Here are a few reasons we’ve turned down business from a qualified prospect:
1. When a client’s expectations far exceed what we can deliver.
2. If a client can’t agree to a 12-month, we try to negotiate a minimum of a 6-month agreement.
3. If a client wants a discount.
4. If a business wants us to market and advertise for a service or product that they can barely explain themselves, we don’t understand, and it’s hard to define a target market.
We’re in this for the long haul and not the short-term gain. Think about what you should say no to and instead of kicking yourself when a client doesn’t work out, learn from it.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
For more information on the show, and to check out past episodes, go to journeyto100million.com!