideal Audience [Strategy Session with Janell Wood] [Ep. 29]
Are you finding yourself stuck or frustrated about growing an audience online? You might need to start by getting clarity about your message and your ideal listener or reader.
In this episode of the Christian Woman Business Podcast, I’m sharing a strategy session with podcaster Janell Wood. Janell and I chat about her desire to reach her audience with a message of hope and truth.
She shares about some of the practical and mindset challenges that many of us encounter when sharing a message online. We dive into how she can clarify her message, identify her ideal listener more clearly, and start to reach that person. Key points discussed about finding clarity on your message and reaching your ideal audience:
* Where Janell is at right now [3:00]
* Clarifying the message [6:00]
* Who does she want to be listening? [9:00]
* Finding an angle that sets her podcast apart [15:00]
* Identifying her ideal audience [19:00]
* Reaching her person [27:00]
Quotes:
“It’s going…
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Jan 29, 2021
What Kind of Investment is Right for You and Your Business? [Ep. 28]
How do you decide what kind of investment is right for you and your business? There are so many options in the online space, and it can be overwhelming to try and decide which direction to go.
The good news is that there are some ways to discern what kind of investment to make, and I’m going to share them with you in this episode. I’ll share several of the most common investments you can make, the pros and cons of each, and the typical investment level. I’ll also share some key questions to ask before making your investment.
Full show notes can be found at https://christianwomanleadership.com/28.
5 Types of Potential Business Investments
* Courses
* Memberships
* Coaching
* Masterminds
* Certifications
How do you decide which investment is right for you?
Questions to ask yourself when considering your options:
* What do you need to learn right now? If it’s a specific skill, a course or certification might be the best option.
* How long have you been in bu…
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Jan 22, 2021
My First Big Business Investment--Why I Made It and How It Changed the Game For Me [Ep. 27]
Have you ever thought about making an investment in yourself in order to grow your business? Perhaps you’ve considered this, but you’ve been scared to do so. Or, maybe you’ve made investments that have ended up being the wrong ones for you.
In this episode, I’m going to give you a behind-the-scenes look at my first 3 months of business. I’m sharing real numbers (that I’ve never shared before publicly) and telling you about my first big business investment.
I’ll share with you what this investment was, why I made it, and how it changed the game for me. I’ll also share one key to your success when you make an investment in your business.
Before I dive into this issue, I’m also sharing with you an update on my business in 2021, including my vision for how I want to support you even more in this coming year.
Want to know how we can work together? Email me at business@estherlittlefield.com and let me know what you're interested in.
Connect with me:
If this podcast…
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Jan 15, 2021
Strategies for Finding Clients (even if you’re just getting started) [Ep. 26]
Without clients or customers, you don’t have much of a business. But how do you go about finding new clients, especially when your business isn’t well established?
In this episode, I want to share with you some ideas for finding clients even if you're just getting started.
First, there are a few things you need to get clear on before you dive into trying to find more clients.
Questions to ask before trying to find more clients:
* Are you clear on what you offer?
Do you know what problem you are solving? And even if you think you're clear on the problem you are solving, can you get more specific?
* Are you clear on who you help?
It might be true that you can help a lot of different types of people, but who can benefit the most from what you do?
Once you answer these 2 questions, ask yourself: Do others know this information about me and my business?
Why? Because one of the very best ways to get clients is to be referable. And if you do not have this information clear...…
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Jan 8, 2021
The Number One Non-business Thing You Need in Your Business this Year [Ep. 25]
What is the one thing you need in your business this year as a Christian woman business owner or content creator?
While much of what you’re hearing this time of year is about setting goals, dreaming, and planning for your business, I want to share with you something that I believe will make a big difference for you. It’s something that is absolutely necessary as a Christian business owner, and you won’t hear it from many people: discernment.
Discernment is necessary for us as believers because there is so much out there that sounds good, but may actually be harmful.
For the video teaching I did about discernment, click here.
3 Ways to Practice Discernment in Your Business This Year:
1. Who you are following and taking advice from
You don’t have to only take business advice from Christians. But you need to be willing to discern when there are practices or recommendations that do not line up with your faith.
Ask yourself:
* Who are you listening to podcasts?
* Who ar…
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Nov 25, 2020
How to Launch a Successful (and Sustainable) Podcast [Ep. 24]
You don’t want to just launch a podcast… you want to launch a podcast that is good. A podcast that is successful (based on your definition of success) and sustainable for the long haul. But how do you do that?
In this episode, I’m going to share with you the 3 aspects of a successful launch. If you do these 3 things, you’ll be able to not only get your podcast launched but also have a good chance at keeping it going long term.
Key Points Discussed:
* What does it mean for your podcast to be ‘successful and sustainable’?
* Successful
* Sustainable
* The 3 Aspects to a Successful and Sustainable Podcast Launch
* Plan
* Produce
* Promote
* How to Launch a Successful and Sustainable Podcast without missing a step
* Podcast in a Weekend mini-course
In the Podcast in a Weekend mini-course I’m giving you the perfect combination of strategy + shortcuts delivered in 3 workshops… which will provide you with everything you need to successfully launch (or r…
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Nov 19, 2020
The 3 Pieces of Tech Equipment You Need & What’s More Important than Tech for Recording a Podcast [Ep. 23]
Almost everyone I talk to about podcasting wants to know: What do I need for tech? What audio equipment do I need to buy, and how can I start recording my show?
So I’m bringing you the goods here and sharing about the tech and tools I use for my own shows and that I recommend to my clients and students. After I share the specific equipment you need to get started, I’m going to tell you what’s even more important than the actual equipment you use.
Get the full show notes here.
Affiliate links are present with my recommendations for various pieces of equipment.
The 3 Pieces of Tech Equipment You Need for Podcasting
* Microphone
* ATR 2100
* SamsonQ2U
* Computer with Recording Software
* Garageband on Mac
* Audacity on PC or Mac
* My pick for computer: Macbook Pro
* Earbuds
*
LUDOS Clamor Wired Earbuds in Ear Headphones with Microphone
*
OneOdio Wired Over Ear Headphones on Amazon What’s more important than your podcasting equipment
* Recording…
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Nov 12, 2020
Creative Solutions for Podcasting with Minimal Time and Minimal Budget [Ep. 22]
Do you want to start a podcast, but you’re not sure if you can do it because of the costs? Maybe you don’t know what to expect in terms of financial or time investment, but you truly want to make a podcast happen.
In this episode, I'm going to share with you about the 2 biggest costs of podcasting (time and money) and 8 creative solutions for dealing with these costs. It is possible to podcast with minimal time and minimal budget, and I’m going to share with you some specific ways to do so!
For the full show notes for this episode, go to christianwomanbusiness.com/22
The 2 Biggest Costs of Podcasting:
* Money
* Time 8 Creative Solutions for Podcasting with Minimal Time and Minimal Budget
* Do a podcast that is less frequent than once a week.
* Do a podcast with minimal editing.
* Do a solo show rather than interviews.
* Do a simplified version of the full podcast workflow I shared.
* Learn to edit your own podcast.
* Batch record.
* Consider what you can…
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Nov 5, 2020
The 5 Questions You Must Answer Before Launching a Podcast [Ep. 21]
One of the biggest reasons that podcasts do not succeed is that they fail to have a clear strategy before they launch. Instead, they get really excited about the idea of having a podcast and they jump in without much of a plan!
And then when they aren’t seeing the numbers they expected, they get discouraged and quit. Many podcasts don’t make it past episode 7… it’s called podfading, and it’s quite common.
I want to help you avoid that by establishing a clear strategy from the start. And that begins by answering 5 key questions. These questions will help you launch a successful (and sustainable) podcast.
And even if you already have a podcast, this episode might be a good chance to re-assess and make sure you are heading in the right direction.
Several of these questions are connected, so you’ll want to answer all of them to make sure you get a bird’s eye view of your podcast.
For the full show notes for this episode, go to christianwomanbusiness.com/21
The 5 Questio…
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Oct 29, 2020
9 Benefits of Starting a Podcast {My Story} [Ep. 20]
Maybe you’ve considered a podcast, but you’re still not sure if it would actually benefit you. You’re wondering if it’s worth the investment of time, energy, and finances.
In this episode, I want to share with you about 9 different benefits of starting a podcast from my own experience.
For the full show notes for this episode, go to christianwomanbusiness.com/20
The 9 Benefits I’ve Experienced from Podcasting:
* Improved Speaking Skills
* Increased Confidence
* New Opportunities
* Business Growth
* Refined Message
* Audience Growth
* Connections with Industry Leaders
* Relationship Growth with my Co-host
* Ability to Make a Bigger Impact Links Mentioned:
* Christian Woman Leadership Podcast
* Confident Leader Catalyst
* Confident Conversations Mini-Course
* Episode 17: Should You Start a Blog, Podcast, or YouTube Channel?
* Episode 19: 3 Ways to Determine if Podcasting is Right for You Connect with Esther:
If this podcast was helpful, co…
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Oct 15, 2020
3 Ways to Determine if Podcasting is Right for You [Ep. 19]
Is podcasting the right content platform for you? If you’re leaning towards starting a podcast but you’re not quite sure if it’s the right option, this episode is for you. I’m sharing 3 practical ways you can figure out if podcasting is a good option for you.
And even if you’re already a podcaster, these tactics may still be helpful for you as you think about growing your podcast.
Get my free Podcast Workflow Checklist by texting PODCAST to (917) 905-8801, or click here to grab it. Links Mentioned:
* Episode 10: The Best Way to Grow Your Business Online
Podcasting Resources:
* Strategy and Systems for a Successful Podcast - Women’s Business Workshop Episode 24
* Behind the Scenes of The Ops Authority’s Systems with Esther Littlefield - Ops Authority Podcast Episode 11
* My podcasting blog posts Connect with Esther:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app.
* Website
* Christian Busines…
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Oct 8, 2020
Bringing in Revenue and Whether to Start a Podcast [Strategy Session with Angela Sackett] [Ep. 18]
What do you do when you’re investing time and energy into your blog or other content you’re creating, but you’re not seeing any income coming in? And how do you know if it’s the right time to start a podcast or if you should hold off?
In this episode, I’m sharing a strategy session that I did with my friend Angela Sackett. Angela has a passion for helping women love God, love people, and celebrate home. Right now, she does this primarily through her blog and social media.
We discuss how she might be able to use her skills and training to bring in revenue quickly so that she can cover expenses and maybe even pay herself. In addition, we talk about the one thing she’s wanted to do for a while: start a podcast. We chat about timing and creating a plan for this. Finally, Angela asks me how to deal with the tension of platform building while also monetizing and offering coaching.
For the full show notes for this episode, go to christianwomanbusiness.com/18 Key Points Discusse…
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Oct 1, 2020
Should You Start a Blog, Podcast, or YouTube Channel? [Ep. 17]
One of the biggest questions I hear from the women I work with is: “Should I start a blog, a podcast, or a YouTube channel?” And I understand because I had the same question at one point, too.
It’s a big decision and there are many factors to figuring out what will be best for you and your business. In this episode, I’m going to share some of the pros and cons of each primary content channel. And then I’ll share some key questions to consider to help you decide what is right for you.
Finally, I’ll share a bit about my journey and how my strengths and my personality played a role in choosing my primary content platform.
Links Mentioned:
* Episode 3: The 3 Essentials to Growing Online
* Episode 13: Is Your Website Working for You?
* Episode 14: Five Reasons Your Email List is More Important than Social Media
* Episode 15: What You Need to Start and Build Your Email List
* Podcast Workflow Checklist
If you are in need of 1:1 feedback or strategic insight for…
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Sep 24, 2020
Dealing with Discouragement in Your Business [Ep. 16]
Have you ever struggled with feeling discouraged in your business? Wondered whether what you’re doing really matters or if you’re on the right path?
If so, you’re not alone. As a Christian business owner, you’re not immune to the ups and downs of the business life.
In this episode, I want to share with you a few of the strategies I use when I am feeling this way.
I hope these suggestions will help you whether you are currently discouraged or if you experience this in the future.
7 Strategies for Dealing with Discouragement:
1. Acknowledge How You Feel
2. Pray About It
3. Reevaluate Your Why
4. Assess Your Workload
5. Adjust Your Schedule
6. Reflect on the Positives
7. Get Support
Links Mentioned:
* Discerning the Voice of God
* Episode 7
* Episode 8
If you are in need of 1:1 feedback or strategic insight for your business, be sure to click here and find out how we can work together! I offer strategy sessions and may have other options coming soon. Connect…
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Sep 17, 2020
What You Need to Start and Build Your Email List [Ep. 15]
You know you need to start or work on building your email list, right? But how to do you actually do this?
In this episode, I want to continue the series I've been doing talking about the essentials for building your business and audience online.
So far we've talked about your website in Episode 13 and why email is more important than social media in Episode 14. Today I'm sharing the 3 things you need to have in order to start or build your email list.
If you're already rocking your email list, you may not need this episode. However I hope you'll find a few tips that are still helpful no matter what!
Links Mentioned:
* Blog post from Amy Lynn Andrews
* Confident Leader Manifesto
* Stages of Leadership Quiz
* Free Webinar: 3 Keys to Becoming a Confident Leader
If you are in need of 1:1 feedback or strategic insight for your business, be sure to click here and find out how we can work together! I offer strategy sessions and may have other options coming soon. Connect with M…
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Sep 3, 2020
Five Reasons Your Email List is More Important than Social Media [Ep. 14]
Do you feel the pressure to keep growing your social media, but barely have time to focus on growing or communicating with your email list? Or perhaps you haven't even started an email list yet because the tech seem scary or you don't know what to say in your emails.
If that's the case, you're not alone. But I'm here to tell you that focusing on your email list is essential.
In this episode, I'm sharing the 5 reasons your email list is more important than social media.
Key Points Discussed:
* You own your email list
* You can go deeper on email than social
* It’s easier to sell via email
* You have more chance of capturing attention via email
* It’s easier to track results
If you'd like to join my email list and get a free training to help you in your business, head over to http://christianwomanbusiness.com/trello.
I'd love to hear back from you! Just hit reply to one of my emails and let me know what you enjoy about this podcast or if you have suggestions for topic…
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Aug 27, 2020
Is Your Website Working for You? [Ep. 13]
So you have a website… but is it working for you? Is it accomplishing what you want it to in your business or brand?
In this episode, I want to share with you 4 things that your website should do if you want it to work for you. These tips will help you whether you’ve had a website for years or even if you don’t yet have one and are getting ready to create one.
For the full show notes for this episode, go to christianwomanbusiness.com/13.
Connect with Me:
If this podcast was helpful, consider leaving a rating and review on Apple Podcasts, your podcast app, or Podchaser.
* Website
* Christian Business Owners Shining Online Facebook Page
* LinkedIn
* Subscribe to my other podcast, The Christian Woman Leadership Podcast
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Jul 23, 2020
How to Create Systems to Streamline and Save Time in Your Business [Ep. 12]
Would you like to save time, streamline your business activities, and steward your time wisely? Systems will help you do this, and this episode will get you started with understanding and creating systems in your business.
In Episode 11, I shared with you about one of the ways that I’m able to manage the various activities and responsibilities I have, including 2 podcasts, a service-based business, digital products, and more. And today I’m sharing the second thing that truly helps me keep my business running: systems.
For the full show notes for this episode, go to christianwomanbusiness.com/12
1. What is a system?
A system is the process you use to complete a series of tasks that all result in the final product. It’s usually going to be several aspects that are interconnected to reach a completed project or task.
2. Why do you need systems in your business?
* Systems will save you time
* Systems make it easier to delegate work
Simply stated, creating systems in yo…
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Jul 16, 2020
Tools for Success [Ep. 11]
The tech and tools needed to grow a business online can sometimes feel daunting. But when done right, tools can help you in so many ways.
Sometimes I get asked how I am able to manage my business, 2 podcasts, and my other responsibilities. In this episode, I’m sharing one of my secrets: it’s in the tools that I use to run my business and my life. And next week, I’ll share another secret, which is the systems that I use.
These are two more of the points of the Shine Online Framework that I discussed in Episode 2, and today I’m going to focus on why you need tools, how to choose the right tools, and what tools I use to run my business.
For the full show notes for this episode, go to christianwomanbusiness.com/11
This post contains affiliate links, which means if you choose to make a purchase via one of the links, I will receive a commission at no extra cost to you. 1. Why tools?
* Save time
* Make things easier
* Do things that people can’t do
2. How to choose a…
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Jul 9, 2020
The Best Way to Grow Your Business Online [Ep. 10]
What is the best way to grow your business and audience online? You might be surprised with my answer.
In this episode, I’m sharing with you the key to growing your business online.
This one thing helped me meet and exceed my revenue goals when I first started my service-based business. And it’s something that many people overlook in the online space, especially when trying to achieve “passive income”.
So, you may be wondering: what is it?? The best way to grow your business online is through people & relationships!
Real, authentic relationships are the key to growing your business online. Real relationships have the power to do things that marketing strategies, systems, and tools cannot do.
Relationships and people are one of the points of the Shine Online Framework that I discussed in Episode 2, and today I want to go a little deeper into how to actually build these relationships.
For the full show notes for this episode, go to christianwomanbusiness.com/10
Key Point…
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Jul 2, 2020
Choosing Where to Focus When Starting a Coaching Business [Strategy Session with Kylie Torstad] [Ep. 9]
When starting a coaching business, it can be challenging to find your first few clients. And it can also be difficult to figure out where to spend your time and resources to promote your coaching services.
In this episode, I’m sharing a strategy session that I did with Kylie Torstad. She recently started her life coaching business and she’s trying to figure out where to focus. She also is pursuing the goal of finding her first several clients.
We dive into what she’s doing and how she can start to narrow down and focus on the activities that will bring her results. We also discuss the difference between using social media versus having a website or email list. In addition, we brainstorm a strategy that might help her grow her FB group and generate interest in her coaching services.
For the full show notes for this episode, go to christianwomanbusiness.com/9 Key Points Discussed:
* Kylie’s business and life background
* What Kylie’s business goals are and what she’s…
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Jun 24, 2020
Creating Your Ideal Business (and Life) [Ep. 8]
Is your business the business you truly want, or just the one you accidentally ended up with? Are you operating in alignment with your goals, needs, and your unique gifts and strengths?
In episode 7, we talked about the first part of creating the life and business you want by diving into your ideal life. If you missed that, be sure to go back and listen before listening to this episode.
Today, I want to share with you 2 more things that you need to consider in order to make sure your business is not just successful but also lines up with where you want to go long term.
For the full show notes for this episode, go to christianwomanbusiness.com/8. Key Points Discussed:
* Your financial goals
*
* Questions to ask yourself
* Setting your income goals for your business
* Your ideal business
*
* What to consider when structuring your business
* What you should not base your business plans or structure on
* Final things to remember
Resources or Links Mentioned:
*…
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Jun 18, 2020
What You Must Know to Create the Life (and Business) You Want [Ep. 7]
You want to create a successful business, but have you considered what you want your life to look like? Many people jump into creating their business goals, strategic plans, and marketing plans before thinking about one very important factor.
As we kick off the summer season, I wanted to bring this conversation to you, because I learned the hard way. I found myself with a successful business, but without much freedom or flexibility in my personal life.
In this episode, I am sharing with you the first thing you need to know in order to create the life and business you want. In the next episode, I’ll be focusing more on the business side, but today let’s talk about the life side.
Grab the free download that goes along with this episode.
Key Points Discussed:
* My experience of creating a successful business but a stress-filled life
* The one thing you need to know in order to create the life (and business) you want
* Questions to ask yourself
* What this exercise will re…
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Jun 11, 2020
3 Ways to Incorporate Faith in Your Business [Ep. 6]
Have you ever struggled with how to incorporate your faith into your business? There’s often a tension here for Christian business owners: we want to be open about our faith and shine the light of Jesus into a dark world, but we also want to serve our clients and customers well without turning people off.
What’s the best way to do this, and is there one “right” way?
In this episode of the Christian Woman Business Podcast, I’m sharing my thoughts about 3 different ways you can incorporate your faith into your business.
The 3 ways you can incorporate your faith in your business are:
* Your audience/clients/customers
* Your business offers (content or services)
* You as the business owner
Your Audience or Your Clients/Customers
It’s vital as a business owner for you to determine who your ideal audience or ideal client/customer is. One factor you may want to consider in this description is whether or not you are trying to reach people of the Christian faith.
You…
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Jun 4, 2020
Growing Your Audience from Scratch [Strategy Session with Shelley Madueme] [Ep. 5]
Have you ever had a business idea, but you had no idea how to find the people who would be interested in what you want to offer?
Unless you’re already famous, all of us start from scratch when it comes to growing an audience. It’s not rocket science, but it also takes time and strategy to find the people who you want to reach.
In this episode of the Christian Woman Business Podcast, I’m sharing a strategy session that I did with my friend Shelley Madueme.
We’re talking about:
* Shelley’s business background
* How she landed on her new business idea
* Strategies to grow her audience from scratch
* The possibility of starting a podcast
* Naming things to attract her ideal audience
* Getting feedback
* The risk of setting out into something new
Grow Your Audience
If you’d like to learn my signature system that I used to help grow my Christian Woman Leadership Podcast to over 100K downloads in 17 months, as well as grow my email list and my Facebook group.…
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May 28, 2020
You Need an Audience (or Do You?) [Ep. 4]
Everyone's telling you that you need an audience, but do you really? In this episode I’m going to break down who needs to build an audience online.
To do this, I want to help you figure out which overall “bucket” of online business you fall into. There are 3 overarching categories of businesses that I see online, and they each have their own unique pros and cons. They also each have a very different approach to building an audience (or not).
Note: these 3 are not the only types of online businesses, but they are the types most likely to be listening to this podcast.
After we discuss the 3 categories of businesses, we’ll talk about whether they need to build an audience or not.
3 Types of Online Businesses
Service Provider
Provides a service in exchange for money. Can include website designer, graphic designer, copywriter, social media manager, podcast editor, etc. In these examples, someone is paying you for a service and receiving a tangible “product” in exchange.…
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May 28, 2020
The 3 Essentials to Growing Online [Ep. 3]
What do you need to do to grow your business online? There is so much conflicting information out there, and it can be difficult to figure out what you should actually invest your time and resources into.
In this episode, which originally aired as episode 89 of the Christian Woman Leadership Podcast, I’m breaking down the 3 essentials you need to grow an audience or business online.
There is no one size-fits-all solution for you as a business owner. But there are some general guidelines that I can recommend and that’s what I hope to do in this conversation.
One caveat: this episode is specifically for those who need to grow an audience online. If you are a service provider, you may not need to do all the things I talk about in this episode. For more on who needs to grow an audience, check out episode 4.
The 3 Essentials to Growing Your Business Online:
Essential 1: A Website
Your website is your main hub - the thing that you own in the online world. It is the main place you…
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May 22, 2020
The Shine Online Framework [Ep. 2]
Would you like to know how to shine online? How to grow your audience or business while also staying true to your faith and values?
In this episode, I want to introduce to you the Shine Online Framework. After looking back at the past several years of my journey, which you can hear a bit about in episode 1, I’ve condensed the key things I’ve done in order to grow both my service-based business and my personal brand into a framework.
So today, I’m going to give you an overview of this framework and why I think it will help you as well. As you listen, I want you to picture the shape of a star. On the star, there are 5 points, and there’s some empty space in the middle.
We’ll talk about the center of the star and then work our way through the 5 points which make up the Shine Online Framework.
The Shine Online Framework
* Center: Faith
* Faith is at the core of everything I do as a business owner, even when my business hasn’t been explicitly a “Christian” busine…
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May 18, 2020
Introducing the Christian Woman Business Podcast [Ep. 1]
Introducing the Christian Woman Business Podcast, where you’ll learn how to grow your audience and make an impact without compromising your faith or values.
If you are a Christian business owner or content creator who wants to make an impact and shine the light of Jesus, stick around.
I’m your host Esther Littlefield and I’ve spent over 5 years full-time in the online business space growing my own service-based business, serving dozens of clients along the way. In addition, I’ve grown my audience through my blog and my other podcast, the Christian Woman Leadership Podcast, which has over 100 episodes.
Ultimately, the goal of this podcast is to help you shine online by operating with integrity, doing excellent work, and making a Kingdom impact that points people to Jesus.
In this first episode, I chat about:
* The common challenges many Christian business owners face when growing their business online
* What my goals are for this podcast
* My business story
* What t…
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