When it comes to email marketing, we often hear "Nobody reads emails anymore" or "email marketing is a waste of time".

This couldn't be further from the truth, your email list is still one of the most important marketing assets you can have in your business growth toolbox.

In Episode 36 of The Business Made Easy Podcast, Jason Skinner discusses why your email list is still one of the most important assets you have and what you can do to improve your open rates and engagement levels of your email marketing efforts.

A few simple tweaks to what you are currently doing and a different approach to your email list and the drafting of your emails will deliver you far better results.

In this episode you will learn.

• Why your email list is one of the most important assets in your business.
• Why email marketing is still very much alive and an effective way to engage with your customers and potential customers.
• How to look at your email marketing in a different light that delivers the results you are looking for.