The Story of Duffy Down Under - the Electric Boat Company
Play episode · 45 min

Today’s guest is a successful lifestyle business owner Gordon Kerr from Duffy Down Under who hires self drive electric boats on the Gold Coast.

What is covered in this episode:

  • How Gordon and his wife identified a gap in the boating market on the Gold Coast
  • The impact of having eco-friendly business
  • Starting a tourism business in one of the worst national flooding disasters in Queensland’s history
  • The unpredictability of business when starting out
  • Getting yourself known when entering a new industry
  • The marketing and website evolution Duffy Down Under has come through over the past 7 years
  • The importance of referral and word of mouth for business growth
  • How fast business is changing and why you need to be constantly keeping up with digital marketing trends
  • How buyer behaviours on mobile technology is changing
  • Making it easy for people to do business with you
  • The importance of a web presence for a physical businesses
  • Evolving your business offerings over time
  • Creating a family and lifestyle business
  • The importance of planning and knowing your numbers prior to starting your business.
  • How to avoid your business becoming a ‘money pit’
  • The two rules of business Gordon lives by
  • Gordon’s priority Lead Time Management system
  • Two technology shortcuts to make you more productive
  • The importance of making changes quickly
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