CI to Eye
CI to Eye
Sep 14, 2018
CI to Eye | Multicultural Marketing Maven: Donna Walker-Kuhne
Play • 32 min

Donna Walker-Kuhne is the founder Walker Communications, a marketing firm that provides Broadway shows and non-profit arts organizations with multicultural marketing and group sales consulting. She is also the author of Invitation to the Party: Building Bridges to Arts, Culture, and Community.

In this episode, Erik and Donna discuss what the arts can learn from the film Black Panther, how she has worked with communities and churches to develop new audiences, and why creating a diverse and multicultural audience requires a budget and a firm commitment from executive leadership.

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