Business process automation can be a huge efficiency gain to just about every business.
It allows you to scale your marketing, your processes and product delivery.
It is not however good for everything.
Process automation can not replace or build human relationships and done badly can quickly and easily be damaging to your business.
In this episode, we highlight two real case studies where businesses have automated their business processes at the expense of good customer service as an illustration of how automation can be more damaging than beneficial.
In this episode we cover