TBG – #15 – Case Study: BlackBerry Rim
Play • 38 min

You might think Apple was the sole pioneer in the smartphone industry. But have you heard of Research In Motion? Better known by their BlackBerry brand, BlackBerry RIM paved the way for instant messaging, working on the go, and corporate connectivity. We discuss the company’s humble beginnings, its wildly drunken success, and the final return to its roots.

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