(fan favorite repeat broadcast from back in the 'ChinaEconTalk' era)
Mister Softee, the famed northeastern American ice cream brand, in Suzhou, China? Yes, that was a thing. Turner Sparks, rising from humble beginnings as just another English teacher making his way in the world, achieved fame and fortune thanks to a catchy jingle and some tasty mango-flavored soft serve. Yet his vision of China-wide ice cream domination dissolved amid a deluge of backstabbing regulators, slashed tires, and stolen cones. Listen here to learn about the circumstances that finally melted Turner’s ice cream dream.
Athena Cao cohosts.