The Art of Storytelling in Your Business
Play episode · 40 min

Today I am joined by Ben Amos from Innovate Media and the Engage with Story podcast where we talk about importance of formulating a story when using video in your business marketing strategy.

What is covered in this episode:
  • How to craft an engaging story to connect with your customers through video
  • The importance of being strategic with video online and knowing how that affects your production budgets
  • Knowing the end goal when crafting and creating your videos
  • Common pitfalls business owners fall into when creating video messaging
  • Why placing your video on YouTube alone is not enough to get a return on investment
  • Cutting through the noise and clutter online by crafting a compelling video strategy
  • How overwhelm leads to lack of action by business owners when it comes to creating video content
  • Why content needs to be mapped out and aligned with your overall business strategy
  • Tips for starting out when using video in your business
  • Why focusing on the tactic or tool such as Facebook Live in the first instance instead of strategy can be wrong approach
  • Understanding who your audience is before starting to use video to promote your business
  • Why you need to know what you want your audience to do, feel or act before you start producing your content
  • The power of storytelling to move people to take action
  • The four pillars of a story structure a business can use: people, place, purpose and plot
  • Why the hero is not the business.  Understand who you want to help.
  • How Ben is using video in his own business to create wins by producing video for specific social media platforms
  • The new video vertical format Facebook is recommending for their ads platform
  • Why video is a must for any marketing strategy


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