Business of Aesthetics Podcast Show
Business of Aesthetics
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The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
Available episodes
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Oldest first
6 days ago
Marketing that is right for me: Google Ads, SEO, Social Media Ads, or Organic Social Media
The podcast dives into the world of marketing methods and their impact on aesthetic businesses. It meticulously examines various strategies, shedding light on their challenges and costs and pinpointing the scenarios where each method shines brightest.
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Nov 16, 2023
Weight Management Medications in an Aesthetic Practice
Step into the future of aesthetics with an insightful podcast led by Dr. Jonathan Kaplan, a trailblazer in weight management solutions. This episode is a goldmine of knowledge, debunking myths and illuminating the transformative impact of weight management medications. Discover the untapped potential for aesthetic professionals as these medications seamlessly integrate into practices, driving patient satisfaction and fostering long-term loyalty.
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Nov 14, 2023
Unlocking Aesthetic Success Through Community Engagement
Welcome to The Business of Aesthetics Podcast, where host Jeffy Richmond interviews Dr. Lauren Umstattd, a renowned plastic surgeon from Leawood, Kansas. Umstattd's journey began during her residency in Otolaryngology, where her passion for plastic surgery took hold. With a focus on head and neck anatomy, she dedicated herself to mastering the art of aesthetics.
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Nov 9, 2023
Growing An Ultrasound Training Center
Welcome to the Business of Aesthetics Podcast, where we venture into the dynamic world of aesthetics, offering essential insights for professionals on their journey to success. In this episode, our seasoned host, Dana Zeitler, leads a captivating conversation with the distinguished guest, Dani Sher. Together, they explore a wide array of topics relevant to aesthetics professionals and anyone aspiring to achieve personal and professional growth.
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Nov 2, 2023
From Incorporating Eyelid Blepharoplasty to The Star of The TEDx Stage
Introducing the Business of Aesthetics Podcast, where we delve into aesthetics, patient care, and practice growth strategies. In this insightful episode, we have the privilege of hosting Dr. Emilio Justo, a renowned expert in aesthetics and blepharoplasty surgery. Dr. Justo's journey is nothing short of inspiring, and his wealth of knowledge in the aesthetics industry makes this a must-listen for aesthetic professionals.
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Oct 26, 2023
The Inspiring Odyssey of a Thriving Plastic Surgeon
In this episode of the Business of Aesthetics podcast, host Dana Zeitler sits down with Dr. Michael Kelly. He shares his journey in aesthetics and business, offering valuable insights for the venture aesthetics community.
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Oct 19, 2023
Busted: How to avoid med spa legal pitfalls
In a dynamic conversation between Sarah Shikhman and Jeffrey Richmond, the podcast revolves around the multifaceted intricacies of managing a medical aesthetics practice. Sarah Shikhman, a legal expert, and Jeffrey Richmond, a business professional, engage in a discussion that delves into critical aspects of this industry. The exchange highlights the nuances of training reimbursement agreements, the significance of informed consent forms, and various regulatory and labor-related challenges that practitioners in the medical aesthetics field encounter.
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Oct 12, 2023
Prosperity: Balancing Growth and Quality in Aesthetics
Welcome to a transformative conversation that unravels the essence of success in the aesthetics industry. In this episode, Michael, a seasoned expert with 25 years of wisdom, and the podcast host engage in a thought-provoking exploration of the delicate balance between practice growth and the steadfast commitment to delivering high-quality services.
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Oct 5, 2023
Building a Results-Driven Dermatology and Aesthetic Practice: Insights from Dr. Sergio Gaitan
Welcome to the Business of Aesthetics podcast series, where we delve into the dynamic world of dermatology and aesthetics. In this episode, we have the pleasure of hosting Dr. Sergio Gaitan, a board-certified dermatologist and the owner of Certified Cosmetic Skin Care in Miami, Florida. Dr. Gaitan is a specialist in Botox, dermal fillers, micro-needling, and lasers, with a passion for helping his patients achieve clear, beautiful skin.
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Sep 28, 2023
Accessing Radiant Skin: The Mind-Body Connection in Aesthetics with Dr. Keira Barr
Unlock the secrets of psycho dermatology and discover the mind-body-skin connection with renowned dermatologist Dr. Keira Barr. This episode of the Business of Aesthetics podcast delves into the holistic approach to skincare and aesthetics, gaining insights into the importance of addressing mental and emotional aspects alongside physical treatments. Dr. Barr discusses how stress, self-esteem, and personal well-being intertwine skin health and patient satisfaction. Gain practical tips for fostering deeper connections with patients, assessing their motivations, and guiding them toward more mindful, balanced, and healthier lives. Explore the role of sleep, nutrition, and self-care in skin wellness and learn how practitioners can prioritize self-care to combat burnout and excel in patient care. Join the conversation at the intersection of aesthetics, psychology, and holistic well-being for a transformative perspective on skincare and patient relationships.
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Sep 21, 2023
Five Marketing Steps to Grow Profits in Your Aesthetic Practice
In this insightful podcast, industry experts delve into the critical aspects of digital marketing strategies for aesthetic practices, focusing on Google reviews and SEO (Search Engine Optimization). The discussion emphasizes the profound impact of Google reviews on a practice's online visibility and reputation. The experts underscore the significance of a comprehensive digital marketing approach by highlighting the key factors that Google considers in ranking businesses, such as reviewing quality and quantity
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Sep 14, 2023
A Journey from Internal Medicine to Aesthetics
Are you ready to embark on a captivating journey into aesthetics and regenerative medicine? Join us for an exciting podcast episode featuring Dr. Anne Trussell, a highly respected physician and Say Bella Med Spa owner in Little Rock, Arkansas. With over two decades of experience in internal medicine and aesthetics, Dr. Trussell's insights are a treasure trove for anyone interested in the intersection of healthcare and beauty.
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Sep 7, 2023
The Art of Effective Decision Making
In this captivating podcast episode, the show's guest, Michael, embarks on a thought-provoking exploration of decision-making dynamics within aesthetics. The discussion revolved around the delicate equilibrium between swift and informed decision-making.
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Aug 31, 2023
Do’s and Don'ts of Aesthetic Business Ownerships
Discover the secrets to thriving in the aesthetic industry with an insightful episode of the Business of Aesthetics podcast. In this riveting conversation, Dr. Katherine Dee, a seasoned practitioner with nine years of experience, shares her invaluable insights into building a successful aesthetic practice. With candid anecdotes and expert advice, she delves into key strategies for making wise business decisions while maintaining medical integrity.
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Aug 24, 2023
Converting Consultation Techniques
In this insightful podcast episode, Dr. Dana Zeitler, a seasoned aesthetics expert, shares invaluable insights on patient communication, practice expansion, and effective social media utilization. With a focus on cultivating patient relationships, Dr. Zeitler underscores the importance of attentive listening and personalized treatments. Her genuine and honest approach has resulted in enduring patient connections that transcend transactional interactions.
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Aug 17, 2023
The Critical First Five Years of A New Dermatology Practice
Dive into dermatology practice with the wisdom of seasoned dermatologists Dr. Ronald B. Prussick and Dr. Jennifer Haley. In a revealing conversation, they unveil key insights that pave the way for success in the field.
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Aug 10, 2023
Google SEO vs Social Media
Tune in to the latest episode of the Business of Aesthetics podcast for an insightful discussion on the indispensable role of marketing in the world of aesthetic practices. Whether you're running a med spa, dermatology clinic, or plastic surgery practice, attracting new patients is key to success. Join us as we delve into patient acquisition with a seasoned expert with over 17 years of experience, having worked with countless practices.
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Aug 3, 2023
Key lessons creating amazing patient experience by Skya Jones
Welcome to an insightful journey into the world of medical spa management, where we have the pleasure of delving into the expertise of Skya Jones. Skya is a distinguished figure in the industry. She has a wealth of knowledge and experience in running successful med spas, making her a sought-after authority for those striving to excel in this competitive field.Throughout the podcast conversation, Sky shares invaluable insights on optimizing various aspects of a med spa business to drive growth and success. She emphasizes the importance of retaining customers and securing their next appointments before they leave the establishment, particularly due to the nature of their services, which often entail lengthy intervals between visits.
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Jul 27, 2023
Lessons from a Startup with Jenn Izzraeli
Welcome to an enchanting journey into the world of aesthetics, where we bring you the remarkable story of Jenn Izzraeli, a board-certified nurse practitioner with over a decade of experience in the field.
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Jul 20, 2023
Aesthetics Business Strategies: Low-Risk, High-Reward Model for Physicians
In this episode, we delve into the captivating world of Get Hair MD, a groundbreaking project spearheaded by Paul Herchman, an esteemed entrepreneur with a remarkable track record. Get Hair MD is set to revolutionize how hair loss is addressed, offering an innovative business model combining cutting-edge technology, strategic collaboration, and exclusive territories for physicians.
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Jul 13, 2023
Transforming Medical Practice into Tech Innovation and Entrepreneurship
Discover the inspiring journey of Dr. Patel, a plastic surgeon who turned entrepreneur and tech innovator. In this engaging podcast episode, Dr. Patel shares his experiences, from the challenges of running a medical practice to developing a groundbreaking software solution.
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Jul 6, 2023
Mastering Medical Practice: Insights from a Family Medicine Physician
Welcome to our podcast, where we delve into the fascinating world of medical practice with the esteemed Dr. Marc Richmond. Join us as we embark on a captivating journey through his extraordinary experiences and gain invaluable insights into navigating the roadblocks of medical practice.From his early days in Pennsylvania to establishing his practice on the scenic shores of Newport Beach, California, Dr. Richmond's story is one of passion, perseverance, and dedication to family medicine. With a keen eye for opportunity and a deep commitment to patient care, he shares his remarkable journey and the pivotal decisions that shaped his successful career.
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Jun 29, 2023
Critical Mistakes Practice Owners Must Avoid in 2023
In this episode, we have a special guest, Naren, a seasoned expert with over 15 years of experience working closely with practice owners. Get ready to dive deep into the four biggest marketing mistakes practice owners make in 2023. Naren takes us on a journey through the ever-changing landscape of digital marketing, shedding light on the importance of search engine optimization (SEO) and understanding how people buy in today's world. He reveals the staggering statistic that up to two-thirds of new patient calls need to be converted into appointments, highlighting the immense financial impact of this oversight.
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Jun 22, 2023
Unlocking Aesthetic Success through Community Engagement
In this episode, Dr. Umstattd shares her insights on market differentiation, nurturing patient relationships, and employing effective branding strategies for exponential growth in the aesthetic industry. She emphasizes the concept of reciprocity, highlighting the importance of investing time and attention in patients. She gains patient reviews, captures impressive before-and-after photographs, and builds a vibrant word-of-mouth referral network by fostering strong relationships. Dr. Umstattd also offers expert advice on building a robust brand presence within the local community, aiming to cultivate long-lasting connections. Her vision for the future growth of her practice is inspiring and provides valuable takeaways for listeners.
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Jun 15, 2023
7 Steps to running a successful event
In this engaging podcast, Jeff will walk you through every step of the event planning process, from crafting the perfect theme to curating an unforgettable experience. You'll learn how to captivate your audience with enticing demonstrations, showcase real-life success stories, and build meaningful connections that keep patients coming back for more.
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Jun 8, 2023
Mastering Aesthetic Medicine: Unveiling the Power of Education, Volume, and Social Media
We are privileged to sit with renowned cosmetic surgeon Dr. Timothy Katzen in this captivating episode. Join us as we explore the incredible impact of education and content creation in aesthetic medicine. Discover how Dr. Timothy Katzen, a true visionary, has utilized the power of social media and video marketing to educate and inspire patients. With over 100 informative videos on YouTube and a substantial Instagram following, he has become a trusted authority, sharing his expertise through captivating before and after pictures.
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Jun 1, 2023
What to Pay Attention to With Your Aesthetic Website - 9 tips plus a bonus tip!
In this thought-provoking podcast, we delve deep into the intricate world of digital marketing, specifically focusing on optimizing your website to enhance your practice's success. Prepare to unlock the secrets of a truly captivating aesthetic website that captivates and converts visitors into loyal patients. Join a panel of industry experts as they reveal a wealth of knowledge backed by years of experience to propel your practice to new heights. Delve into the minds of potential patients as we explore the three key questions they ask when encountering your website. Learn how to establish trust, engage their interest, and position yourself as the go-to expert in the field, paving the way for meaningful connections and a steady influx of patients.
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May 25, 2023
10 Biggest Legal Mistakes Aesthetic Practice Owners Make
Join esteemed attorney and legal expert Sarah Shikhman in this enlightening episode as we explore crucial legal considerations within the aesthetics industry. Gain invaluable insights into potential pitfalls and learn from Sarah's extensive experience advising businesses like yours. Discover the ten most significant legal mistakes that can jeopardize your aesthetic business and learn how to avoid them.
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May 18, 2023
Revolutionizing Plastic Surgery: Dr. Derek Steinbacher's Secrets to Online Success
In this captivating episode, we are honored to have Dr. Derek Steinbacher, a highly accomplished plastic surgeon, as our special guest. Dr. Steinbacher shares valuable insights on branding and marketing in the digital era. He discusses establishing a strong organic reputation and leveraging word-of-mouth in the digital realm. Dr. Steinbacher unveils secrets to effectively utilizing social media, websites, and SEO to establish an influential online presence. He emphasizes the importance of patient testimonials and positive reviews in building trust and attracting new patients. Dr. Steinbacher also discusses advancements in plastic surgery, such as 3D imaging planning, AI integration, and non-surgical treatments. He explains how these developments have revolutionized the patient experience.
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May 11, 2023
Unlock the Cash in Your Unused Technology: Exploring the Lucrative Used Market Trend
In this engaging discussion, our guests address concerns related to liability, lack of business expertise, and the emotional attachment to expensive equipment. They highlight the crucial role of Medical Resource Partners (MRP) in connecting healthcare providers looking to sell their equipment with those seeking cost-effective options. Discover the comprehensive range of services provided by MRP, including equipment assessment, marketing, sales, and logistics support.
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May 4, 2023
Mentorship and Community: Essential Factors for Success in Aesthetic Surgery
In this episode of the Business of Aesthetics podcast series, we had the pleasure of speaking with the highly respected and knowledgeable Dr. Troy Pittman. He shared his insights and experience in aesthetic surgery, discussing various topics, including his journey to becoming a successful surgeon, the importance of building a solid team and brand, and tips for managing a successful practice. Dr. Pittman also offered valuable advice for young surgeons and professionals in the field, emphasizing the importance of mentorship and community support.
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Apr 27, 2023
The Insider's Guide to Winning SEO in the Aesthetic Industry
In this podcast episode, Naren Arulrajah shares his wealth of experience in search engine optimization (SEO) and digital marketing, specifically for the physician and aesthetic industries. The episode focuses on the insider's guide to winning SEO in the aesthetic industry.
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Apr 20, 2023
Connecting with and Converting the Millennial Patient
As the landscape of healthcare evolves, understanding how to engage with the millennial generation effectively has become increasingly important for plastic surgeons. In this episode, we will discuss strategies for connecting, converting, and building trust with millennial patients. We will also explore the use of less anesthesia to attract younger patients and build strong bedside relationships. So, whether you're a seasoned plastic surgeon or just starting out in the field, join us as we delve into the unique dynamics of connecting with and converting the millennial patient in the ever-changing world of plastic surgery.
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Apr 13, 2023
Treating Dermatologic and Cosmetic Patients of Color- One African American Dermatologist's Journey to Give Better Access
Dr. Bosley's journey is inspiring and highlights the importance of diversity and representation in dermatology. As an African American dermatologist, Dr. Rawn Bosley deeply understands the unique challenges that patients of color face in seeking skin care and hair loss treatment and is dedicated to providing personalized care that considers patients' individual needs and concerns.
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Apr 6, 2023
How One Celebrity Physician Developed His Brand
Dr. Tijion Esho, known as "the lip doctor," shares his journey on how he became a renowned aesthetic doctor in the UK's aesthetics industry. From leveraging social media to studying successful luxury brands like Chanel, Dr. Esho provides valuable insights on creating unconscious income and scaling a business quickly. Tune in for tips on growing your brand in the aesthetic industry.
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Mar 30, 2023
8 Types of Patients
Welcome to this week's edition, where we delve into the world of aesthetics and explore the different types of patients that come through the door. In this episode, we take a closer look at how to handle different types of patients in the field of aesthetics. From the great and good to the bad and worst, we share insights on how to navigate through different patient scenarios. Every patient is unique, and we discuss how to approach each one with care, empathy, and professionalism. Whether you're dealing with a new patient or a red flag patient, we provide tips and strategies to ensure a positive experience for both the patient and the practitioner. Tune in to learn more about the 8 types of patients in aesthetics and how to handle them with confidence.
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Mar 23, 2023
How to Best Navigate the Advantages and Disadvantages of Practicing in a Group
In this podcast episode, we delve into the world of plastic surgery and discuss the advantages and disadvantages of practicing in a group. Dr. Derek Rapp discusses the risks and rewards of starting a solo practice versus joining an established partnership, highlighting the benefits of having access to resources such as exam rooms, billing personnel, attorneys, servicing, and group purchasing organizations. However, they also caution against the potential downsides of working in a competitive environment, where personal interests may clash, and conflicts may arise. Dr. Derek Rapp also provides valuable insights and tips for navigating these challenges, emphasizing the importance of respect and fairness in maintaining a healthy and successful partnership. Whether you're a seasoned plastic surgeon or a fresh new face in the field, this episode will offer valuable insights and inspiration for navigating the complex world of plastic surgery practice.
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Mar 16, 2023
What Madonna Looked Like at the Grammys: Lessons from Dr. Jeanine Downie on How to Create Natural-Looking Results
Get ready for an episode that's all about keeping patients fresh-faced and fabulous! We're diving into one of the most buzzed-about topics in the entertainment world - Madonna's jaw-dropping appearance at the Grammy Awards. With fans and critics alike wondering just how she achieved that barely recognizable look, we're bringing in an expert to help us unpack the mysteries. In this episode, we're chatting with board-certified dermatologist and all-around skin guru Dr. Jeanine Downie, who shares her top tips and tricks for achieving natural-looking results. We're talking about everything from the importance of understanding your patient's facial structure to the technicalities of filler injections for both men and women. And it's not just about cosmetic procedures - we're also chatting about skincare technologies and practices that can help keep your patients' skin looking youthful and radiant. From skin-tightening machines to the power of exercise and a healthy diet, we're covering all…
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Mar 9, 2023
The Sweet Spot Between a Medical and an Aesthetics Practice
In this episode, Dr. Alison Tendler discusses her journey from ophthalmology to aesthetics and how more people are starting to venture into this field. She discusses the growing acceptance of self-care and how the conversation around aesthetics has evolved from introducing Botox to clients to its current level of acceptance. Dr. Tendler stresses the importance of preventive care and the desire to maintain a healthy and youthful appearance. Additionally, she highlights how her ophthalmology and aesthetic practices intersect as people become more conscious of their necks and eyes due to the mask-wearing phenomenon. Finally, Dr. Tendler provides tips on managing employees and patients.
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Mar 2, 2023
Trends and Technology with Dr. Bruce Katz
Welcome to this episode of our podcast, where we explore the latest trends and technology in the field of dermatology. Today, we are joined by a renowned dermatologist, Dr. Bruce Katz. In this episode, we will delve into the latest toxin and filler innovations and how they are changing the landscape of cosmetic dermatology. We will also discuss patient trends and the importance of customizing treatments to meet each patient's unique needs. Dr. Katz will share his insights on technology breakthroughs, including the latest laser treatments and other cutting-edge technologies that are enhancing the patient experience.
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Feb 23, 2023
Patient Communication: How to Build Trust and Connection Featuring Dr. Dusan Sajic
Building a strong connection with patients is crucial for aesthetic practitioners. Patients often come in with a particular idea of what they want to achieve through aesthetic treatments, but it's important to remember that they may not fully understand the procedures or potential outcomes. Therefore, it's essential to actively listen to their concerns and questions, educate them on the available treatments and potential risks and benefits, and find common ground where you and the patient are comfortable moving forward.
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Feb 16, 2023
4 Biggest Marketing Mistakes Practices Made in 2022 and How to Learn from them
Having a strong online presence for Aesthetic practices is important. Many of the practices are making mistakes when it comes to their marketing strategy, which is impacting their overall performance and success. In this week’s edition, Naren and Jeff give pointers on correcting those mistakes and maximizing your marketing efforts.
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Feb 9, 2023
Using Social Media to Differentiate
To make an impact on your patients and reach new ones, you must modify your marketing tactics and pick up new skills. According to Hubspot, companies targeting consumers will prioritize communications on social media first, then email, websites, and blogs. Since social media is constantly transforming and developing, you should concentrate on what you can do on social media and do it well if you want to help differentiate yourself from your competition. Here are a few quick ways you can stand out using social media starting today.
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Feb 2, 2023
Being Hyper-Focused On What You Are Great At
The path to being a successful surgeon has its own good, bad, and ugly. But if you focus on the end goal and devote yourself to getting there, things can turn out perfectly. In this week’s edition, Dr. Zelken joins us to talk about his journey as a plastic surgeon and share his thoughts on being a facelift surgeon in a highly saturated community. He further shares his opinions on technicalities and procedures. Tune in now!
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Jan 26, 2023
Grow Your Cosmetic Practice with Male Patients
In this week’s edition, Jeff and Naren explain ways to grow aesthetic practices with Male Patients! Tune in Now!
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Jan 19, 2023
Creating a Patient Centric Boutique Practice - Using High Touch and Building Strong Relationships
Not everyone should engage in multi-surgeon practices. Working in a larger system occasionally goes against a person's core values. Under these circumstances, the best course of action is to open your own aesthetic practice. In this week’s edition, Dr. Umbareen Mahmood joins us to talk about how she started her own boutique practice and what sets her apart from others in a competitive market like New York City. She also discusses developing relationships with patients and the significance of connecting with them on a personal level.
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Jan 12, 2023
Building a Multi-Disciplinary Practice in NYC
Building a multi-disciplinary practice in the aesthetic industry can be quite challenging. Multi-disciplinary practices offer a comprehensive choice of procedures including plastic surgery, skin & laser treatments, and other metabolic aesthetics. Furthermore, having supportive care for patients, choosing the right providers and specialists, buying equipment, and handling staff are also essential for the success of any aesthetic practice.
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Jan 5, 2023
Reflect, Renew and Reset your Marketing Strategy: Your 2023 Guide
These are some of the questions you should ask yourself when stepping into a new year. Why? Health-related industries such as the aesthetics sector are fast-paced. New technologies get introduced to the market and trends come and go. So, what you may have as your SEO strategy, social media campaigns, and other initiatives may not match the market one year from now. When it comes to websites, Google updates its search algorithm 500-600 times a year. This pushes site owners’ need to strive to always improve the quality of their web pages for users. Therefore, you should have to be on top of your marketing strategy and make changes frequently in order to rank well and get new patients every day. This week, Jeff and Naren talk about how you can reflect, renew and reset your marketing strategy this year! Tune in now.
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Dec 29, 2022
Hiring RN Injectors and Getting Started in Aesthetics
There are various titles for aesthetic nurses. They may be referred to as nurse injectors or even cosmetic nurses. Even though their titles could be slightly different, the essence of what they accomplish on a daily basis is the same. You should search for opportunities to connect with aesthetic professionals and begin training on any aesthetic procedures you can if you want to get started as an aesthetic nurse. Cassie Lane joins Jeff this week to discuss how one can become an aesthetic nurse and receive training. She also provides further information on recruitment and income expectations.
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Dec 22, 2022
Empowering Staff to be Their Best
Empowering employees is a culture, and it is vital for a business to expand sustainably. However, it requires improving communication clarity, strategic delegating, and trust. Any organization leader must master soft skills, and knowing how to inspire and motivate employees is essential for leaders of all tiers and businesses. In this week's edition, we invite dr. Ryan Neinstein to share his experiences and management strategies for empowering staff in his aesthetic practice.
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Dec 15, 2022
The Best of BOA: Clinical Tips from the top 10 Doctors
In this week’s episode, We bring to you some of the best clinical tips we received from our guests on the show.
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Dec 8, 2022
How to make 2023 Your Best Year Yet with Powerful Marketing
The best practices for healthcare marketing were once thought to include direct marketing, print materials, and building a referral network. However, according to recent studies, online marketing is replacing old methods as potential patients in today's society search for information online before they reach out to any professional regarding their needs. Because of this, online marketing is essential for expanding your medical practice. While it seems straightforward, putting what you know into practice might be challenging. However, you can undoubtedly make 2023 your best year yet if you employ the proper marketing and management methods. Here are some strategies and pointers to assist you in achieving that with your marketing approach.
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Dec 1, 2022
Reviews, Referrals & Reputation Management
In an industry such as Aesthetics, where it's pivotal to establish yourself as a trustworthy provider, positive reviews and referrals can make a huge difference. If these strategies are done right, you can build a loyal patient base and thrive in no time. In this week's episode, Dr. Renee Burke talks about how she started her solo practice and used these strategies to build her practice. Dr. Burke further discusses the invasive and non-invasive sides of her business, what devices she uses & more!
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Nov 24, 2022
Starting, Growing and Selling A Medspa
Changing careers to pursue one's dreams and passion looks daunting. However, you can avoid difficult hurdles along the way if you carefully plan a growth strategy where you can manage staff, patients, treatments, finances, and marketing. In this week's edition, we invited one of the true pioneers in the aesthetic industry to our show, Dr. Carol Clinton, to share how she started and grew her business & successfully strategized her exit strategy.
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Nov 17, 2022
Common Legal Questions for Medspa Owners, Answered!
The aesthetics market is a people-driven sector. Thus, medspa owners need to pay close attention to how they conduct both their consumers and their staff. In this episode, Jeff invites Sara Shikhman, a corporate attorney, to discuss regulations concerning employment, non-competition agreements, MSOs, commissions, payment structures and other topics.
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Nov 10, 2022
Buying Technology and Building a Patient Base
In this week’s edition, Jeff invites Dr. Olga Bachilo to give some unique perspectives on a variety of operational aspects of running an aesthetic practice. Dr. Bachilo explains how she began her aesthetic practice and successfully built a patient base by doing things differently and why such approaches perform better in the current aesthetic market. She also goes into detail about how and what she does when she acquires new technology.
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Nov 3, 2022
Common Website Mistakes and the Aesthetic Practice Owner's Solutions
Many aesthetic business owners think having an appealing website does the trick. But it's hardly the case. Websites can easily be a waste of money for a number of reasons. This week Jeff and Naren Arulrajah discuss 4 common website mistakes and offer advice on how to avoid them. Tune in now to learn more!
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Oct 28, 2022
Call Reviews and Call Conversions
In this week’s edition, Jeff, Naren and Ryan join us to discuss how to convert more calls into new patients, In this incredibly competitive aesthetic market. Knowing how to convert more calls into new patients naturally represents a valuable front-office skill to increase practice profitability. Tune in now to discover more!
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Oct 20, 2022
Today's Aesthetics Market: What's Hot and How to Buy
This week's podcast is between Jeffrey Richmond and Kevin Meyers from Monarch Laser Services on buying aesthetic products. They discuss the things that should be taken into account when buying products, as well as negotiation and return on investment. In addition, Kevin Meyers emphasizes questions one should ask themself before purchasing a product. Listen to this episode for a transparent look at how to make decisions and what to consider when buying products for your practice.
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Oct 13, 2022
The Business of Aesthetics with Leslie Carter MD, MPH, FAAD
In this week’s podcast, Dr. Leslie Carter talks about how she started her business after training and expanded her practice over the years. Listen to this episode and discover more about staff and management strategies, how she treated patients differently than other dermatologists and the lessons she learned.
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Oct 6, 2022
How Patients Buy Aesthetic Services in 2022 & Beyond
To thrive as a business owner in today's information-driven world, you must be conscious of every single aspect that influences patients' decision-making. This week, Naren and Jeff join us to talk about how people buy aesthetic services and what businesses can do to drive sales & more!
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Sep 29, 2022
Celebrating a Milestone
The Business of Aesthetics Podcast is celebrating our 100th episode this week with this special podcast! Our hosts Jeff Richmond and Naren Arulrajah look back at some of the most memorable highlights from our last 99 episodes.
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Sep 22, 2022
Buy, Sell or Trade-In Pre-Owned Equipment like a Pro
In this week's edition, Jeff Joins Scott Carson, Dale Koop and Dr. Rishi Gandhi to discuss everything there is to know about buying, selling and trading-in pre-owned aesthetic equipment such as recertification fees, training, servicing, FDA regulations, recession strategy and more!
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Sep 15, 2022
Advice from a Veteran, Do What You Love!
In this week's edition, Dr. Anureet Bajaj joins Jeff to discuss her journey as a plastic surgeon and provides insight on how she turned her private practice into the thriving business that it is today.
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Sep 1, 2022
Common MD Financial Mistakes and How to Fix Them
In this podcast episode, Jeff and Dr. Jordan Frey speak about the typical financial errors that practitioners make and offer helpful advice on how to avoid and overcome them.
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Aug 25, 2022
Leaving the nest; the start of a full-service dermatology practice in Amazon-land!
In this week's edition, Jeff invites Dr. James Collyer to share his journey from being a graduate to owning a practice in a thriving neighbourhood in Seattle, as well as some of his management philosophies and more.
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Aug 18, 2022
Management Principles that Work
Managing people is one of the most challenging things for a business owner. In this week’s edition, Jeff invites Naren Arulrajah to share some of the management principles that helped him build EKWA into the thriving business that it is today.
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Aug 11, 2022
Startup to Amazing Success with Plastic Surgeon Keith Neaman, MD
In this episode, Dr. Keith Neaman discusses how he established goals, managed employees, and handled other operational procedures as he built his practice from a start-up to a lucrative aesthetic business.
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Aug 4, 2022
Marketing Lessons from the Trenches - Jeff Richmond Shares His 15 Years of Experience with Aesthetics Marketing
In this week’s edition, Naren Arulrajah and Jeff discuss the opportunities Google organic marketing presents for aesthetic practitioners, elaborate on how to leverage existing customers and use MVP events as a marketing tool.
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Jul 28, 2022
Educate Yourself Regarding New Procedures with Dr. Gideon Kwok
In this episode, Dr. Gideon Kwok discusses his journey into the aesthetics industry and offers his perspective on potential uses for various procedures, including technology, techniques and personalized patient approaches.
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Jul 21, 2022
Insights on Patient Retention, Breast Surgery Advances & Devices and Technology
In this episode, Dr. Courtney shares his experience as a plastic surgeon, how he established his current practice and offers insight on different procedures, marketing strategies, and client relations.
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Jul 7, 2022
Breast Shaping and Facial Rejuvenation: Insights from Dr. Movassaghi
This week we got Dr. Kiya Movassaghi to share insights from his expertise, which he developed through his decades of experience in the industry. He also shares about his new book, Shaping the Breast.
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Jun 23, 2022
Adding Integrative Medicine Into Your Practice
In this week’s edition we got Dr. Mark Tager to share some insights from his new book, Feed Your Skin Right.
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Jun 16, 2022
A Reconstructive Oculoplastic's Evolution to Cosmetic Medicine
In this week’s episode, Jeff interviews a Oculofacial Plastic Surgeon as she shares what made her move into cosmetics medicine.
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Jun 9, 2022
A Naturopath’s Perspective on Aesthetic Medicine
In this week’s episode, Jeff interviews a Naturopathic Doctor, Dr. Tanya Lawson, as she shares valuable insights that are helpful to all the providers in the Aesthetic Industry.
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Jun 2, 2022
Close More Deals with a Proven Finance Partner
In this week’s podcast Tony Tydlacka, the President & CEO of iLeaseWorks shares why Manufacturers need to partner with a Finance Company and how it helps them maximize sales.
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May 26, 2022
Core Values for a Successful Practice
In this week’s edition, Jeff talked to the medical directors of L & P Aesthetics, Dr. David and Dr. Sachin, as they share the values they followed to build a world-class practice.
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May 19, 2022
7 Ways to Leverage Google Reviews
In this week’s edition Jeff talks with Naren Arulrajah about Google reviews and how Aesthetic Practices can make use of them to get ranked by Google and picked by the New Patients.
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May 12, 2022
One Physician's Journey with Media
BOA talks with Dr. Tess about her journey to become a Dermatologist and how she correctly applied Media to make her name a brand in Aesthetics.
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May 5, 2022
An insightful conversation with the founder of the Central Dermatology Center
BOA talks with Dr. Beth about her journey and her practice, Central Dermatology Center, and her new invention, Get MR., an all-in-one product made for men.
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Apr 28, 2022
Lessons from a Lifelong Teacher
A discussion filled with valuable advice for all types of providers in the Aesthetic Industry
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Apr 21, 2022
Substantially Grow Your Aesthetic Practice Using KPIs
A discussion with lots of terrific financial information and indicators.
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Apr 14, 2022
Jeff interviews Dr. Anne Trussell on Hormone Replacement Therapy
Dr. Anne Trussell is board certified in Anti-Aging and Regenerative Medicine and has been in the private internal medicine practice for 20 years. She is the owner of Sei Bella Med Spa. Learn more about Dr. Anne Trussell
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Apr 7, 2022
Winning Strategies for Consults, Team Building, and Device Selection
In this week’s episode, Dr. Anna Guanche talks about her approach when it comes to Consults, Team Building, and Device Selection.
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Mar 31, 2022
A non-surgical option for significant results around the eyes
In this week’s podcast, Dr. Lee Thornton shares his insights and experience with the new but unique non-surgical option that he uses to treat around the eyes.
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Mar 24, 2022
7 strategies to maximize revenues from existing patients
In this week’s edition, Jeff and Naren bring out some valuable insights for practice owners on what they need to do to maximize the revenue from their existing patients.
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Mar 17, 2022
Wisdom from the Original Dermatology Innovator, Dr. Mary Lupo
An insightful conversation with Dr. Mary Lupo touches on the important aspects of the Aesthetics Space.
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Mar 10, 2022
Myths and Facts About Regenerative Medicine
In this week’s podcast, we talk to Dr. Steven Victor, an expert in Regenerative Medicine and Stem Cells Therapy.
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Mar 3, 2022
Dr. Philip Werschler and Pamela Werschler's experience with LASEROPTEK’S PicoLO! Genuine Picosecond Laser Technology
We invited Dr. Philip Werschler and Pamela Werschler to share their insights and experience about PicoLO by LASEROPTEK. PicoLO has helped them produce greater results for their patients.
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Feb 24, 2022
Dr. Craig Crippen's tips for Marketing, Technology, and Photography
In this week's conversation with Dr. Craig Crippen, we discuss the best way to market a practice that produces long-term results, the proper use of technology, and the use of photography in aesthetics.
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Feb 17, 2022
The Art of Managing Patients and Their Expectations
In this week’s edition, we discuss the right approach for better patient selection and management with Dr. Donn Chatham.
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Feb 10, 2022
A Lawyer’s Journey To Become A Dermatologist & Start A Boutique Practice
In this week’s podcast, we discuss what influenced Dr. Brandon to change his career to become a dermatologist and the strategies he follows at his very own Boutique Practice.
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Jan 27, 2022
Good Medicine is Good Business
In this week's episode, we interview Dr. Adam Schaffner and talk about his success story of becoming a renowned plastic surgeon specializing in aesthetic plastic surgery of the face, breast, and body.
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Jan 20, 2022
"MUST HAVES" for your website in 2022
In this week's edition, Naren shares insights about the Google updates that every practice owner should focus on this year and create the website accordingly to reach a broader patient population.
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Jan 13, 2022
My Story with Agnes RF & Scarlet SRF
In this podcast, Dr. Tianna testifies how Agnes and Scarlet by Aesthetic Management Partners (AMP) caused a greater patient experience in her practice while generating significant revenues.
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Jan 6, 2022
How Marisa Faircloth expanded her practice to two locations in just six years!
Marisa Faircloth, PA-C, the Founder/Owner of the Restoration MedSpa, shares her journey in the Aesthetic Industry for more than 35 years and how she built the Restoration Medspa and expanded it into a two-location practice within six years.
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Dec 30, 2021
Legal advice for Medspa owners
We discuss different stages & points in a business where practice owners must seek the help of a lawyer, FDA regulations & the other legal facts must be known to every practice owner.
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Dec 23, 2021
All about Real Estate with Colin Carr, Healthcare Real Estate Expert
This week, we discuss all the ins and outs of Healthcare real estate that every practice owner must know.
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Dec 16, 2021
How to Make 2022 Your Best Year Yet with Digital Marketing
The CEO of Ekwa Marketing, Naren Arulrajah, shares insights on what you need to focus on to dominate the online searchers looking for the services you provide in your region.
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Dec 9, 2021
Creating an outstanding patient experience with practice efficiencies and operating norms
We discuss how to create a practice that provides an outstanding patient experience by establishing operating norms and developing the knowledge and skills of the employees.
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