CEO School
CEO School
May 15, 2023
241. The 4 Elements You Need To Build a Bulletproof PR Plan with Billion-Dollar Founder Suneera Madhani
Play • 18 min

This week on CEO School, Suneera reveals the four key elements you need to build a bulletproof plan in the different types of media: earned, shared, owned, and paid. She also shares her top tips on leveraging these channels for maximum impact, including creating original content for owned media, pitching yourself effectively, and building strong relationships with journalists. Plus, she reveals the importance of timing and relevancy when using shared and paid media to get your message out there.


In this episode:

-Generating Exposure

-Third-party Validation Through Earned Media

-Publishing Your Own Content to Establish Yourself as a Thought Leader

-The Significance of Relevancy and Timing When Using Shared and Paid Media

-Knowing When, Where, and How to Promote Your Brand


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