Thanks to the Coronavirus the purpose of social media changed drastically overnight.
At the time of this recording, in March of 2020, we are in the midst of the Coronavirus pandemic. Before now you could say the purpose of social media for a business was to put out content and engage with its audience. Today, in the middle and this pandemic, social media is serving a very different purpose.
Today it is being used as a tool for mass communication. Websites only work for communicating information if someone goes to your website. Email newsletters only work if you’ve invested the time to create one with a big following. Nothing serves up information quite the way social media does - from informing the public about what's going on with your business, whether you're open or closed, whether you need the public’s help, to using it as a tool to communicate with employees. For many businesses social media is the only method of communication right now.
Quite frankly social media has become essential for communicating important information. That's why it's so important to invest the time to grow your audience so it reaches as many people as possible. History tells us this will not be the last time something like this happens. There will always be something serious that happens that will require being able to put out a message quickly and effectively.
Invest in social media!
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
For more information on the show, and to check out past episodes, go to journeyto100million.com!