Channel Mastery

Kristin Carpenter & Verde Brand Communications

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Channel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podcast is what you need. Subscribe today!

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Apr 22, 2022

Liza Amlani, Retail Strategy Group

Show Highlights: We are excited to have Liza Amlani on to discuss accelerating speed to market in the retail space, how to successfully address inefficiencies by limiting waste and using customer-focused digital technologies across channels in the retail space, the importance of preparing for unprecedented events like COVID-19, and more. In a rapidly changing climate such as the one we live in, it is vital for companies to be confident in making swift changes to their business in order to ensure longevity. Traditionally, companies debuted new products once or twice a year in conjunction with industry trade shows, but times are changing. Today’s consumers want new products to be delivered fast and within their timeframe, and they also want their products to be sustainable. As it stands now, legacy brands seem to face challenges in meeting these demands. During the pandemic, we also saw that many companies are unprepared for massive events that impact production. With climate change, retail production will continue to be impacted in the future, so companies need to think ahead to meet these challenges. Join us to hear the advice Liza gives to retailers and other companies to help them be prepared for unpredictability, and at the forefront of the industry in a fast paced world.