CEO School
CEO School
Sep 6, 2021
118. Tu-Hien Le on Creating the Solution to Breast Pump Discomfort, Showing up Consistently, and Leveraging a Grassroots Marketing Strategy
Play • 31 min

In this episode, you'll hear from Tu-Hien Le, founder of BeauGen Breast Pump Cushion, an idea that started in her dining room to now a 7-figure e-commerce business. Tu-Hien shares her experience with pumping and how it inspired her to find specific solutions for discomfort while pumping You'll hear what creating the initial prototype looked like and why customer development was the most important part. Tu-Hien discusses why it’s more important to incorporate a feedback loop rather than creating a perfect product on the first try, and how e-commerce has changed dramatically since BeauGen’s inception. Tu-Hien walks us through her social media and go-to-market strategy, including her digital acquisition of customers. 

Connect with Tu-Hien:


Beaugen IG:

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