Business Made Easy Podcast
The Importance of Purpose & Why Work is Important
Nov 16, 2017 · 51 min
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In this episode I am interviewing Jo Muirhead who is the Director and Principle Consultant of Purple Co, the Purpose for People Company, helping people return to work following injury, illness or trauma.

What is covered in this episode:
  • The role of Rehabilitation Counsellor's as allied health professionals
  • Jo's journey building her business from practically nothing to the success it is today
  • The story behind Purple Co
  • Finding purpose
  • The importance of purpose in our overall health (physical & mental)
  • The rise of chronic diseases
  • Why the Purple Co's business model is set up using sub-contractors
  • The importance of creating a community within the team
  • The advantages of outsourcing
  • Learning from mistakes throughout her career and her business journey
  • The importance of having someone to help keep perspective
  • Giving yourself permission to make mistakes and learn along the way
  • The lessons learnt from the journey
  • Having your marketing and sales strategy in place
  • Things that are working really well in her business
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