Carl Gould #70secondCEO
Carl Gould
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A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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3 days ago
CarlGould-#70secondCEO- The Competitive & Creative Plane
Some of the world’s most successful companies spun familiar products into industries of their own. Carl explains the Creative Plane.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Your business can operate on one of two planes, the competitive plane where you are literally fighting with all the same people for the same dollar, or the creative plane where you create something new or you perfect something that is existing to the point where people seek you out. So, Apple Computer is very innovative, the iPod, the iPhone, for example, and there'll be more. And Starbucks, for example, took a bean and made it into the industry it is today. They took something that's existing coffee, been around forever. They made it into an industry of its own, and they eliminated their competition, they created an industry in which they now lead.
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4 days ago
CarlGould-#70secondCEO - A Dream is Born
Formulate your vision. Design your success. Carl explains Stage 1.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Stage one, the strategic planning stage. Whether you are a new business, a startup business or an existing business that is seeking to launch a new product, a new division, or bring in a new brand to your product offerings, you need to either visit or revisit the strategic planning stage. This is an opportunity for you to formulate and create your vision and design your success because as we said before, at this stage, a dream is born, you are designing here, you're going to set the direction for your business or your product or your service then you are going to sell it and then create it later. We talked about the personal seat licenses where stadiums pre sell their seats before the stadium has ever built. Apple Computer, pre-sold the iPhone very successfully. Ray Kroc and now franchisors around the world, sell business concepts and business systems prior to them even being built.
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5 days ago
CarlGould-#70secondCEO- Stage 7
One reason to start a business is to sell it. Carl explains the succession stage.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
If you choose to go through to stage seven, whether you choose to sell your business or not, it is still part of the success cycle to position your company that it is sellable. Because in the end, the business is its own person, and they need to be a positive cash producing asset and that's what makes it sellable. Stage seven, the succession stage. This is when a legacy is born, you're firing on all cylinders. You are an MVP business and an MVP organization. You have strong direction, robust sales, consistent systems, you have quality products and controls, you can now pass this business along you can donate it, you can will it or sell it to somebody or you can keep it as a cash producing annuity or asset and that success cycle from stage one to stage seven can be a 36 month journey, follow the methodology and in 36 months you can go from startup to seven figures and be in a position to succeed your business or sell it in 36 months or less.
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6 days ago
CarlGould-#70secondCEO- A Star is Born
Stage 6 is the saleability stage: When new products sell themselves and you can expand into new locations.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
When you bring your business to the sustainability stage, you can now expand open up new locations, introduce new products, because your business is now sustainable and that leads you to stage six. Stage six is the saleability stage. A star is born. Why do people start a business? Well, one of the many reasons to start a business is to sell it. When you begin at stage one with stage seven in mind. When you design a stage one, you're thinking of stage seven, where am I going to be in five years? That's revision, you might be starting the business with the succession or the sale in mind. You're now a credit worthy and investor friendly business. At this point, your focus turns back to sales. The work you are doing is rewarding you in spades. You make the books look fantastic and this is not a time for overhauling the business.
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May 9, 2022
CarlGould-#70secondCEO- Expansion Time
The stage of exponential growth is almost unfairly rewarding! Here’s why…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The average Starbucks patron, given a 20 day work month, goes to Starbucks 18, out of those 20 days, most of those people will pass multiple vendors that sell the same product for a fraction of the cost. Yet people will pass by local vendors, local stores, local delis, local diners, where they can get a cup of coffee for under a dollar on their way to buying a $3 to $4 cup of coffee at Starbucks, why? And they'll do it 18 out of 20 days that they have the opportunity to do so, because the systems are the star. They no longer are attached to the personality of the owner and your sales continue to grow exponentially they explode. You are unfairly rewarded at this level. You are unfairly rewarded on the positive side at this level. All of the work you've put into this point you are now rewarded for in spades and over and over and over again and at this stage, this is the first time you can start to think about expansion.
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May 6, 2022
CarlGould-#70secondCEO- Stage 5 - A Franchise is Born
When a business becomes a franchise, you’ve reached the sustainability stage.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Stage Five is called sustainability stage. A franchise is born, a franchise is born, whether it's informal or formally called a franchise. You are at the point now where the systems of your business become the Rockstar. The systems work in the business, you work on the business, the systems run the business, and you just oversee them. Intelligent incremental improvements, the quality that becomes the culture. Look at Starbucks, look at McDonald's, look at the types of companies that you go to on a regular basis. Southwest Airlines. These are among the most profitable leaders in their industry and their culture is about small yet incremental, very intelligent improvements to their quality. They have it down to a science and because they give you that level of certainty, and because you get a significant experience every time you go there, you're connected to that company.
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May 5, 2022
CarlGould-#70secondCEO- Moving through Stage 4
Here’s when improvements begin to pay off!
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
As you move through the mid to late part of this particular stage, sales will start to grow exponentially, because in the mid part, you're improving the systems and this is where we talked about our intelligent, incremental improvements to quality. As you improve each one of these little systems and the people in it start to improve and exponentially sales begin to grow and in the latter parts in the late part of the stage, your overall quality begins to improve and that's what will lead to the increased rise in sales as you get to the late part of the stage, which moves us into stage five. As you begin this culture of intelligent, incremental improvements to quality you’ve soon moved into the realm of becoming a stage five business.
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May 4, 2022
CarlGould-#70secondCEO- Business Will Slow
You know you're in Stage 4 when things happen without you. Here’s what to expect…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Every job starts to develop its own personality. That's how you know you're in stage four, where things happen without you, the pace of your business will actually slow a little bit, you'll come into the office and it'll seem calm, things are running smoothly, you may not be used to this, this is not the fast pace, go, go, go, go go of stage one and two, it has slowed down a little bit. Things have calmed a bit. It doesn't mean you're moving slower as a business. It means internally, you're running much more efficiently. So early in stage four, you're going to have a very internal focus, because you're building and you're creating these systems. And it's much like when you teach your kids to walk or you learn how to ride a bike, you have your hand by the seat of their pants, and by the seat of the bicycle, just in case they falter a little bit. So early on, there's a very much of an internal focus. Your sales might actually dip just a bit there, because you're going to spend time on your internal client which is your employees.
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May 3, 2022
CarlGould-#70secondCEO- Structure NOT Systems
Structure and flexibility: Both are needed to make stage 4. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Hear what I'm saying now, because we're saying that there are no systems yet we do not want systems, it's too early. But we want a structure. And we need to be flexible. And we need to place trust in others, even when we watch and they are making mistakes. This is hard for an entrepreneur to do, especially when they're so technically savvy in their business. So self management becomes very, very important in this area. So we go on to stage four. If you make it through stage three, you go to stage four, stage four is the system's stage, a true business is born, you're going to create and manage systems with the people in the sandbox, you know you're in stage four, when you lay out the job descriptions and the tasks and the processes and the people that are already in your structure. Do them on their own.
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May 2, 2022
CarlGould-#70secondCEO- Failure in Stage 3
Most businesses FAIL in Stage 3. Here’s how to make the miracle 1%.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You are your toughest client. And stage three is the graveyard for most businesses, most businesses will fail in stage three, it is the toughest 1% of growth in your business. And we say that if you make it through this, you have made it through the miracle 1% of growth in your business, you are among the minority of businesses that will ever make it out 10%, 1 out of 10 businesses will be ultimately successful. You are among that one, because you made it through the miracle 1%. The reason why it's a graveyard for small business owners is that it requires you to not only manage yourself, also it requires you to start to put structure in place. This is the same structure that you moved away from earlier in your career or neglected in your last business or enterprise.
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Apr 29, 2022
CarlGould-#70secondCEO- Stage 3
Stage three is the synergy stage.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Because as you move into late stage two, you want to be an expert in your field, you want to be among the highest paid in your area, you want to have the highest acclaim or credentials in your particular field. You want to be known as the master in that particular area as you move into late stage two, stage three. Stage three is the synergy stage. And a sandbox is born. How do you know you're in stage three? You're in stage three, because you just hired somebody else. Why is a sandbox born because you need to play nice with others in the sandbox. No throwing sand, no kicking dirt, no biting, no punching, no scratching. You need to play nice with others. You're going to focus on delegating, building that structure that we talked about, that organizational chart, you're going to train other people you're going to, you need to look and play nice with others. You need to be patient with yourself here. Very, very important.
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Apr 28, 2022
CarlGould-#70secondCEO- Mature Stage 2 - Expert in Your Field
The quality of your product determines your expertise in a field. #70SecondCEO podcast
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And you also want to build the quality of your product and your service, build your credentials and you're gonna have a minor focus on sales, you need to keep that cash coming in early on especially. So you want the quality to go up, you want to build your core competency, and you can stay here forever. Every stage, by the way, has three trimesters. There's an early part of the stage, a mid part of the stage and a late part of the stage. And I bring that up here because stage two is where most businesses reside. The Rolling Stones are in late stage two, very mature part of the stage, early part of the stage, you're going to focus on the quality of your product. If you just launched a pizzeria or a deli, you need to make sure you have the best food. So word gets around and people come back how much you might discount or charge for that is less important than making a really quality product. Then as you move into the mid part of the stage, you want to build your brand, your credentials, gather testimonials, continue to hone the quality of your product, your skills, your education, your credentials.
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Apr 27, 2022
CarlGould-#70secondCEO- You Have to go to Stage 2
How do you know when your business has left stage 1?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
If your goal is to have at least one paying customer, then you have the minimum goal of getting to stage two. And remember, we said that I'm not here to tell you what stage is the right stage for you and unless you're in this for the exercise, you will automatically go to stage two, the moment anyone purchased your product, service or idea, your widget. So if your goal is to have at least one paying customer, that means you have the goal to get to at least stage two, you can stay at any stage forever. As soon as someone pays you though, you will leave stage one so you can maximize stage one by doing your planning. Once that planning is done, you have your first client, you're now a stage two. Stage two is the specialty stage. Since you have a paying client, a job is born, you now have a job to do. You focus on continuously implementing your direction. Pushing through, the Marketplace will resist you, must push through.
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Apr 26, 2022
CarlGould-#70secondCEO- What are the 7 Stages
Where’s your business right now? Carl gives an overview of the 7 stages.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So what are these seven stages? We've been talking about them a lot already. Let me give you an overview of each of the seven stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a franchise? Ray Kroc, way back when he had the idea of selling businesses to people when they didn't exist, and then creating them later on. He actually had to convince the government that it was not fraudulent. Have you ever bought a home or an apartment just by looking at the building plans when there was nothing but a hole in the ground, and a…
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Apr 25, 2022
CarlGould-#70secondCEO- Lonely in Business
Do you find business ownership lonely and stressful? Do you wish it were more enjoyable? Then don’t miss this podcast!
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And that's what we're after. It has been said that being a business owner is the toughest and loneliest position in business. Wouldn't you agree? You don't make it tough and lonely, is you're flying by the seat of your pants in the middle of the night with no gauges and no plan and what will make it easier and simpler and more enjoyable? If you simply plan things out in the stages. Don't skip a stage. Take them step by step by step and enjoy each step as you go. It's a wonderfully rewarding evolution of yourself, the people in your business, your customers, and the actual business itself.
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Apr 22, 2022
CarlGould-#70secondCEO- 0-7 Figures in 3 Years
Startup to seven figures in just 3 years? Sound too good to be true? It’s not!
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
How do you go from startup to seven figures in just three years? That might seem like an incredibly daunting task and it's really not. It is about synchronizing and aligning your activity, your very effective day to day activity, your short term effectiveness with your long term efficiency and that efficiency will be determined by how aligned are you with your big picture planning. Keep it very, very simple. Keep it very structured, keep it very systematic. Remember, we said earlier, spreadsheets planning, weekly meetings that will become some of the sexiest things you ever do in business. When I first heard that, I thought maybe I should rethink being in a business, this is not what I want out of my business and now I can't wait for these things. Because it's not necessari…
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Apr 21, 2022
CarlGould-#70secondCEO- Your Dream Business
We all define “success” our own way. And your definition will determine what your “dream business” looks like.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Keep in mind, your business needs to be nurtured. Just as you would have a pet just as you would have a baby. For this dream to remain a dream for you to achieve your vision, you have to have the right people in the right job aligned with the company mission, vision, values and purpose. There is no other way and we are all going to define our success differently. What is success to you? Is it more time? Is it more money? Did you build this business to get more acclaim and acknowledgement status? Is it for family reasons? Did you want to create a legacy that you want to contribute something to society? Did you want to make a contribution to a church or a charity at some point, we all have our own reasons for getting in business for dream…
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Apr 20, 2022
CarlGould-#70secondCEO- Be Careful What you Wish For
The dream of becoming a business owner can turn into a nightmare if you’re not prepared!
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
In the success cycle, you have chosen to make a great leap, a great leap of faith, a great leap of risk. You are now the business owner. And I heard someone say recently, well, it was my dream to be a business owner and I asked them, are you living the dream? Or is it a nightmare? And they said, Well, I really thought I was going to make more money, I was going to get more time. And I asked him the question, you have kids, right? He said, Yes, I do, and I said, did you have children because you wanted more sleep?'' And he thought about it for a moment and realized, at that moment, what he got himself into, by starting a business. We all have a dream, that owning a business or starting a business is our path to freedom. And it is, it absolutely is on your way to he…
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Apr 19, 2022
CarlGould-#70secondCEO- Alignment and Maximization - Part 2
Maximize success by nurturing, growing and developing talent.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
With working with a strategic partner, a coach, a mentor, a consultant, an advisor. Having the awareness of your strengths, who's right for the business and putting those people in place, you can raise the productivity of your employees and therefore the company by up to 800%. On average, this type of work has shown to return $8 of productivity for every dollar spent in nurturing, growing, developing the talent of your organization and that's what you're doing. You are developing the talent in your organization.
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Apr 18, 2022
CarlGould-#70secondCEO- Alignment and Maximization - Part 1
Cornell studies show businesses that do this have a 15 to 20% greater survival rate…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
We've identified the challenges, the problems that you face when you're not aligned, and where you might be on that success cycle and how you want to bring yourself forward in that success cycle. So what happens if you do, what happens when you take this methodology and put it into place and you align the people and maximize their performance? Here's what can happen and the Cornell studies show that if you do align the people in your organization, you have the potential for a 15 to 20% greater survival rate of that business and the market value of that business can rise up to $40,000 or more per employee. And let's go back to what we can do or what this methodology can do in order to drive the 72% performance of a company.
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Apr 15, 2022
CarlGould-#70secondCEO- What Drives a Business Part 2
The balance sheet used to be the driving force of a business. Not anymore! Here’s why…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
What is the 72% that drives value in these businesses? What drives value in the businesses in the new millennium is the people and their performance. Let's talk about another study. Cornell University did a study and the major findings of that study was that up to a third of employees are in the wrong job, another third of employees were wrong for the business and their culture. They didn't align with the culture, remember that from chapter two? Remember that from the Business Discovery Process, and up to a half of the people in the business are not prepared for the future of that business? That is staggering. And what does it say? If they're in the wrong job? If they're not aligned with the culture, and they're not prepared for the future? There's no alignment in…
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Apr 14, 2022
CarlGould-#70secondCEO- What Drives a Business Part 1
Discover the force that drives the performance and value of a business. #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So what drives a business up and down in the success cycle? Well, there was a study done by NYU in 1978, where they researched and studied 3,500 businesses and they found that in those businesses in 1978, there was a 95% correlation between the value of the business and its balance sheet, meaning the numbers, so the numbers of the balance sheet, correlated 95% with the overall value of that business. Let's fast forward to the new millennium. There is now a 28% correlation between the numbers on the balance sheet and the value of that business. What has changed, where's the other 72%? What is the 72% that drives performance and value of that business?
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Apr 13, 2022
CarlGould-#70secondCEO- The Rolling Stones are a Stage 3 Business
Can you maximize the stage you're in and stay there? Yes! Find out how...
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The Rolling Stones are a stage two, stage three business, and they'll be there forever because you can't delegate out Mick Jagger. Mick has to sing the songs, people come to see Mick, if they said that the Rolling Stones are going on tour but four other guys or five other guys were going to play the music instead of the Rolling Stones they wouldn't draw nearly as many people to the stadiums, they probably wouldn't have much of a tour at all. When you go to a doctor and you're going in for brain surgery and that doctor says to you, Well, I'm not the one that's going to do the cutting. I'm not the one that's going to do the surgery. I'm just here to meet with you now. I'm going to send somebody else in, you might lose your confidence in that particular procedure. You want your brain…
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Apr 12, 2022
781 Carlgould-70secondCEO How do I know if Im a Stage 7 Business
The success cycle helps you maximize each stage. But not every business has to reach stage 7.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Here in the success cycle, it takes approximately 18 months for a business to go from startup to stage three on the cusp of stage four, then it takes approximately another 18 months for that business to go from stage four to stage seven, which will be a seven figure business, producing consistent cash flow with a team in place that you can then sell or will or pass on to another generation for you to create a legacy company. Now, it may not even be your goal to go through all seven stages. And in the success cycle, it's designed to help you maximize each stage. And then if you choose, you can move on to the next stage if you'd like. You may be asking yourself at this point, well, why wouldn't I be? Why wouldn't I want to have a goal of being a seven stage busin…
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Apr 11, 2022
CarlGould-#70secondCEO- Market Penetration Surprise
This consistent rule is crucial to understanding the success cycle, check out today's episode to find out more.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And other success cycles that have come before this. There have been other patterns of success that we can draw from, for your business. It has been the trend in bringing products to market over the history of commerce, if you will and I'll just talk about the most recent era, the most recent era of commerce, that the dynamic exists in is how long it takes a product to reach 10% market penetration, the duration it takes for that company to reach 10% success is the same duration that it takes that business to achieve the remainder of 90% success. So for automobiles and mobile phones, and record albums, if you remember those DVDs, television sets, VCRs. The same amount of time it took for 10% of the population to own one. It took this the same l…
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Apr 8, 2022
CarlGould-#70secondCEO- How to make Your Business Stand Out
The path to making your business stand out is through a consistent system.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
When you take the certainty of a consistent system, and it's high quality, it's a very significant experience for the customer, you create a connection with your customers that takes your business and their experience to a deeper level, you're serving them at a higher level. And as a result, your business will stand out as a leader in that particular field and your results will be accelerated. So in the success cycle, you're going to channel your energy towards the result in a very achievement focused way. 90% of the time 10% of your time will be to identify the challenge and the opportunity at hand and then 90% of your energy will focus on achieving that solution and when you put your major focus on the outcome and on the solution, and on the result, you will move through the su…
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Apr 7, 2022
CarlGould-#70secondCEO- 7 Stages of Business Success
Release the energy of your business with these simple steps…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
By following that success cycle, that success cycle has a duration of approximately 36 months, the startup or early stages of the cycle will be stages one through three, you'll move into stage four, and then go from stage four onward in the second 18 months. Stage four is the fulcrum. It's the pivot point. In the success cycle, you're going to focus on the activities that will produce the greatest result at any given time. This is an achievement focused methodology. It's step by step. It's very structured, it's systematic, it'll produce significant results, and you'll have fun doing it as well, very enjoyable. When you have the proper structure in place, and you have the proper systems behind them, it releases the energy of the business. It empowers your employees and it enables them to crea…
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Apr 6, 2022
CarlGould-#70secondCEO- Success Cycle
From startup to seven figures in three years or less? Carl shares methodology that makes it achievable.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The success cycle. The success cycle is an achievement based methodology for how to achieve your desired objective with the least resistance and in the most effective and efficient manner. Much has been written about the life cycles of a corporation, the life cycles of a business, the life cycle of an animal, the life cycle of a region, the life cycle of a person. We all know in our life, people that were born, but never got the most out of that life. We all know businesses that were born but never really achieved and our focus here is on success. So we have taken the best of what makes a business successful. We have managed that success cycle and when aligning your short term effectiveness with long term efficiency, meaning your day to day activities…
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Apr 5, 2022
CarlGould-#70secondCEO- How Do You know if Your Company is Aligned
Understand the “how, what and why” of your business with the Discovery Process.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
In the Business Discovery Process, there are three areas of discovery. There are your behaviors, which we call the DISC, how you do what you do. There are the values, which are the why, the motivators, the priorities and there are the attributes, meaning what you will do, you need to discover your strengths and your blind spots in these three areas, and then align them with the mission, vision, values and purpose of the company and that's when you know you have an aligned organization.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Apr 4, 2022
CarlGould-#70secondCEO- Attributes Define the Why
Is your company's mission in alignment with who you consider yourself to be?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And the attributes will then define what you do. The attributes will calculate the method of thinking that you use in order to come to the decisions and take the actions that you take. So the combination of your behaviors and your behavior style, how you do what you do, your personal priorities and values hierarchy, what motivates you, and your personal attributes which will determine what you will do you as the owner now that you know yourself and you know what's right for your business, you can now take people who have those three components, if they align with the business, they're right for the business. If they don't align with the business, they are not right for the business.
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Apr 1, 2022
774 Carlgould-70secondCEO Does your Business Align with Your Values
Your happiness in business is largely determined by how it aligns with your values.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The values are the why DISC, and the how part, when we talked about behaviors is the observable behavior. The values are the emotional reasons why you will take action, and will those actions add to your energy or rob you of energy. So the values are, who you are as a person, and why you place an importance or a priority in certain areas of your life and why there are certain areas of your life you don't place a priority. And we all have that personal hierarchy of the preferred values, and the values that were somewhat indifferent to what will create the least amount of stress and frustration in our life and the most amount of value and, and the most amount of fulfillment and happiness in our life is the alignment of values. Meaning are your priorities being fed every da…
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Mar 31, 2022
CarlGould-#70secondCEO- Know Yourself and Your Business
Getting the right people in the right jobs, doing the rights task, starts with knowing yourself.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
To summarize where we’ve been in the business discovery process, you must know yourself, you're the owner, you're leading this, you need to know yourself, then you need to know what's right for your business. Now that you know yourself, and you know what's right for your business, you can then bring in the people that are right for that business. Put the right people in the right jobs, doing the right tasks. Those people will now be doing those tasks for all the right reasons meaning the value–their values will be in alignment with the values of the company, and they'll be motivated every day to come to work and do their job with enthusiasm.
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Mar 30, 2022
CarlGould-#70secondCEO- The Importance of Assessments
Before you can have alignment, you need assessment.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And you'll notice as we delve deeper in stage one about what is required, and what are the power tools at each stage where your focus should be, you'll notice that assessments play a role very early on because you need to develop your identity you need to understand where you're at at any given time and you need to know what you bring to the table. So you will assess not only you but everyone else in the company, you will assess their behavior style, their value hierarchy and their attributes, having those three in mind. These are then you will have the right people in the right jobs doing the right tasks. You'll benchmark the business and all the positions later. Right now we assess the people we benchmark later.
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Mar 29, 2022
CarlGould-#70secondCEO- Attributes of a Business
Attributes, behaviors and values in alignment with mission, vision and purpose.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The third part of the business discovery process are the attributes defined as the 'what that we do.' Behaviors are the how, as we mentioned, those D, I, S and C that DISC part of discovery values are the why of discovery DISC over why. And the attributes are the what, what are the qualities that make up your personality? What do you think you're good at? What do you want to do? And will you do the job, your attributes will determine what it is you do within the company because you will gravitate towards what you think you're good at, because you say you like it, and you like it because you think you're good at it. So alignment in the discovery process requires that the behaviors and the values and the attributes are in alignment with your mission, vision, values and purpose…
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Mar 28, 2022
CarlGould-#70secondCEO- Motivational Categories
People buy on emotion and rationalize with intellect. How does this affect your business?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You may process things logically, you might be an analyst, you might be a numbers person and you do that for emotional reasons. You've heard the saying many times we buy on emotion and we rationalize, intellectually or with logic, and that's true. And it all starts out with emotion. Humans have six basic categories of motivators, those categories you will place in a hierarchy in that hierarchy. When you are deciding as to how you are going to buy or do or not buy or not do something, you will go through that checklist to make sure that each one is satisfied before you'll make that decision or not. So, if you're not making a decision, it did not feed your highest values, or it fed your lowest values which would do more to repel you from something, then draw you towa…
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Mar 25, 2022
769 Carlgould-70secondCEO What Motivates You
Motivation is the “glue” that holds your business together.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You share your vision with all of the mirrors you're going to hire in your business. By sharing your vision, they will pick the areas that they are very good at to start with. And that's why you'll have a very flexible, quick, nimble organization early on, because people are going to gravitate towards what they like to do. And by definition, they'll be good at it. The next thing we're going to handle in the Business Discovery Process are the values, why? Why is it important that you do this job? Why is it important that you're in this business? What motivates you? What motivates your employees, the values are the glue to not only the relationships inside the business, the values are the glue to the relationship between customer and company and the relationship between employees. Here's how…
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Mar 24, 2022
CarlGould-#70secondCEO- We Like What We're Good At
When hiring, don’t ask which jobs they’re good at. Ask which jobs they like.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
When you create your organizational chart, you will be matching people in their styles. And that's step number one, most people are going to gravitate towards the jobs that they're good at already and we're gonna, when we talk about attributes, we'll talk about the skills and what they mechanically bring to the table already people gravitate towards certain roles, because people like what they're good at. So, when you ask somebody, when you're hiring them, what is it you like about your job, they're going to tell you what they're good at. We tend to like what we're good at, and we tend to be good at what we like. So when building a structure, simply ask the person that you hire them. Look at the tasks here, which one do you want? Which one looks good to you? Which one do yo…
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Mar 23, 2022
CarlGould-#70secondCEO- Reaching Stage 7
You’ll know you’ve reached Stage 7 when make this hire...
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
List the tasks and the time that it takes. Put your name next to each one, then it's your job to fire yourself upward until you are occupying one box. And that's the CEO box, because the last fire you will do and the final person that you will hire is a CEO. When you hit stage seven, you know you're there because you have just hired a CEO who runs the business every bit as good if not better than you. That's when your legacy is born. So you have written all of the job descriptions in each of those boxes, and you've put your name next to it. So when you start hiring your first person, you look at the tasks and you start assigning their name to it. Then when you hire your next person, you will assign those names to it onward and onward. And you always start from the bottom and work your way up…
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Mar 22, 2022
CarlGould-#70secondCEO- Organizational Chart - Part 3
Firew yourself to Stage 7 in 18 months!
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Once you have gone through this exercise, you will have done a number of things. First off, you will have created all of the job descriptions and within the business because you've listed the tasks that you've gone through, and you've put your name next to each one. Soon you will change the name because your goal and your job thereafter when working with your mirror with your strategic partner is your goal and your task is to fire yourself upward every quarter for the first 18 months. And that will get you to stage four in 18 months or less. It depends on how fast you continue to fire yourself upward. Thereafter, fire yourself upward every quarter for another 18 months and that will bring you to stage seven.
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Mar 21, 2022
CarlGould-#70secondCEO- Organizational Chart - Part 2
To delegate or not to delegate. That is the question. Carl's chart will help you decide.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
This is a surefire way of creating the structure for your business because you will learn what are the tasks that you can delegate and which you cannot and soon you will start handing off these tasks to other people. We'll organize those tasks later, for now put them in your journal, put them in your notebook over the next 18 over the next two weeks, list those tasks and the time that it takes to do those tasks and let me give you an example. You want to be very specific so I'll use the example of getting the mail you may write getting the mail and it takes 10 minutes, what I'd suggest that you do is write down walking to the post office to get the mail two minutes picking up the mail one minute sorting the mail three minutes handing the mail off to the appropriate…
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Mar 18, 2022
CarlGould-#70secondCEO- Organizational Chart - Part 1
Welcome to class! Carl has a homework assignment for you…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You'll notice as you look at the organizational chart, there's you on top, the CEO, you're the CEO of me Incorporated. And on the left hand side, as you look on your page, that's all the activities of the business that bring in customers and cash. That's the D and the I side of the organizational chart, anything that brings it in and on the right side is the S and C part of the organizational chart and that's everything that keeps it in. So the dominant and income side brings it in and the systems and controls size–side. Make sure you keep it in the business and then along the bottom. There's one large box with a bunch of lines in it. Here's the assignment. For the next two weeks. Write down everything you do in brutal detail and be honest with yourself, write down every task that you do, and…
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Mar 17, 2022
763 Carlgould-70secondCEO Strenghts and Blindspots Part 5
Arm workouts recruit other muscles too. Flexing your business strengths does the same for weaker areas. A quick daily hit with Carl Gould to achieve a lifetime of results.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
It's much like when you work out, when you exercise, if you want to build your arms, and that's a strong part, you hold the way and you put more and more weight on there. So it is a stretch, it's hard for that strong part of your body to hold that weight. And by virtue of recruiting other muscles, in other words, the weaker muscles, you not only make your arms strong, you make your back strong, your sides strong, your stomach strong, your neck strong. Every other area of your body that has to get involved in order to support your strength gets stronger. When you focus on your strengths. You focus on the large muscles, you work those large muscles and they recruit whatever is necessary…
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Mar 16, 2022
CarlGould-#70secondCEO- Strengths and Blindspots Part 4
Neutral advisors are your best asset in identifying blindspots.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Some people would call this a coach, a mentor, an adviser, a consigliere if you will or maybe you’re even hiring a consultant who has a particular skill in that area. They are emotionally neutral meaning they care about you as the person, they are not emotional about the issue, they actually have casual indifference to be issue. They are casually indifferent because they have such a high level of skill in that area that fixing that problem or challenge is what they do every single day. So, they can be very emotionally neutral and you need to have that mirror, the more mirrors you have around you, the more your strengths will grow and when your strengths grow you actually buy recruitment, make your blind spots minimal.
Like and follow this podcast so you can learn more. My name is Carl Go…
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Mar 15, 2022
CarlGould-#70secondCEO- Strengths and Blindspots Part 3
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Want to know your blindspots? Hire a mirror!
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Generalist implies you–you have skill in many areas. If you are reading this book or listening to this audio, you have no weaknesses. You are strong in every area. You're overdoing it though, in one area, which is you're using your strength to start to judge your areas of improvement and you're calling them weaknesses and the moment you do that, you get blinder and blinder and blinder. Take your strengths, be aware of those strengths. Go back to the quadrant we showed you before, look at the diagonal, that's your first hire. That's where you need to get a mirror, somebody that can reflect back to you somebody that can help you formulate the entire picture, including the parts of the picture that you're…
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Mar 14, 2022
CarlGould-#70secondCEO- Strengths and Blindspots Part 2
A blindspot is NOT the same as a weakness. Want to know why?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
We believe you focus on your strengths, you only have strengths, you do not have weaknesses. Why might you consider them a weakness because you're comparing them to your strength, anything compared to your strengths might be considered a weakness. We talk of that–of them as areas of improvement. We talk of them as blindspots because they’re not good and they’re not bad and you’re not weak in that area, you’re strong. You are relatively strong in every area of your life or you would not made it this far, you would be a business owner, you would not be an entrepreneur. As an entrepreneur you are a bit of a generalist. Not only are you technically savvy in the area of your skill or your widget or your service or your profession, you are also skilled enough in enough areas to actually st…
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Mar 11, 2022
CarlGould-#70secondCEO- Strengths and Blindspots -Part 1
As your business grows, its strengths AND blindspots will be magnified.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
On the road to becoming this MVP organization your strengths and your blindspots will actually be magnified. If you follow sport, most sport has a regular season and a playoff season, if you follow the arts there is off broadway and there is on broadway. If you follow actors and actresses in film, there is the small screen and the big screen and what happens is when people go from the small screen to the big screen, from the regular season to the playoff season, from the small hall to Carnegie hall, your strengths and your blindspot will become magnified. So, you will become stronger as you build on your strengths and if you ignore your blindspots and as you build your business you will become blinder, more blind if you don’t resolve this.
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Mar 10, 2022
CarlGould-#70secondCEO- Business is Rocket Science - Part 3
How do you achieve maximum lift when launching a business?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we’ve laid out for you and you want to complete the stage 1 planning that we were refer to in the coming chapters. Become an aligned, resolved organization based on your dreams, your vision, your mission, your values and your purpose. The more aligned you are, the more lift you will get. So, business truly is rocket science very, very simple. You reduce the number of internal strife and internal in fighting and internal misalignment or lack of alignment and you have more thrust and greater lift to the launch of your business
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Mar 9, 2022
CarlGould-#70secondCEO- Business is Rocket Science - Part 2
Your business needs alignment to take off.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won’t allow for as much energy to go outward because if you have a lot of mass that means there’s a lot of internal energy and you want to minimize the internal energy so you can give the most energy outward towards your customers. The more thrust, the less mass equals more lift and lift equals results, one of the results you're committed to, one of the results you’re getting and fortunately or unfortunately depending on your perspective, there are places in our lives and in our business that we wish size didn’t matter. Here size matters, if you have a little bit of alignment yo…
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Mar 8, 2022
756 Carlgould-70secondCEO Business is Rocket Science - Part 1
Launching a business and launching a rocket are more alike than you may think.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is rocket science and building a business, launching a business –is rocket science. So, he laid it out for me and I’ll offer you this analogy as well. So his working definition of rocket science or how to launch a rocket or a business and you can refer to the formula we have on the page is that thrust over mass equals lift. Thrust divided by mass equals lift. S…
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Mar 7, 2022
CarlGould-#70secondCEO- Getting it Right - Part 4
You build a successful business by doing more of what you got right, not less of what you’ve got in wrong. Carl explains the discovery process.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Does that mean you can do it better the next time? Of course. Does that mean you can still improve the next time you have real estate? Absolutely. Did you make a functional decision and did you handle your functional challenge well? Absolutely, you got it right and this is one of the most important things in building a business is you must know when you get it right. You build a successful business on the positive, you build a successful business on doing more of what you got right not less of what you’ve got in wrong. Most people try to build the business on what they’ve got wrong not on what they get right. The discovery process will along the way every step of the process and at every stage of the succe…
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Mar 4, 2022
CarlGould-#70secondCEO- Getting it Right - Part 3
How do you know when you got it wrong, when you got it right and when you can do better? Carl explains the discovery process…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Ask the right price or the wrong price. In scenario number 2 are you pretty sure you asked the wrong price, remember the scenario the expert said if you ask this price you will sell it quickly and get close to your asking price. Now in the first scenario did you ask the right price? Or the wrong price? In thinking this through, did part of you start to be skeptical and say well we asked the wrong price, you never take the first offer, it sold too quickly, we could’ve got it more, how many of you thought that? It’s very common. So, in the first scenario did you ask the right price? Absolutely you asked the right price, you took all the information you had at that time, you leveraged it to the expert, you set a goal, you plan…
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Mar 3, 2022
CarlGould-#70secondCEO- Getting it Right - Part 2
If a house sells within 5 minutes of being put on the market, was it priced right?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So you’ve taken advice from the expert, you’ve put it on the market and the very first person on the very first day, in the very first 5 minutes calls on it says I’ll take it and they offer you 100 thousand, so I ask you did you ask the right price? Or the wrong price? Now let me give you the second scenario, you have the same piece of real estate you go to an expert and you say “I’d like to sell this piece of real estate”, what do you think I should sell out for? And they come to you and they say “I think you should sell this for 100 thousand, if you list it for 100 thousand, you’ll sell it quickly and you’ll get close of your asking price”. And so you listen to this expert and you put the piece of real estate on the market for 100 thousand. One year…
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Mar 2, 2022
CarlGould-#70secondCEO- Getting it Right - Part 1
How do you know when you’re getting it right?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And let me use an example of getting it right versus getting it wrong, imagine for a moment you had a piece of real estate you're about to sell, you inquired of an expert and an estate agent, a real estate broker if you will and you ask this professional, what should I sell my house for? And then they do analysis and the expert comes back to you and says “you should sell this piece of real estate for say 100 thousand, if you put it on the market for 100 thousand, it will sell quick and you will get very close to your asking price”, so what do you do? You take the advice, you list your piece of real estate for 100 thousand and that day in the very, in the first 5 minutes that your piece of real estate is on the market and with the very first phone call from the very first person who visits your piece of…
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Mar 1, 2022
CarlGould-#70secondCEO- Cash Flow Good or Bad Problem
When does a cash flow challenge constitute a problem?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Same operational challenge in stage 4, 5, 6 and 7 that’s a dysfunctional problem, you should have solved already, so if I were to say cash flow, good problem, bad problem, the answer is it depends, it depends on the stage you’re in. One of the interesting things about the discovery process and a dynamic that’s very very common in our personal life and in our business lives is–is that we most of us pretty much know when we get something wrong, we know it, we try something, doesn’t work out, we’ve got it wrong for sure. We don’t always know when we get something right, one of the highest and most significant services that a discovery process will help you accomplish, is that you will know when you’ve got it right.
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Feb 28, 2022
CarlGould-#70secondCEO- Early Stages of Your Business
Some functional early-stage problems are dysfunctional if they appear later. Carl shares what to watch out for.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
In the early stages you’re focusing a lot on marketing, developing your product, you're taking–you're reinvesting in your business. You should not have mountains of cash flow in the early stages, now take that same symptom of cash flow and let’s say that was a challenge and let’s take that same symptom in the later stages, 5, 6, 7 and you had cash flow challenges, that’s very dysfunctional at that point your cash flow should be consistent, profitable, it should be predictable, you should be able to measure it, project it with reasonable accuracy and then follow up and tweak just a little bit here and there in order to match and again align with your planning, if you have operations problems in the very early stages of your business,…
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Feb 25, 2022
CarlGould-#70secondCEO- Challenges & Opportunities
There are functional problems and dysfunctional problems. Carl explains the distinction to help you know how to respond.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
There are problems and challenges and opportunities that will come up for your business and depending on the stage you were in, you will know if that is a functional problem or a dysfunctional problem. A functional problem is any problem that is alignment with your planning and eventually will help you get to where you wanna go. A dysfunctional problem is any problem that you have that will take you further away from your goals. So, an example of a functional problem will be–let’s take cash flow for example. Cash flow or profit or sales or time management or government regulations or employee, these are some of the problems that you’ll face and let’s take cash flow as one of them. Cash flowing the early stages of a business is…
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Feb 24, 2022
CarlGould-#70secondCEO- Unique Personalities
Your business needs to develop a personality before it can become independent.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So as I just discussed, you have to build your business in a certain manner if you will. You need to focus on certain areas at certain times and those areas should have a major focus and a minor focus and when we talk about the 7 stages you’ll find that every stage has a personality. Ultimately though the business must develop its own personality at every stage and then when it gets to stage 5 for example, this is where the business has fully developed its own personality and it has cut the umbilical cord from the owner, that process actually begins in stage 4 but its really stage 5 that the business begins to walk on its own. In stage 4 you’re still helping your baby walk, there still training wheels on the bicycle and although they're on “their own” you're still rig…
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Feb 23, 2022
CarlGould-#70secondCEO- Read the Instructions
Skipping the instruction manual leads to having to start over. The same applies to your business…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
To those of you who are reading this–that had ever–ever got a gift that says “some assembly required” and what have you done? This is how you’ve tried to put it together in the past, you’ve got this model airplane or bicycle, here’s what you did. You did the I part, you got it and you said “wow! This is really great” thank you so much for getting me this, it’s exactly what I want it and then you try to implement a systems, I’ll pull everything out of the box, I’ll lay all my tools around and I’ll put myself in the shop and then step by step I’ll put this thing together. And then you’ll start to realize you’ve got more parts laying around as you get closer and closer than you should have and you’ll realize this isn’t goi…
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Feb 22, 2022
CarlGould-#70secondCEO- Patterns of Success
A business fails when the right steps are implemented in the wrong order!
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Now there are a lot of patterns and we work with thousands of companies around the world at any given time and we notice patterns of success and patterns of failure. And patterns of success and businesses that aren’t successful they build in the order of D, I, C and then S. Most owners and most entrepreneurs try it totally different way, god bless you entrepreneurs you have your own way, you're gonna do it your own way anyway. Here’s the way most people try, most people start in the I, they try to create sales then the feedback they get for most people is you need systems. So what do they do? They run and they try to implement a system. After that it’s not going so all say, “oh we better get some controls in place because our sales aren’t so good, we’re losing money an…
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Feb 21, 2022
CarlGould-#70secondCEO- How to Build Your Business
Building a business has to be done in the right order. A quick daily hit with Carl Gould to achieve a lifetime of results.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Looking at this particular diagram, we need to build our businesses in the following order: we need to start with the D, the direction. Think big picture first then sell your business, you’ll create it later, you need to sell your business first create it later then go diametrically opposed to the controls, that’s the third stop on the wheel. Build quality, build your controls, once you have very high D, very high I, very high C then and only then do you start putting in systems. Have a big vision, start selling your vision, create the quality product then put the systems in. Systems as you may notice in the 7 stages comes out in stage four, that’s what makes its appearance, stage four. You need to get through stage 1, 2 and 3…
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Feb 18, 2022
CarlGould-#70secondCEO-Blindspots - Part 3
Most self-made millionaires have been bankrupt at least three times. But they use their blindspots to ‘fail forward’.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
In your personality, you have these blind spots and everyone can have a blind spot because no one person is all things to all people. Your business cannot have blind spots, if you have blind spots that’s where your competitors will pick you off and you will fail as a business, you will struggle mildly and if you're reading this book or listening to this audio you probably have one of those or more in your past. The average self made millionaire has been at or in bankruptcy over three times in their career. You fail forward, your strongest attribute, one of your strongest attributes is your stick-to-itiveness, you don’t give up, you keep driving forward it's what make you so special. You don’t have to do it so hard every time th…
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Feb 17, 2022
CarlGould-#70secondCEO- Blindspots - Part 2
What you struggle with or find easy will be reflected in your business. A quick daily hit with Carl Gould to achieve a lifetime of results.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So for example we’re making a lot of money that’s the I. and the C part of the business says “yes, we’re losing a lot, we’re not taking a lot home because we are making a lot of mistakes, we’re not collecting all the money, we’re not getting full value, had we just planned this up a little bit more, we could have charged more”. So, if you're strong in income you make your blind spot your controls, now if you're strong in controls, you have everything right, everything is perfect yet you may struggle in the area of sales because you need to let go. You need to let go of perfection and maybe go to business or turn the door, turn the light on or open the door when things aren’t absolutely perfect. If…
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Feb 16, 2022
CarlGould-#70secondCEO- Blindspots - Part 1
Understand your strengths & Identify your weaknesses. It will build a stronger, healthier business.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You're very strong at direction, you’ll struggle in the area of systems, it will be your blind spot. It’s not where you would normally gravitate towards. If you're strong in systems you may struggle in the area of big picture planet, you’ll focus on the smaller picture and won’t always nurture the big picture, if you're down to the bottom right hand corner and you’ll look at the income and interaction, remember that the salesman part of you. The sales person within you that’s the marketer within you. The person that lies to interact with your marketplace and your customers, the diagonal to that and if that is your strength the diagonal to that in your blind spot will be controls. The high I influential and income part of you is the most trusti…
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Feb 15, 2022
CarlGould-#70secondCEO- The Business Mirrors the Owner's Personality
To get a business to get off the ground it has to mirror your own personality and strengths.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
As we’ve said before many times, what the team will come back to is the business mirrors the owners personality, it must. In order for this business to get off the ground it must mirror your personality and your personal strengths. The strengths of the owner becomes the strength of the business along with that come the blind spots and here’s one of the ways that you’ll know where your strengths lie and where your blind spots lie. So, if you look at the diagram we provided for you on the page, you’ll notice that it’s a circle, it has four quadrants. Upper right hand corner is the D or direction the dominance, the bottom right hand corner is the I, the income, the influential part of you the bottom left hand corner are the systems, that’s the steady ne…
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Feb 14, 2022
CarlGould-#70secondCEO- The Right Person in the Right Role
What needs to be in place right at the launch of a business? What can be adjusted later?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
How do you know you have the right person in the right place? Their true nature, their experience, their attributes, their skills align with the job description that they are involved in. So, in building a structure you put the right people doing the right task, how do you know? At the end of the day does performing that task give you energy or rub your energy. If doing that task or performing that part of the business gives you energy as the day goes along, you have the right person, you have the right structure and the right people in it, that’s how you’ll know. You put the systems in later in order to help that person grow within that business. Right now, right people and the right jobs who are enthusiastic about doing the job that they have and that will ali…
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Feb 11, 2022
CarlGould-#70secondCEO- Why you MUST have a System First - Part 3
System and structure are vital. But how and when you implement them is just as important. Part 3 of a mini-serires.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
In order to get that plane in the air he must make adjustments. He must use his common sense. She must use her experience, what has she done in the past to get this plane in the air safely. Then once she has done that–once she has implemented that structure, use her common sense, got the plane in the air and got back onto the flight plan and the flight path, she can then implement the system, the auto pilot and then she just adjusts course as needed. If they try to implement a system on the runway, the plane would never get off the ground. Must have a structure first, systems will then follow.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Feb 10, 2022
CarlGould-#70secondCEO- Why you MUST have a System First - Part 2
A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Before he does that, there must be a structure in place and he is given that structure, that structure is called the standard day, meaning the ideal conditions in order to take that plane off, based on weather and weight and wind he–there is a very specific structure in order to take that plane off, off and get it off the ground. If the pilot waited for that ideal day to come around the standard day, how long do you think the pilot in that plane would remain on the runway waiting to take off? If you guess 6 to 9 months? You'd be close. Now we get upset when we wait an extra 15 minutes in a plane, imagine the pilot announcing that we have to wait…
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Feb 9, 2022
CarlGould-#70secondCEO-Why you MUST have a System First - Part 1
Structure and system are both vital. Carl explains how they can make your business take off.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Buy a system i.e you buy a franchise before that franchise can be successful you must have a structure in place, so what’s the difference? Structure means you're taking people and putting them in certain roles and giving them certain task, now that is different than a system because in the beginning you are not controlling 100% of everything they do, this is one of the hardest things to grasp in a business because you need to put people in place and with minimal training they have to serve the client and use initiative and their flexibility and along the way of putting people in place, putting people in that structure out of that you will begin to develop your systems. Much like an airplane that sits on a runway, awaiting it’s time to take off. The pilot mus…
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Feb 8, 2022
CarlGould-#70secondCEO- How to Build a Successful Business
Why do 90% of franchise businesses succeed within 10 years but only 10% of independent businesses? A quick daily hit with Carl Gould to achieve a lifetime of results.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Now that you have this understanding of what your style is, what function of a business you might gravitate towards or what industry you might resonate with most, what type of business to be in, how do you then begin–this building this successful business? And what’s interesting is that statistics would say that 10% of independently owned businesses will reach a measure of success after 10 years. Yet 90% of franchise businesses will achieve success in their first 10 years. Now what’s the difference between an independent business and a franchise? And if what came to mind was the word systems, you’re absolutely right. A successful system is what makes a successful company. As a matt…
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Feb 7, 2022
CarlGould-#70secondCEO- Problems We Solve
Quickest way to differentiate yourself from the competition? Check out Carl's advice in today's episode of #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You know when I was building that primary house it’s like come on get out of here–it was an adversarial relationship more adversarial, alright. And so I had to a–I got a quick list and the difference between a bucket list item business and a regular business, okay? So, one of the quickest ways to differentiate yourself from that–from your clientele is to take on those 5 complaints and if there’s 3 or 7 or whatever, whatever the numbers, so what I would suggest you to do is go on your website and create a page called problems we solve–problems we solve, okay.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Feb 4, 2022
CarlGould-#70secondCEO -What's it Worth? Part 1
Want to be seen as “high quality”? You need to invest! Carl shares an example…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
In 2002 I start my coaching business, coaching and training kinda go hand in hand so you do a lot of workshops. 2007 I wanna do more–I wanna do more public speaking so my speaker coach says “you’ve got to go out and buy some suits,right?, go to Jos.A.Bank get the suits, get the signature series suit there thousand bucks buy two” and I was like wow alright I'm not the suit guy to start with you, I’m gonna spend a thousand bucks, I went alright so I go there, I buy two suits, 2500 dollars later with shirt and everything else, I walk out. Fast forward a few years and I start doing more TV work, okay. So, I appear on morning shows mostly and my PR agent says to me “Carl, come here look at our youtube channel blue-gray, blue-gray, blue-gray, blue-gray, blue-gray…
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Feb 3, 2022
CarlGould-#70secondCEO- What makes your Business Compelling? Part 3
Carl has some good news for you… and some better news! Listen here…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Now I got good news for you and I have even better news for you, which would you like first? Just the good, just the good? Alright, so the good news is, what you do, nobody cares about, customers don’t care about it, alright. What you do–is to some degree of commodity, somebody else does somewhere else in the world equally as well, if not better or cheaper and so the utility of what you do isn’t what attracts the clients to you, okay. And if you have employees that come to you because of the utility of what you do or clients coming to you because of the utility of what you do, that's why you have lower numbers. The better news is– is how you do what you do and why you do what you do is where you have some huge opportunity to create some differentiation and be more compelling…
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Feb 2, 2022
CarlGould-#70secondCEO- What makes your Business Compelling? Part 2
Customers willing to pay more. Employees willing to be paid less. The marks of a compelling business!
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Another question, would they be willing to leave buying from your competitor and buy from you and pay your premium, pay more, okay. So to what degree are you so compelling that employees will make less or potentially less or that customers will pay more, okay? Give yourself a score in each of those areas, alright everybody got the score?
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Feb 1, 2022
CarlGould-#70secondCEO- What makes your Business Compelling -Part 1
Leave a job to work for less? That’s the mark of a compelling business! Carl explains…
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Would be willing to leave where they work now in order to make less money working for you. Employees are willing to leave their current job and work for you for less. To what degree is your business so compelling, that they would want– that they would be willing to do that. Give yourself a score, your employees make less.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Jan 31, 2022
CarlGould-#70secondCEO- Don't Shrink Your World
Instead of trying to shrink your problem, learn how to expand yourself. Carl explains working smarter.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Then the world you're around, you’ll be more skilled so I’ve got really good at my voice to text. So, I can have phone calls and send emails and everything from my phone without ever touching you cause I understand the commence now, you just work on those things, right? So, you wanna become better than the problem you are facing and be able to juggle more, work smarter you know you want to expand you know so you’re bigger than the goal as opposed to saying “oh well, I’m overwhelmed let me shrink it down”, no no no it don’t work that way, you should be thankful to the problems you have, you wanna become bigger and better than your problems and you know who was it, I think it’s Billie Jean King said you know “pressure is a privilege”,…
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Jan 28, 2022
CarlGould-#70secondCEO- Multi-Task for Success
Focusing too much on one thing can hinder success. Carl explains the benefits of multi-tasking.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And I get it, the brain works better when you’re doing one thing but you’re not getting anywhere beyond you're not achieving the level you want unless you're multitasking, right? So yeah I have my coaching business, I have my speaking business, I invest in companies you know I have real estate and I’ve got that, that’s not all gonna happen on the same day you know and so you got to figure out how to do more than one thing at a time, you have a team here you already starting with that, your key–the key to your success will be and anyone successful will be thinking about how well can you multiply time, right? And how well can you share your guiding principles and be transparent and share your goals with others so they can help you get there, right? An…
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Jan 27, 2022
CarlGould-#70secondCEO- Get out of the Real World
Want to be worth a million dollars? Start thinking in million dollar ideas!
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
I’m focusing on what’s going to get me there if you think about it, if you think about what your goals are for your life, for your business or whatever, what you're aspiring to do doesn’t exist. Your reason is not a cash flow. You know he’s not a money manager right now that doesn’t exist in this world right now so you have to get outside the real world in order to make that his reality, understand what I mean? It just–it simple doesn’t exist. If you–if you're worth one hundred thousand dollars now and you wanna be worth a million, that million doesn’t exist, you can’t get it in the real world, you gotta get out the real world, get into your own world and say and start using million dollar ideas. You’re using hundred thousand dollar ideas that’s why you h…
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Jan 26, 2022
CarlGould-#70secondCEO-Daily Practices for Success
From what you read to the company you keep, Carl identifies habits that lead to success.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Join two mastermind groups, one that meets every single month I have a bunch of serial entrepreneurs around me, all their core business but they are all into something else, those guys inspire me every single month and I’m like gonna keep my game up and then once a quarter I go–I come down to Florida as a matter of fact and I participate in another advisory board where I’m around people 2-3 days and you know they have expertise in other areas that inspire, so I’m constantly around those people. So, I’m reading stuff that’s uplifting that helps me learn. You know I’m constantly reading. I read you know I write–I’ve written a lot of books that are kinda written so I can rip to a book pretty quick so I’ll read–I’ll read a book or two a week.
Li…
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Jan 25, 2022
CarlGould-#70secondCEO- Living in the Real World-Part 3
From smartphones to sleep rhythms, Carl explains how to utilize what you have to organize your life.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So they joke with me and like so did you take your vitamins today or you know whatever–so I put in on there because the smart phones I think I’ve been and the recurring appointment and technology has been one of the best things ever to help us organize our lives, our smart watches are getting there too just unbelievable but I’m–what I do at the beginning of every year is I plan all of my me stuff first and then I plan everything around that. So, I know what my vacation times are, I know what my rhythms are and I'm a–I’m like a two week guy, meaning I can go just about two weeks with almost no sleep but then— I need to get a couple of nights to really just you know get a couple of full nights sleep. So, I plan around t…
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Jan 24, 2022
CarlGould-#70secondCEO-Living in the Real World-Part 2
Good routine is critical for success, Carl shares his morning routine in this episode.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Get up in the morning and I have a couple of routines. I do some stretching, I got some challenges with my back, I had an inversion table at home that I use but I’m listening to my goals, what’s important to me all morning. There’s certain music that I play, where the streets have no name, that was right, man in the box, I got some—I have music that keeps me going and then when we—when I get in the car in the morning or I’m getting ready I—I try to get 2 hour jump on anyone who’s on my team and I try to anticipate any problem or challenge that’s going to bubble up to my desk and I try to head it off to the past and I send out what I think or the direction for my team and then from there I start my day but I have started, typica…
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Jan 21, 2022
CarlGould-#70secondCEO- Living in the Real World-Part 1
Some of the world’s top CEOs succeeded by not living in the ‘real world’.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And I have spoken all of my goals into my phone, into my audio recorder, I get up and I could tell you it’s 9 minutes long, I put on my recording in the shower and I listen to every goal I have for the next 30 years, that’s what I focus on. So, I wanna know what the weather is and I know—I wanna know what’s going on in the world around me because I got to be somewhat relevant, I got to be aware really close when I leave the house but I could careless what’s going on to certain degree in the rest of the world. I lived in my world. You know everyone that’s written the book here they live in their world meaning they study what they study, they find the people that one—one to get value of what they do and that’s what they focus on you know…
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Jan 20, 2022
CarlGould-#70secondCEO- Why I Changed Careers-Part 3
Keep doing the things you don’t like until you can do the things you do like. A quick daily hit with Carl Gould to achieve a lifetime of results.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
That’s when we have the hashtag hang up the hammer, I said “we got to hang up the hammer”, I—this is exhausting, it’s killing me and so that was the process we went through, I mean I owned that business for 8 more years but what I did I started to run the parts of the business I liked and I—and I leverage out the business parts that I didn’t like and so yeah, I mean—I kept on going because until I can build the six figure practice out of my coaching, I wasn’t even going to consider dropping the business cause I have responsibilities. So, you’ve got to do—whatever you’re doing now you got to do that well and if you can’t do the things that you don’t like well…
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Jan 19, 2022
CarlGould-#70secondCEO- Why I Changed Careers-Part 2
Ever said, “I’m never doing work I don’t love again”? Carl did. Here’s what happened next…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So, there he was he’s laughing–he couldn't back under it’s like yeah they got you. Yeah, I could–I’m here to tell you I know how hard it is to get line paint out of your hair you know. So, it was on that day and I just, I remember thinking I drive out and I’m going why—what am I doing? You know I’m driving a dump truck, I said there’s got to be a better way, this can’t be my life. I was, what is that thirty, yes I was thirty years old 1996, thirty years old and I just said this can’t—this can’t be it, this can’t be it for me and I said I really love coaching, I get up at 3’o clock in the morning to coach people all around the world I seem to like it they seem to like it, I got to be able to figure ou…
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Jan 18, 2022
CarlGould-#70secondCEO- Why I Changed Careers-Part 1
A single moment can change your life. Here’s the moment that put Carl on the path of coaching, hear it in this episode.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
I’m driving one of my dump trucks like 60 miles with a load of junk on it cause I’ve got to get to an appointment to deliver a proposal to try to get the next job, right? Drive shaft on the U joint on the drive shaft of my truck's brakes, okay. So, I kinda know what it is, I’ve dealt with it before and I’m like holy crap I’m on–I’m gonna miss the appointment. So I jumped out the truck while it’s still rolling and I pushed it just enough to get it into the shoulder. The wheel is like this far across the line, right? So I call up the service station and the guys name is Veny. Veny can you come out here you know I know it’s the u joint I looked at her, can you bring it out here, can we fix it may…
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Jan 17, 2022
CarlGould-#70secondCEO- How to Use Leverage-Part 3
Lack motivation to achieve your goals? Try this! #70SecondCEO podcast has daily tips for you.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You know you’d take something you’d love to do and your punishment is I’m taking the podcast off the air until I get back on track with the activities you know what I mean like you would have to do something that would really hurt in the beginning if it were to happen and that’s the push and then you would start to set positive goals so that’s the pull. So if I teach my son to manage money or as a family we’ve decide to go to Disney World together or somewhere as a family and so you set up positive rewards cause that’s a sustainable part but in the beginning you set up the push reward, the negative consequences in order to make sure you get going and you know you get out and you start taking action. You know cause we oftenti…
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Jan 14, 2022
CarlGould-#70secondCEO- How to Use Leverage-Part 2
You’re more likely to achieve your goal when there’s consequences for failure! #70secondCEO podcast
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Now it’s game on, right? So money that would hurt and you disappoint somebody you love that you’re trying to help, right? So now what you do is you would say “I’m never gonna let that happen, you know one that was a good kick in the behind, now thank you for that but you would never allow that letter to ever be mailed or that cheque to ever go out and when you’ve done all the activities you promised, I hand both right back to you, take them you shred them, right that’s leverage. With that kind of leverage, you’ll achieve whatever your targets are, if it’s negotiable like yeah I’m a little tired, he looks a little tired we're not gonna manage money tonight, no big deal but if I have your cheque for 10 thousand d…
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Jan 13, 2022
CarlGould-#70secondCEO- How to Use Leverage-Part 1
Fear is a powerful motivator. Can that be used in a positive way? Carl thinks so…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
I would say, I would ask you for a number–a dollar amount number that if you have to write a cheque for today it would hurt, okay. So let's just say that’s a five figure number, like 10 grand or above. You would write a cheque out to a charity that you would never wanna be associated with, okay. So just think of you know the opposite political party, some group out in the world that you just cannot stand whatever they're about. You’re gonna give me a cheque for 10 thousand dollars or more written out to them and I will hold on to it as your coach and if you don’t do the activities that you promised, I mail the cheque to them. Second thing you’ll do is you’re gonna write a letter to your 10 year old son, explaining why you failed him and…
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Jan 12, 2022
CarlGould-#70secondCEO- Set Goals - Part 2
Improvement is a process. But how do you quantify improvement? Carl has some suggestions…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Ah 9 ½ , great! What are we gonna do to make it a 10? Here’s what we got to do bam..bam..bam..bam those are goals and then when you double that you would say “we’re better podcasters”, you know what I mean, you know so that’s how you would do it. So look if you gotta–so what most people don’t understand or they–they don’t do to the process all the way through is differentiate between the category of improvement versus the actual task or activity that is symptomatic of the category of improvement so technical nerd coach speak.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
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Jan 11, 2022
CarlGould-#70secondCEO- Set Goals -Part 1
Specificity is the most important ingredient of goal setting. A quick daily hit with Carl Gould to achieve a lifetime of results.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
90-day goals that have actual destinations and then separate that from what we call categories of improvement or just the roles you play in your life. So, for example, it will be hard to imagine that you could do this but imagine you set the goal to be better podcasters like hard to imagine, like this guy crazy, right? There’s no such thing like there’s no such quantifiable thing, it’s a category of improvement as long as you’re a podcaster, you’re gonna look to make a incremental improvements so you would say “okay what would be the things that would be indicative of me being a better podcaster”, you’d say “alright let’s break down the podcast, we have out opening–we have our ener…
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Jan 10, 2022
CarlGould-#70secondCEO- Category Improvement
Don’t confuse goals with categories of improvement. Carl explains the difference in this episode…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
That’s a category of improvement there is no end, right? So you can set mini goals around that but there is no such thing as the goal of being a better father, that is a category of life improvement that you're gonna work on throughout your life inside of that you would set smaller goals that would be symptomatic of you being a better father, right? More time around home you know read it–read bed stories to the kids, those are goals but a category of improvement is not a goal so people set a goal and there like alright I wanna be a better student, I wanna do this and they set a category of improvement, target and then they don’t see results right away and then they see this goal suck, I’m not doing resolution F this, this…
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Jan 7, 2022
CarlGould-#70secondCEO- Task or Project?
One of the key principles of coaching: Work toward your goals in 90 day increments. Carl shares why this is so important to reaching your goal.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
When they set goals number one is the–there’s a difference between a goal and a project, right? You know or task in a project, I think once–what some people do is they’ll be too vague or they’ll make the goal too far out in the future and it is hard to connect with. So I wanna lose a hundred pounds, you’re not gonna lose a hundred pounds and you know you might lose a hundred pounds in a year or in two years, what’s your 90 day goal? right? And what is it that you can do, right? So take a goal, chunk it down put it in 90 day steps, it’s been a long held coaching principle that you set goals in 90 day increments and a number of management systems that have taken that on Bezel…
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Jan 6, 2022
CarlGould-#70secondCEO- Experts
Experts aren’t life models! Don’t try to learn from them beyond their area of expertise. Carl explains why…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Think of my life as a pizza in there and I slice it into eight and it was like career, finance, personal development, intimate relationships you know fitness, health finances, you know developed me, my core competency. I would slice into the areas of my life and I’d find guru’s or a handful of people, thought leaders in those areas and listen to what they have to say. This is just me personally, I’ve been disappointed by experts when I got to know too much of them but when I stuck to their area of expertise you know for me at least that works better. You know it's not that I disregard every other part of their life, I’m sure Warren Buffet is a really nice guy, you know there areas of his life but you know I lis…
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Jan 5, 2022
CarlGould-#70secondCEO- Networking - Peer to Peer
Nothing can replace peer-to-peer, face-to-face networking, even in the Online Age. Carl explains why, don't miss opportunities.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Go to international trade shows and all that, you will see the same people showing up over and over again, same venders come, you know people travel in similar circles. I see some of the books you have and some of the things you have accessorized and I know half of these people, right? Because we travel in the same circle. You know if I go on a speaking circuit I see other speakers you know and so word can get around. So, in the pre-social media or just in today’s world, in the word of mouth world you get around the influencers because they affect a lot of people so when you go to a trade show always make sure no matter what, you talk to the exhibitors cause they’re not just exhibiting there, there ex…
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Jan 4, 2022
CarlGould-#70secondCEO- Niche Coaching Part 2
What type of coaching will help you achieve your objectives? This #70secondCEO podcast episode provides some ideas.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The advisor is somebody who is probably the most important person in a room, they’re great at networking and they can marshall and channel all the resources necessary to get something done, they’re a generalist, they’re a jack of all trades and they’re good at all of them, they’re not like a master of none they’re actually very good at all of them. It’s the hardest one to become actually, advisor and then there’s a mentor. And the mentor is somebody who’s done something successful and now they're just gonna walk, they’re gonna say to that person “listen follow my footsteps it works for me and I can show you the way through”. So, in today’s age you're looking for one of those four, right? So…
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Jan 3, 2022
CarlGould-#70secondCEO- Niche Coaching Part 1
Coaches, Consultants, Advisors and Mentors, what's the difference? Carl explains in this episode.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
In the beginning it was enough to say you were a coach, hey I’m a coach, wow that’s awesome, then it was I’m a life or business coach.Then I’m a life coach and I’ve got all this segmentation and so now, you know it’s a very mature industry and each industry has niches, that’s how you know, when there are niches, you’ve got a mature industry, coaching is there. But coaching you know in what you describe people aren’t hiring a coach because they want an expert. As a matter of fact the coaches are least likely of the four disciplines to be an expert you--there's a coach, there’s a consultant, there’s an advisor and there’s a mentor, okay? And there are four distinct skill sets, four distinct market place opportuni…
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Dec 31, 2021
CarlGould-#70secondCEO- Why Coaching?
Sometimes clients want coaches to reinforce the very thing holding them back! Carl shares his experience…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
People come into coaching because they have a ceiling somewhere, right? There's some belief systems or rule or value or principle that has got them to a certain level but is preventing them from getting to the next level and specifically in coaching if somebody starts to take over saying “I’m gonna tell you how it is this is gonna go like that”, they are likely using the strategy that they actually need to overcome in order to be more successful. So, the very thing they’re trying to use to dominate or direct the conversation is the very thing that they need to correct. It’s the limiting belief that’s holding them back, so as a coach I would highlight that and say “alright mister/ms.pushy you know mister/ms.”, Mi…
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Dec 30, 2021
CarlGould-#70secondCEO- Telling a client...NO
“The customer is always right”. But what if they want something that will hurt their objective? Here’s Carl’s advice…A quick daily hit with Carl Gould to achieve a lifetime of results.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
I used to build custom homes and people would say to me sometimes, "hey I’d like to put on this kind of a countertop," and me like really, you sure you wanna do that? And they're like "oh doesn’t look good?" I’m like no it looks like crap but if you insist that your gig. So, what I would do is, they’re kinda decided that I would go by is, am I--even if I don’t like what they’re asking me to do or I don’t like part of what they’re asking me to put in, does it still get the result cause I’m not tied to result, how we get there, I just want to make sure you get there. So, I’m willing to be as flexible, I’m willing to take t…
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Dec 29, 2021
CarlGould-#70secondCEO- Carls coaching Story-Part 3
To get good at coaching, Carl took on international clients in different time zones while also running his business. Here’s how he did it…Part 3 of the coaching story mini-series.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
But I also put myself out there so I’d said “I wanna get good at this, how do I get good at it?” and you know somebody said to me you know just start donating your time, giving your time away and so I gave away about thousand coaching sessions in the beginning, I would work with anybody or under any circumstances or any reason, any problem you name it. As a matter of fact I had my landscaping company at the time so I’m in New Jersey on East coast time, so I told all the organization I was certified in for coaching I said “I’ll take your European clients, your South African clients and your Australian clients, not because I like the other par…
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Dec 28, 2021
CarlGould-#70secondCEO- Carls coaching Story-Part 2
From Olympic athletes to reality TV stars, Carl has coached a diverse field of people. Don't miss the second part of this mini-series.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
He was in the first ever American idol, Justin, I was a Tony Robbins coach at that time and he was at one of the seminars and I got in for a period of time, I got assigned to him and we did some coaching together. So those are--those are some of the opportunities that came up or somebody went to the website and said I wanna learn more about how to, you know manage my time and so I was working with them one on one coaching or management model or another and then over time its you know as you start to build your reputation and your--and the amount of people you coach and they refer you to somebody and they refer you to somebody so it grew from there. So, you know I’ve had a chance to work with peop…
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Dec 27, 2021
CarlGould-#70secondCEO- Carls coaching Story-Part 1
Tony Robbins, Ken Blanchard, Dale Carnegie… Carl studied the methodologies of the world’s top coaches before designing his own methodology. Hear Carl's journey to coaching in this 3-part mini-series.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The way I started in my coaching career was I learned and got certified under other peoples methodology so I was a Tony Robbins coach, I did situational leadership coaching that was develop by Ken Blanchard, I did coaching based on Dale Carnegie's leadership principles, Diathesis methodology all behavioral assessment and so people would either come to me because they know of me or they came through you know either Tony Robbins or Ken Blanchard or Steven Franklin Covey because they wanted that methodology and then I was one of their certified coaches or was trained in their models.
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