The Cartel Hour
The Cartel Hour
Sep 16, 2020
Cartel Hour by Cask Cartel 28: Sip Shine with Founder Kyle Search & Buffalo Chip with Will Reed and Rob Woodroff
Play • 1 hr 3 min

Born on a family vacation in the mountains of East Tennessee, sipping moonshine around a campfire, Kyle Search, the founder of Sip Shine set out to put the Great Lakes into a can with a sweet moonshine that captures the spirit of a good old party with great old friends. 


Kyle flew out from Michigan to Los Angeles to come sit down with The Cartel Hour, and what we found was a man who has made something authentic to him, his experiences, and his fun, and then sharing that with the world.


Don’t let the slim can fool you, this Ready to Drink cocktail, or RTD packs a serious punch at 20% alcohol, and we ran through the core 3 lineup with Kyle all while telling stories about how he built this brand from the ground up.


Plus, in a special bonus segment, we had a tasting of the Buffalo Chip whiskey, a blend of corn, wheat, and rye whiskey that has the loud engines of Sturgis in its blood. We chat with the master blender Will Reed and owner Rod Woodroff about creating their first bottle, what’s next for Buffalo Chip, and then we cut back to Kyle and create a cocktail with Sip Sine and Buffalo Chip whiskey together.


Click on any of the following links to purchase the spirits. Here is a full list of what we drank:

Sip Shine Arnold Shiner:


Sip Shine Razz-Berry Shineade:


Sip Shine Shineberry Sweet Tea:


Sip Shine Sampler Pack


Sip Shine/Buffalo Chip Berry Cocktail:

Equal parts Shineberry Sweet Tea and Buffalo Chip American Whiskey, muddle frozen berries, top with soda water to taste.


Learn more about Sip Shine:


Learn more about Buffalo Chip Whiskey:

You can always find us at for additional information on the podcast, and of course, you can visit for America’s largest online premium spirits marketplace.


Follow us on social media @CartelHour where you can find information about upcoming episodes, and live tastings at The Infusery.


And speaking of those live tastings, for those living in or visiting the Los Angeles area that truly are intrigued, if you’re interested in drinking along with us, we would love to have you to come enjoy an evening at the Infusery to drink through a carefully selected assortment of spirits. We offer custom flights and have a robust library of over 750+ spirits to choose from. And you get to drink with Seth and I, pick our brains, learn a ton, and generally have a blast. Visit for more information.


And, if you’re a spirits brand that would like to be featured on the podcast, please visit


Thank you everyone for listening and remember to drink responsibly, and in good company.

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