Sep 2, 2020
Rise and Fall of a Suzhou Soft Serve Baron
Play • 1 hr 6 min

(fan favorite repeat broadcast from back in the 'ChinaEconTalk' era)

Mister Softee, the famed northeastern American ice cream brand, in Suzhou, China? Yes, that was a thing. Turner Sparks, rising from humble beginnings as just another English teacher making his way in the world, achieved fame and fortune thanks to a catchy jingle and some tasty mango-flavored soft serve. Yet his vision of China-wide ice cream domination dissolved amid a deluge of backstabbing regulators, slashed tires, and stolen cones. Listen here to learn about the circumstances that finally melted Turner’s ice cream dream.

Athena Cao cohosts. 

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