Business Made Easy Podcast
Are You Overlooking the Gold Within Your Business
Jan 25, 2018 · 31 min
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On today's solo episode I want to encourage you to stop the overwhelm and put a pause button on your social media marketing.  Why?  There is a good chance you are leaving money on the table but not servicing your existing clientele to the fullest.      Today we review exactly how to find and service your most profitable customers.  

What is covered in this episode: 

  • Why you need to put the pause button on social media and acquiring new customers 
  • How to use your existing customer database in finding untapped revenue
  • Why it is cheaper to service your existing customers more than finding new clientele 
  • How to identify your most profitable customers  
  • Completing the ideal customer worksheet 
  • The importance of having a customer list/database 
  • Identify problems can you solve to incease your offerings to your most profitable customers 
  • The easy way to increase revenue through upselling to your existing customers 
  • 'Disneyifing' your customer service 
  • The danger in over automating your business and dehumanising your customer service 
  • The benefit of creating customer advocates for your business    
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