Business Made Easy Podcast
Do You Have a Digital Strategy For Your Business
Feb 8, 2018 · 41 min
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Updating your Facebook page each day doesn't constitute a digital strategy for your small business. Today we talk about what it is and how it can help to future-proof your business.

A Digital Strategy is one of the most important documents you can now have in your business. We are all familiar with the importance of having a clearly defined and documented Business Plan for our business, to set our vision and strategy.Very few businesses however understand the importance of a clearly defined & . documented Digital Strategy. In this episode I outline what a digital strategy is and how it is so much more than a scheduling posts to Facebook and Social Media. What is covered in this episode:

  * What is a digital strategy and why you need one
  * Case studies of businesses that didn't have a digital strategy and the impact that had on their industry
  * Why a digital strategy is not just your social media and marketing activity
  * The different components of a front-end and back-end digi…
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