Why Do We Focus on the Exceptions While Neglecting the Basics?
Erik was recently asked this question by Zack Miller of Zack Miller Says. This is a great question because a lot of the time when we’re running our business or reading the news, the exceptions become the norm. The mundane becomes unexciting so they focus on what gets you excited.
The same happens in business. Business can start to look the same day in and day out; it’s part of the grind of doing business. Those things you don’t focus on too much. You usually put a lot of focus into the boundary conditions, the things that haven’t even happened yet. It’s a mistake to do that.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.
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