The Importance Of Matching Value & Price
Play • 21 min

It is common as a business owner to worry about how much to charge for our goods and services.

If the price is too high we may not make the sale or even worse the customer might make comment that we are too expensive and make comparisons to our competitors.

The truth is though, it is the business owner that has more of a problem with the price of their goods and services more than the customer does.

The trick to getting this area of your business right is to make sure the value of your offer to your customers is higher than the price, or at the very least your value matches your price being charged.

We discuss in this episode.

  • The importance of your value being higher than your price
  • How it is the business owner who has a bigger problem with the price of their goods & services than the customer themselves does.
  • The customer is focused on the value of the transaction to them and how it is going to solve their problems and change their state.
  • The importance of understanding your customers perception of quality.
  • What happens when your value doesn’t exceed your price.
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