Is Your Director of First Impressions Hurting Your Business
Play episode · 27 min

The director of first impressions is arguably the most important role in any business.

It takes 7 seconds to make a positive first impression with any potential new customer. It is the director of first impressions role to shine your business in the best possible light with any potential new customer, so they must use this 7-second timeslot effectively in order to create a great first impression and a positive relationship momentum with your business.

If they get it wrong and don’t form a great first impression it can be very difficult to recover from and in a lot of cases, it’s impossible to recover from. If the potential customer does become a customer then it puts a lot of pressure on the rest of your organisation to build the relationship back up.

In this episode you'll learn:

  • What the director of impressions role is in your business.
  • Why it’s the most important role in your business.
  • What happens when your director of first impressions gets it wrong.
  • How to get it right.
  • Metrics you can put in place with your director of first impressions to measure effectiveness and performance in the role.
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